emarketing Solutions The online tools you need to enhance your multichannel marketing efforts

Transcription

1 emarketing Solutions The online tools you need to enhance your multichannel marketing efforts

2 One stop unlimited possibilities emarketing Solutions, Experian s full suite of online marketing tools, equips you with the vital , Customer Relationship Management (CRM) and real-time decisioning tools you need to succeed in the world of e-business. The integration of online marketing into your multichannel plan opens up greater opportunities to grow sales, increase share and enhance relationships. Yet all opportunities are accompanied by a variety of challenges and obstacles. How can you locate the best prospects from among hundreds of millions of addresses? How can you organize and manage your communications to forge stronger relationships with your customers? How do you maximize all of your communication channels to ensure that they are working effectively to achieve your goals? The answer is emarketing Solutions from Experian For years, Experian has provided the support and solutions needed to optimize your interactions with customers. To address the growing number of consumers who opt for the speed and convenience of online transactions, we developed emarketing Solutions a comprehensive package of services and tools that help you strengthen your online customer relationships. No matter how your online marketing efforts and transactions are structured, emarketing Solutions provides the information and decision-support tools needed to increase efficiencies, reduce costs, forge stronger customer relationships and generate higher sales.

3 elist Network addresses for customer acquisition What does it take to build an effective Internet marketing strategy that expands your CRM efforts into the world of e-business? The first step is to build a targeted, qualified list of consumers who have given permission to be contacted via . Experian s elist Network does exactly that. This powerful resource provides access to millions of permission-based addresses to fuel your targeted promotions. Experian s elist Network makes it possible to segment millions of online consumers and businesses by interest categories, demographics, lifestyle and life stage data. Targeting your best prospects enables you to: Drive Web site traffic and retail store traffic ecoa change of address More than 30 percent of addresses in the United States change each year due to Internet service provider, domain, employment and residence changes. This can hinder your marketing efforts. Therefore, it s important for you to stay on top of changes to ensure that your messages will be delivered. To do this, you ll need to adopt the same standard practice that mailers in the offline world have been using for years change-of-address services. ecoa is a comprehensive change-of-address solution that decreases undeliverable , increases customer retention rates and opens new revenue opportunities. Our ecoa service confirms address changes reported by consumers. Then, with the consumers permission, we share those updates with you. Acquire new customers Open new avenues for sales Build brand awareness Distribute highly relevant offers Extend your market Conduct fast and accurate online customer research In addition, our reporting capabilities provide thorough and immediate information so you can track and evaluate how customers are responding to your promotion. } Experian s emarketing Solutions elist Network ecoa ContactMail SM Append Visitor Solutions Channel Match SM emarketing Solutions is a full suite of online tools that provide the data and services needed to enhance every aspect of online marketing. Locate new prospects. Deliver and manage . Conduct secure transactions and analyze your performance. emarketing Solutions helps you do all this and more. 1

4 There s a world of online customers waiting to hear from you. Our elist Network provides access to more than 100 million customers who have given permission to receive online communications. } } } ContactMail SM delivery and management ContactMail is Experian s comprehensive deployment solution. ContactMail includes delivery, response tracking and reporting, segmentation and campaign management, and database management to help you successfully implement your multichannel marketing strategies. The primary components of ContactMail include: ContactMail deployment list loading and validation, a user interface to set up and schedule mailings, response tracking technology, inbound management, and viral marketing technologies ContactMail reporting portal near-real-time reporting on activity related to an campaign, including open-mail and click-through reporting, and database activity reports ContactMail conversion tracking unique technology that tracks customer behavior and transactions after they ve clicked through a link in an message Segmentation and campaign management, powered by IntravueCM a powerful segmentation and campaign management tool that provides marketers the ability to set up, deploy and monitor highly targeted campaigns Web-hosted subscription pages Experian-hosted and maintained Web pages that provide clients the ability to collect customer information and preferences ContactMail, Experian s delivery and management solution, also can maintain your database to greatly reduce the time and effort required to execute your marketing efforts. 2

