MARKETING AUTOMATION REFERENCE GUIDE

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "MARKETING AUTOMATION REFERENCE GUIDE"

Transcription

1 MARKETING AUTOMATION REFERENCE GUIDE

2 MARKETING AUTOMATION REFERENCE GUIDE TACTIC DESCRIPTION PAGE NEWSLETTER & SUBSCRIPTION SIGN-UP FORM WELCOME RESPONSE AUTOMATED ACQUIRE OPT-IN FROM PAST PURCHASERS OBTAIN CUSTOMER PREFERENCES NEWSLETTER LIST SEGMENTATION PERSONALIZATION A/B TESTING BEHAVIOR BASED RETARGETING PRE-EVENT COMMUNICATIONS Allow fans to stay connected with you via communications. Create a form to collect newsletter and subscription sign-ups. Provide easy access by linking on your corporate and partner websites. Confirm the validity of each address and automatically remove hard bounces from your list. The welcome message is also designed to give new subscribers the upfront information they need and sets the stage for developing your relationship with the fan. Activate an campaign to obtain opt-in from prior ticket purchasers and other records. The ideal audience has given you consent to them and wants to receive your . Ensure subscribers get the updates, information, and communications they want! Automate an and form for new newsletter sign-ups and obtain insight into a variety of their preferences, including: favorite event and music genres, group and suite sale information, and preferred ticket or seat choice. Send out an that highlights your news, events, and activities. A regularly scheduled newsletter will help you stay top-of-mind with your fans and customers. Effective segmentation strategy begins with your customer preference form. Divide your database by interest or demographic and appeal to the needs and wants of each consumer to improve your sales results. The criteria could include demographics (age, gender, marital status, etc.), buying behavior, or any other data that users submit when subscribing to your list, visiting website pages, or clicking on links in s. Create targeted content and alter your message based on how long someone has been on your list, what their personal preferences are, or based on past behaviors like opening or clicking on links in previous s you ve sent them. Personalization of content is one of the most significant factors driving conversion rates. Optimize your marketing by finding what works best through automated A/B testing. A/B testing, also known as split-testing, compares a variety of different campaign variables to identify what generates the best response, conversion rates, and revenue. You can test subject lines, content and messaging, images, delivery day or time, and more! Build highly relevant automated messages delivered at the right point in the sales cycle. Retarget individuals based on prior activity, including opens, clicks, clicks on a specific link, and even non-activity. You can also customize the retargeting frequency for each campaign. Provide event attendees with important information before the event with an automated pre-event communication. Include details about event start time, parking, merchandise, and more!

3 TACTIC DESCRIPTION PAGE POST-EVENT COMMUNICATIONS POST-EVENT SURVEY & RESPONSE FORM BIRTHDAY CAMPAIGN OBTAIN ADDRESSES FROM SOCIAL MEDIA FOLLOWERS GROW SOCIAL MEDIA FOLLOWERS SHARING S ON SOCIAL MEDIA A/B TEST & BEHAVIOR BASED RETARGETING CAMPAIGN BI-ANNUAL SURVEY & FORM WEBPAGE TRACKING SCRIPTS AUTOMATED TRACKING NOTICES WEBPAGE RETARGETING PREMIUM, GROUP, & SUITE SALES RETARGETING VENUE RENTAL & SPONSORSHIP RETARGETING SEASON TICKET OPT- OUT NOTICE Automate a follow-up with fans that attended your event to say thank you, provide an event recap or pictures, and promote your next event. Find out if your event lived up to the expectations of your attendees. Get insight into every aspect of your event, and understand the different elements to help you plan a more successful and well-attended event in the future. Ensure the highest response rate by sending your automated postevent survey to attendees as soon as the event has ended and while the experience is still fresh in their minds. Obtain birthdates when individuals subscribe to your list. Automated birthday s are a great way to engage your fans and make them feel special, while also providing you with the opportunity to reach out to them with a highly relevant and timely message. Rather than waiting for the inevitable social media migration, it s time to prepare and protect your social media investment. Convert your social media fans and followers into something you actually own: subscribers. Promote the advantages of your subscriptions and link to a form that enables easy sign-up by social media followers. Notify your database about your social media properties and obtain more likes, friends, and additional social media followers. Share your across a variety of social networks. Enable subscribers to easily post and share your event information, news, and promotions by activating a social media sharing script in s of your choosing. Understand what leads to conversions and revenue from an A/B test in the first of a campaign, and then utilize the winning component again in follow-up retargeting communications. If using first name personalization was more effective in the subject line of your first communication, then the automation will maintain that element in the campaign s retargeting s. Collect valuable subscriber information, grow the depth of your database, and obtain more relevant information that can be used to personalize and segment future communications, with the end goal of increasing relevancy, engagement, and driving ticket sales. Track and identify known and cookied subscribers as they visit your website and other high-value online pages. Once the tracking script code is placed on your selected webpages, a back-end report will be dynamically generated identifying visitors. Notify your sales department and other staff about known visitors to tracked webpages with an automated notice. Enable unique automated retargeting s following up with known visitors to tracked webpages. Notify your departments about engaged leads and prospects, and automate uniquely targeted follow-up s. Automate retargeting s to other known visitors and customer segments, including promoters, sponsors, and advertisers. Automate an notice to your sales department when a VIP or Season Ticketholder opts-out of all your communications

