How To Use A Direct Marketing Company

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2 MetaResponse Group, Inc. is a leading provider of turnkey Direct Marketing solutions that utilize permission based and Postal list media. Our List Brokerage services help clients select and acquire targeted mailing lists that reach their specific market segment. Our List Management services create an ancillary revenue center for List Owners via the controlled rental of their own house file. We accomplish this with targeted and Postal lists, placing your marketing message into the hands of qualified prospects. MetaResponse Group will also maximize the list rental income on your file by securing list rental orders from non-competitive firms. We ll show you how your house file can become an effortless profit center to help fund other marketing programs or add to your bottom line profits. At MetaResponse Group, our goal is very clear and that is to help our clients generate profitable success rates with their Direct Marketing programs. We do this by delivering innovative thinking, tactical planning, and turnkey program execution to our clientele. From our advanced technologies to superb staffing, MetaResponse Group was designed from inception to handle the growing needs of today s Direct Marketers. With over forty years of experience in Direct Response Marketing, our team goes beyond simple, predictable answers to deliver real solutions for maximizing a client s ROI. At MetaResponse Group, we have the resources and the experience to deliver results you can count on with confidence! We want to become an integral part of your Direct Marketing efforts, offering you the benefits of an organization that has achieved proven levels of success with clients in the B-to-B and Consumer sectors. Our knowledge and experience empowers you to profitably use and Direct Mail marketing to: Generate qualified leads Secure direct sales Enhance brand recognition Develop lasting customer relationships To accomplish this, MetaResponse Group delivers a growing family of integrated services including: Direct Mail & List Brokerage Services Direct Mail & List Management Services Newsletter Sponsorship Placement Copy Consultation Campaign Optimization Strategies Media Plan Development Turnkey Media Acquisition Campaign Analysis And more We will structure an account team that understands your market in addition to your products and/or services. This account team will guide you in obtaining maximized use of our integrated services.

3 Top 5 Reasons to use MetaResponse Group as your List Manager 1 - We apply proven sales and marketing practices that result in annual revenue increases for our clients. 2 - Our List Managers consistently receive the highest peer ratings for their excellence in knowledge, creativity, customer service, and professionalism. 3 - We research every possible market for our clients' lists and develop those markets into income-producers by securing test orders. 4 - We turnkey the entire List Management process (order entry, clearance control, fulfillment, billing, collections, reporting) while performing comprehensive sales and marketing activities, at our expense, to generate orders on your list. Top 5 Reasons to use MetaResponse Group as your List Broker 1 - As a full service List Brokerage firm, our media group is capable of acquiring any or Direct Mail list that is on the market. This guarantees complete market coverage for your particular offer. 2 - Our experience will maximize the profitability of your campaigns. When you work with our team of List Brokerage professionals, you're working with trained and experienced Direct Response Marketers as opposed to individuals that just sell lists. 3 - Media plans are developed as if we were spending our own hard-earned dollars. By harnessing the buying power of our entire organization, we will negotiate the very best pricing on your behalf, which will lower your break-even point and save you money. 4 - Our production group is the backbone for fast and efficient order processing. From the time you give the approval on the finalized media plan, our production group will schedule and place your orders, institute quality control checkpoints, generate status reports, and ensure timely delivery. We deliver a true turnkey experience with your list media needs. 5 - Our thinking is always "outside the box." If we see a proper marketing synergy, we ll help initiate new strategic relationships that will help you with your marketing efforts. 5 - Comprehensive royalty reporting and fast payment provides you with maximized cash flow from the rental program.

4 THE POWER OF RELATIONSHIPS MetaResponse Group s List Management Division will work with you to build ancillary revenues for your firm through the controlled rental of your housefile. If your list is already on the market, we ll show you how we can increase your revenue while seamlessly maintaining all current users of your file. Our List Management Sales Organization prides itself on its open dialogue and friendly, working relationships with List Brokers and Ad Agency Media Buyers the individuals who are in direct control of list media purchases. These excellent relationships are the key for securing rental orders on your file, adding to your profits from approved list rental orders. We maintain these excellent relationships by servicing the needs of brokers and agency media buyers we answer our phones, and provide fast turnaround on questions and order status. Our approach to List Management is to implement proven marketing strategies and procedures that will yield long-term benefits to our List Owners. We start by paying attention to the details relating to order processing, clearance control, fulfillment, and billing. This ensures a clean and efficient back-end to support our sales activities. With the back-end in place, we aggressively deploy a proven sales and marketing program designed to continually expand the base of mailers using your list, bringing your file into a "front of mind awareness" within the community of list media buyers. The end results are test orders from new mailers, as well as increased usage from your current continuation base, adding to your profits. MetaResponse Group s List Management division is dedicated to keeping you advised on the best ways to generate list rental income, bringing your file to its true revenue potential.

5 THE CONFIDENCE OF EXPERIENCE Selecting the right lists with the appropriate selection criteria is a critical process that will ultimately determine the success of your campaign. Your results will only be as good as the individuals who develop your list media plan. At MetaResponse Group, our List Brokerage Division has the knowledge and experience to develop and turnkey your entire media buy for maximum effectiveness and profitability. We devote the extensive research and analysis capabilities of our media group during the list selection process. This is augmented by our knowledge and experience with specific lists to yield media plans that deliver a profitable ROI to our clients. Our industry position ensures access to every list available on the market at the best possible price. In addition, our list recommendations are backed by the knowledge that can only be found in an experienced and professional list brokerage organization. MetaResponse Group s List Brokerage services will: Recommend lists and file segments that should be tested Negotiate discount and net-name arrangements to reduce costs Schedule and coordinate the delivery of lists Analyze campaign results to enhance profitability of future campaigns Identify unique characteristics of the profitable lists, allowing new lists under consideration to be matched with the "winners" If your prospecting efforts make use of permission based lists, we will guide you on deploying safe and effective techniques that will make your campaigns profitable while conforming to DMA and industry guidelines for marketing. MetaResponse Group s List Brokerage Team utilizes advanced methodologies to analyze, plan and forecast your direct marketing campaigns. Your dedicated List Broker will complete the entire Direct Marketing process with you, from inception to back-end campaign analysis. Overall, we'll use our knowledge and experience to bring even the most successful campaigns to the next level.

6 MetaResponse Group, Inc. 700 West Hillsboro Boulevard, Suite Deerfield Beach, FL phone: (954) fax: (954)