KNOW, GROW & KEEP YOUR CUSTOMERS

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "KNOW, GROW & KEEP YOUR CUSTOMERS"

Transcription

1 KNOW, GROW & KEEP YOUR CUSTOMERS WINDSORCIRCLE.COM

2 Windsor Circle is a Customer Retention and Predictive Marketing Platform for retailers. We power big data integrations, customer analytics and segmentation, and predictive, behavioral and retention marketing campaigns. More than 300 global retailers use Windsor Circle for personalized, automated, and segmented data-driven campaigns including: lifecycle marketing, product recommendations, product replenishment, customer loyalty, cart recovery, browse abandonment, and more. We re a team of data scientists, digital marketers, client advocates, and software developers. We ve got the expertise and motivation to help you maximize customer value, retention, and engagement through automated and personalized marketing campaigns. We have an entire Client Success team dedicated to creating real results and exciting ROI for retailers. We provide installation and execution support, best practices coaching, and retention strategy, a true partner in your goal to Know, Grow, and Keep Your Customers. Fast Growing, Well-Resourced & Global: Founded in 2011 Over 300 retail clients internationally Over $9MM+ in venture funding Winners of Google Demo Day, 2014 Headquartered in Durham, NC We wear green pants. Want to know why? Visit WindsorCircle.com/GreenPants We re thrilled to see a 25x ROI from our data-driven marketing campaigns, powered by Windsor Circle. Ben Kirshner, CEO CoffeeForLess.com PAGE 1

3 Table of Contents Page 3 ROI & Retention Results Page 9 Cart Recovery Page 4 Retention Analytics Page 10 Custom Segment Builder Page 5 Automated Customer Retention Page 11 Custom Fields Page 6 Ramping Retention Page 12 Guaranteed Integrations Page 7 Automated Product Replenishment Page 13 Pricing & Service Packages Page 8 Behavioral Track & Trigger Our vision with Windsor Circle is to make data-led decisions to optimize every subscriber s and customer s journey. Our goal is to reach out automatically at the first sign of disengagement to improve subscriber sentiment. Tamara Falcke, Channel Manager SurfStitch PAGE 2

4 ROI & Retention Results Windsor Circle clients are driving more revenue, increasing engagement, and retaining more customers with data-driven lifecycle marketing. The results speak for themselves. Within 12 months of signing up, our clients see 10x ROI and 17%+ Retention Rate Lift. We re the only ones with an installation guarantee and revenue promise. 10X 17% + Client Case Studies Where others make claims, we present the facts. Read about the real results our clients are proudly and publicly stating, driven by Windsor Circle: WindsorCircle.com/RealResults The Increase in 73 % Decrease 4x Engagement Repeat Customers 50x ROI 72 % in Churn Visit WindsorCircle.com/RealResults to read our clients case studies. Not only are we seeing a 14x ROI that we can attribute directly to Windsor Circle, but this data is something that is dynamically changing other parts of our business as well. We re very pleased with the apples to apples comparison of ROI, but there are so many areas where we see ROI because the strategy and thought process was driven by Windsor Circle data or because of conversations we ve had with our Client Success Manager. Jason Gazaway, Marketing & Branding Manager CablesAndKits.com PAGE 3

5 Retention Analytics Know Your Customers Retailers who leverage purchase history and behavioral data to truly know their customers are more likely to keep their customers. Pinpoint customer trends and easily act on them using Windsor Circle s Retention Analytics Suite, which pulls in three years of historical, as well as ongoing product, purchase, and customer data. Our analytics instantly show key retail metrics by any date range or customer segment, providing detailed charts, graphs and reports valuable to both marketing and business users. Retention Analytics Features: Instantly measure key metrics like Customer Lifetime Value, Average Order Value, latency, and retention rates by any date range or segment Find ways to increase revenue, profitability, and competitiveness Automatically build and evaluate retail customer segments Analyze source data to determine best customer acquisition channels Identify which coupons have the longest residual use or largest overall revenue impact Recognize top products, and gain insights about what type of customers are buying individual products Track both direct and influenced revenue from retention campaigns Want to test drive before you buy? We ll give you the keys to a 60-day trial, free! Visit WindsorCircle.com/60DayTrial I like the dashboard, and we use this information all the time, even when we re sending our weekly s. We check the dashboard for the best time and day to send the s. Windsor Circle has been helpful beyond automation, we have reliable data and a trustworthy partner to help us grow our business. Tygh Bailes, Founder Pennington & Bailes PAGE 4

