MEDIAKIT. Publisher: International Data Group Poland SA Warsaw, ul. Żwirki i Wigury 18a, Business Garden bud.2. Advertising Department:

Transcription

1 MEDIAKIT Publisher: International Data Group Poland SA Warsaw, ul. Żwirki i Wigury 18a, Business Garden bud.2 Advertising Department: Marcin Renduda IDG Poland Advertising Office Director, / Włodzimierz Duszyk Sales Manager, / Dominika Marszycka Sales Manager, / Magdalena Jeż Junior Account Manager, / Patrycja Dziedzińska Key Account Manager, / Agata Goździk Sales Manager, / Grażyna Skibniewska Sales Manager, / Izabela Sakowicz Marketing, / Daniel Rosiczka Traffic Coordinator,

2 INTRODUCTION AMONG THE IT ELITE THE MOST RELIABLE AND UP TO DATE SOURCE OF INFORMATION about the use of information technologies in enterprises, suppliers of IT solutions and business services, as well as management and economic trends. READER COMPUTERWORLD IS INTENDED FOR THOSE DECIDING ON STRATEGIES AND IT INVESTMENTS in companies, banks, offices, institutions and other organizations. It provides comprehensive, accurate and current knowledge about the IT solutions offered by the Polish and world market for IT solutions and delivers complete information about their constituent services, software and hardware. Particular attention is paid to showing positive examples of applications of computer technology in specific places in Poland. Reports and descriptions of applications supplement information about the business use of information technology: investment efficiency, reorganization of company structures, project management, building competitive advantage of companies. NOTES RATE CARD EVENTS TOPICS 2

3 WHO ARE OUR READERS TARGET GROUP: persons professionally managing data communications, including CIOs, IT department managers, developers, IT project managers, consultants and analysts and top management responsible for investments and development directions. 6% 5% 20% 5% 14% 26% 6% 3% SECTOR 12% 12% 10% IT Industry Public sector Trade and services Education Finance and Banking Healthcare Media 2% 1% 1% 1% 35% 38% READERSHIP STRUCTURE 39% 42% 11% 26% 53% 38% 9% 6% 31% 3% 10% 8% 10% COMPANY SIZE 38% above % 5% 36% 23% 53% 5% READER READER SPECIAL ISSUE ONLINE SPECIFICATION IT BUDGET Below 100 thousand pln thousand pln thousand pln 1-4,99 milion pln 5-9,99 milion pln 10-49,99 milion pln Above 100 milion pln POSITION President / CEO / Owner Member of the Board Director/ Manager Specialist/ Employee Other NOTES Publisher s own data 3

4 NOTES RATE CARD EVENTS TOPICS READER INTRODUCTION WHO ARE OUR READERS WE CARRIED OUT, TOGETHER WITH TNSPENTOR AND UGLIK RESEARCH & CONSULTING, A SURVEY OF COMPUTERWORLD READERS. These people are very active and full of life. They care about their development, both physically and intellectually. They describe themselves as being cheerful and optimistic about the world. 58% readers taking part in company management 88% of readers have higher education 60% of readers belong to a group of people more affluent financially 56% of readers are aged y.o. 92% of readers are male Survey conducted by TNSpentor and Uglik Research & Consulting 4

5 THE READERS OPINION ABOUT THE MAGAZINE 94% OF READERS CONSIDER THE INFORMATION CONTAINED IN THE MAGAZINE TO BE USEFUL, and first of all that the magazine helps them keep up to date with market trends and novelties. 66% READERS FOLLOW THE TITLE FOR MORE THAN 3 YEARS. One copy is read on the average by 3 persons. READER READER 85% think that it shows the market trends 75% think that it gives advice on IT development 70% think that it helps them keep up to date with the news 62% think that it provides valuable guidance SPECIAL ISSUE ONLINE SPECIFICATION 60% think that it is a valuable source of information Regular features NOTES Survey conducted by TNSpentor and Uglik Research & Consulting 5

