emarketing Solutions The online tools you need to enhance your multichannel marketing efforts

Size: px
Start display at page:

Download "emarketing Solutions The online tools you need to enhance your multichannel marketing efforts"

Transcription

1 emarketing Solutions The online tools you need to enhance your multichannel marketing efforts

2 One stop unlimited possibilities emarketing Solutions, Experian s full suite of online marketing tools, equips you with the vital , Customer Relationship Management (CRM) and real-time decisioning tools you need to succeed in the world of e-business. The integration of online marketing into your multichannel plan opens up greater opportunities to grow sales, increase share and enhance relationships. Yet all opportunities are accompanied by a variety of challenges and obstacles. How can you locate the best prospects from among hundreds of millions of addresses? How can you organize and manage your communications to forge stronger relationships with your customers? How do you maximize all of your communication channels to ensure that they are working effectively to achieve your goals? The answer is emarketing Solutions from Experian For years, Experian has provided the support and solutions needed to optimize your interactions with customers. To address the growing number of consumers who opt for the speed and convenience of online transactions, we developed emarketing Solutions a comprehensive package of services and tools that help you strengthen your online customer relationships. No matter how your online marketing efforts and transactions are structured, emarketing Solutions provides the information and decision-support tools needed to increase efficiencies, reduce costs, forge stronger customer relationships and generate higher sales.

3 elist Network addresses for customer acquisition What does it take to build an effective Internet marketing strategy that expands your CRM efforts into the world of e-business? The first step is to build a targeted, qualified list of consumers who have given permission to be contacted via . Experian s elist Network does exactly that. This powerful resource provides access to millions of permission-based addresses to fuel your targeted promotions. Experian s elist Network makes it possible to segment millions of online consumers and businesses by interest categories, demographics, lifestyle and life stage data. Targeting your best prospects enables you to: Drive Web site traffic and retail store traffic ecoa change of address More than 30 percent of addresses in the United States change each year due to Internet service provider, domain, employment and residence changes. This can hinder your marketing efforts. Therefore, it s important for you to stay on top of changes to ensure that your messages will be delivered. To do this, you ll need to adopt the same standard practice that mailers in the offline world have been using for years change-of-address services. ecoa is a comprehensive change-of-address solution that decreases undeliverable , increases customer retention rates and opens new revenue opportunities. Our ecoa service confirms address changes reported by consumers. Then, with the consumers permission, we share those updates with you. Acquire new customers Open new avenues for sales Build brand awareness Distribute highly relevant offers Extend your market Conduct fast and accurate online customer research In addition, our reporting capabilities provide thorough and immediate information so you can track and evaluate how customers are responding to your promotion. } Experian s emarketing Solutions elist Network ecoa ContactMail SM Append Visitor Solutions Channel Match SM emarketing Solutions is a full suite of online tools that provide the data and services needed to enhance every aspect of online marketing. Locate new prospects. Deliver and manage . Conduct secure transactions and analyze your performance. emarketing Solutions helps you do all this and more. 1

4 There s a world of online customers waiting to hear from you. Our elist Network provides access to more than 100 million customers who have given permission to receive online communications. } } } ContactMail SM delivery and management ContactMail is Experian s comprehensive deployment solution. ContactMail includes delivery, response tracking and reporting, segmentation and campaign management, and database management to help you successfully implement your multichannel marketing strategies. The primary components of ContactMail include: ContactMail deployment list loading and validation, a user interface to set up and schedule mailings, response tracking technology, inbound management, and viral marketing technologies ContactMail reporting portal near-real-time reporting on activity related to an campaign, including open-mail and click-through reporting, and database activity reports ContactMail conversion tracking unique technology that tracks customer behavior and transactions after they ve clicked through a link in an message Segmentation and campaign management, powered by IntravueCM a powerful segmentation and campaign management tool that provides marketers the ability to set up, deploy and monitor highly targeted campaigns Web-hosted subscription pages Experian-hosted and maintained Web pages that provide clients the ability to collect customer information and preferences ContactMail, Experian s delivery and management solution, also can maintain your database to greatly reduce the time and effort required to execute your marketing efforts. 2