6 Automated Customer Retention Our vision is to help every retailer provide an exceptional customer experience by integrating and analyzing purchase history, product and customer data. Windsor Circle creates and updates data and segments directly in your marketing software, where we build and trigger customer retention campaigns. A Data-Driven Customer Experience Our team helps you assess opportunities, build your retention marketing templates, and provides ongoing support, strategy, and design and implementation services. Your data should drive personalized marketing that engages customers in a relevant and meaningful way, automatically. our client, teeturtle, created an evidence-based lifecycle marketing program, powered by data provided by windsor circle. in three months they increased engagement by 146% and doubled their best customer segment. 9 Pillars The 9 Pillars of Retention Automation is a comprehensive framework that guides retailers along the path of automated customer retention. More than 300 retailers rely on this framework to power lifecycle and retention marketing campaigns to keep their customers and drive more revenue. Know Your customers Get connected thank Your customers AmAZe Your Best customers HeLP Your customers BuY more save Your churning customers create evangelists LIsten to Your customers AcQuIre retainable customers PAGE 5

7 Ramping Retention Retention Automation includes a Retention Automation Marketing Package (RAMP), consisting of ten automated s, including Welcome, Thank You, Best Customer, and Win-Back campaigns. Clients are paired with a Client Success Manager, plus tech support and design resources to ensure fast implementation. Our team assesses opportunities, builds your retention marketing templates, and provides ongoing support, strategy, and design/implementation services. Best Customer Reward s are triggered at key thresholds to start treating your best customers like VIPs. New Subscriber Optimize your welcome series with a unique coupon code and product recommendation. New Customer Post-purchase thank you s help nurture and encourage shoppers after each purchase. Churning Customers Win-back s, based on either static or predictive latency dates, aim to reengage lapsed but valuable customers. PAGE 6

8 Automated Product Replenishment Drive Repeat Purchases of Essential Items Ready for Re-Order Customers who purchase products with a natural lifecycle are prime candidates for receiving replenishment campaigns, one of the most effective and profitable types of retention marketing. Windsor Circle s Replenishment Automator allows retailers to use product and purchase history data to trigger s that remind customers to repurchase products just before they run out, with little effort on the marketer s end. Our predictive data science helps retailers understand the individual buying pattern of repeat purchasers, and tailor re-marketing campaigns to each of their customers, automatically. Buying patterns are used to power replenishment s by triggering them based on a customer s order history and the product s usage rate. Automated Product Replenishment Features: Customizable templates available within the ESP Automatically basket together multiple items up for replenishment into one Avoid sending too many s by setting a frequency cap Access key replenishment metrics Track revenue associated with replenishment campaigns Creating a replenishment campaign was a no brainer for us, as we sell consumable products namely coffee and tea. Our replenishment s see open rates of 35% with click rates of 5%. The goal of this is to get in front of the customer before they run out of coffee, so leveraging Windsor Circle s predictive data is key to the success of this marketing campaign. Ziv Karmi, ecommerce Manager CoffeeForLess.com PAGE 7

9 Behavioral Track & Trigger Engage Active Visitors with Incredibly Personalized Campaigns Merchants can keep their business on the cutting edge with Windsor Circle s Behavioral Track & Trigger solution. Automatically trigger s to identified customers who browse a retailer s online store without making a purchase. Create s using custom templates that leverage product, purchase, and individual customer data to incorporate dynamic product recommendations and offer related promotions based on the product or category the customer viewed. Behavioral Track & Trigger Features: Collect known visitor data and add to existing customer profiles Frequency capping to avoid sending too many s Trigger browse abandonment s based on thresholds, such as time spent on site Behavioral Track & Trigger Benefits: Target site visits that didn t convert into revenue Add behavioral data to your customer profiles, and create new profiles for anonymous users Keep your business top of mind with relevant content that is optimized for engagement I ve never seen a marketing platform be able to do things like this. - Jessica Steinberg, Marketing Manager evo.com PAGE 8

10 Cart Recovery Recapture Revenue from Abandoned Shopping Carts Windsor Circle s Cart Recovery solution helps retailers convert, on average, 15% of abandoned shopping carts into sales. Our solution detects cart abandonment through the ecommerce platform and triggers a series of personalized cart recovery communications. These automated recovery campaigns provide shoppers with rich product information on exact items left in the cart and direct links to the product landing page. Cart Recovery Features: Easily set up optimal recovery cadence & timing AntI-GAmInG custom IncentIves Offer shoppers tailored incentives unique to each in the series Our anti-gaming technology automatically removes incentives from intentional cart abandons FuLLY configurable timing & cadence Create unique recovery s using customized templates, sent through the retailer s marketing platform 69 % 61 % 15 % Average rate of shopping carts abandoned online Retailers surveyed not using cart recovery campaigns Rate of recovery seen by our clients Source: How Retailers Large and Small Can Effectively Retain Customers, Internet Retailer, 2015 PAGE 9