4 TACTIC DESCRIPTION PAGE REFERRAL CAMPAIGN NEWSLETTER PREFERENCES CUSTOMER REENGAGEMENT & REACTIVATION CAMPAIGN SHOPPING CART RETARGETING ACCESS/SCAN DATA RETARGETING CAMPAIGN OPT-OUT NOTIFICATION NON-ATTENDEE FOLLOW-UP PERSONALIZED INVOICE PURLs (PERSONALIZED URLs) MINI WEBSITES Activate a refer-a-friend campaign to motivate existing subscribers to refer potential fans and ticket purchasers. Then reach out to the referrals to gain their opt-in and preferences. Organize the hierarchy of your newsletter and communications according to customer segmentation and preferences. Deploy a reengagement campaign that gives you an list that is far more engaged, yields a higher click-through rate, activates greater conversions and sales, and also improves your deliverability. Retarget known individuals that leave items in their shopping cart with an automated follow-up reminder. Communicate and your event attendees upon their ticket scan and arrival to your event. Offer special promotions to those that arrive early. Enable automated s to notify subscribers or your sales team about individual opt-outs from future communications. Automate follow-up communications to non-attendees letting them know they were missed and provide recommendations for future unused tickets. Personalize and brand invoices for your unique customer segments. 35 Engage existing and past customers, and new prospects with their very own personalized website/url (also known as a PURL). PURLs are very effective at moving prospects further through the sales funnel and have historically reported improved response rates due to high levels of personalization

5 NEWSLETTER & SUBSCRIPTION SIGN-UP FORM 4

6 WELCOME RESPONSE AUTOMATED Welcome 5

7 ACQUIRE OPT-IN FROM PAST PURCHASERS 6

8 OBTAIN CUSTOMER PREFERENCES 7

9 NEWSLETTER 8

10 LIST SEGMENTATION Stop the batch and blast! Segment and target s according to each fan s interest. 9

11 PERSONALIZATION Bernie, Bernie, Bernie, 10

12 A/B TESTING SUBJECT LINE A: See your Brooklyn Nets in April SUBJECT LINE B: Bernie see your Brooklyn Nets in April The subject line has been the most popular item to test, however there are many other elements you can assess the effectiveness of, including opening greeting, layout and images, call-to-action, day or hour sent, and more! 11