5 With Experian s emarketing Solutions, you can access an entire suite of online solutions or choose the specific tools that best meet your immediate needs. Append addresses to connect with customers online Offer your customers the convenience and immediacy of online communications and transactions. Integrating into your marketing campaigns allows you to connect with customers more often. Keep your brand foremost in customers minds and increase Web site traffic and overall sales. If you already have built a database of customer information, use Experian s Append to forge a stronger relationship with your customers online. Through Append, you have access to millions of addresses for your online customer retention campaigns. We use flexible matching logic to overlay addresses onto your active customer file. Plus, our service protects consumer privacy and choice and the goodwill you have established with your customers. To determine consumers preferences, we deliver the initial marketing message to your online customers, asking if they want to receive online communications from your organization. We collect opt-out requests and flag those consumer records on your file to allow you to suppress those consumers from your future marketing campaigns. Most importantly, you pay only for the addresses retained on your file we never charge for the s sent to consumers who ultimately choose not to receive offers from you via . Visitor Solutions real-time decision marketing In the world of online marketing, motivating a customer to make an online purchase is only half the challenge. Once a customer decides to buy, real-time solutions must be in place to ensure the transaction can be completed quickly and seamlessly. Visitor Solutions provides real-time data and scoring that verify registration information and help present targeted offers to each Internet shopper. Powered by Experian s INSOURCE SM Consumer Database, Visitor Solutions instantly verifies customers against 215 million consumers in 110 million living units. Our extensive database provides the insight needed to suggest sell and to formulate promotions that really connect with online or call center customers. We also protect profit margins by ensuring the accuracy of all delivery information. Visitor Solutions verifies addresses in real time and in the process helps control costs and increase customer satisfaction by reducing shipping errors. Visitor Solutions helps identify fraudulent, or prank names, which currently occur in an average of 15 percent to 20 percent of all online transactions. In addition, addresses can be checked for proper format, domain name and IP address. The area code and prefix for the input phone numbers can be verified to the input ZIP code and flagged for inconsistencies. An average of 15 percent to 20 percent of all online transactions are conducted under a false, or prank customer name. With emarketing Solutions, fraudulent registrations are flagged immediately, dramatically reducing risk. 3

6 Channel Match SM integrate online and offline strategies Knowing when and where your customers purchase is essential information for your business. However, it s just as important to understand how each channel affects consumer purchases. For example, the receipt of a catalog may trigger an online purchase with certain customer segments. This knowledge can help you appropriately plan your strategy. Then, you can use that information to impact your future marketing decisions and budgetary concerns. Channel Match links your catalog mail files to recent Internet buyers, or buyers who have purchased using other commerce methods, to help identify relationships among multiple promotional channels. A recent Channel Match analysis shows that 90 percent of Internet buyers received a mailed catalog from the vendor prior to their online purchase. This vital information helps to determine how to best drive sales. Channel Match provides you with an invaluable tool clearly demonstrating the importance of linking multiple sales media and promotional vehicles to drive future sales. Channel Match provides you with a quick and cost-effective way to successfully target customers and impact their buying decisions. If you re ready to give your online marketing efforts an extra edge, call Experian today. emarketing Solutions provides the online advantage to help you find and maintain customers, manage and deploy marketing strategies, and maximize your marketing channels for greatest impact. For more information, call us today at Online and offline With Channel Match you can: Better understand the buying habits of various shopper segments Discern the time it takes from the in-home catalog delivery date to the date of the average consumer s Internet or telephone purchase Strategically plan your follow-up promotions based on historical consumer response Target catalog circulation to customers most likely to make a purchase The Experian advantage At Experian, we have a proven track record of helping marketers optimize customer relationships at every point of contact. With emarketing Solutions, we ve translated our offline expertise into a comprehensive suite of online solutions that deliver the information required for successful online marketing. You can choose to put the power of the entire emarketing Solutions suite to work for you, or you can select the specific solutions that best meet your needs. 4