11 Custom Segment Builder Putting the Power of Advanced Segmentation in Every Retailer s Hands Windsor Circle s Custom Segment Builder brings the power of relational tables to every retailer, allowing you to build robust segments based on unlimited parameters and data sets. Leverage information from multiple databases, including customer profiles, purchase history, order data, customer scores and custom data fields to generate segments ready for use in retention and other campaigns. Custom Segment Builder Features: Export segments directly to your marketing platform or as a CSV file Create segments by utilizing custom fields defined in your ecommerce platform, such as birth date, furniture style, wine type, product margin, etc. See key metrics on every segment, such as AOV, CLV, latency, and revenue Coupon Using the right balance of coupons and promotions, in combination with behavioral segmentation, will drive significantly more sales and profit. Separate customers who only purchase using coupons from customers who purchase at full price to better serve those two groups while increasing CLV. Best Customers Best customers can create 8x+ the revenue of one-time shoppers. Reward best customers loyalty, and they will continue to create substantial ROI and higher CLV. Use RFM analysis, to score customers based on recency of purchase, frequency of purchase, and monetary spend to find best customers quickly. Win-Back Customer churn occurs during the inactive stage of the customer lifecycle, when a customer ceases to purchase and no longer engages with the brand. Create a churning customers segment and target them with messages made to win them back. Before Windsor Circle we were in the caveman era of automation. Retention marketing is very important to focus on [...] because it s very expensive to acquire new customers. Our ad spend is pretty fixed and pretty expensive. If you can retain customers you take the pressure off the acquisition side of the business and create more profitability at the bottom and longer term stability allowing you to provide jobs for your employees and awesome experiences for your customers. Nathan Decker, Director of ecommerce evo.com PAGE 10

12 Custom Fields Integrate Custom ecommerce Fields to Unlock Scalable Personalization Retailers are struggling to send dynamic recommendations that mimic how customers actually buy. For instance, many product recommendation programs currently segment based on brand or category; however, customers seek products from many different brands or categories in order to satisfy their need. Windsor Circle can sync custom data fields defined in your ecommerce platform or other data source with your marketing software to enable real personalization. Below is an example of how a furniture client leveraged custom data fields to create new segments based on the style of furniture, not just brand or category. The Issue Access to categories, but not to styles. If someone buys a couch, they don t need another couch, they need products to go with the couch. The Solution Create custom segments for each style type based on custom data fields imported by Windsor Circle. These segments then receive automated product recommendations based on product and style. PAGE 11

13 Guaranteed Integrations Powerful Data at Your Fingertips with Windsor Circle s Integrations Our industry-standard data integrations connect leading ecommerce platforms and service providers, and are the foundation of retention automation. We utilize our best-of-class integrations to power abandoned cart recovery s, sophisticated personalization, segmented promotional campaigns, automated customer retention programs, and more. Our Integrations Provide: Import customer, product, & order data from your ecommerce platform, plus Google Analytics source data, into your marketing software Complete installation in five business days, guaranteed by Windsor Circle s 5 Day Promise Additional integrations to Inventory and order management, point-of-sale systems, Google Analytics source data, and other data sets with our pre-built APIs, plugins, or custom data feeds The flexibility to pull three or more years of historical data plus going-forward data. We ll cleanse, augment, analyze, and visualize this data, then we ll enhance it with customer scores, predictive order dates, dynamic product recommendations, and more ECOMMERCE to ESP INTEGRATIONS S U P P O R T E D E S P S ENTERPRISE LEVEL DATA FEEDS Additional Integrations $ 8.00 PoInt of sale order management custom DAtA sets GooGLe AnALYtIcs PAGE 12

14 Pricing & Service Packages Keep Your Customers & Drive More Repeat Buyers Platform Pricing Our software prices are based on a retailer s number of unique customers, and tiered to support strong ROI. We also offer Cart Recovery and Behavioral Track & Trigger as stand-alone options. Contact us for a fast price quote. Service Packages (annual) Professional Services Starter Professional Premium Platinum Pricing Included $5,000 $10,000 $20,000 Consultation Frequency Every 2 months Every 2 weeks Weekly Twice per week Additional Creative Additional Customer Segments Contact us to learn more about pricing: WindsorCircle.com/Get-Started Easy Integration Up & Running in 5 Days Retention Revenue in 30 Days PAGE 13

15 ARE YOU READY to KISS BATCH & BLAST MARKETING GOODBYE? CONTACT US AT or WINDSORCIRCLE.COM

Onward Reserve: 2.7x Revenue From Segmented Newsletters, 18x Conversions From Automated Emails.