6 NOTES RATE CARD EVENTS TOPICS READER INTRODUCTION THEMATIC SECTIONS MANAGEMENT we describe IT projects, advise how to manage the IT department, we inform about the latest trends and technologies, we describe soft management methods NEWS every week we present the most current and important news for the sector on the situation on the computer market TECHNOLOGIES the latest information about hardware and software platforms for business and their use in practice SECURITY we let you know about current threats and ways of preventing them IN FOCUS we present trends and developments relevant to the market and use of IT in business AN FACE we describe the profiles of interesting persons in the industry with interesting, innovative ideas for business development 6

7 SPECIAL REPORTS SPECIAL REPORTS ARE PROFILED PUBLICATIONS, discussing thoroughly the current topics on the ICT market. TOP 200 Annual analysis of the Polish IT and telecommunications market. The published lists of companies which achieved the best results in selected market segments last year, and expert opinions help in assessing the credibility of ICT companies. TOP 200 is a publication valued by analysts. Polish IT services market Is the most complete, annual study devoted to the offering of data communications services providers available in Poland. In addition to tips and useful information for people taking IT purchasing decisions in companies, we also present a ranking of suppliers based on a completed survey. Business applications: ERP, BI, CRM A practical guide for buyers and implementers of systems supporting business processes. Human Resources READER READER SPECIAL ISSUE ONLINE SPECIFICATION Year-long, cyclical project related to the labor market for IT professionals. The stages of a project: November 2012, The best job in ICT Report February 2013, Internships and apprenticeships Report, the beginning of the study audit March 2013, IT Meeting April 2013, IT studies Report June 2013, IT training Report September 2013, The Best Employers Report, results of research audit, IT meeting NOTES 7

8 NOTES RATE CARD EVENTS TOPICS READER INTRODUCTION EVENTS THAT BRING PEOPLE TOGETHER COMPUTERWORLD CONFERENCES ARE THE MEETING PLACE OF THE IT MARKET ELITE users of corporate ICT solutions and major market participants, as well as outstanding representatives of the public sector. Together with our guests we take up the key issues of organizational and business use of state of the art data communications technologies, innovative economy or various aspects related to the development of knowledge based society. Our goal is to provide the conference attendees with reliable and up to date knowledge, which they can put to good use during their daily work. THE CONFERENCES ARE FIRST OF ALL: recognized conference brands, independence, cooperation with organizations, focus on practical aspects, eminent experts and special guests In addition to large conferences, gatherings 100 to 500 participants, Computerworld also organizes smaller meetings and round table discussions, as well as various special events. 8

9 ONLINE COMPUTERWORLD.PL IS THE LEADING SOURCE OF INFORMATION ABOUT TECHNOLOGIES FOR IT LEADERS BOTH THE IMPLEMENTERS AND SUPPLIERS OF STATE OF THE ART TECHNOLOGIES. For over 12 years the site has provided information about the most important events in Polish and global IT industry. We present information about new technologies such as virtualization, or cloud computing. Use of business applications - ERP, CRM, BI - in Polish enterprises. Project management. Management of IT Departments. We comment on the government actions associated with introducing legislation affecting the ICT industry. We provide descriptions of IT projects in the Polish administration, both the successful ones and those still unfinished. Promotion of young and talented IT professionals, as well as the most innovative IT companies in Poland. In the competition we organized for the most innovative Polish IT company nearly 50 thousand votes were cast. Computerworld brand is also present on social networking sites including Facebook, where we have nearly 3,000 fans. THE COMPUTERWORLD SITE IS RECOGNIZED AS THE MOST TRUSTED SOURCE FOR PERSONS RELATED WITH THE IT SECTOR. 40% of its users are people returning to the site. 25% are direct visits. When IT professionals look for information related to technology, most often they seek information on a particular technology or product (89%) or news and current events (81%). COMPUTERWORLD.PL IS ALSO TOP200, A SITE PRESENTING DATA OF SEVERAL HUNDRED IT COMPANIES OPERATING IN POLAND, including their financial performance, market position, management, business profile number of views* unique users* READER READER SPECIAL ISSUE ONLINE SPECIFICATION NOTES *Data for January, Google Analytics 9

