How To Get A Better Marketing Result From A College Search Engine

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2 L e t t e r f r o m t h e F o u n d e r Dear Friends and Colleagues, Thank you for considering the Rolon Group and its specialty brands, World Web Partners, Tribeca Marketing Group, Ynot? and RolCall, for your Admissions and/or Marketing needs. Rolon Group brands offer Full-Service and Digital Agency services, plus a Call Center solution and Technology to help you maximize your Admissions and Marketing effectiveness. If you believe that you can increase your marketing performance, expand your reach and/or improve outcomes from your Admissions efforts, one or more of the Rolon Group brands has a solution to help you. Why choose a Rolon Group brand? We know the school business, we have been there. In fact, we have spent most of our professional lives in the schools, working with students and staff to help students make a positive change in their lives. We want to be your partner, an extension of your team. We take this responsibility very seriously. We understand that you want, and need, to find your future graduates with integrity, and in a way that is effective, compliant, and that sets the right expectations for prospective students. Rolon Group brands employ team members from a variety of industries, to give you the broadest perspective and a high-level of insight and talent. We value that we are people you know, people you can trust, and people who always try to do the right thing by our clients and for the students they serve. We are not perfect, but we will try our best to jump higher and run faster on your behalf than anyone else. We value our relationships, our ability to nurture old ones, our ability to build new ones, our ability to give you a straight answer and tackle issues and concerns head on. We value family, friends and fun. We surround ourselves with like-minded folks people who love this business, love the students it serves, who think outside of the box and who are willing to go that extra mile, for us and for you. That is the Rolon Group! Thank you for an opportunity to serve you! ph Sincerely yours, Chief Executive Officer

3 World Web Partners (WWP) is a Digital Marketing Agency. WWP started in 2008 as an online lead generation company with its college search portal, Americolleges.com. Later WWP expanded its offerings to other digital marketing services, including SEO and Paid-search, among other services. WWP has significant expertise in digital marketing for schools and colleges, but also services other verticals through its multi-disciplinary team. LEAD GENERATION Americolleges Americolleges.com is World Web Partner s proprietary online college search directory. Americolleges.com helps match prospective students with the best college match or matches based on the prospective student s search criteria for program of interest A World Web Partners Company and geographical area. Americolleges.com lists schools and colleges offering programs in all specialties at all degree levels. View our content rich site at Americolleges leads are offered on a pay per lead basis. SEARCH ENGINE MARKETING Pay Per Click Advertising Our Certified SEM team has the experience and know-how to create and optimize the most competitive and cost-effective paid search campaigns in the EDU space. WWP researches and analyzes your product, brand, consumers and consumer search habits to formulate a specific PPC plan that achieves results. WWP offers comprehensive Digital Reporting and Analytics to assist us in optimizing your campaigns and to assist you in assessing your ROI. In today s competitive market, it is far better to make things happen online then to wait and see what happens. Search Engine Optimization Search Engine Optimization is filled with confusing terminology and changing algorithms that rank your website. WWP can improve your website engagement, and will use other factors to employ a SEO strategy that will get your site in front of more potential consumers. WWP uses White Hat SEO practices to building brand awareness in a way that the search engines understand. We will employ a strategy that is ethical and compliant with Google, Bing and other search engines to ensure your site reaches your customers anytime prospective students may be looking for you. Web design An attractive and effective website builds consumer confidence and portrays your image to the public. Your website should represent your vision for your brand. WWP can help you put your vision online. More than ever before, consumers are looking online for the information, especially by way of mobile devices. Is your website ready? WWP can handle all facets of your web design needs including web design, ecommerce design and landing pages. Learn more about World Web Partners products and services at

4 Tribeca is a Full-service Marketing Agency dedicated to fulfilling the marketing needs of schools and colleges. We specialize in the Higher Ed sector, handling all aspects of marketing communications including Branding and Strategy, Media Planning (Traditional and Digital), Vendor Management, Search Engine Marketing, Social Media and more. Our combination of strategic industry expertise, coupled with our marketing know-how allows us to execute marketing initiatives that grow enrollments. Marketing and Execution At Tribeca Marketing Group, we know targeted media planning, execution and measurement are the keys to a comprehensive and effective marketing approach. Let our Education industry know-how work for you! Smart advertising gets your name out there, only if the right people see it. That s where we come in. We create integrated campaigns for colleges and schools spanning all media channels. We analyze your data and provide the necessary insight to maximize efficacy of your marketing initiatives, giving you the necessary tools to make informed decisions and evolve campaigns. We are continuously optimizing the media buy to maximize for conversions and to grow enrollments. Inquiry Generation It takes new prospective student interest in your school, to maintain a thriving institution and grow student enrollment. Tribeca Marketing Group can help you develop and execute a comprehensive mixed media plan customized to your needs. Today, the lion s share of inquiries come from online lead generation. Tribeca offers centralized vendor management, including vendor selection and rate negotiation, marketing mix and campaign optimization, as well as, reporting and performance analytics. It is Tribeca s goal, and yours too, to generate as much organic interest as possible. Our team of SEO experts can improve your website s performance, Coupled with an effective PPC strategy and other forms of online marketing, Tribeca focuses on conversions and helps to increase the number of high quality inquiries that come from your online efforts. Let us help you differentiate online. Our customizable services include: Paid search management (PPC), Search engine optimization (SEO), Social Media Management (Facebook, Twitter, Google+ and so many more), and Mobile Marketing. Tribeca also specializes in Traditional Media and Display and can help you round out your online efforts with supporting TV, Radio, Print and/or Direct Mail that maximizes your reach while keeping marketing costs in line. Learn more about Tribeca s products and services at

