RMM has been advising and helping organisations use social media, technologies and platforms since We re a team of 15 analysts, trainers,

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "RMM has been advising and helping organisations use social media, technologies and platforms since 2006. We re a team of 15 analysts, trainers,"

Transcription

1 RMM has been advising and helping organisations use social media, technologies and platforms since We re a team of 15 analysts, trainers, workshop facilitators, project managers, media relations experts and content creators, headquartered in London with staff in Europe, USA, Australia and Japan. We sit on various panels and committees, such as the IAB social media council, helping to build industry standards for social media activity in Europe. 1

2 A team of social media specialists Our team is made up of social media specialists. Here are some details on a few of them: Iain is the founder of RMM and has 15 years of digital and five years of social media experience in developing client strategies Tina combines managing the company on a day-to-day basis with developing new partnerships and services for our clients Simon leads RMM s social media research & analysis work, utilising his five years of experience working on CRM and customer service for Capgemini. Dan combines being RMM s Head of Research with his work as a fellow in ethics and health policy at Johns Hopkins University. Mark is RMM s Non-exec Chairman, brining with him 25 years of industry experience at Bates, WCRS, OMD and most recently at his own media business transformation company, Maverick Planet.

3 RMM has over four years experience working in social media, working for organisations with many questions and business challenges around using social media. We help them meet these challenges through the provision of the following services: Over 4 years experience

4 Our services Social media insight We generate insights into how organisations can make better use of social media, to help achieve their business objectives. Idea creation We help organisations create great ideas for social media activities, tools, services and content. We can develop or assess and improve an organisation s social media strategy. We do this by collating and analysing social data concerning the organisation, its competitors, conversation topics and locations in order to develop a set of insights. These insights might include the topics that are driving people s preferences, the most important conversation locations, notable differences in competitor activity and the identity of the most influential participants. Once a strategy is in place, we help organisations create great ideas: * For social media activities * For social media tools & services * On how to use social media to share their content * On how to integrate social media into their business activities

5 Community management We manage an organisation s online communities, on platforms such as Facebook and Twitter, and using social technologies such as forums and blogs Social media relations We identify and develop relationships with authoritative or influential members (or potential members) of an organisation s social network.. Buzz monitoring & management We monitor relevant, online conversations, analysing and acting upon them for the benefit of the organisation Social initiatives We develop and manage social activities and initiatives, such as R&D groups, ambassador programmes, crowd-sourcing projects or employee collaboration groups Platform and asset development We develop content, tools and platforms for social media activities and online communities.. Our services We help organisations manage their online communities, set up their social initiatives, monitor and manage their buzz and conduct social media relations activity. We do this across a whole host of social platforms, such as Facebook, Twitter, YouTube, Flickr, LinkedIn, Digg and foursquare not to mention blogs, forums, news and review sites. We do this by imparting social media expertise, knowledge and skills to an organisation and its employees either via training workshops or by managing activities on their behalf. Finally, we help develop the social media content, platforms and tools that these activities require. Over the page, we ve provided some brief highlights of our work to date.

6 We worked with Kia Motors to analyse their audience s behaviour in social spaces and create online PR and customer service initiatives, ahead of the launch of their seven-year warranty scheme. We created an ambassador program for the British Council s Education UK team, sourcing and training foreign graduate students to discuss the pros and cons of studying in the UK with prospective students from India, Malaysia and the USA. Providing insight

7 Providing insight Renew is a soon-to-belaunched on-street financial news and marketing channel, broadcast on 32 hi-resolution screens on either side of a blast-proof recycling units in the City of London. We worked with Renew to create a measurement framework to track engagement and interaction levels of passers-by. We helped Johnnie Walker devise a social strategy for their responsible drinking activity, encouraging collective responsibility around the idea of getting the team home safely. RMM provided strategic social consultancy to the Johns Hopkins Berman Institute of Bioethics. We helped them develop and launch a series of social activities, which would enable the Berman Institute to respond rapidly to breaking bioethics and health policy news stories.

8 inspiration We launched Sony Consumer Electronics (Europe) into social media in 2005, turning the brand s pre-launch policy of withholding product information on its head - instead fostering a culture of sharing content and teasers for the Balls campaign amongst a set of carefully selected, influential bloggers. We helped Mozilla frame its Open to Choice initiative, activating its sizeable community around events designed to communicate the importance of keeping the web public and open. We trained a team of music experts to source new music recommendations in communities, crowd-source program content for events, monitor and respond to participants in the Red Bull Music Academy.