Onward Reserve: 2.7x Revenue From Segmented Newsletters, 18x Conversions From Automated Emails. CASE STUDY Onward Reserve uses ecommerce data to segment weekly email newsletters into 4 variations, leading to: 41% more Opens. 183% more Clicks 233% more Conversions 278% more revenue 39% higher AOV

More information

Highest Day of Online Sales Ever

Highest Day of Online Sales Ever Sweet Success How Spangler Candy made their Highest Day of Online Sales Ever with Data-Driven Email Marketing. Getting More from Existing Customers On Sept 16, 2013, Spangler Candy (maker of Dum Dums)

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

RFM Analysis: The Key to Understanding Customer Buying Behavior

RFM Analysis: The Key to Understanding Customer Buying Behavior RFM Analysis: The Key to Understanding Customer Buying Behavior Can you identify your best customers? Do you know who your worst customers are? Do you know which customers you just lost, and which ones

More information

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer

More information

Automate Product Replenishment

Automate Product Replenishment Automate Product Replenishment Imagine if just when you were about to run out of coffee, shampoo, razors and even toilet paper they all showed up magically on your doorstep? Retailers can set up data-driven

More information

Marketing Hole In One

Marketing Hole In One Marketing Hole In One How GolfHQ married customer acquisition and retention to acquire and keep more customers About GolfHQ Golf Headquarters, better known was GolfHQ, is a multi-channel retailer specializing

More information

Retention, Perfectly Brewed

Retention, Perfectly Brewed Retention, Perfectly Brewed How CoffeeForLess Made More than $500k in 6 Months From Data-Driven Lifecycle Emails Getting More from Existing Customers CoffeeForLess, an IR500 retailer, uses Windsor Circle

More information

01 877.362.4556 www.listrak.com

01 877.362.4556 www.listrak.com Behavioral Retargeting Email Campaigns: Five Things You Need to Know 01 2010, Listrak By Megan Ouellet, Director of Marketing June 28, 2010 Forrester Research reported that 154 million people in the United

More information

Nurture Registrants with Triggered Email Follow-up

Nurture Registrants with Triggered Email Follow-up Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and

More information

Helping retailers maximise customer lifetime value

Helping retailers maximise customer lifetime value HTK Horizon for Magento Helping retailers maximise customer lifetime value As personalisation becomes increasingly important, marketers need a deeper understanding of each customer to drive loyalty and

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

The Data-Driven Marketer s Guide to: Lifecycle Marketing

The Data-Driven Marketer s Guide to: Lifecycle Marketing The Data-Driven Marketer s Guide to: Lifecycle Marketing % The Importance of Lifecycle Marketing To savvy marketers, it s no longer news that existing customers are crucial to growing your business. According

More information

POWER YOUR ECOMMERCE BUSINESS

POWER YOUR ECOMMERCE BUSINESS ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Introducing IBM Digital Analytics Lifecycle

Introducing IBM Digital Analytics Lifecycle Introducing IBM Digital Analytics Lifecycle Perfecting the science of the customer journey Contents 1. Introduction 2. Why IBM Digital Analytics Lifecycle? 3. Understanding the customer lifecycle 4. Pinpointing

More information

How To Grow Sales By 30% With Lifecycle Marketing. (Plus 12 Quick-Start Campaign Ideas)

How To Grow Sales By 30% With Lifecycle Marketing. (Plus 12 Quick-Start Campaign Ideas) How To Grow Sales By 30% With Lifecycle Marketing (Plus 12 Quick-Start Campaign Ideas) Is Email Marketing Dead? Lifecycle marketing depends on email marketing, so it s only natural to wonder - in the days

More information

Franchise. Email Marketing. Benefits and best practices for a centralized approach. www.streamsend.com

Franchise. Email Marketing. Benefits and best practices for a centralized approach. www.streamsend.com Franchise Email Marketing Benefits and best practices for a centralized approach www.streamsend.com A Centralized Email Marketing Program Will Help You Boost Local Sales, Enhance Brand Loyalty and Control