7 Experian s emarketing Solutions includes: elist Network addresses for customer acquisition ecoa change of address ContactMail SM delivery and management Append addresses to connect with customers online Visitor Solutions real-time decision marketing Channel Match SM integrate online and offline strategies

8 Experian 955 American Lane Schaumburg, IL Experian 2002, all rights reserved. Experian and the Experian marks herein are service marks or registered trademarks of Experian. Other product and company names mentioned herein may be the trademarks of their respective owners. 9004/ /02

Small-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers

Small-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers Small-to medium-business partnership overview Partner with Experian to enhance your revenue by helping your clients find and acquire more customers By partnering with Experian, you can help your small-to

More information

Boost Profits and. Customer Relationships with. Effective E-Mail Marketing

Boost Profits and. Customer Relationships with. Effective E-Mail Marketing Boost Profits and Customer Relationships with Abstract E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this powerful technique that

More information

Strategy + Experience + Execution = Results. Multi-Channel Marketing Solutions That Generate Results. Targeted, Effective Results!

Strategy + Experience + Execution = Results. Multi-Channel Marketing Solutions That Generate Results. Targeted, Effective Results! Strategy + Experience + Execution = Results Multi-Channel Marketing Solutions That Generate Results ABOUT US Make the Right Move and Experience Multi-Channel Marketing Solutions etargetmedia provides its

More information

Small-business partnership overview and onboarding kit

Small-business partnership overview and onboarding kit Small-business partnership overview and onboarding kit Partner with Experian to enhance your revenue by helping your small-business clients find and acquire more customers By partnering with Experian,

More information

The coupon report: Benchmark data and analysis for e-mail marketers

The coupon report: Benchmark data and analysis for e-mail marketers : Benchmark data and analysis for e-mail marketers Coupon trends and strategies for successful e-mail marketing An Experian white paper Introduction The Internet is quickly becoming a major channel for

More information

Benefits of Real-Time Data Services for Online Marketers

Benefits of Real-Time Data Services for Online Marketers By Kelly Idol, Vice President Regional Sales and Jarom Hagen, Vice President Information Technology Businesses are generating thousands of leads each month by driving traffic to data collection web forms.

More information

3 Step Approach to Improving Customer Experience and Driving Engagement

3 Step Approach to Improving Customer Experience and Driving Engagement 3 Step Approach to Improving Customer Experience and Driving Engagement 2011 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered

More information

Abandoned cart emails report

Abandoned cart emails report Abandoned cart emails report Maximizing revenue with abandoned cart mailings 2013 2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or

More information

A M e l i s s a D a t a W h i t e P a p e r. Lead Verification: 3 Ways to Optimize Lead Quality

A M e l i s s a D a t a W h i t e P a p e r. Lead Verification: 3 Ways to Optimize Lead Quality A M e l i s s a D a t a W h i t e P a p e r Lead Verification: 3 Ways to Optimize Lead Quality 2 Lead Verification: 3 Ways to Optimize Lead Quality Introduction Lead capture pages are a critical component

More information

ConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns

ConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns ConsumerViewSM Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns Learn how Experian s ConsumerView SM database enables better segmentation for brands

More information

The transactional email report

The transactional email report Benchmark data and analysis for connecting purchase behavior to email marketing An Experian white paper Introduction Transaction-related emails, triggered by customers buying behavior, can provide marketers

More information

EXPAND YOUR REACH. with MDR s E-Marketing Solutions

EXPAND YOUR REACH. with MDR s E-Marketing Solutions EXPAND YOUR REACH with MDR s E-Marketing Solutions If you ve been thinking about expanding the reach of your direct marketing program with email, now is the time! Email has become a must-have component

More information

The welcome email report:

The welcome email report: : Benchmark data and analysis for engaging new subscribers through email marketing An Experian white paper Introduction Whether it is an automated text-based opt-in confirmation or a branded welcome message,

More information

datatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place.

datatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place. ABOUT datatrac Datatrac is a leading ASP of hosted e-mail marketing software that allows permission-based marketers to manage, send, track, and grow their e-mail campaigns. Leading marketers have incorporated

More information

Continuous Customer Dialogues

Continuous Customer Dialogues Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4

More information

Target and Acquire the Multichannel Insurance Consumer

Target and Acquire the Multichannel Insurance Consumer Neustar Insights Whitepaper Target and Acquire the Multichannel Insurance Consumer Increase Conversion by Applying Real-Time Data Across Channels Contents Executive Summary 2 Are You Losing Hot Leads?

