Louisiana Academy of Family Physicians (LAFP) The Louisiana Family Doctor The Weekly Family Medicine Update The LAFP Career Center

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1 advertising prospectus 2017

2 If you are interested in delivering your message to more than 1,900 members, including practicing family physicians, family medicine residents, and medical students, then look no further than Louisiana Academy of Family Physicians (LAFP). The LAFP offers a variety of advertising and sponsorship opportunities: The Louisiana Family Doctor is a quarterly journal with a print and digital circulation of more than 1,900 contacts. You may use this publication as a tool to help meet your marketing or recruiting objectives. By advertising in this journal, you can reach a large, highly targeted audience at a reasonable rate. The Weekly Family Medicine Update is a weekly e-newsletter currently delivered to the LAFP membership and registered subscribers. The LAFP accepts classifieds and advertisements from those interested in promoting services or other information related to physician practices. is the official website of the LAFP and averages more than 2,000 visits per month. The LAFP accepts classifieds and advertisements as well as advertising from companies interested in sponsoring the homepage and interior pages of the site. The LAFP Career Center allows you to showcase your job posting to Louisiana's best and brightest! LAFP's Career Center allows job seekers to post anonymous CVs, browse job postings and communicate with you. Beef up your exposure with a banner or a classified ad on the Career Center home page.

3 2017 Advertising Rates Louisiana Family Doctor Louisiana Family Doctor is the professional, full size, full color journal of the Louisiana Academy of Family Physicians. Ad Due Dates Publication Schedule Issue Dates March 1 March 15 June 1 June 15 September 1 September 15 December 1 December 15 It is addressed and mailed to every family physician, as well as ed to residents, medical students, instate medical schools, and supporters of LAFP. It is the major communication source for public relations, legislative, continuing medical education and membership information. Display Rates per Insertion Display Ad Dimensions (live area) Ad Unit 1x Back Cover $ Inside Covers (F&B) $ Full Page $ /3 Page $ /2 Page VerJcal $ /2 Page Horizontal $ /3 Page $ /6 Page $ /12 Page $ *Please add 25% to the rates listed when placing less than 4 issues COLOR CHANGE.$ Production services available upon request. OTHER OPTIONS: Inserts and sell sheets are available by special arrangement. Call or gjones@pcipublishing.com Ad Unit Width Height Back Cover (bleed) Back Cover (no bleed) Full Page (bleed) Full Page (no bleed) /3 page /2 Page (horizontal) /2 Page (verjcal) /3 Page Block /3 Page VerJcal /6 Page (horizontal) /6 Page (verjcal) /12 Page Specifications Bleed: 1/8 on all sides Magazine Trim Size: x Color: CMYK including nested or embedded elements (if the ad is black and white, use grayscale). We prefer that ads be submitted as high resolution PDFs with all color CMYK, all photos 300 DPI at the size they are used and all fonts embedded in the PDF. Upload extremely large files at dropbox.com or hightail.com. Most files can be sent by to production@pcipublishing.com. If sending by mail or courier, please include a proof (or one: pdf, jpg, or tif), or fax a proof to All ads are subject to acceptance by the LAFP. Submit all ads to: Advertising Sales and Production: PUBLISHING CONCEPTS, INC Taylor Loop Road Little Rock, AR or production@pcipublishing.com

4 The Weekly Family Medicine Update (TWFMU) is an electronic newsletter distributed to the LAFP membership of over 1,900 every Tuesday Advertising Rates The Weekly Family Medicine Update 2017 TWFMU Advertising Rates LENGTH RATE SAVINGS One Week $150 No associated discount Four Weeks $570 5% off Single Week Rate Three months / 13 Weeks Six Months / 26 Weeks Twelve Months / 52 Weeks Additional Discounts $1,755 off Single Week Rate $3,120 20% off Single Weekly Rate $5,460 30% off Single Weekly Rate Print advertiser in Louisiana Family Doctor Sponsors and Exhibitors Limit of one discount or special offer per contract unless otherwise specified by LAFP. LAFP Staff Contact Specifications Please return the completed Advertising Agreement and artwork to: LAFP info@lafp.org phone: fax: The Weekly Family Medicine Update is distributed every Tuesday. Ad size must be submi=ed in 300x300 pixel format. Artwork must be received by the Friday prior to ensure distribudon Only digital full color JPEG or PNG files in electronic format will be accepted CancellaDons must be received in wridng The editor reserves the right to refuse any adverdsing or adjust publicadon size as necessary