More information

WORLD CLASS B2C MARKETING FOR MAGENTO EMARSYS FOR MAGENTO

WORLD CLASS B2C MARKETING FOR MAGENTO EMARSYS FOR MAGENTO WORLD CLASS B2C MARKETING FOR MAGENTO EMARSYS FOR MAGENTO MAGENTO AND EMARSYS THE PERFECT MATCH A turnkey solution that plugs Emarsys B2C Marketing Cloud directly into your Magento shop. Seamlessly synchronize

More information

WITH PERSONALIZED EMAIL

WITH PERSONALIZED EMAIL A special survey report from the editors of Internet Retailer PUMP UP THE VOLUME WITH PERSONALIZED EMAIL Personalization is a proven strategy for boosting email click-throughs and conversions. In fact,

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

Lifecycle Email Marketing YOUR TOP LIFECYCLE EMAIL MARKETING QUESTIONS ANSWERED

Lifecycle Email Marketing YOUR TOP LIFECYCLE EMAIL MARKETING QUESTIONS ANSWERED Lifecycle Email Marketing YOUR TOP LIFECYCLE EMAIL MARKETING QUESTIONS ANSWERED Lifecycle Email Marketing Your Top Lifecycle Email Marketing Questions Answered Lifecycle marketing is changing the way companies

More information

MOVE BEYOND BATCH AND BLAST EMAILS WITH MARKETO S DIALOG EDITION

MOVE BEYOND BATCH AND BLAST EMAILS WITH MARKETO S DIALOG EDITION MOVE BEYOND BATCH AND BLAST EMAILS WITH MARKETO S DIALOG EDITION MOVE BEYOND BATCH AND BLAST EMAILS WITH MARKETO S DIALOG EDITION Like many marketers, you ve included email in your marketing mix for years.

More information

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance WHITE PAPER Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance As marketers, we wear many

More information

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands.

MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. MARKETING AUTOMATION CREATES CONVERSION URGENCY SECRETSALES offers flash sales of products from hundreds of leading brands. COMPANY SECRETSALES WEBSITE www.secretsales.com INDUSTRY Retail The Customer

More information

5 tips to engage your customers with event-based marketing

5 tips to engage your customers with event-based marketing IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior

More information

Marketing. Changed Forever. Cross-Channel Lifecycle Marketing for Today s New Marketer

Marketing. Changed Forever. Cross-Channel Lifecycle Marketing for Today s New Marketer Marketing. Well Executed. Email / Mobile / Social / Web Marketing. Changed Forever. Cross-Channel Lifecycle Marketing for Today s New Marketer by Scott Olrich with Heather Blank Today s business environment

More information

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer

More information

Magento Extension for Integrated Email Marketing

Magento Extension for Integrated Email Marketing Magento Extension for Integrated Email Marketing The Jarrang email marketing extension for Magento: Make your email marketing go further and deliver more Communicating effectively with your customers is

More information

Webtrends for Retail

Webtrends for Retail Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your

More information

A Beginner's Guide to E-Commerce Personalization

A Beginner's Guide to E-Commerce Personalization A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your

More information

AUTOMATION CENTER MAXIMUM ENGAGEMENT. MINIMUM RESOURCES.

AUTOMATION CENTER MAXIMUM ENGAGEMENT. MINIMUM RESOURCES. AUTOMATION CENTER MAXIMUM ENGAGEMENT. MINIMUM RESOURCES. AUTOMATION CENTER Maximum engagement. Minimum resources. Automated Customer Engagement Power one-to-one, personalized customer engagement with minimal

More information

Send hyper-personalized emails based on revolutionary predictive algorithms and increase email revenues by 30%.

Send hyper-personalized emails based on revolutionary predictive algorithms and increase email revenues by 30%. Send hyper-personalized emails based on revolutionary predictive algorithms and increase email revenues by 30%. Companies using both the Salesforce Marketing Cloud and predictive marketing from AgilOne,

More information

Maximizing Guest Experiences

Maximizing Guest Experiences Maximizing Guest Experiences One Platform: Cross Functional and Scalable Central Data Warehouse with Hospitality Architecture Profile De-duplication Engine 360 Degree Profile of Guests and Prospects ESP

More information

Email remarketing Best practices guide

Email remarketing Best practices guide Email remarketing Best practices guide What is email remarketing? Email remarketing is the practice of sending targeted emails to Website visitors based on their unique site behavior. It involves the use