5 With Experian s emarketing Solutions, you can access an entire suite of online solutions or choose the specific tools that best meet your immediate needs. Append addresses to connect with customers online Offer your customers the convenience and immediacy of online communications and transactions. Integrating into your marketing campaigns allows you to connect with customers more often. Keep your brand foremost in customers minds and increase Web site traffic and overall sales. If you already have built a database of customer information, use Experian s Append to forge a stronger relationship with your customers online. Through Append, you have access to millions of addresses for your online customer retention campaigns. We use flexible matching logic to overlay addresses onto your active customer file. Plus, our service protects consumer privacy and choice and the goodwill you have established with your customers. To determine consumers preferences, we deliver the initial marketing message to your online customers, asking if they want to receive online communications from your organization. We collect opt-out requests and flag those consumer records on your file to allow you to suppress those consumers from your future marketing campaigns. Most importantly, you pay only for the addresses retained on your file we never charge for the s sent to consumers who ultimately choose not to receive offers from you via . Visitor Solutions real-time decision marketing In the world of online marketing, motivating a customer to make an online purchase is only half the challenge. Once a customer decides to buy, real-time solutions must be in place to ensure the transaction can be completed quickly and seamlessly. Visitor Solutions provides real-time data and scoring that verify registration information and help present targeted offers to each Internet shopper. Powered by Experian s INSOURCE SM Consumer Database, Visitor Solutions instantly verifies customers against 215 million consumers in 110 million living units. Our extensive database provides the insight needed to suggest sell and to formulate promotions that really connect with online or call center customers. We also protect profit margins by ensuring the accuracy of all delivery information. Visitor Solutions verifies addresses in real time and in the process helps control costs and increase customer satisfaction by reducing shipping errors. Visitor Solutions helps identify fraudulent, or prank names, which currently occur in an average of 15 percent to 20 percent of all online transactions. In addition, addresses can be checked for proper format, domain name and IP address. The area code and prefix for the input phone numbers can be verified to the input ZIP code and flagged for inconsistencies. An average of 15 percent to 20 percent of all online transactions are conducted under a false, or prank customer name. With emarketing Solutions, fraudulent registrations are flagged immediately, dramatically reducing risk. 3

6 Channel Match SM integrate online and offline strategies Knowing when and where your customers purchase is essential information for your business. However, it s just as important to understand how each channel affects consumer purchases. For example, the receipt of a catalog may trigger an online purchase with certain customer segments. This knowledge can help you appropriately plan your strategy. Then, you can use that information to impact your future marketing decisions and budgetary concerns. Channel Match links your catalog mail files to recent Internet buyers, or buyers who have purchased using other commerce methods, to help identify relationships among multiple promotional channels. A recent Channel Match analysis shows that 90 percent of Internet buyers received a mailed catalog from the vendor prior to their online purchase. This vital information helps to determine how to best drive sales. Channel Match provides you with an invaluable tool clearly demonstrating the importance of linking multiple sales media and promotional vehicles to drive future sales. Channel Match provides you with a quick and cost-effective way to successfully target customers and impact their buying decisions. If you re ready to give your online marketing efforts an extra edge, call Experian today. emarketing Solutions provides the online advantage to help you find and maintain customers, manage and deploy marketing strategies, and maximize your marketing channels for greatest impact. For more information, call us today at Online and offline With Channel Match you can: Better understand the buying habits of various shopper segments Discern the time it takes from the in-home catalog delivery date to the date of the average consumer s Internet or telephone purchase Strategically plan your follow-up promotions based on historical consumer response Target catalog circulation to customers most likely to make a purchase The Experian advantage At Experian, we have a proven track record of helping marketers optimize customer relationships at every point of contact. With emarketing Solutions, we ve translated our offline expertise into a comprehensive suite of online solutions that deliver the information required for successful online marketing. You can choose to put the power of the entire emarketing Solutions suite to work for you, or you can select the specific solutions that best meet your needs. 4

7 Experian s emarketing Solutions includes: elist Network addresses for customer acquisition ecoa change of address ContactMail SM delivery and management Append addresses to connect with customers online Visitor Solutions real-time decision marketing Channel Match SM integrate online and offline strategies

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