9 inspiration We arranged and facilitated a set of new product development workshops for Discovery Channel, with a view to creating a set of social tools that would allow their programmers to collaborate with its viewers on the creation of new content and programming. We formed a virtual product testing group for BBC Worldwide, enabling it to test new products while simultaneously seeding awareness of new services amongst an influential group of UK online media. We developed a strategic framework for Bailey s social media activity, and used it to guide a set of social media activity workshops with the Bailey s clients and their agencies.

10 We set up, grew and managed an online community around Samsung Mobile s The Last Call dance-a-thon event, earning over three million content views in under eight weeks. We provided online PR and social media relations services, enabling the Daily Beast to launch themselves in Europe, make some new friends, source some new contributors and increase European traffic by almost half in only three months. and expertise

11 and expertise We set up, managed and then trained InterCasino s employees on how to manage online communities. We set up online R&D initiatives, and created social media tournaments, which drove increased player time and spend. We planned and managed the re-writing of Capgemini UK s online content, on the basis of insights generated from social media research into the key conversations, challenges and queries being voiced by their customers, partners and analysts. We helped Virgin Media identify and build online relationships with the core independent film communities and influencers in the UK.

12 IAB social media council: education and customer service committees Contagious magazine: social media metrics report imedia: evaluation standards panel ISBA: social media training course provider You ll find us blogging at and tweeting We sit on the IAB social media council, with a specific remit regarding client education and the use of social technologies in customer service We publish reports and papers, including the creation of a 100- page report on social media metrics, published by Contagious in 2008 We speak at numerous events, including the recent imedia panel on the development of social media standards. Building industry standards

13 Why we do it The effect of social technologies on the way individuals and organisations communicate, share, create and recommend is wide-ranging and continuing to evolve at a fast pace. There is a challenge for organisations in the way that they embrace this technological and the associated behavioural change. Marketers, for example, cannot simply buy social success. Customer service directors cannot simply install new CRM technology to make their call centre employees come over as expert assistants in the eyes of their customers. Social is not a medium. It s a currency, fuelled by exchanges, discussions and recommendations. As a result, the defining social objective for an organisation is to increase its social capital. RMM works with organisations to help them invest and build their social capital.

14 RMM helps organisations use social technologies, platforms and media to develop stronger networks and relationships with a view to building their social capital. We believe the only way to do this is to work with our clients, rather than for our clients. By providing both training and managed services, we aim to fill organisations gaps in terms of social media skills, knowledge, assets and human resources. In this way, we help organisations become more socially skilled, knowledgeable, prepared and confident capable of developing stronger networks and relationships and of successfully investing and building their social capital. How we do it

15 For more information, please contact us using the details opposite. Iain MacMillan RMM End

Social media: building community engagement

Social media: building community engagement Social media: building community engagement @localitynews #Locality12 What I m covering today? What is social media? Why is it important? How will it help my organisation? Setting goals Selecting the right

More information

Digital TV switchover: Social media

Digital TV switchover: Social media Digital TV switchover: Social media By Matt Heselden, Social media lead Summary With the growth in popularity of social media, we recognised that increasing numbers of consumers and opinion formers would

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

We are a DIGITAL EXPERIENCE AGENCY

We are a DIGITAL EXPERIENCE AGENCY We are a DIGITAL EXPERIENCE AGENCY WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer

More information

Measuring your Social Media Efforts

Measuring your Social Media Efforts Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional

More information

SOCIAL CHAIN WELCOME TO MILLION WORLDWIDE WHERE FROM DEMOGRAPHICS OUR AUDIENCE

SOCIAL CHAIN WELCOME TO MILLION WORLDWIDE WHERE FROM DEMOGRAPHICS OUR AUDIENCE MEDIA PACK WELCOME TO SOCIAL CHAIN Social chain offers something that no other agency in Europe can offer; we have the ability to make a maximum of 66 million people see a certain message at once. This

More information

The Digital Marketing Course by Google

The Digital Marketing Course by Google The Digital Marketing Course by Google Contents 3 About Squared Online 4 Supported by Leaders 5 Syllabus & Modules 7 Learning Experience 9 Got What It Takes? 10 Corporate Packages To find out more: phil.williams@wearesquared.com