More information

CDK Digital Marketing Websites

CDK Digital Marketing Websites CDK Digital Marketing Websites VW Digital Base Digital Core Audience Management (AMP) $950/mo* $1,650/mo* $2,889/mo* Multi-Device Website Platform Drag and Drop Content Management System Expansive Widget

More information

Top Performing Personalization Tactics To Boost Email Effectiveness

Top Performing Personalization Tactics To Boost Email Effectiveness Top Performing Personalization Tactics To Boost Email Effectiveness Jenn McClain VP ecommerce, The Limited Ava Aprin Director of Technology Partnerships, Certona Established Expertise Personalization Expertise

More information

Email Marketing and Marketing Automation in Complex Buying Processes

Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes 1 Introduction We often hear the question: How is Marketing Automation

More information

4 ecommerce challenges solved using analytics

4 ecommerce challenges solved using analytics 4 ecommerce challenges solved using analytics 4 ecommerce challenges solved using analytics Contents ONE Customer Journey Attribution TWO Valuable Customer Marketing THREE User Flow Analysis (Registration

More information

The Google. Dynamic Remarketing Guide

The Google. Dynamic Remarketing Guide The Google Dynamic Remarketing Guide 2 What Is Remarketing? Remarketing (also referred to as retargeting) is a form of online display advertising which allows online retailers to show ads to shoppers who

More information

HIGH-PERFORMANCE RETARGETING

HIGH-PERFORMANCE RETARGETING SOCIAL, MOBILE AND CRM RETARGETING CREATIVE STRATEGIES THAT PERFORM WHITE PAPER HIGH-PERFORMANCE RETARGETING STRATEGIES FOR THE MODERN MARKETER Executive summary In an ideal world, you d deliver a personalised

More information

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform Company Overview Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services

More information

WHAT IS EMAIL MARKETING

WHAT IS EMAIL MARKETING Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Reducing Customer Churn

Reducing Customer Churn Reducing Customer Churn A Love Story smarter customer contact Breaking up is hard to do The old adage that it s cheaper (and better) to hold onto an existing customer than to acquire a new one isn t just

More information

New School Marketing. The cross-channel lifecycle marketing approach.

New School Marketing. The cross-channel lifecycle marketing approach. New School Marketing The cross-channel lifecycle marketing approach. Old school marketing is fading. And a New School is on the rise. Why? Because consumers have changed. Today, they fast forward through

More information

The Data-Driven Marketer s Guide to Interactive Content and Event Data. 8 Tips to Attract, Engage, and Convert More Event Leads

The Data-Driven Marketer s Guide to Interactive Content and Event Data. 8 Tips to Attract, Engage, and Convert More Event Leads The Data-Driven Marketer s Guide to Interactive Content and Event Data 8 Tips to Attract, Engage, and Convert More Event Leads Events are about more than just the planning of logistics. Events are about

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

Charles Nicholls The Path To Purchase

Charles Nicholls The Path To Purchase Click to edit Master title style Click to edit Master text styles Charles Nicholls The Path To Purchase About Charles Nicholls Chairman, Conversion Academy Founder, SeeWhy Chief Research & Strategy Officer

More information

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT 8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18

More information

Customer Success Platform Buyer s Guide

Customer Success Platform Buyer s Guide Customer Success Platform Buyer s Guide Table of Contents Customer Success Platform Overview 3 Getting Started 4 Making the case 4 Priorities and problems 5 Key Components of a Successful Customer Success

More information

Maximize Sales and Margins with Comprehensive Customer Analytics

Maximize Sales and Margins with Comprehensive Customer Analytics Q Customer Maximize Sales and Margins with Comprehensive Customer Analytics Struggling to connect the dots between Marketing, Merchandising and Store Ops? With the explosion of customer interaction systems,

More information

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare.

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. euro.message ile Push mesajlarınızı doğru hedefleyerek gönderin. PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. 1 PUSH

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

strategies to maximize the effectiveness of your online merchandising and promotions plan

strategies to maximize the effectiveness of your online merchandising and promotions plan WHITE PAPER strategies to maximize the effectiveness of your online merchandising and promotions plan Executive summary Now, more than ever, the lines between corporate sites and online stores are blurring

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

Advertising Automation SOFTWARE OVERVIEW

Advertising Automation SOFTWARE OVERVIEW Advertising Automation SOFTWARE OVERVIEW Nanigans powers the world s most successful in-house advertising teams. Automate your customer acquisition and remarketing campaigns using Nanigans, with programmatic

More information

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business with Inspired Marketing 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business

More information

The essential guide to integrating and customizing Shopify. Using Bedrock Data

The essential guide to integrating and customizing Shopify. Using Bedrock Data The essential guide to integrating and customizing Shopify Using Bedrock Data What s Inside: The best practices for integrating and customizing Shopify. 1 Ease of Use, Customizations and System Design:

More information

From small businesses to large enterprise companies, Recurly offers the simplicity and sophistication your business needs as it grows.