5 Advertise on the official website for all things Family Medicine in Louisiana. contains information divided into the following sections: About LAFP, Membership, CME and Events, Advocacy, News and Publications, Practice Management, and our Foundation. The website contains up-to-date Academy news, important member alerts, meeting dates and educational opportunities Advertising Rates Website Advertising Rates LOCATION DESCRIPTION PRICE Home Page Premium exposure with custom ad space including hyperlink $600/month Interior Page Basic exposure, with space for logo and hyperlink (advertiser selects site section to sponsor) $500/month Frequency Discounts 6 month commitment 5% 12 month commitment Print advertiser in Louisiana Family Doctor Sponsors and Exhibitors Limit of one discount or special offer per contract unless otherwise specified by LAFP. Specifications Ad Sizes Home page banners must be submitted in 900x150 pixel format. Interior Page banners must be submitted in 300x300 pixel format Ads must be received no later than 2 weeks before the requested run date Only digital full color JPEG or PNG files in electronic format will be accepted Advertisers select site section of the website from the following: About LAFP, Membership, CME and Events, Advocacy, News and Publications, Practice Management, and Foundation Cancellations must be received in writing The editor reserves the right to refuse any advertising or adjust publication size as necessary LAFP Staff Contact Please return the completed Advertising Agreement and artwork to: LAFP info@lafp.org phone: fax:

6 Post your employment opportunities in a family medicine exclusive career center. Our Career Center allows job seekeers to easily search these opportunities, post their CVs, and communicate with you. To increase your exposure, consider purchasing a banner ad that will allow your organization to stand out among the competition. Specifications & Stipulations LAFP Career Center (Classified ads and advertising) Banner Ad Artwork: call for sizing information Banner Ad Size: call for sizing information Rates are per each stagnant artwork design (no animation is allowed) Include the name and contact information of designer or file creator A total of three (3) site section advertisements will be allowed at one time. Send artwork as an electronic file to LAFP at info@lafp.org Career Center Products & Rates PRODUCT MEMBER RATE NON-MEMBER RATE Basic 30 Day Single Job Posting Basic 60 Day Single Job Posting $300 $400 $450 $600 Single Résumé / CV Purchase Free (Contact LAFP office for member code) $35 5 Pack of Job Postings (30 Days) 5 Pack of Job Postings (60 Days) 5 Pack of Job Postings (90 Days) $1,350 $1,800 $2,025 $2,700 $2,700 $3,375 1 Year Unlimited Résumé / CV Access Free (Contact LAFP office for member code) $1,000 Career Center Home Page Banner Ad (30 Days) Career Center Home Page Banner Ad (6 months) Career Center Home Page Banner Ad (12 months) $395 $500 $2,130 $2,850 $4,260 $5,400 Visit to log in and get started

7 Louisiana Louisiana Family Doctor Family Doctor Weekly Family Medicine Weekly Update Family Medicine LAFP Career LAFP Career Center Center Update 2017 LAFP Advertising Agreement Advertiser s Name Company Name ( if different from Advertiser) Contact Name and Title Street Address City/State/Zip Address Phone Please return the completed agreement via or fax. For any questions, please call the LAFP office at Fax: info@lafp.org 919 Tara Blvd Baton Rouge, LA Payment: Total Amount Check: Check Number: Check Credit Card: MasterCard Visa Discover Card Number Exp Date Name on Card 3 Digit Code Billing Address ( if different from above) Publication Choice Frequency Total Price Home Page Interior Page Page Choice: The Weekly Family Medicine Update Electronic Newsletter LAFP Career Center 2017 LAFP Advertising Agreement

8 Louisiana Louisiana Family Doctor Family Doctor Weekly Family Medicine Weekly Update Family Medicine LAFP Career LAFP Career Center Center Update NOTE: Limit of one discount or special offer per contract unless otherwise specified by LAFP. Bundle packages already reflect a discount and are not eligible for further discounts Terms and Conditions 1. Advertising is subject to the acceptance by LAFP as to character, layout, text and design. 2. LAFP will have no liability for errors in type. 3. LAFP will not be liable for any cost or damages if for any reason it fails to publish. 4. Placement of advertisements is at the discretion of the LAFP unless previously agreed to in writing. Rec CC Code/Check #: Amount: 5. The appearance of advertising does not imply endorsement of the advertised company or product nor will advertising be allowed to affect editorial decisions and content. 6. LAFP has the right to refuse any advertisement that is inappropriate or incompatible with the mission of LAFP. 7. Prohibited advertisement include: alcohol, tobacco, weapons, firearms, ammunition, fireworks, gambling, lottery, miracle cures, unsubstantiated health claims, and any directed at children. 8. Neither advertisers nor their agents may collect any personal information from any user viewing the advertisement. 9. Cookies, applets and other such files are prohibited. 10. The advertiser will indemnify and hold harmless the LAFP from and against any claims, loss, liability, or expense including any reasonable attorney fees arising from the publication of such advertisement, including without limitation those resulting from claims of suits for libel, violation or right of privacy, plagiarism and copyright and trademark infringement. I hereby apply for advertisement space or classified space in an LAFP publication. I understand that when received by the LAFP, this application becomes a binding contract. By signing below, I acknowledge that I have read and fully understand the 2017 Advertising Terms and Conditions (below) and that advertisement/classified space can only be secured by submitting this completed and signed form. Full payment is included. Signature: Date: 2017 LAFP Advertising Agreement