Service Reminder Customization

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Cynthia Dawson
8 years ago
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1 August April 2008 Service Reminder Customization Optimizing your Marketing Efforts Advanced Training Coming Soon! Business Editorial Thanksgiving Promotion Service Reminder Customization The Service Reminder is the staple of MechanicNet s Customer Retention Solution. It s been designed to have maximum effectiveness right out of the box, so most shop owners don t need to change a thing to begin seeing results. Still, there are 9 areas of customization. 1) Shop Logo - send us your logo to create shop awareness and familiarity 2) Custom Coupon list coupons, promotions, or advertise services available 3) Call to Action highlight special actions for your customer to take, i.e. 90 Days Same as Cash Visit our website for our internet deals Ask about our 50,000 mile warranty 4) Recommended Services there are 3 choices use the manufacturer recommended services define your own custom service items choose fixed oil change service items.

2 5) My Car Website Login display your MechanicNet website URL or display your own custom URL. 6) Show Owner Signature shop owner name or shop manager, titles or shop name 7) Shop Name / Address standard, but can be changed 8) Personalized Greeting standard, but can be changed 9) Customer Address fixed Call MECHNET or send an to support@mechanicnet.com to customize any of these areas. Optimizing your Marketing Efforts Push-Pull Marketing. Whether it s a new term or an old term, most likely you are already doing some form of it. With MechanicNet you have both push and pull marketing tools. Push tools, like postcards and , push communications out to your customers (see diagram 1). CONSUMER SHOP SHOP CONSUMER Diagram 1 Push Marketing Diagram 2 Pull Marketing Pull tools, like your website, use content to pull customers to your site and eventually into your shop (see diagram 2). Both are effective ways of keeping your brand, and getting your message out, to your customers. You can go a step further, and increase the effectiveness of both by coordinating these messages. It is easier than you think. Just make sure that you have the same message on your website, your and your postcards. The following diagrams are an example of this practice. Diagram 3 - Website Pull Diagram 4 - Push Diagram 5 - Postcard Push Page 2

3 Advanced Training Coming Soon! In next month s bulletin we ll be announcing new advanced training courses. Our first course will be Marketing 101 where we ll talk about Push-Pull Communications and maximizing the marketing tools available to you. Other courses are being developed and will be launched in the coming months. We ll be using the latest technology in online meetings. Look for the training schedule next month. Business Editorial (People Buy From People) Recently my own local auto shop went of business. Out of curiosity, I probed with the basic questions: Did gas prices/down economy affect the demand for services? NO Did a recent location move change the visibility of drive by traffic? NO Did spiraling rent costs affect the bottom line? NO Did the quality of work go down? NO It seems that when the shop was recently sold, customers simply didn t get the same personal attention and customer service from the new owner. In less than a year, the shop s loyal customers disappeared. Developing and maintaining a personal relationship is important. A single person, whether it s Me or You can have a direct impact on the business (and not because of a change in business fundamentals) but because of our interaction with customers. At MechanicNet we ve built a set of core tools to improve your interaction with your customers (i.e. Push Pull Communications, Postcards, s, Websites, Reports). But we ve also built a multi-dimensional customer service staff (Customer Support, Training, Technical Support, Graphics Support, and soon Advanced Training) to serve you and help you customize these tools to fit your environment. Cheers to your business! Romelo Customer Support support@mechanicnet.com Training training@mechanicnet.com Promotions promotions@mechanicnet.com Sales sales@mechanicnet.com Billing accounting@mechanicnet.com Phone Number Page 3

New ROI Report. New ROI Report. Accounting Process. Special Promotion Postcards. Great Idea Winners. A Business Editorial.

New ROI Report. New ROI Report. Accounting Process. Special Promotion Postcards. Great Idea Winners. A Business Editorial. March 2008 New ROI Report Accounting Process Special Promotion Postcards Great Idea Winners A Business Editorial New ROI Report Did you check out the new page on this month s ROI report? We just added