From small businesses to large enterprise companies, Recurly offers the simplicity and sophistication your business needs as it grows. GROWING with From small businesses to large enterprise companies, Recurly offers the simplicity and sophistication your business needs as it grows. Our features, tools, and support help you effectively

More information

Acquiring new customers is 6x- 7x more expensive than retaining existing customers

Acquiring new customers is 6x- 7x more expensive than retaining existing customers Automated Retention Marketing Enter ecommerce s new best friend. Retention Science offers a platform that leverages big data and machine learning algorithms to maximize customer lifetime value. We automatically

More information

For a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List

For a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List Magento is a feature-rich, professional Open Source ecommerce platform solution that offers merchants complete flexibility and control over the user experience, content, and functionality of their online

More information

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting 6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral

More information

Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members

Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members Why Traditional ESPs Aren t Cutting It for Email Marketers Table of contents 3 Email marketing

More information

Marketing Solutions Built with People in Mind

Marketing Solutions Built with People in Mind Marketing Solutions Built with People in Mind Tailored emails, web recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

Scott Ollivier Director, Product Management Responsys

Scott Ollivier Director, Product Management Responsys Email & Web Analytics: The Killer E-Commerce Marketing & Measurement Combo Scott Ollivier Director, Product Management Responsys Agenda for this Session Educate the group on why email and web analytics

More information

Monitoring the Online Marketplace

Monitoring the Online Marketplace Market Track s Actionable Insights Monitoring the Online Marketplace Developing a plan to stay on top of fluctuations in products and pricing online Key Questions Do you know how your products are priced

More information

Successful Analytics for Retail Marketers

Successful Analytics for Retail Marketers Successful Analytics for Retail Marketers Best practices for integrating analytics into your marketing strategy In the highly competitive retail marketplace, there is always a need to try and stay one

More information

February. Technology. Selecting an Email Service Provider

February. Technology. Selecting an Email Service Provider February 2015 Technology Report Selecting an Email Service Provider Choosing Your Next Email Service Provider Should Not Be Simple By Tim Parry Choosing an email service provider is not a simple task.

More information

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton Email Relevance: Three effective tactics to engage subscribers W. Jeffrey Rice Adam T. Sutton Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:

More information

THE FIVE CATEGORIES OF LEAD NURTURING 1 THE FIVE CATEGORIES OF LEAD NURTURING

THE FIVE CATEGORIES OF LEAD NURTURING 1 THE FIVE CATEGORIES OF LEAD NURTURING THE FIVE CATEGORIES OF LEAD NURTURING 1 THE FIVE CATEGORIES OF LEAD NURTURING Most marketers roll out lead nurturing primary for new customer acquisition. This makes sense, as most leads are not sales

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

4 Retail Marketing Challenges. (and how to rise above them)

4 Retail Marketing Challenges. (and how to rise above them) 4 Retail Marketing Challenges (and how to rise above them) 4 Retail Marketing Challenges Many retailers find themselves in a precarious position as they look to acquire and foster relationships with consumers.

More information

RAMP Marketing Automation Checklist

RAMP Marketing Automation Checklist RAMP Marketing Automation Checklist Are you ready to implement Marketing Automation? Are you struggling to keep your sales funnel full? Do leads you generated months ago fall through the cracks because

More information

Intro to marketing automation the importance of the database Mark Patron 12 th May 2014

Intro to marketing automation the importance of the database Mark Patron 12 th May 2014 Intro to marketing automation the importance of the database Mark Patron 12 th May 2014 Agenda What is marketing automation? Marketing automation applications Case studies 2 Evolution of marketing automation

More information

Redefining Digital Marketing and Customer Engagement

Redefining Digital Marketing and Customer Engagement Redefining Digital Marketing and Customer Engagement May 9 th, 2014 OTC: LYRI Safe Harbor This presentation contains forward-looking statements, including statements concerning financial results, anticipated

More information

Right Message, Right Person, Right Time

Right Message, Right Person, Right Time Right Message, Right Person, Right Time We can rely on Emailcenter for help whenever we need it. Their support is first-class. Gocompare.com ABOUT US Emailcenter was founded in 1999 by current Managing