More information

Overcoming basket abandonment through effective implementation of real-time communications services.

Overcoming basket abandonment through effective implementation of real-time communications services. Overcoming basket abandonment through effective implementation of real-time communications services. The benefits of real-time customer engagement For the vast majority of online retailers, converting

More information

Data quality and predictive analytics. An Experian Data Quality white paper

Data quality and predictive analytics. An Experian Data Quality white paper Data quality and predictive analytics An Experian Data Quality white paper Data quality and predictive analytics Overview Customers have more options today than ever before. For example, they can shop

More information

Email remarketing Best practices guide

Email remarketing Best practices guide Email remarketing Best practices guide What is email remarketing? Email remarketing is the practice of sending targeted emails to Website visitors based on their unique site behavior. It involves the use

More information

Data Products and Services. The one-stop-shop for all your business-to-consumer data requirements

Data Products and Services. The one-stop-shop for all your business-to-consumer data requirements Data Products and Services The one-stop-shop for all your business-to-consumer data requirements Put data and insight back at the heart of your marketing Knowing who to target, when, via what channel and

More information

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential

More information

GOMEMBERS. GOMEMBERS OVERVIEW Membership driven solution to help you fulfill your mission. www.aptean.com

GOMEMBERS. GOMEMBERS OVERVIEW Membership driven solution to help you fulfill your mission. www.aptean.com GOMEMBERS association management system GOMEMBERS OVERVIEW Membership driven solution to help you fulfill your mission. brochure gomembers overview 2 MEMBERSHIP MANAGEMENT FINANCIAL MANAGEMENT ONLINE SOLUTIONS

More information

Managing all your customer interactions Ambit CustomerConnect

Managing all your customer interactions Ambit CustomerConnect RETAIL BANKING Customer Management Human. PRODUCT SHEET Managing all your customer interactions Ambit CustomerConnect SunGard s Ambit CustomerConnect provides banks with an integrated, centralized solution

More information

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Multichannel Marketing Solution Brief Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Executive summary

More information

Are You Using Email Marketing To Reach Your Automotive Customers and Prospects?

Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE

More information

Email reactivation. Best practices guide

Email reactivation. Best practices guide Email reactivation Best practices guide Win your customers back! According to a recent Marketing Sherpa report, up to 75 percent of email subscribers are inactive, with retail brands attaining the highest

More information

Successful marketing in today s challenging insurance environment. Acquire new customers. Postal databases

Successful marketing in today s challenging insurance environment. Acquire new customers. Postal databases CONSUMER INFORMATION SOLUTIONS Insurance Successful marketing in today s challenging insurance environment With more options available to your customers and more businesses competing for those customers,

More information

Segmentation and Data Management

Segmentation and Data Management Segmentation and Data Management Benefits and Goals for the Marketing Organization WHITE PAPER SAS White Paper Table of Contents Introduction.... 1 Benefits of Segmentation.... 1 Types of Segmentation....

More information

Best Practices for Relationship Marketing

Best Practices for Relationship Marketing WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle

More information

Vehicle Sales Management

Vehicle Sales Management Solution in Detail Automotive Executive Summary Contact Us Vehicle Sales Optimizing Your Wholesale Business Efficient Sales Collaborative Operation Faced with declining margins, automotive sales organizations

More information

Email Marketing Primer

Email Marketing Primer Email Marketing Primer Today, it s an undisputed fact among marketers: email marketing has become the most cost-effective way to acquire and retain customers. According to Gartner Research, more US businesses

More information

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform Company Overview Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

InfoGlobalData specialise in B2B Email Lists and Email Appending Services.