More information

Invitation to tender for social media monitoring agencies

Invitation to tender for social media monitoring agencies Invitation to tender for social media monitoring agencies January 2014 1 1. Introduction Media Trust and Community Channel s flagship campaign, funded by the Big Lottery Fund, sets out to celebrate all

More information

ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER

ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER Page 1 of 5 ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER 1. RESPONSIBLE TO: Senior Marketing Manager (tbc) 2. RESPONSIBLE FOR : Deploy all B2C / B2B social media marketing (building

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information

Digital PR Specialist

Digital PR Specialist Digital PR Specialist Greenlight Job Description & Person Specification WHO ARE WE? Greenlight was born into a WWW.GREENLIGHTDIGITAL.COM world in its digital infancy. It was 2003, Yahoo and AOL were the

More information

Please note if you are formally applying for the role interviews will take place week commencing 1st June.

Please note if you are formally applying for the role interviews will take place week commencing 1st June. Job title Digital Communications Officer Organisation Elizabeth Finn Care/Turn2us Salary 31,243 Contract Full-Time, permanent Location Hammersmith, London Apply Go to www.nfp-resourcing.co.uk Enquiries

More information

MARKETING & COMMUNICATIONS MANAGER CULTURAL SKILLS & CREATIVE ECONOMY

MARKETING & COMMUNICATIONS MANAGER CULTURAL SKILLS & CREATIVE ECONOMY . MARKETING & COMMUNICATIONS MANAGER CULTURAL SKILLS & CREATIVE ECONOMY This Marketing & Communications Manager leads on the development and delivery of marketing and communications for the Cultural Skills

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

Professional Diploma. in Digital Marketing. www.ucenfotec.ac.cr. www.digitalmarketinginstitute.com

Professional Diploma. in Digital Marketing. www.ucenfotec.ac.cr. www.digitalmarketinginstitute.com 2014 Professional Diploma in Digital Marketing www.ucenfotec.ac.cr www.digitalmarketinginstitute.com Contents 2014 Professional Diploma in Digital Marketing 1. Welcome 2. Overview 3. Course Format 4. Course

More information

Explore your archive social media plan

Explore your archive social media plan Explore your archive social media plan This year we hope to build on the online activity in 2014 to increase engagement and reach online. Once again there will be a framework for archives services to take

More information

DMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East

DMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East DMI ME DIGITAL MARKETING INSTITUTE Middle East Professional Diploma in Digital Marketing www.dmime.com phone: +971 4 454 0364 marketing@dmime.com Professional Diploma in Digital Marketing Introduction

More information

The Social Media Best Practice Guide

The Social Media Best Practice Guide The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of

More information

Social Media Marketing & Campaigns Masterclass. Event Report

Social Media Marketing & Campaigns Masterclass. Event Report GRIPel Social Media Marketing & Campaigns Masterclass Event Report Social Media Marketing & Campaigns Masterclass participants like to RECOMMEND gripel to peers trainers profile Training Content 4.1 Presentation

More information

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people

More information

Resource 2.19 An Introduction to Social Media for Business Types of social media

Resource 2.19 An Introduction to Social Media for Business Types of social media Page 1 of 5 An Introduction to Social Media for Business Social media is the general term used to describe the growing number of websites and networks whose users can submit and share content, communicate,

More information

Georgia State University Social Media Toolbox. Prepared by: Terry Coniglio, University Relations Assistant Director, Social Media

Georgia State University Social Media Toolbox. Prepared by: Terry Coniglio, University Relations Assistant Director, Social Media Georgia State University Social Media Toolbox Prepared by: Terry Coniglio, University Relations Assistant Director, Social Media Social Media has changed the way we at Georgia State University communicate

More information

January 2016. Communications Manager: Information for Candidates

January 2016. Communications Manager: Information for Candidates January 2016 Communications Manager: Information for Candidates Thank you for expressing interest in the role of Communications Manager. We have compiled this information pack to tell you more about The

More information

Director of Income Generation job description and person specification

Director of Income Generation job description and person specification Director of Income Generation job description and person specification Job title Reporting to Key relationships Responsible for Director of Income Generation Chief Executive Internal: CEO, Executive Strategy

More information

January 2016. Brand and Campaigns Executive: Information for Candidates

January 2016. Brand and Campaigns Executive: Information for Candidates January 2016 Brand and Campaigns Executive: Information for Candidates Thank you for expressing interest in the role of Brand and Campaigns Executive. We have compiled this information pack to tell you