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

Advanced Retargeting Balancing the art and science of online sales conversions

Advanced Retargeting Balancing the art and science of online sales conversions Contents Intro...2 Multi-Network Solution Advantages...3 The Dynamics of Dynamic Messaging...4 Relationship Building...6 Increasing Engagement...6 Measuring Attribution Beyond Clicks...8 Optimization -

More information

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

W H I T E P A P E R. Real Time Marketing Connecting with Customers at the Moment of Truth. 2014 LUMATA All Rights Reserved

W H I T E P A P E R. Real Time Marketing Connecting with Customers at the Moment of Truth. 2014 LUMATA All Rights Reserved W H I T E P A P E R Real Time Marketing Connecting with Customers at the Moment of Truth R E A L - T I M E M A R K E T I N G Today, consumers are facing an unprecedented level of 'noise' generated by marketing

More information

Boost Email Relevancy with Dynamic Content. Using Dynamic Content for Advanced Personalization & Customization

Boost Email Relevancy with Dynamic Content. Using Dynamic Content for Advanced Personalization & Customization Boost Email Relevancy with Dynamic Content Using Dynamic Content for Advanced Personalization & Customization 1 Boost Conversions with Dynamic Content 5/2013 Introduction In this paper we ll discuss using

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Email Marketing Step 1: Maximizing Your Email Sign-up Process

Email Marketing Step 1: Maximizing Your Email Sign-up Process Jessica Best emfluence Digital Marketing Evangelist @bestofjess or @emfluence Email Marketing Step 1: Maximizing Your Email Sign-up Process Best Practices for Your Email Sign-up Process Driving Traffic

More information

Digital Methodologies & Efficiencies that Empower your Business

Digital Methodologies & Efficiencies that Empower your Business Digital Methodologies & Efficiencies that Empower your Business 1.888.380.9439 www.freshfocusmedia.com 1 Welcome to Fresh Focus Media Strategy Creative Design Development Execution Our Core Focus: Fresh

More information

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION VISITATION INTO CONVERSION 30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online

More information

What the Financial & Insurance Industries Can Learn from Retailers

What the Financial & Insurance Industries Can Learn from Retailers What the Financial & Insurance Industries Can Learn from Retailers 1 Retailers have long understood that personalization is a strong business driver that helps them market to their customers with more

More information

A Customer Data Platform Built For Marketers

A Customer Data Platform Built For Marketers 720 NW Davis Suite 400 Portland,Or 97209 www.getlytics.com 2 A Customer Data Platform Built For Marketers Lytics is a customer data hub that lets you create and share segments across all marketing tools.

More information

Dynamic Product Ads on Facebook A COMPLETE GUIDE

Dynamic Product Ads on Facebook A COMPLETE GUIDE Dynamic Product Ads on Facebook A COMPLETE GUIDE Adphorus 2015 Content Introduction 1 Benefits 2 How Dynamic Products Ads Work 4 Retargeting with Dynamic Product Ads 8 Best Practices 9 Bonus Feature How

More information

Skip Fidura Client Services Director dotmailer Chairman, Email Council, UK DMA @skipfidura @dotmailer

Skip Fidura Client Services Director dotmailer Chairman, Email Council, UK DMA @skipfidura @dotmailer Skip Fidura Client Services Director dotmailer Chairman, Email Council, UK DMA @skipfidura @dotmailer 2013 2014 16% 91b 17% 107b Growth Consumer Sales Growth Online Sales 21% Total Retail Source: Capgemeni

More information

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions.

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions. Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit

More information

MARKETING AUTOMATION: Why email is still the killer app!

MARKETING AUTOMATION: Why email is still the killer app! MARKETING AUTOMATION: Why email is still the killer app! Chaz McGregor SATIC etourism CONVENTION Prepared by Via Media Communications. A Digital and Direct Marketing Agency. Via Media is South Australia

More information

7 Ways Predictive Intelligence Can Elevate Your Email Marketing

7 Ways Predictive Intelligence Can Elevate Your Email Marketing 7 Ways Predictive Intelligence Can Elevate Your Email Marketing Email is the cornerstone of digital marketing. In fact, 68% of marketers say that email is core to their business 1. With competition for

More information

5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS

5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS HIGH CONVERSION LAB 5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS By Ryan Berg Head Profit Scientist at HighConversionLab.com The Struggle to Build a Thriving Online Business as the Internet

More information