13 BEHAVIOR BASED RETARGETING 1 st Communication 2 nd Communication 3 rd Communication 12

14 PRE-EVENT COMMUNICATIONS 13

15 POST-EVENT COMMUNICATIONS 14

16 POST-EVENT SURVEY & RESPONSE FORM 15

17 BIRTHDAY CAMPAIGN 16

18 OBTAIN ADDRESSES FROM SOCIAL MEDIA FOLLOWERS 17

19 GROW SOCIAL MEDIA FOLLOWERS 18

20 SHARING S ON SOCIAL MEDIA LA Kings LA Kings BRING HISTORY TO YOUR HOME! GET YOUR OFFICIAL STANLEY CUP BOOK LA Kings LA Kings BRING HISTORY TO YOUR HOME! GET YOUR OFFICIAL STANLEY CUP BOOK 19

21 A/B TEST & BEHAVIOR BASED RETARGETING CAMPAIGN SUBJECT LINE A: See your Brooklyn Nets in April 1 st Communication: Automated A/B Subject Line Test SUBJECT LINE B: Bernie see your Brooklyn Nets in April 2 nd Communication SUBJECT LINE: Act quickly! See your Brooklyn Nets at Barclay Center! 3 rd Communication SUBJECT LINE: Our final regular season home games! 20

22 BI-ANNUAL SURVEY & FORM 21

23 WEBPAGE TRACKING SCRIPTS 22

24 AUTOMATED TRACKING NOTICES 23

25 WEBPAGE RETARGETING 24

26 PREMIUM, GROUP, & SUITE SALES RETARGETING 25

27 VENUE RENTAL & SPONSORSHIP RETARGETING 26

28 SEASON TICKET OPT-OUT NOTICE 27

29 REFERRAL CAMPAIGN 28

30 NEWSLETTER PREFERENCES 29

31 CUSTOMER REENGAGEMENT & REACTIVATION CAMPAIGN 30

32 SHOPPING CART RETARGETING 31

33 ACCESS/SCAN DATA RETARGETING CAMPAIGN Automate scan-in notices to your sales reps and fans! 32

34 OPT-OUT NOTIFICATION We have removed your address from our list. We re sorry to see you go. Was this a mistake? Did you forward one of our s to a friend, and they clicked the unsubscribe link not realizing they were in fact unsubscribing you from this list? If this was a mistake, you can resubscribe at: We re going to miss you! We just learned that you no longer want to hear about our news and special offers through . We will of course honor your request. As requested, we have removed the following address from our list: Maybe you didn t realize it, but there are several other options that may work better for you. If you d like to change your mind and still get s from the Oakland Raiders, please click here to re-subscribe. 33

35 NON-ATTENDEE FOLLOW-UP 34

36 PERSONALIZED INVOICE 35

37 PURLs (PERSONALIZED URLs) MINI WEBSITES 36

Website Visitor Tracking and Follow-Up Campaigns. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist

Website Visitor Tracking and Follow-Up Campaigns. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist 1 What Is A Web Tracking Script? Code placed into a web page Enables visibility of cookied web visitors and identifies individuals to retarget Works with all internet browsers Very important component

More information

LEAD NURTURING & ENGAGEMENT. Kyle Murphy FanOne Marketing Digital Marketing Specialist

LEAD NURTURING & ENGAGEMENT. Kyle Murphy FanOne Marketing Digital Marketing Specialist LEAD NURTURING & ENGAGEMENT Kyle Murphy FanOne Marketing Digital Marketing Specialist 1 Lead nurturing Process of building relationships with qualified prospects with the goal of earning their business

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Deliverability, Data Reporting, And Analysis. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist

Deliverability, Data Reporting, And Analysis. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist Deliverability, Data Reporting, And Analysis 1 Global inbox placement is at 75.9%. 1 out of 4 emails do not get placed into the inbox.* 2 18% of all commercial email in North America never reaches the

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this

More information

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out

More information

WITH PERSONALIZED EMAIL

WITH PERSONALIZED EMAIL A special survey report from the editors of Internet Retailer PUMP UP THE VOLUME WITH PERSONALIZED EMAIL Personalization is a proven strategy for boosting email click-throughs and conversions. In fact,