More information

Understanding the Path to Purchase

Understanding the Path to Purchase Understanding the Path to Purchase Lisa Allan Research Director SPA Future Thinking Introduction Understanding the purchase decision process within the automotive sector is increasingly complex. In less

More information

DRAWING CUSTOMERS INTO THE COKE ZONE

DRAWING CUSTOMERS INTO THE COKE ZONE DRAWING CUSTOMERS INTO THE COKE ZONE How Aimia helped the world s leading beverage brand build relationships By Aimee Bryan Regional Knowledge Director 02 / Drawing Customers Into the Coke Zone Summary

More information

Constructing Your Social Marketing Architecture

Constructing Your Social Marketing Architecture Constructing Your Social Marketing Architecture How to Build A Bridge Between Social Marketing Strategies and Social Media Platforms Follow Conversation on Twitter #SherpaROAD Constructing Your Social

More information

Internet, Social Media and Mobile for Corporate and Marketing Communication

Internet, Social Media and Mobile for Corporate and Marketing Communication Internet, Social Media and Mobile for Corporate and Marketing Communication (Session number 12, Nov. 15th 3012) GUEST SPEAKER: DEIRDRE BREAKENRIDGE Social Media & Public Relations: Eight New Practices

More information

Scotlanders. Media Pack

Scotlanders. Media Pack Scotlanders Media Pack Twitter 22,000 Facebook 4,500 Instagram 27,000 Periscope 100,000 Views Pinterest 5,000 Do you want to -? Reach a large global audience with a specific interest in Scottish travel?

More information

Social Media Monitoring, Planning and Delivery

Social Media Monitoring, Planning and Delivery Social Media Monitoring, Planning and Delivery G-CLOUD 4 SERVICES September 2013 V2.0 Contents 1. Service Overview... 3 2. G-Cloud Compliance... 12 Page 2 of 12 1. Service Overview Introduction CDS provide

More information

Case study: IBM s Journey to Becoming a Social Business

Case study: IBM s Journey to Becoming a Social Business Case study: IBM s Journey to Becoming a Social Business Rowan Hetherington, IBM, September 2012 Introduction The corporate world is in the midst of an important transformation: it is witnessing a significant

More information

Global Social Media Policy

Global Social Media Policy Page 1 of 11 Global Social Media Policy Social Media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating

More information

Social Media Guidance Overview

Social Media Guidance Overview Date: June 2012 Status: Updated and Revised Adapted from the Cabinet Office s Social Media Guidance Contents 1. Introduction 2. Communicate with citizens in the places they already are 3. Understand that

More information

HOW SOCIAL MEDIA IMPACTS SEO? a publication by

HOW SOCIAL MEDIA IMPACTS SEO? a publication by HOW SOCIAL MEDIA IMPACTS SEO? a publication by Authors Written by Sarah Bundy, Founder & CEO of All Inclusive Marketing, is an award winning leader in the performance marketing space. Sarah drives the

More information

Professional Diploma. in Social Media Marketing. www.digitalmarketinginstitute.com

Professional Diploma. in Social Media Marketing. www.digitalmarketinginstitute.com Professional Diploma in Social Media Marketing www.digitalmarketinginstitute.com Contents Professional Diploma in Social Media Marketing 1. Welcome 2. Course overview 3. Course content 4. Supporting your

More information

Sales Performance Improvement

Sales Performance Improvement Sales Performance Improvement The CappcoPartners team manage and improve revenue generation processes by fine tuning the value proposition, implementing demand creation campaigns which drive quality leads

More information

Facebook How people use it, getting started & best practice. Twitter How people use it, getting started & best practice

Facebook How people use it, getting started & best practice. Twitter How people use it, getting started & best practice Topics & Agenda 1 2 Intro The Nature & Role of Social in the Digital Mix. Facebook How people use it, getting started & best practice 3 4 5 6 Twitter How people use it, getting started & best practice

More information

A New Framework For Measuring Social Media Activity

A New Framework For Measuring Social Media Activity A New Framework For Measuring Social Media Activity by Richard Pentin, Senior Planner,TMW on behalf of the IAB Social Media Council overview 1.Why do we need a framework? 2.The iab measurement framework

More information

Marketing, Communications and Corporate Affairs (MCA) MCA Graduate Trainee Job Description

Marketing, Communications and Corporate Affairs (MCA) MCA Graduate Trainee Job Description Marketing, Communications and Corporate Affairs (MCA) MCA Graduate Trainee Job Description The MCA Graduate Trainee will be involved in developing marketing campaigns to promote a product, service or idea.