InfoGlobalData specialise in B2B Email Lists and Email Appending Services. InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight

More information

CUSTOMER RELATIONSHIP MANAGEMENT AND DATA WAREHOUSING

CUSTOMER RELATIONSHIP MANAGEMENT AND DATA WAREHOUSING 03-03-10 INFORMATION MANAGEMENT: STRATEGY, SYSTEMS, AND TECHNOLOGIES CUSTOMER RELATIONSHIP MANAGEMENT AND DATA WAREHOUSING Duane E. Sharp INSIDE The CRM Solution; Customer Feedback; Defining the Customer;

More information

Enterprise Marketing Automation Platform

Enterprise Marketing Automation Platform Enterprise Marketing Automation Platform Marketing is undergoing a fundamental shift. Emerging channels such as email and mobile have created new and unique opportunities to reach a new generation of customers

More information

Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed

Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed TM Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed Deploy a digital experience that delights customers and drives meaningful business results Make online

More information

The remarketing report

The remarketing report Benchmark data and analysis on connecting web behavior to email marketing An Experian white paper Introduction Online shopping carts are abandoned at a high rate of 56.2 percent, and 61.2 percent of all

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

to drive targeted marketing

to drive targeted marketing Marketing Forward is using customer preferences to drive targeted marketing Experian Marketing Services and Bass Pro Shops increase customer response through data-driven marketing Introduction Bass Pro

More information

Create, attract, retain and delight customers, profitably. HubSpot Connector

Create, attract, retain and delight customers, profitably. HubSpot Connector CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects

More information

The direct marketing report 2010

The direct marketing report 2010 The direct marketing report 2010 Direct-mail data and trends for ultimate consumer reach An Experian white paper Emerging trends in 2010 As part of an integrated cross-channel marketing program, direct

More information

Turbocharge Your Email Marketing Through Better Transactional Messages

Turbocharge Your Email Marketing Through Better Transactional Messages Turbocharge Your Email Marketing Through Better Turbocharge Your Email Marketing Through Better How to Use Everyday Transactional Emails for Greater Customer Experiences and More Revenue $ option #3 option

More information

Solving the Challenge of Lead Management Automation

Solving the Challenge of Lead Management Automation WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing

More information

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising COMPANY Roularta

More information

Do you want to deliver the ultimate in self-service banking?

Do you want to deliver the ultimate in self-service banking? Do you want to deliver the ultimate in self-service banking? NCR APTRA Self-Service Software The world s leading financial self-service software platform. Experience a new world of interaction Do more

More information

OPTIMIZE SALES, SERVICE AND SATISFACTION WITH ORACLE DEALER MANAGEMENT

OPTIMIZE SALES, SERVICE AND SATISFACTION WITH ORACLE DEALER MANAGEMENT OPTIMIZE SALES, SERVICE AND SATISFACTION WITH ORACLE DEALER MANAGEMENT KEY FEATURES Manage leads, configure vehicles, prepare quotes, submit invoice and process orders Capture customer, vehicle and service

More information

Data, BIG and SMALL that s

Data, BIG and SMALL that s Data, BIG and SMALL that s Collecting, Protecting and Profiting from Big and Small Data My Background Strategy Tech Data People Process 1 The evolution of retail and its data Stone Age - 1700» Language

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

CRM Marketing Automation Buyers Guide

CRM Marketing Automation Buyers Guide 2 CRM gn n i io t e at k ar om M ut A Buyers Guide CHAPTER 1 Introduction M Contacts e Process The term CRM (Customer Relationship Management) has long been used in the enterprise world, but is becoming

More information

Agenda Overview for Multichannel Marketing, 2013

Agenda Overview for Multichannel Marketing, 2013 G00245870 Agenda Overview for Multichannel Marketing, 2013 Published: 3 January 2013 Analyst(s): Jennifer S. Beck, Adam Sarner Consumers are in the driver's seat, with high expectations for multichannel

More information

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships BREAKOUT SESSIONS July 26 11:50 a.m. - 12:35 p.m. Recharge Your Emails Using True Personalization and Remarkable Remarketing Welcome Back! Inactive subscriber engagement strategies that work The Mobile