10 NOTES RATE CARD EVENTS TOPICS READER INTRODUCTION CENNIK RATE CARD strony facing widzące pages format size to do be potwierdzenia confirmed w by Biurze Advertising Reklamy Department 19 PLN zł 800 white paper: strony facing widzące: pages: 20 PLN zł 400 white paper: 11 strona: page: 13 PLN zł 600 1/2 strony page poziom: horizontal: 199x x137 mm mm pion: vertical: 97x227 97x227 mm mm 7 PLN 8507 zł 850 RABATY DISCOUNTS 3 for zamieszczenia 3 insertions 5% 5% 6 for zamieszczeń 6 insertions 10% 10% 11 for zamieszczeń 11 insertions 15% 15% DOPŁATA SURCHARGE 10% 10% za for gwarancję the guarantee miejsca of INSERTS PLN zł własna own leaflet ulotka (to(do 50g) g) cały nakład PRINT RUN NAKŁAD FREQUENCY 4 weekly 000 CZĘSTOTLIOWŚĆ tygodnik cała full strona page format: size: 225x297 mm 13 PLN zł 200 1/4 strony page format: size: 97x137 mm 5 PLN 1005 zł 100 wyspa island format: size: 81x83 mm 7 PLN 0007 zł 000 II 2nd okładka: cover: 16 PLN zł 000 III 3rd okładka: cover: PLN zł IV 4th okładka: cover: 17 PLN zł junior page format: size: 148x210 mm 11 PLN zł 900 1/3 strony page pion: horizontal: 64x277199x95 mm mm poziom: vertical: 199x95 64x277 mm mm 6 PLN 1006 zł IDG Poland SA Advertising Department phone , reklama@idg.com.pl,

11 TECHNICAL SPECYFICATION AD PRODUCTION BY IDG ORDERED BY CUSTOME 1. Full page ads: Pdf files (print ready) - CMYK composite without separations. 2. Smaller ads: Pdf files (print ready) - CMYK composite without separations. Halftone files TIFF, EPS (without LZW compression), resolution 300 DPI (photos) or 600 DPI (text). Black text should be composed only of the BLACK component, and not the entire CMYK. Vector and vector/halftone files EPS; text converted to curves, photos and all other components should be included in the file. REQUIREMENTS 1. The ad size must correspond with the format of the advertising area purchased (with possible bleed added). 2. Ads with bleed 5 mm larger (on each side) than the net format; all important graphics components(with the exception of background) and text should be moved to the inside at least 5 mm from the cutting line. 3. Thin lines of graphics components, as well as small and thin fonts (less than 12 points) should be in one color only. 4. Minimum font size: 7 points, minimum line thickness: 0.4 pts. 5. Black text should be overprinted on the background. 6. Maximum ink coverage is 300%. AD PRODUCTION BY IDG ORDERED BY CUSTOME 1. File formats: Halftone files TIFF, EPS (without compression), (CMYK) resolution 300 DPI (photos) or 600 DPI (text). Vector and vector/halftone files EPS; AI text converted to curves. 2. Other requirements: All required components must be provided by the orderer, every component included in the file must be prepared in CMYK format; resolution not less than 300 DPI. Terms and conditions (inlcuding cost) of production of advertising materials must be agreed with the IDG Advertising Department. NOTE: If a certified color sample made from the submitted material is not provided, the publisher is not responsible for the colors of the published advertisement. FORMS OF DELIVERY 1. Accepted media: CD-ROM, DVD-ROM. 2. Address IDG Poland S.A. Advertising Department, Warsaw, ul. Żwirki i Wigury 18a, Business Garden bud.2 Daniel Rosiczka phone: , faks: , Daniel_Rosiczka@idg.com.pl 3. Electronic delivery of ads: e mail or server ftp adress: ftp.idg.com.pl user: st_reklama password: Bingo2013 folder: Computerworld READER READER SPECIAL ISSUE ONLINE SPECIFICATION NOTES 11

12 NOTES 12