More information

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS 5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations

More information

Social Listening & Analytics:

Social Listening & Analytics: Social Listening & Analytics: A focus on TV broadcasters/producers Listening What is happening around a TV broadcast in social/online media? Analytics How is a TV broadcast performing/benchmarking? Benchmarking

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

www.digitaltraining.ie Bring your learning into the Digital Age

www.digitaltraining.ie Bring your learning into the Digital Age Bring your learning into the Digital Age Course Trainer Joanne Sweeney-Burke EDUCATION Joanne holds a first class honours Masters Degree in Journalism, a Postgraduate Diploma in Digital Marketing, a Postgraduate

More information

CAM DIPLOMA IN DIGITAL MARKETING (MOBILE)

CAM DIPLOMA IN DIGITAL MARKETING (MOBILE) ONLINE LONDON CAM DIPLOMA IN MARKETING (MOBILE) A practical introduction to good practice in mobile marketing The direct study centre of CAM DIPLOMA IN MARKETING (MOBILE) i OUR PROFESSIONAL QUALIFICATIONS:

More information

Social Media Management

Social Media Management Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers

More information

Follow us on Twitter: @FairfaxEDA. Tweet about this session: #fceda. www.hodgespart.com

Follow us on Twitter: @FairfaxEDA. Tweet about this session: #fceda. www.hodgespart.com Follow us on Twitter: @FairfaxEDA Tweet about this session: Marketing Communications Strategies and Tactics Content Marketing 101 Agenda What is content marketing? Who uses content marketing and why? How

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS

DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS A WHITE PAPER BY THE HENLEY GROUP WHAT DOES SOCIAL MEDIA MEAN TO YOU? Perhaps you associate social media with celebrities tweeting what they had for

More information

Innovative content marketing campaign delivers big wins for Institute for Sustainability. in website traffic. online audience reach

Innovative content marketing campaign delivers big wins for Institute for Sustainability. in website traffic. online audience reach Innovative content marketing campaign delivers big wins for Institute for Sustainability Wise Up Media expertise delivers: 79% GROWTH + 600,000 OVER 300% GROWTH in website traffic online audience reach

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

CUSTOMER SERVICE MEETS SOCIAL MEDIA: BEST PRACTICES FOR ENGAGEMENT

CUSTOMER SERVICE MEETS SOCIAL MEDIA: BEST PRACTICES FOR ENGAGEMENT CUSTOMER SERVICE MEETS SOCIAL MEDIA: BEST PRACTICES FOR ENGAGEMENT 2009 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All other trademarks

More information

strategy execution results build your brand grow your sales

strategy execution results build your brand grow your sales strategy execution results build your brand grow your sales Social Media Connect Facebook has a market cap of $220bn 1.15 billion Facebook Users Socialnomics Erik Qualman http://www.youtube.com/watch?v=zxpa4dnvd3c&list=uulc9cx5

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

Job Description. Main Objectives

Job Description. Main Objectives Job Description Job Title: Position Grade: Salary Grade: Department: Location: Reporting To: Key Relationships: Digital Marketing Specialist L1 Shared Hosting New Plymouth, New Zealand Regional Product

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

SMM Brochure. #discoverdigital

SMM Brochure. #discoverdigital SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital

More information

school resource CREATE DEBATE THE

school resource CREATE DEBATE THE school resource CREATE THE DEBATE welcome The Create the Debate pack has been produced by Parliament s Education Service with help from the UK Youth Parliament and BBC Three s Free Speech. This easy-to-use,

More information

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Hello Marketers! Welcome to Content Marketing in the UK: 2013 Benchmarks, Budgets, and

More information

B2B Social Media Marketing

B2B Social Media Marketing B2B Social Media Marketing 1 Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Social media spending as a percentage of the marketing

More information

How to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm

How to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm How to Measure Social Media s ROI and Impact oxfordcommunications.com @Oxfordcomm 2 2 hello! 3 3 A little about us... 4 1986 26 40+ 5 4 guerrilla brand adoption across the system broadcast market research