More information

Top 40 Email Marketing Terms You Should Know

Top 40 Email Marketing Terms You Should Know 1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion

More information

Advanced Segmentation Strategies. Kristin Esteghlalian

Advanced Segmentation Strategies. Kristin Esteghlalian Advanced Segmentation Strategies Kristin Esteghlalian Relevance is the marketing Holy Grail The primary goal when creating a targeted, relevant marketing campaign should be to: Consolidate customer data

More information

MANAGING YOUR EMAIL LIST

MANAGING YOUR EMAIL LIST MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE

THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE HOW TO PUT YOUR PERSONALIZATION STRATEGY INTO ACTION TABLE OF CONTENTS Why Personalization is Important...2 Getting Started: Defining Personas and Journeys...3

More information

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09 Key Speaker Nicole Roach Marketing Coordinator CharityNet USA HBIF Meeting 12-09 CharityNet USA: A One-stop resource center for nonprofit organizations nationwide! Key Speaker: Nicole Roach Questions Archived

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

Nurture Registrants with Triggered Email Follow-up

Nurture Registrants with Triggered Email Follow-up Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and

More information

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:

More information

Digital Marketing: Strategies & Measurement

Digital Marketing: Strategies & Measurement 1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

charity organisations

charity organisations Email marketing for charity organisations A quick guide to planning your email campaign Contents 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure, design and

More information

TOP 5 EMAIL MARKETING PERFORMAMCE IMPROVEMENT TRENDS FOR 2013

TOP 5 EMAIL MARKETING PERFORMAMCE IMPROVEMENT TRENDS FOR 2013 TOP 5 EMAIL MARKETING PERFORMAMCE IMPROVEMENT TRENDS FOR 2013 Karen Talavera, Synchronicity Marketing April 3, 2013 A Hiscox Google+ Hangout Today s Presenter: Karen Talavera Nationally-recognized email

More information

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES An Effective Touch Point for Long-Term Marketing Relationships Introduction Email newsletters are no longer optional when it comes to B2B

More information

Email Marketing. Re-vitalizing your most important channel. Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort

Email Marketing. Re-vitalizing your most important channel. Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort Email Marketing Re-vitalizing your most important channel Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort Why is Email Marketing Vital? Email Marketing is a major component

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

Boost Email Relevancy with Dynamic Content. Using Dynamic Content for Advanced Personalization & Customization

Boost Email Relevancy with Dynamic Content. Using Dynamic Content for Advanced Personalization & Customization Boost Email Relevancy with Dynamic Content Using Dynamic Content for Advanced Personalization & Customization 1 Boost Conversions with Dynamic Content 5/2013 Introduction In this paper we ll discuss using

More information

A Quick Glance at Your New. Contact Management and Reporting Features

A Quick Glance at Your New. Contact Management and Reporting Features A Quick Glance at Your New Contact Management and Reporting Features We ve made enhancements to the contact management and reporting features within your Constant Contact account. You now have more control

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

Why It Is Important? Retargeting. Common Objections

Why It Is Important? Retargeting. Common Objections What Is It? Why It Is Important? Retargeting After Yes Common Objections Summary What is it? A digital marketing strategy designed to win back lost customers by displaying ads on other sites to users who

More information

Email marketing for. car dealerships A quick guide to planning your email campaign

Email marketing for. car dealerships A quick guide to planning your email campaign Email marketing for car dealerships A quick guide to planning your email campaign Contents Why email marketing? 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure,

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

RETARGETING. A Beginner s Guide to Retargeting 101

RETARGETING. A Beginner s Guide to Retargeting 101 RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?

