Why choose What Career Live?

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1 What CAREER LIVE 3 & 4 March 2017 / NEC, Birmingham 6 & 7 October 2017 / Olympia, London For further information contact Tom Hill on +44 (0) tom.hill@vmgl.com In association with: Your essential event for school leaver recruitment #WhatNext

2 Why choose What Career Live? With more and more school leavers now considering the alternatives to attending university, What Career Live? provides an invaluable opportunity for students, parents and careers advisors to research the broad range of options available all under one roof. Who attends? This event targets a diverse range of students from across the UK who are considering their post-school options. It showcases apprenticeships, school leaver programmes, professional training schemes as well as companies that offer a sponsored degree. What Career Live? will provide organisations with a direct and effective forum to promote themselves effectively on a national scale, through high profile branding to a large audience of diverse school leavers. A diverse range of school groups from across the UK Individual students seeking an alternative to attending university 4% Parents and guardians who will be involved in the career decision-making process Careers advisors who actively offer students careers guidance and support Careers Advisors Co-location with What University Live? Who visited in 2016? 26% 33% 37% Students Parents / guardians School groups The event is co-located with What University Live? a national event which showcases the routes into higher education. The co-location of the two events gives students the unique opportunity to consider all their options side-byside and makes this a must-attend event for anyone looking to make an informed choice about their future. Why Friday and Saturday? With the majority of school groups attending on the Friday, the Saturday offers parents and guardians the chance to attend with their children. As parents and guardians are becoming increasingly involved in career decisions, holding the event on a Saturday enables them to gather information to help them give more informed advice. The event features a dedicated Parent Advice Theatre & Lounge. When did visitors attend in 2016? FRIDAY SATURDAY 44% 56%

3 An extensive marketing campaign What Career Live? is supported by a big impact national marketing campaign that offers high-visibility branding opportunities for the organisations involved. The event is co-promoted alongside What University Live? The campaign will encompass: TV advertising Radio advertising Outdoor advertising Online advertising National newspaper advertising Promotion via social media including Facebook and Twitter Extensive PR campaign designed to promote the benefits of attending university and careers fairs School liaison officer A dedicated school liaison officer will make contact with sixth form schools and colleges. The liaison officer s role will be to promote the exhibition and to register and prepare students before they attend. The NEC Birmingham is the UK s No 1 venue for trade and consumer shows, with over 140 events attracting 2.1 million visitors a year. Located in the heart of the UK, the NEC, Birmingham is easily accessible by road, rail or air, with 16,500 parking spaces available. This will include: Sending pre-event promotional materials to schools such as posters, leaflets, letters, s and advisory information Sending pre-event promotional materials to parents via Guiding schools and students through the pre-registration process Offering a coach subsidy to school groups Pre-event marketing was clearly very good as visitors were focused, engaged and had great questions. Nadine Barr, Resourcing Brand Officer, Grant Thornton (Exhibitor in 2016) * Correct at time of going to press. The organisers reserve the right to alter the marketing campaign where necessary. Olympia London is an iconic national venue, where ultra-modern capabilities are paired with an incredible Grade II listed building. It s the only venue in London with a dedicated rail station - Kensington (Olympia) on the London Overground. A further five Underground lines are connected, only a short walk away. Who exhibits? Past recruiters at What Career Live? include: Accenture Access To Music Aldi Aon UK Arcadis The Automated Technology Group Barratt Developments Capgemini Capp & Co CIPD CIPFA Civil Service Fast Track Clarkson Evans Creative Pioneers Birmingham Deloitte DPDgroup UK Grant Thornton Hellmann Worldwide Logistics House Building Careers HSBC Bank HTFT Partnership IBM UK Institute and Faculty of Actuaries Into Film Jaguar Land Rover Kaplan KFC UK&I KPMG Lloyds Banking Group McDonald s Restaurant Mercedes-Benz UK National Apprenticeship Service National Grid NG Bailey NHS Health Education England PwC Raleigh International Rolls-Royce Royal Air Force Royal Navy RSM Schneider Electric Skills for Care Superdrug & Savers The Nielsen Company Unilever VINCI Construction UK Warwickshire College Group 1 For further information contact Tom Hill on +44 (0) tom.hill@vmgl.com

4 Why do visitors attend the exhibition? Features to attract and engage with school leavers More than just a careers fair, What Career Live? offers a host of interactive features to aid visitors in their career decisions. A visit to What Career Live? will be an experience and not just a fair! The Careers Theatre A lively and stimulating presentation theatre for organisations to profile their establishments, during a 30 minute talk. This is the ideal opportunity to see your brand on the big screen and connect with a large audience. The theatre will also provide advice and guidance on selecting a career, application and CV advice and interview skills. STEM Challenge Students can put their practical skills to the test and be in for a chance of winning a prize from a top engineering company. Careers Advice Lounge Independent careers advisors will offer advice and guidance on how to approach the selection process and discuss student career ambitions. Mock Assessment Centre Visitors can get an insight into the tasks and practical exercises they are likely to face. They will be able to practice their skills in a risk-free environment and benefit from professional feedback and coaching support. The Creative Corner The Creative Corner gives students the chance to learn more about how to get into a career in creative industries including advertising, the arts, music, broadcasting, journalism and PR. CV Clinic Students can book a one-to-one consultation with a CV specialist for advice on how to highlight their strongest attributes and present a professional looking CV. The Parents & Advisors Theatre & Lounge The Parents & Advisors Theatre & Lounge is where parents can receive guidance from experts and take a break from the exhibition. For further information contact Tom Hill on +44 (0) tom.hill@vmgl.com

5 What happened in 2016? Types of schools State Independent What Career Live? enables young people to understand the options available to them, whether that be an apprenticeship, traineeship or university. Sue Husband, Director Students attended from over 800 schools across the UK from Edinburgh to Dover It s been good to meet parents, who are the main influencers, to promote the merits of an apprenticeship. Diahann Abraham, Recruitment Specialist The best school leaver event I have ever been to. Jack Denton, Co-founder 95% of school group leaders rated their visit good or excellent 2% 30% 5% 8% 22% 24% 9% Academy Grammar Sixth Form College Free School City Technology College It s a fabulous opportunity to engage with our future talent. Paul McDonald, Community Development Officer I m going to recommend this event to all my friends. Alison Crossman, Cambridge (parent) What Career Live was a great success for us, we filled 100% of the vacancies we were recruiting for as a direct result of attending we will definitely be back next year! Suzanne Kelly, Human Resources It s been fantastic to see how many parents have taken the time to attend the event and shown a real interest in the apprenticeship opportunities out there. Jada Vine, Apprenticeship Recruitment Specialist We ve met people from a wide variety of backgrounds and there has been a steady flow of visitors throughout the two days. There s been a great mix for us of students from years 11, 12 and 13. We ve met some excellent potential candidates. Katy Hanby, Student Attraction & Outreach Officer 25,171 visits to WhatCareerLive.co.uk in February Age Group o ver 16 83% %