San Francisco - CA Austin - TX Santiago - Chile THE HISPANIC MARKET WITHIN REACH

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Erica Gibson
8 years ago
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1 Digital marketing company focused on the Hispanic market in the U.S., Internationally and cross border advertising solutions for Latin American marketers. FFounded in 2007 in San Francisco, California. Privately Held Offices: San Francisco - CA Austin - TX Santiago - Chile

2 Advertising Solutions Advanced Targeting via DoubleClick Language: Spanish, English, Bilingual Demographic: Age, Culture, Gender Geographic: Zip code to Country Channel: (News/Media, Travel, Sports, Entertainment, International) Full Range of Solutions Display Network (CPM) Rich Media Social Media Marketing SEO and SEM Media Buying Agency Solutions Mobile (Q3 2011) Ad Specifications IAB Standard 300x250, 728x90, 160x600 Rich Media Units Custom social media campaigns

3 Advertiser Experience

4 Recognized Brands:

5 Network Publishers

6 Publishers: Key to Success Providing results for advertisers as well as compensating website publishers is one of the keys to everyone s success Our goal is a long term relationship with our publisher partners as well as our advertiser/agency partners. Why does a website work with Alcance Media Group? Technology (Double-Click) Quality advertising partners Revenue

7 Quality Publishers: Over 400

8 U.S. Hispanic and Cross Border Solutions

9 International News/Media Targeting* by country of origin has proven successful for clients such as: Western Union Florida Lottery Digicel Bancomer Volaris IDT *Major news websites from Central America receive 20-40% of their visits from U.S. IP addresses

10 Featured Channel: Lifestyle/Health Channel Utilizing channel targeting based on website content continues to be highly successful for clients such as: Estee Lauder Kohl s Texas Milk Avocados of Mexico FAMSA

11 Featured Channel: Social Media 54% of US Hispanics report having uploaded photos to a social network in the past month. 47% of US Hispanics report downloading music. 40% of US Hispanics who went online in the past month maintain their own social networking profile on a site such as Myspace, Facebook, and MiGente.

12 Case Study: Expansion into Digital Since 2008: Opportunities to compare to most major Hispanic websites & Networks Assisted a major agency in getting started with Digital for their clients.

13 Case Study: Expansion into Social Media/Bloggers 2010: Display campaign - AlcanceMG outperformed all other networks 2011: Added Social Media/Blogger Component to Display campaign, based on previous year s performance

14 Case Study: Expands to U.S. Market Since 2008: Working with this growing Mexican airline AlcanceMG has worked with Volaris, a Mexican airline, since 2008, helping them expand to the U.S. market. As Volaris continues to open new routes, we use our geo-targeting capabilities to increase brand awareness in those new markets.

15 Research: Quick Hits Keeping up with new data and making the case for the Hispanic Market Our goal is a long term relationship with our publisher partners as well as our advertiser/agency partners. Why does a website work with Alcance Media Group? Publisher Relations Team Technology (Double-Click) Quality advertising partners Revenue 50 Million U.S. Hispanics From 12.5% (2000) to 15.7% (2009) 10% Native born versus 5.5% Foreign born Median Age: Native born 17 - Foreign born 38 Internet usage: Hispanics reached a record 20.3 million visitors (February 2009)

16 Hispanic Audience: Quick Stats 50 million U.S. Hispanics Fastest-growing market segment in the U.S. Grown from 12.5% of U.S. population (2000) to 15.7% (2010) Internet Usage: Hispanics represented 20.3 million web users (February 2010) Estimated $1.3 trillion spending power in 2012

17 Hispanic Audience: Quick Stats Regardless of language dominance: International publications reach the U.S. Hispanic market

18 Automotive Category: Hispanics represent 8.7 % of vehicle market and have a current preference for Asia brands Men and Women both impact the purchasing decisions Influence of Hispanic Moms on purchase decisions More than 56% said that expecting a child was a major factor influencing the purchase of a new vehicle. 78% said that passenger space is a major factor, followed by safety/security and price/value. Toyota, Ford and Honda were the leaders in brand preference. The majority of respondents said that they receive information regarding family vehicles and auto safety via TV (79%) and the Internet (68%). Study: Influence of Hispanic moms on automotive purchases: Polk Study:

19 Contact Us Today! - Premium and Long Tail Publishers: U.S. and International - Ad Serving Technology: Double Click for Publishers - Client Retention: Long-term Clients - Customizable Programs - Top Brands - Consistently Outperform the Competition San Francisco, California +1 (415) info@alcancemg.com

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million