More information

www.digitalmarketingshow.co.uk Digital Marketing Show 18-19 November 2015 Excel, London

www.digitalmarketingshow.co.uk Digital Marketing Show 18-19 November 2015 Excel, London www.digitalmarketingshow.co.uk Digital Marketing Show 18-19 November 2015 Excel, London Overview While businesses that were born digital such as Amazon, Google, and Facebook, and technology companies such

More information

Tower Hamlets Education Business Partnership (THEBP) JOB DESCRIPTION

Tower Hamlets Education Business Partnership (THEBP) JOB DESCRIPTION Tower Hamlets Education Business Partnership (THEBP) JOB DESCRIPTION JOB TITLE: Marketing, PR and Comms Manager 12-month fixed full-time contract at 30,000 per annum. STRATEGIC OBJECTIVE: Tower Hamlets

More information

Nearly four years later, I ve grown It is a Keeper to become a trusted authority for busy moms. Currently, I m a:

Nearly four years later, I ve grown It is a Keeper to become a trusted authority for busy moms. Currently, I m a: About From recipes to cooking tips to reviews of products that will make your life easier, is a trusted cooking authority for today s busy families. I share easy recipes that have earned my seal of approval

More information

CAM DIPLOMA IN DIGITAL MARKETING (METRICS AND ANALYTICS)

CAM DIPLOMA IN DIGITAL MARKETING (METRICS AND ANALYTICS) CAM DIPLOMA IN MARKETING (METRICS AND ANALYTICS) Understand and exploit the opportunities available through analysis of your digital activities and the monitoring of your social media channels ONLINE LONDON

More information

Job Description. Senior PR and Marketing Manager. Whizz-Kidz Headquarters London, Victoria

Job Description. Senior PR and Marketing Manager. Whizz-Kidz Headquarters London, Victoria Job Description Job Title: Senior PR and Marketing Manager Job Ranking: 3 Responsible to: Location: Head of Communications Whizz-Kidz Headquarters London, Victoria Hours per Week: 37.5 Date: February 2016

More information

Dementia Friends Digital & Marketing Executive

Dementia Friends Digital & Marketing Executive Job Description Job title: Location: Dementia Friends Digital & Marketing Executive Tower Hill - London Main purpose of job Operational support for Dementia Friends digital marketing activity, including

More information

About StorySet. The StorySet Network includes some of today's top travel and lifestyle influencers and social media strategists.

About StorySet. The StorySet Network includes some of today's top travel and lifestyle influencers and social media strategists. media kit About StorySet StorySet, founded by Caterina Fake, is a boutique marketing agency specializing in influencer marketing and brand promotion through storytelling. The StorySet Network includes

More information

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous

More information

Monitoring the Social Media Conversation: From Twitter to Facebook

Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook The prevalence of social media has not just grown but exploded. Millions

More information

Content marketing strategy in five simple steps.

Content marketing strategy in five simple steps. Content marketing strategy in five simple steps. Content marketing works. By providing a clearly targeted audience with information that s useful and relevant, it helps establish long-term relationships

More information

Job description. Marketing and Communications. 1. Purpose of the job

Job description. Marketing and Communications. 1. Purpose of the job Job description Job Title: Division: Department/Region/Section: Location: Reports to: Responsible for: Grade: Social Media Manager Marketing and Communications Digital Media Southwater, HQ Head of Digital

More information

SOCIAL JOURNALISM STUDY 2012

SOCIAL JOURNALISM STUDY 2012 SOCIAL JOURNALISM STUDY 2012 2012 Social Journalism Study - United Kingdom Report by Cision & Canterbury Christ Church University (UK) www.cision.com 1. EXECUTIVE SUMMARY Key findings: 28.1% of UK journalists

More information

Strategic Video Marketing Capabilities

Strategic Video Marketing Capabilities Strategic Video Marketing Capabilities January 2014 Please address any questions to: Logan Hale logan@v3mm.com 424.646.3456 WHO WE ARE V3 Media Marketing provides video strategy, production, and distribution

More information

Marketing Manager - Competitive Salary + Bonus & Benefits - West London

Marketing Manager - Competitive Salary + Bonus & Benefits - West London Marketing Manager About the Job Marketing Manager - Competitive Salary + Bonus & Benefits - West London Reports to: Direct Reports: CEO Marketing Executive (Copywriting) Marketing Executive (Tender Management)

More information

HiP COMPANY PRESENTATION

HiP COMPANY PRESENTATION HiP COMPANY PRESENTATION Table of Contents About HiP 3 About Bret Smith, CEO & Founder. 4 The HiP Difference 5 Industry/Vertical Expertise 6 Products and Services.. 7 Clients.. 21 Client Testimonials.