More information

How To Guide Creating Permission Based Email Marketing Lists

How To Guide Creating Permission Based Email Marketing Lists How To Guide Creating Permission Based Email Marketing Lists Executive Summary: Having a solid list of contacts is one of the most important factors in determining the success or failure of an email marketing

More information

THE BLUEPRINT FOR MARKETING AUTOMATION

THE BLUEPRINT FOR MARKETING AUTOMATION THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

E-MAIL MARKETING SET-UP SYSTEM. This is the process you should use to set up your main newsletter/subscriber list

E-MAIL MARKETING SET-UP SYSTEM. This is the process you should use to set up your main newsletter/subscriber list E-MAIL MARKETING SET-UP SYSTEM This is the process you should use to set up your main newsletter/subscriber list 1) Purchase a monthly subscription to an E-Mail Marketing Program. Here are some options

More information

Internet / Email Marketing for Your Small Business. Presented by Matthew DeWees President, COSO Media & Virtual DataWorks

Internet / Email Marketing for Your Small Business. Presented by Matthew DeWees President, COSO Media & Virtual DataWorks Internet / Email Marketing for Your Small Business Presented by Matthew DeWees President, COSO Media & Virtual DataWorks About Me 2 Matthew President/Owner DeWees/ I always do what I can to make the Internet

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests Luminate Online Multiple Channels, One Solution Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests through the channels

More information

Get Started with Birthday and Anniversary Emails

Get Started with Birthday and Anniversary Emails Get Started with Birthday and Anniversary Emails How to Delight Customers and Get More from Your Email Marketing in Less Time 2015 Copyright Constant Contact, Inc. Helping Small Business Do More Business

More information

Driving Results with. Dynamic Creative

Driving Results with. Dynamic Creative Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,

More information

Driving Results with. Dynamic Creative Optimization

Driving Results with. Dynamic Creative Optimization Driving Results with Dynamic Creative Optimization Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks

More information

E-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers

E-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers E-NEWSLETTER DEMOGRAPHICS Reach thousands of targeted decision makers Industry decision makers subscribe to the COSPP e-newsletter - for the latest news, analysis, technological innovations and market

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising A BETTER WAY TO ADVERTISE Your guide to SmartAds & Internet Advertising CONTENTS The Basics Of Internet Advertising It all starts with Cookies Segmentation Targeting Re- Targeting Geographic Targeting

More information

USING FACEBOOK ADS TO FILL UP YOUR TRANSFORMATION CHALLENGES TO THE MAX!

USING FACEBOOK ADS TO FILL UP YOUR TRANSFORMATION CHALLENGES TO THE MAX! USING FACEBOOK ADS TO FILL UP YOUR TRANSFORMATION CHALLENGES TO THE MAX! This is a process that begins well before the challenge start date nears. After about 3 6 months of writing informative emails to

More information

Grow Your Business with. Nurture Marketing. Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM

Grow Your Business with. Nurture Marketing. Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM Grow Your Business with Nurture Marketing Convert leads, close sales, and build customer trust using marketing automation and Microsoft Dynamics CRM contents 03 Introduction What is nurture marketing?

More information

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out

More information

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton Email Relevance: Three effective tactics to engage subscribers W. Jeffrey Rice Adam T. Sutton Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:

More information

Email Marketing Ambition Digital Carly Rodgers

Email Marketing Ambition Digital Carly Rodgers Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The

More information

the ultimate guide to email marketing for insurance agents

the ultimate guide to email marketing for insurance agents the ultimate guide to email marketing for insurance agents what s in here? Email marketing & content marketing...3-4 Email marketing best practices...5 Email campaigns for insurance agents...6 AgencyBloc

More information

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

How to Manage Your Email List Effectively

How to Manage Your Email List Effectively How to Manage Your Email List Effectively A short guide by MailWheel 1 Discover What s Inside After you ve acquired enough email addresses and created your opt-in and opt-out forms, you are probably wondering:

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

The Ultimate Guide to B2B Lead Nurturing

The Ultimate Guide to B2B Lead Nurturing The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Grow. How to Authentically Grow Your Email List

Grow. How to Authentically Grow Your Email List Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating

More information

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path B2Best Practice FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path Measure Your Performance... Clean Your Data... Ask Permission... Send Welcome Messages...

