MAGAZINE ANNUAL NATIONAL AWARD IN RUSSIA

Transcription

1 MAGAZINE ANNUAL NATIONAL AWARD IN RUSSIA

2 SUMMARY The AUTOGODA Project means AWARD MAGAZINE RATINGS All-Russian voting of car owners Choosing cars of the year in each class Latest offers and best sellers in different segments of the car market The unique distribution program Online research on the basis of the respondents collected over 15 years Car ratings by segments The Award Ceremony is the key event in the car market Financially reliable target audience Car quest

3 PROJECT SCHEDULE AUTOGODA special issues AUTOGODA themed issues AWDs (Spring) Segment of off-road vehicles PEOPLE'S CHOICE The winners of THE AUTOGODA Award AWDs (Autumn) Segment of off-road vehicles CARRIERS Segment of vans and compact vans HOT SALES Bestsellers of the last year THE GOLDEN MEAN Small and middle class WHITE COLLARS Segment of business and executive cars CATALOGUE All officially sold cars AUTOGODA RATINGS PROJECT AUTOGODA AWARD IN RUSSIA JANUARY FEBRUAR MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Y 2016

4 MAGAZINE RELEASE SCHEDULE SPECIAL ISSUES APRIL MAY DECEMBER THEMED ISSUES MARCH JUNE SEPTEMBER OCTOBER NOVEMBER

5 ABOUT THE MAGAZINE We tell about the automobile latest offers and bestsellers in the Russian market to help consumers make their choice right. Each issue of the AUTOGODA magazine is devoted to a particular group of car classes similar to each other and contains up to 25 tests. The magazine gives its readers a chance, in one single issue, to get acquainted with new vibrant products and car-bestsellers. Format: А4 Frequency: 7 issues a year Printing run: 150,000 copies Geographic coverage: Moscow + Russia Number of pages: from 128 up to 176

6 GEOGRAPHIC COVERAGE More that 1,050 offices all over Russia: -a magazine as a gift for a car loan -a magazine as a gift to holder of Privilegiya VIP-cards Retail sale and distribution of the magazine at the airports: -Moscow -Saint-Petersburg Retail sale of the magazine at the gas stations (more than 500 stations): -ВР -Rosneft -Lokoil, etc. More than 250 Continental tire centers: -a magazine as a gift for purchasing a set of tires Auto dealerships (more than 500 centers) Distribution among the executives: -the President administration -heads of regions -governors

7 AUDIENCE* Sex Position Men 69% 14% Specialist Highly skilled specialist Women 16% 42% Mid-level managers 31% 7% Age % 12% Head / top officials Others Education 34% % % % 60+ * According to the data of the independent research company Synovate Comcon

8 ADVERTISING OPPORTUNITIES Cost of advertising in the magazine: Position Price* 1nd page spread RUB 753,500 4th cover page RUB 675,900 Last page + the 3rd cover (last spread) RUB 700,200 Address page RUB 550,000 Table of Contents 1 page RUB 494,000 Table of Contents 2 page RUB 464,400 2nd page spread RUB 605,000 Spread between the Tables of Contents RUB 585,000 Page spread RUB 550,000 Page RUB 378,800 * The prices are VAT (18%) exclusive, the prices are valid through December 31, 2016

9 ADVERTISING OPPORTUNITIES Issue partnership (described on the next slide) OPTIMA Package Standard package CUSTOMIZED PACKAGES Gatefolds (on the first and / or last cover, inserts) Inserts of brochures/flyers/sachets (targeting for distribution of the circulation is possible) Insert (hard gatefold) Perforation is possible Selective and complete varnish coating Test drive invitation (for dealers) Special offers from a Partner for each model. Gatefold

10 PARTNER PACKAGE Vehicle picture on the cover; Partner logo on the cover; Page with the Address of the Partner representative + advertisement page next to it; Advertisement giving the company profile; Large article about production / product / significant event of the Partner (at least 4 pages); Provision of up to copies of the magazine; Advertising campaign on autogoda.ru.

11 OPTIMA Package Vehicle picture on the cover; Interview with the Partner representative and announcement on the cover; Advertisement giving the company profile; Large article about production / product / significant event of the Partner (at least 4 pages); Advertising campaign on autogoda.ru.

12 DIGITAL-OPTIONS TO THE PACKAGES Package for automobile brands provides maximum coverage and combines exclusive formats with themed ones. Banners 240x400, 1 million hits within 1 month; Test drive registration; All models of the manufacturer, statics for 1 month; Author's publications; Journalistic articles (interviews, reviews, news, etc.); Permanent publication, after active promotion with time the publication goes to the archive; The publication advertisement as part of the distribution of the Project News. One-time coverage 500,000 users. The publication advertisement in the catalogue and the news section of the main page during 1 week. Duration: 1 month

13 ONLINE VERSION OF THE MAGAZINE Magazines section on the official site of the autogoda.ru award E-versions of all magazines are posted in the relevant section and are available for all website visitors. Mailout After posting of the e-version of the magazine issue, s are sent to the registered users on the site (more than 500,000 accounts).

14 TECHNICAL REQUIREMENTS Layouts dimensions Bleed format 2/1 (spread): Bleed size 440x295 mm; cut size 430x285 mm; printable field (205x275)x2 mm. Bleed format 1/1 (spread): Bleed size 225x295 mm; cut size 215x285 mm; printable field 205x275 mm. Total color Amount of printing paint: cover layouts maximum 320%, inner pages maximum 300%. Vector formats Vector images are accepted in.eps format, created in Adobe Illustrator, Version 10.0 and earlier versions (Conversion of all fonts into curves is obligatory, extra palettes, styles, brushes must be removed, gradients and effects must be expanded or rasterized at 300 dpi. The image graphics in the file must be: embedded; not transformed by means of Illustrator; resolution of 300 dpi; CMYK; amount of printing paint 320% max. Bitmapped formats bitmap images are accepted in.tif format; scale 1:1 to the final size; resolution of 300 dpi; CMYK; amount of printing paint 320% max. Colored boxes of composed bitmap images are not allowed.

15 Vladimir Bezukladnikov Ekaterina Popova Natalia Solareva Yulia Utkina Andrey Rodionov Yaroslav Perepelkin Chief Editor Responsible Editor Commercial Director Client Service Director Head of Sales Department Advertising Section Coordinator