5 Ynot? is a cloud-based Lead Management application designed specifically for higher-education institutions. Manage your leads, marketing spend, marketing effectiveness and admissions performance with Ynot? s comprehensive tools, Ynot? also offers a complete Call Center solution and Call Monitoring module. Get the most from your marketing dollar. Lead Management Accurate marketing performance metrics require accurate source data. Use Ynot? to capture all of your prospective student data. Ynot? can receive inquiries electronically or manually from any source from all channels. Ynot? easily integrates with numerous administrative applications currently available in today s market. This integration eliminates the duplicate entry and redundancy that many schools experience. Ynot? also has comprehensive and flexible reporting capabilities. Generate custom reports or use the reports that Ynot? makes available to assess lead volume, marketing effectiveness, dollars spent, pacing and conversions. Vendor Management Use Ynot? to help manage your vendors and/or marketing providers. Ynot? can help you plan your budget, manage vendor allocations and issue insertion orders. These campaign management tools let you know how vendor lead flow is shaping up throughout the month through pacing reports and ensure that you are able to accurately track billable leads and marketing costs. Customer Relationship Management Pair Ynot? s comprehensive lead management system with its Customer Relationship Management tools can improve customer contact rates while reducing student acquisition costs. Use of a CRM is proven to increase customer relations and improves business efficiencies by giving you a better understanding of your prospective student needs and behaviors. Call Center Services Ynot? offers both Call Center technology and Call Monitoring capabilities. Connect or launch your Call Center through Ynot s comprehensive inbound and outbound Call Center module. Ynot? can also support your call tracking and monitoring needs. Ynot? can issue discreet or shared custom phone numbers, then record all calls received on these lines. Call Monitoring capabilities allow for call auditing functions on each call record. Ynot? s Call Center module also provides comprehensive call performance and regulatory reports to ensure the highest degree of performance and compliance on your direct response traffic. Learn more about Ynot? products and services at

6 RolCall provides you with the power of a Call Center without the expense of building one. You can use RolCall for working new inquiries or older ones. Calls can be warm transferred to your school or we can directly set appointments for your Admissions Representatives with prospective students. Our teams of Call Center employees are well trained and never incentivized. Inbound Calls RolCall s Inbound campaigns are customized to your needs. Call Center scripts are developed by client and all scripts are clientapproved prior to implementation to ensure accuracy and compliance on all call center campaigns. RolCall offers 24/7 coverage. Inbound calls can be live transferred via a three-way connection or RolCall Agents can set appointments directly with prospective students for your Admissions team. Calls are answered in seconds. RolCall staffing levels are based on historical and expected call volume and can be adjusted as media buys are changed or advertising spending fluctuates. Outbound Calls RolCall can handle any volume of new leads or recirculated leads on its outbound campaigns. RolCall s outbound call campaigns have proven to increase contact rates with prospective students. Contacts can be warm transferred to the client or receptionist or RolCall Agents can directly set appointments, at the client s request or outside of normal business hours. Outbound campaigns can be used for address short-term needs or established as an ongoing long-term programs. Other Student Services RolCall is not just an Admissions solution. You can use RolCall for any script-based volume calling such as: Retention campaigns, Graduate placement verification, Student, graduate and employer surveys, Feasibility studies and much more. Reporting Capabilities Call Center compliance is critical in today s environment. RolCall takes maintaining accurate and complete records of calls and call performance very seriously. In addition, RolCall can provide daily, weekly or other periodic reports to keep client s up to speed on the progress and outcomes of each RolCall campaign. Learn more about RolCall s products and services at U U U U U We have developed a scalable call model that allows for rapid but controlled flexibility. We are able to use an array of dialing options from automated dialing to manual dials based on each client s needs.

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