More information

Mass customization: The next step in the evolution of email marketing. www.campaigner.com

Mass customization: The next step in the evolution of email marketing. www.campaigner.com Mass customization: The next step in the evolution of email marketing www.campaigner.com Introduction Studies and statistics continue to support the fact that email remains the top performer among all

More information

BEST-IN-CLASS MERCHANT SERVICES

BEST-IN-CLASS MERCHANT SERVICES BEST-IN-CLASS MERCHANT SERVICES First Data takes you beyond with merchant processing solutions that grow revenue and strengthen your customer relationships. HOW WILL YOU GO BEYOND? In an era when the banking

More information

The Case for Commercial Data The Time to Act is Now

The Case for Commercial Data The Time to Act is Now Today, we have access to a vast amount of customer data that can be used to power sales and marketing efforts. That may not be the case tomorrow. behind. Currently, regulations for customer data are looser

More information

Performance Direct Marketing

Performance Direct Marketing Performance Direct Marketing marketing data data services data analysis voice messaging 4575 Via Royale #201 Fort Myers, FL 33919 www.alescodata.com 800-701-6531 web based technologies Performance Direct

More information

Are you looking for a single solution to deliver targeted marketing campaigns across multiple channels?

Are you looking for a single solution to deliver targeted marketing campaigns across multiple channels? Are you looking for a single solution to deliver targeted marketing campaigns across multiple channels? NCR APTRA TM emarketing For Retail Experience a new world of interaction C-Tailing Imperative Marketers

More information

Retail Industry and Mobile Technology

Retail Industry and Mobile Technology Retail Industry and Mobile Technology Contents Overview... 2 Retail in Omni-Channel World... 2 Technology Bridge... 2 Analytics... 3 Controlling the Shopping Experience... 3 Seamless Experience... 3 PCI

More information

Cross-Channel Marketing. Bringing brands and customers closer together

Cross-Channel Marketing. Bringing brands and customers closer together Cross-Channel Marketing Bringing brands and customers closer together INTEGRATE DATA Gain a panoramic view of your customers through actionable insights It all begins with data. Experian Marketing Services

More information

IBM Global Business Services Microsoft Dynamics CRM solutions from IBM

IBM Global Business Services Microsoft Dynamics CRM solutions from IBM IBM Global Business Services Microsoft Dynamics CRM solutions from IBM Power your productivity 2 Microsoft Dynamics CRM solutions from IBM Highlights Win more deals by spending more time on selling and

More information

ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS

ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS ATTRACT PROSPECTS ENGAGE CUSTOMERS SUCCEED IN YOUR BUSINESS Maximizer CRM is a completely integrated sales, marketing and customer service and support management solution that enables you to attract prospects,

More information

Business Information Services. Product overview

Business Information Services. Product overview Business Information Services Product overview Capabilities Quality data with an approach you can count on every step of the way Gain the distinctive edge you need to make better decisions throughout the

More information

Product. Credit Card Management Comprehensive, Online Credit Card Account Management

Product. Credit Card Management Comprehensive, Online Credit Card Account Management Product Credit Card Management Comprehensive, Online Credit Card Account Management Give cardholders a complete, real-time view of their credit card account information while reducing your total cost of

More information

The Impact of Online Marketing in Automotive Retailing. Earl J. Hesterberg, President and CEO

The Impact of Online Marketing in Automotive Retailing. Earl J. Hesterberg, President and CEO The Impact of Online Marketing in Automotive Retailing Earl J. Hesterberg, President and CEO 1 Industry New Vehicle Sales Industry new vehicle sales 2 About Group 1 Automotive A Fortune 500 automotive

More information

Five Steps to Successful Prospecting With Permission Email Marketing. By Karen Talavera President, Synchronicity Marketing

Five Steps to Successful Prospecting With Permission Email Marketing. By Karen Talavera President, Synchronicity Marketing Five Steps to Successful Prospecting With Permission Email Marketing By Karen Talavera President, Synchronicity Marketing Five Steps To Successful Prospecting with Permission Email Marketing Email marketing

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Customer Relationship Management - a strategic approach