More information

An Introduction To Email Marketing

An Introduction To Email Marketing An Introduction To Email Marketing Best Practices & Strategyt Introduction Julie Niehoff Regional Development Director Constant Contact Email: jniehoff@constantcontact.comcom Schedule: www.constantcontact.com/texas

More information

Add Social Media to Your Event Strategy

Add Social Media to Your Event Strategy Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking

More information

Benchmark Survey: Marketo Benchmark on Email Marketing Custom Report For: Adam Grubb

Benchmark Survey: Marketo Benchmark on Email Marketing Custom Report For: Adam Grubb Benchmark Survey: Marketo Benchmark on Email Marketing Custom Report For: Adam Grubb Dear Adam Grubb, Email marketing remains one of highest rated marketing tactics, even as social, mobile, video etc.

More information

A quick guide to... Getting Started

A quick guide to... Getting Started A quick guide to... Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table

More information

Email Marketing in a Down Economy

Email Marketing in a Down Economy Email Marketing in a Down Economy Connect. Inform. Grow. Copyright 2011 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information

More information

Making Co-Registration Convert A Guide to Getting Started

Making Co-Registration Convert A Guide to Getting Started Making Co-Registration Convert A Guide to Getting Started Making Co-Reg Convert: Page 1 Making Co-Registration Convert: A Guide to Getting Started Part 1: Is Co-Registration for You? Online media is back

More information

PERFICIENT DIGITAL COMMERCE SOLUTIONS THE WINNING RECIPE FOR EMAIL MARKETING

PERFICIENT DIGITAL COMMERCE SOLUTIONS THE WINNING RECIPE FOR EMAIL MARKETING THE WINNING RECIPE FOR EMAIL MARKETING CHRISTIE COOKIE FINDS A SPECIAL INGREDIENT THAT YIELDS DELICIOUS RESULTS Driven by the pursuit of the perfect cookie, The Christie Cookie Company makes premium quality,

More information

The List Building Checklist

The List Building Checklist The List Building Checklist An addon checklist to: 68+ List Building Tactics & Ideas for ecommerce & Beyond ( Link) A Publication of KommerZen.com 1. Gather Preliminary Data [9] Determine month over month

More information

Guide To Effective Email Marketing Strategies

Guide To Effective Email Marketing Strategies Guide To Effective Email Marketing Strategies INTRODUCTION 3 CREATING YOUR LETTERS 4 TIPS FOR SUCCESSFUL EMAIL MARKETING LETTERS: 6 SPECIAL OFFERS AND BROADCASTS 7 GENERATING LEADS 8 TRACKING YOUR RESULTS

More information

Lifecycle Email Marketing

Lifecycle Email Marketing Lifecycle Email Marketing A Magento Webinar Presented by Digital Evolution Group 13 July 2011 About Digital Evolution Group About Digital Evolution Group Polling Questions How many of you currently use

More information

Ten tips to maximize Small Business Saturday

Ten tips to maximize Small Business Saturday Ten tips to maximize Small Business Saturday Before you know it, the holiday shopping season will be here again, bringing along lots of opportunities to connect with and get the attention of your target

More information

FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS

FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS A short tutorial on marketing using retargeting methods Five Reasons Retargeting is Critical For Your Business Retargeting is the process of dropping

More information

EMAIL LIST-BUILDING for AUTHORS

EMAIL LIST-BUILDING for AUTHORS EMAIL LIST-BUILDING for AUTHORS Make Book Publishing a Profitable and Sustainable Business Today s Agenda 1. Why email? 2. Authors without email lists make me sad :-( 3. Book marketing begins with a list

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

Email Marketing for Beginners Module 2: Subscriber List Building

Email Marketing for Beginners Module 2: Subscriber List Building Email Marketing for Beginners Module 2: Subscriber List Building The best marketing emails use the power of words and images to draw a response from the reader. Contents 1. Building your email address

More information

MARKETING METHODS TO ATTRACT CUSTOMERS

MARKETING METHODS TO ATTRACT CUSTOMERS THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17

More information

The 3 Keys of Email Marketing

The 3 Keys of Email Marketing The 3 Keys of Email Marketing Connect. Inform. Grow Presented by: Pamela Adams Regional Development Director Constant Contact - Georgia www.constantcontact.com/georgia Copyright 2008 Constant Contact Inc.

