WHAT IS MARKETING

Transcription

1

2 Intelligent VC provide industry leading marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML marketing campaigns, utilising CRM style contact management, advanced data segmentation and a fully featured reporting facility enabling you to drill down into the results and increase customer activity and retention.

3 WHAT IS MARKETING marketing has been around for some time now, and most people with an address are familiar with glossy HTML s from companies and organisations that they have done business with. In fact, its considered a must have form of communication for any modern organisation. In a nutshell, marketing offers businesses a platform to create and deliver visually appealing html s to all their customers, prospects and contacts, providing rich data management features and reporting functionality. Using , you can perform direct marketing activities, quickly and costeffectively, getting results and increasing existing business, as well as employing tools to encourage new business, such as social referrals, forward captures and referral schemes. You can capture data using rich survey tools or landing forms, and have all this information populated into your database for you without any effort at all. Effective marketing works, reducing your CPA, increasing brand awareness and engaging your customers on a regular basis, however it is more than sending a pretty . Effectively growing your data, monitoring your feedback and profiling your customers are the best ways to bring your campaigns to life and deliver results, and this is where Intelligent VC s industry leading platform and professional advice and guidance comes into it s own. We strongly advocate marketing, and can provide all the benefits above, but at the same time want to ensure you are getting the best out of your marketing activity.

4 WHAT MARKETING CAN DO... Brand Awareness Delivering frequent, branded communication to customers, at consistent intervals, increases the awareness of your company. Promotions is a quick and effective way of delivering promotions to customers, offering a variety of call-to-action options, ranging from directing them to a website, filling out a form or picking up the phone. The majority of consumers will opt-in for based promotions as they are easy to receive and act upon. Behavioural Querying Recording how your customers interact with your communications helps you to understand their needs and interests. Utilising this data to direct future campaigns, instigate sales calls or as feedback to help improve your business is one of the key strengths of Intelligent VC s platform. Surveys / Data Capture Utilising surveys, or by generating forms and landing pages, you have the ability to capture customer data to populate your records for future activity. How many times do you buy x, when does x expire, how much do you spend on x etc. All this information can be automatically placed against customer records, allowing you to grow a complete picture of each customer, communicating to them on a more personal level about the areas of your business that apply to them. The system allows you to easily create forms, survey and landing pages, then query any aspects of your customers data to build mailing lists based on the required information. Referral / Incentive Schemes As above, capturing data is easy, and offering an incentive is a great way to get customers to engage. Asking for three addresses of people they believe would like your services for the chance to win something will help to grow your database. Being able to record who has sent the data will help to record the entrants for the prize draw and the personal referral allows you to contact new customers mentioning the name of the referee. You can achieve referrals on a more casual level through the inbuilt forwarding function on every communication you send. Newsletters newsletters are a great way to keep customers informed with your company s activity, services and products. Anything new or interesting will engage your audience and increases communication and business opportunities. allows the reader to mark their interest through interactivity, and the ability to monitor links that your customers click on for further information. Cross Selling communication allows you to promote every aspect of your business, by utilising links to connect to every aspect of your business and website. The system can record the links that customers are clicking on, and produce prospect lists for your staff based on the products and services they are looking at. The system will also record this as behavioural activity, and allow you to use this data to update/grow your database and create new mailing lists for future, targeted campaigns. Website feedback / Signups Intelligent VC s platform will generate 2 bits of code for you to put into your website. A newsletter sign-up form to capture customer data to add new recipients to your database and web tracking code, allowing you to see where customers are going on your website, seeing where they drop out, what they are reading etc. This is done by following the links from your campaign, and doesn t stop tracking the reader until they leave your site. Automated communication / Enquiries marketing is a great way to deliver automated replies to customers, generate automatic, detailed hot-prospect lists for your sales team or create complicated, interval driven promotions to customers using triggered s that incrementally increase discount levels as the campaign evolves for example. Data Cleansing The regular sending of communications will automatically cleanse your data, by removing inactive addresses or customers who demonstrate a lack of interest through inactivity or unsubscribing.

5 BASIC PRO MANAGED Unlimited Contacts 10 Address Books Dynamic Content Reporting 10 Extra Data Fields Free Templates 5 User Licenses Sends from 1p Unlimited Contacts Unlimited Address Books Dynamic Content Advanced Reporting Unlimited Data Fields Free Templates Unlimited User Licenses Custom From Address Sends from 1p All the features of a PRO Account, but tailored to your needs to include: Custom Template Design Managed Delivery Contact Management Campaign Analysis 250 setup 650 setup POA FEATURE LIST... Advanced data handling. Easy data import with de-duplication. Automatic bounce handling. Customisable data fields with query builder. Data export including suppression lists. API connectors for third party applications. WYSIWYG creation. Image editing and management. Easy HTML import facilities. Range of personalisation options. Social book-marking and referrals. Advanced spam checking facility. Survey builder with response population. Micro-site builder for landing pages. Dynamic content generation. Document upload and linking facilities. Subject line split testing. Triggered sends and auto-responders. Scheduled s and response triggers. Custom from domain for your organisation. Advanced reporting facilities. Drill down to individual customers. Board room ready, branded reports. Hot prospect list generation. Website path tracking. Automatic address book population. ROI tracking for conversion rates. Google Analytics tracking tool. Newsletter sign-up form generation. Full telephone support. For more information visit our website or call one of our friendly account managers for a Free Trial of our platform.