Customer Relationship Management - a strategic approach Sage CRM Solutions Customer Relationship Management - a strategic approach Managing interactions with prospects and customers effectively and profitably is a fundamental part of business. Success depends

More information

Targeted measurable marketing

Targeted measurable marketing Targeted measurable marketing Plan, execute, and measure your campaigns An invaluable tool for marketers, Sage CRM enables your marketing teams to plan, execute, and measure the success of every marketing

More information

The birthday and anniversary report

The birthday and anniversary report Benchmark data and analysis for email marketers An Experian white paper Introduction Increased exposure to marketing media and advertising drives the importance of creating personalized and relevant direct

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

Cloud Solutions from SAP. Transform Retail Visits to Win at the Shelf with SAP Cloud for Sales retail execution

Cloud Solutions from SAP. Transform Retail Visits to Win at the Shelf with SAP Cloud for Sales retail execution Cloud Solutions from SAP Transform Retail Visits to Win at the Shelf with SAP Cloud for Sales retail execution Cloud Solutions from SAP 1 Consumers have more buying options. Preferences are ever-changing.

More information

The Value of Knowing More About Your Customers

The Value of Knowing More About Your Customers The Value of Knowing More About Your Customers How Customer Intelligence can Increase Contact Center Efficiency While Improving the Customer Experience Today s consumers are more demanding than ever. The

More information

loyaltyvare 4.0 THE FUTURE + + + OF + + + LOYALTY & CRM

loyaltyvare 4.0 THE FUTURE + + + OF + + + LOYALTY & CRM loyaltyvare 4.0 THE FUTURE + + + OF + + + LOYALTY & CRM fast, flexible, quick to market A strategically sound loyalty/crm program can drive measurable revenue growth through acquisition, retention and

More information

7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY. Lead Nurture Strategy»

7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY. Lead Nurture Strategy» 7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY Lead Nurture Strategy» The leads you collect today aren t necessarily ready to buy immediately. Some of them are, of course, but others may still be

More information

Sun Bear Marketing Automation Software

Sun Bear Marketing Automation Software Sun Bear Marketing Automation Software Provide your marketing and sales groups with a single, integrated, web based platform that allows them to easily automate and manage marketing database, campaign,

More information

MARKETING SERVICES. engine to drive additional traffic and revenue to their parking facilities. Led

MARKETING SERVICES. engine to drive additional traffic and revenue to their parking facilities. Led MARKETING SERVICES MARKETING SERVICES SP+ Marketing Services provides clients a superior front-end marketing engine to drive additional traffic and revenue to their parking facilities. Led by a team of

More information

WHITEPAPER MARKETING COMMUNICATION AND CRM

WHITEPAPER MARKETING COMMUNICATION AND CRM WHITEPAPER MARKETING COMMUNICATION AND CRM WHITEPAPER MARKETING COMMUNICATION AND CRM 2 ABOUT Nowadays, it is essential for a company to have a defined and efficient marketing strategy. Implementing such

More information

Email Marketing for Success. A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process

Email Marketing for Success. A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process Email Marketing for Success A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process Email Marketing The Email Marketer's Challenge The Email

More information

Transactional and operational messaging: Marketing when it matters most. An Experian CheetahMail white paper

Transactional and operational messaging: Marketing when it matters most. An Experian CheetahMail white paper Transactional and operational messaging: Marketing when it matters most An Experian CheetahMail white paper May 2005 Executive summary Triggered, real-time messages are a vital component of a comprehensive

More information

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing

More information

Five Steps to Successful Prospecting With Email Marketing. By Karen Talavera President, Synchronicity Marketing

Five Steps to Successful Prospecting With Email Marketing. By Karen Talavera President, Synchronicity Marketing Five Steps to Successful Prospecting With Email Marketing By Karen Talavera President, Synchronicity Marketing Five Steps to Successful Prospecting with Permission Email Marketing Email marketing is soaring.