More information

Tips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012

Tips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012 Tips for Growing and Managing Effective Marketing Lists Jennifer Culbertson Looking Glass Marketing September 10, 2012 What We ll Cover Today Types of lists Tips for building in-house lists Tips for acquiring

More information

Using Tags to Send Targeted Campaigns

Using Tags to Send Targeted Campaigns LOYAL RELEVANT ENGAGED Using Tags to Send Targeted Campaigns 1 ENGAGED LOYAL DONOR VOLUNTEER MEMBER IN STATE STUDENT CUSTOMER VIP EVENTS UNENGAGED PROSPECT VISITOR LOCAL DONOR BIKE CLUB NEW CUSTOMER REPEAT

More information

Basics of Online Marketing ~ Resources and Instructions~

Basics of Online Marketing ~ Resources and Instructions~ Basics of Online Marketing ~ Resources and Instructions~ Successful Email Marketing By Vanessa Salvia What can be done to increase the likelihood that someone will open your email, take the time to read

More information

Email Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices

Email Newsletters For Lead Nurturing. CallidusCloud Marketing Automation Best Practices Email Newsletters For Lead Nurturing CallidusCloud Marketing Automation Best Practices 1 Introduction Email newsletters are no longer optional when it comes to B2B marketing. With a wide range of lead

More information

A/B Testing, Behavior-Based Campaigns, Data Reporting & Analysis. Have Fun!

A/B Testing, Behavior-Based Campaigns, Data Reporting & Analysis. Have Fun! A/B Testing, Behavior-Based Campaigns, Data Reporting & Analysis Have Fun! Don t Forget: Segment and personalize communications prior to A/B testing. What is an A/B test: A/B Testing Method of market testing.

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

Getting it Right with Email Marketing

Getting it Right with Email Marketing Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au

More information

Facebook Holiday Best Practices Guide

Facebook Holiday Best Practices Guide Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during

More information

MARKETING AUTOMATION: Why email is still the killer app!

MARKETING AUTOMATION: Why email is still the killer app! MARKETING AUTOMATION: Why email is still the killer app! Chaz McGregor SATIC etourism CONVENTION Prepared by Via Media Communications. A Digital and Direct Marketing Agency. Via Media is South Australia

More information

CONTENT + CONTEXT = INBOUND EMAIL MARKETING

CONTENT + CONTEXT = INBOUND EMAIL MARKETING CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer

More information

Email Marketing and Marketing Automation in Complex Buying Processes

Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes 1 Introduction We often hear the question: How is Marketing Automation

More information

5 Keys to Email Marketing

5 Keys to Email Marketing 5 Keys to Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information they

More information

Web Analytics Strategy

Web Analytics Strategy Web Analytics Strategy Prepared By: Title: Prepared By: Web Analytics Strategy Unilytics Corporation Date Created: March 22, 2010 Last Updated: May 3, 2010 P a g e i Table of Contents Web Analytics Strategy...

More information

Email Marketing Step 1: Maximizing Your Email Sign-up Process

Email Marketing Step 1: Maximizing Your Email Sign-up Process Jessica Best emfluence Digital Marketing Evangelist @bestofjess or @emfluence Email Marketing Step 1: Maximizing Your Email Sign-up Process Best Practices for Your Email Sign-up Process Driving Traffic

More information

Travel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle)

Travel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle) Travel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle) Retargeting is probably something you have seen, but

More information

Increase email marketing ROI with Triggered Email Messages

Increase email marketing ROI with Triggered Email Messages Professional Email Marketing Increase email marketing ROI with Triggered Email Messages Trigger messages generate 250% higher click rate than newsletters BEYOND BULK EMAIL CAMPAIGNS vol.1 1 Trigger messages

More information