Sponsorship Levels and Benefits Package

Transcription

1 Sponsorship Levels and Benefits Package A Resource for Administrators, Faculty, Student Groups, Development Officers and Staff January 2014 Office of Advancement, University of Alberta, January

2 Introduction and Purpose The following samples are based on successful sponsorship benefit packages that contain benefit ideas for differing sponsorship giving levels and opportunities. The names and numbers used are arbitrary and are designed to reflect how your group delineates levels of sponsorship. Please note that it is not necessary to offer all levels and benefits; these are simply suggestions for you to pick and choose from. Groups often name the levels to reflect their individual identities. Each of the sponsorship levels below lists common sponsor benefits. Select or add those that most accurately reflect the benefits your group could provide. Office of Advancement, University of Alberta, January

3 International Conferences and Exhibitions CONFERENCE DAY $25,000 $10,000 $7,500 $5,000 $2,500 LEADER PLATINUM GOLD SILVER BRONZE Limited to 1 Limited to 2 Limited to 5 Limited to 10 Unlimited Keynote Session Lead Speaker ** ** Sponsor Greeting in Program Booklet Recognition on TV and Media Releases Complimentary Advertisement Space in Program Booklet (Varied Size) Logo Recognition and Link on Event Website Logo, Link and Description on Sponsor Page Logo Recognition and Link on Sponsor Page Logo and Acknowledgement in Post-Event to Attendees One Exhibit Booth (Preferred Location) and a Banner Placed at Conference Entrance Session/Speaking Opportunity: Organization-Sponsored Session or Presentation (Scheduled by the Organizer) Electronic List of Conference Delegates Pre- and Post-Event Organization Promotional Material Inserted into Delegate Registration Bag Verbal and/or Written Recognition During Event Logo Recognition in Conference Proceedings Logo Recognition on Sponsor Thank You Slides Name and Logo Signage in Sponsorship Relevant Area Complimentary Reception Tickets, Exhibit Hall Passes and Registration* (or at a Discounted Rate Dependent Upon Sponsorship Level) ** Other individual sponsorship ideas: Conference Bag Stationery Registration Audio Visual Opening Ceremony Refreshment/Break Breakfast Luncheon Banquet/Reception Poster Session Student Delegate Office of Advancement, University of Alberta, January

4 University Conferences, Symposia and Seminars CONFERENCE DAY $10,000 $7,000 $5,000 $2,000 $1,000 LEADER PLATINUM GOLD SILVER BRONZE Limited to 1 Limited to 2 Limited to 5 Limited to 10 Unlimited Keynote Session Lead Speaker ** ** Sponsor Greeting in Program Booklet Complimentary Advertisement Space in Program Booklet (Varied Size) Logo Recognition and Link on Event Website Logo, Link and Description on Sponsor Page Logo Recognition and Link on Sponsor Page Logo and Acknowledgement in Post-Event to Attendees Session/Speaking Opportunity: Organization-Sponsored Session or Presentation (Scheduled by the Organizer) Logo Recognition on Official Banner Distribution of Company s Promotional Items Electronic List of Conference Delegates Pre- and Post-Event Verbal and/or Written Recognition During Event Logo Recognition in Conference Proceedings Logo Recognition on Sponsor Thank You Slides Name and Logo Signage in Sponsorship Relevant Area Complimentary Reception Tickets and Registration* (or at a Discounted Rate Dependent Upon Sponsorship Level) ** Other individual sponsorship ideas: Conference Bag Stationery Registration Audio Visual Opening Ceremony Refreshment/Break Breakfast Luncheon Banquet/Reception Poster Session Student Delegate Office of Advancement, University of Alberta, January

5 University and Student Group Events: Case Competitions, Intercollegiate Competitions, Community Outreach Activities EVENT DAY $5,000 $3,500 $2,500 $1,000 TITLE EXECUTIVE PREMIER ASSOCIATE Limited to 1 Limited to 5 Limited to 10 Unlimited ** ** ** Exclusive Naming Rights of the Event (Title Sponsor) Sponsor Greeting in Delegate Package Organization Commercial on Social Media Press Release Coverage Logo Recognition on Clothing Articles Logo Recognition and Link on Event Website Logo, Link and Description on Sponsor Page Logo and Acknowledgement in Post-Event to Attendees Speaking Opportunity: Organization-Sponsored Session or Presentation (Scheduled by the Organizer) Opportunity to Judge Electronic List of Delegates Pre- and Post-Event Logo Recognition on Official Banner Distribution of Organization s Promotional Items Verbal and/or Written Recognition During Event Logo Recognition in Conference Proceedings Logo Recognition on Sponsor Thank You Slides Sit in on Presentations and Invitation to All Networking Cocktails ** Other sponsorship ideas: Law/Business Partner Sponsor Competition Sponsor Technology Sponsor Community Sponsor Office of Advancement, University of Alberta, January

6 Faculty, Centre and Institute: Special Events $50,000 $25,000 $10,000 $5,000 PLATINUM GOLD SILVER BRONZE Limited to * Limited to * Limited to * Limited to * Right to Have an On-Site Exhibit/Product Sampling Short Themed Presentation at Event Insert in Media Kits Provided by Sponsor Organization Logo Rotated in Weekly Newspaper Column Recognition Plaque for Sponsorship Verbal and/or Written Recognition at Event Organization Logo in Alumni/Centre Publications and/or Newspaper, Magazine Organization Logo on Sponsor Boards, Banner, Posters and Website Invitation to all Events ** If the event has a media sponsor *** May also include Golden Bear and/or Panda Bear season ticket packages Office of Advancement, University of Alberta, January

7 Faculty/School/Group: Golf Tournament TOURNAMENT DAY $10,000 $5,000 $2,500 $2,500 $2,000 $1,000 TITLE MASTER CART UMBRELLA MEAL PHOTO HOLE TOURNAMENT Limited to 1 Unlimited Limited to 1 Each Limited to 18 Unlimited Exclusive Naming Rights of the Tournament Recognition on TV and Media Releases** One-Year Advertising Package (i.e., Newsletter, Publication or Magazine) Logo Recognition on Event Website (Include Link to Website) and Print Materials Logo Recognition on Event Website and Print Materials Name Recognition on Event Website Organization Display Table at Clubhouse, Opportunity to Feature Products/Marketing Materials and Prominent Logo Recognition on Tournament Banner Opportunity to Distribute Promotional Materials in Grab Bags Verbal Recognition During the Event Logo Recognition on Major Signage and All Printed Materials Name and Logo Signage in Sponsorship Relevant Area Complimentary Registration* ** If the event has a media sponsor *** May also include Golden Bear and/or Panda Bear season ticket packages Office of Advancement, University of Alberta, January