More information

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

Making Co-Registration Convert A Guide to Getting Started

Making Co-Registration Convert A Guide to Getting Started Making Co-Registration Convert A Guide to Getting Started Making Co-Reg Convert: Page 1 Making Co-Registration Convert: A Guide to Getting Started Part 1: Is Co-Registration for You? Online media is back

More information

Automotive Services. Tools for dealers, lenders and industry service providers that drive profitable results in today s economy

Automotive Services. Tools for dealers, lenders and industry service providers that drive profitable results in today s economy CONSUMER INFORMATION SOLUTIONS Automotive Services Tools for dealers, lenders and industry service providers that drive profitable results in today s economy Reach the right prospects Automotive solutions

More information

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

release 240 Exact Synergy Enterprise CRM Implementation Manual

release 240 Exact Synergy Enterprise CRM Implementation Manual release 240 Exact Synergy Enterprise CRM Implementation Manual EXACT SYNERGY ENTERPRISE CRM IMPLEMENTATION MANUAL The information provided in this manual is intended for internal use by or within the organization

More information

Targeted measurable marketing

Targeted measurable marketing Targeted measurable marketing Plan, execute, and measure your campaigns An invaluable tool for marketers, Sage CRM enables your marketing teams to plan, execute, and measure the success of every marketing

More information

An Oracle White Paper October 2010. Siebel Financial Services Customer Relationship Management for Banking

An Oracle White Paper October 2010. Siebel Financial Services Customer Relationship Management for Banking An Oracle White Paper October 2010 Siebel Financial Services Customer Relationship Management for Banking Executive Overview Banks are in constant interaction with customers. A winning and proven strategy

More information

About Us. Auto Leads. Call Center B.D.C. Direct Mail Campaigns. Special Promotion. - Auto Leads Team. YourHotLeads.com CustomerTrack Platform

About Us. Auto Leads. Call Center B.D.C. Direct Mail Campaigns. Special Promotion. - Auto Leads Team. YourHotLeads.com CustomerTrack Platform Issue #1230b YourHotLeads.com CustomerTrack Platform Auto Leads Do you wonder where all the buyers are? Would you like to know every customer in your area who is actively looking to purchase a vehicle

More information

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails

More information

2013 Media Kit. Your Marketing and List Strategies Start Here. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved.

2013 Media Kit. Your Marketing and List Strategies Start Here. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved. Overview Why Take 5 Solutions? Take 5's Unique Advantages Leadership Team Product Offerings Direct Mail List Rentals Email List Rentals Mobile

More information

Turning Leads Into Quality Sales by Aligning Sales & Marketing. Presented by NuSpark Marketing

Turning Leads Into Quality Sales by Aligning Sales & Marketing. Presented by NuSpark Marketing Turning Leads Into Quality Sales by Aligning Sales & Marketing Presented by NuSpark Marketing Sales & Marketing Fight Bicker, Bicker Let s Unite Less Lead Loss! Better Conversion Rates! Align Your Organization

More information

Targeted measurable marketing

Targeted measurable marketing Targeted measurable marketing Plan, execute and measure your campaigns An invaluable tool for marketers, enables your marketing teams to plan, execute, and measure the success of every marketing campaign.

More information

Why Modern B2B Marketers Need Predictive Marketing

Why Modern B2B Marketers Need Predictive Marketing Why Modern B2B Marketers Need Predictive Marketing Sponsored by www.raabassociatesinc.com info@raabassociatesinc.com www.mintigo.com info@mintigo.com Introduction Marketers have used predictive modeling

More information

MAKING IT WORK. Mastering Remarketing in an Omnichannel World

MAKING IT WORK. Mastering Remarketing in an Omnichannel World MAKING IT WORK Mastering Remarketing in an Omnichannel World YOU VE GRABBED THEIR INTEREST NOW KEEP IT We ve all been there: We decide to research an item we re interested in, visit a website to learn

More information

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How

More information

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,

More information

In their hands. In their home. On their time. Acquiring new customers with mail.

In their hands. In their home. On their time. Acquiring new customers with mail. Inserts: Case Studies on Customer Acquisition Tips for creating an effective acquisition program. Types of customers to target: Those not aware of your product. Target prospects based on data, such as

More information