More information

Digital marketing strategy: embracing new technologies to broaden participation

Digital marketing strategy: embracing new technologies to broaden participation Communications and engagement strategy Appendix 1 Digital marketing strategy: embracing new technologies to broaden participation NHS Northumberland Clinical Commissioning Group (CCG) is keen to develop

More information

SILVERPOP MOCIAL SURVEY:

SILVERPOP MOCIAL SURVEY: SILVERPOP MOCIAL SURVEY: How Companies Are Using Social, Mobile, Local and Email A Silverpop White Paper Email.Marketing.Automation WHITE PAPER Silverpop Mocial Survey: How Companies Are Using Social,

More information

BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less.

BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less. 2013 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Surrey Project Summary Paragraph Please provide a summary of your project, program or

More information

Global Social Media Check Up Research Study Summary Report. A global audit of law firm engagement in social media methods. In association with:

Global Social Media Check Up Research Study Summary Report. A global audit of law firm engagement in social media methods. In association with: Global Social Media Check Up A global audit of law firm engagement in social media methods 2011 Research Study Summary Report In association with: Summary Report LexisNexis Martindale-Hubbell commissioned

More information

Social Media Brand Audit TM

Social Media Brand Audit TM Enable your organizations to effectively implement social media concepts in to core business functions. Analyze & Act Social Media Brand Audit TM 2 Don t dive into social media without it. Today brands

More information

DELIVERING COMPETITIVE ADVANTAGE

DELIVERING COMPETITIVE ADVANTAGE DELIVERING COMPETITIVE ADVANTAGE Talent and the Networked Economy This booklet outlines ManpowerGroup s #RelationshipsMatter programme. Collaboratively delivered through social, mobile and digital, #RelationshipsMatter

More information

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments

More information

Social Media Technology Thought Leader Interview Series

Social Media Technology Thought Leader Interview Series Social Media Technology Thought Leader Interview Series Ivan Fernandes, MediaCom Global Director, Social Media Technology, interviews Michael Lazerow, CEO of Buddy Media Welcome to the first Social Media

More information

Social Business Presented at FSCI By Paul Barron. Telling the digital story to create in-real-life profits

Social Business Presented at FSCI By Paul Barron. Telling the digital story to create in-real-life profits Social Business Presented at FSCI By Paul Barron Telling the digital story to create in-real-life profits Presentation by Paul Barron 2 Founder Digital Branding & Social Consumer Analytics Author The changing

More information

Integrating social media in communications

Integrating social media in communications Integrating social media in communications Chapter 2 Planning a social media campaign Is my company ready for social media? Success in social media takes time, patience and the right approach, so the question

More information

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class OVERVIEW: Learn to Maximize Your Business and Sales Potential through Twitter, Facebook, Youtube,

More information

Community Life Cycle

Community Life Cycle Community Life Cycle How to launch a customer community based on business ROI and customer needs, integrate it into your channels, processes and systems, and keep it active and relevant. July 2014 Introduction

More information

Websalad Connect. A fresh approach to digital marketing... PAGE 1

Websalad Connect. A fresh approach to digital marketing... PAGE 1 Websalad Connect A fresh approach to digital marketing... PAGE 1 2014 We connect B2B digitally across Asia Pacific Does your organisation require greater understanding and accountability from its digital

More information

Job description: Digital Communications Officer

Job description: Digital Communications Officer Job description: Digital Communications Officer 1. General Job Title: Location: Reporting to: Responsible for: Digital Communications Officer London (with potential for occasional overseas travel) Communications

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

B2B Social Media Marketing LeadFormix Best Practices

B2B Social Media Marketing LeadFormix Best Practices Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually

More information

THE COMMUNITY MANAGER PROGRAMME BROCHURE

THE COMMUNITY MANAGER PROGRAMME BROCHURE digital mums THE COMMUNITY MANAGER PROGRAMME BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mothers, add some innovative social

More information

BARBARA SEMEDO Strategic Advisor, Communications & Media www.linkedin.com/in/bsemedo basemedo@gmail.com

BARBARA SEMEDO Strategic Advisor, Communications & Media www.linkedin.com/in/bsemedo basemedo@gmail.com Proposal LAUNCH NATIONAL COMMUNICATIONS & MARKETING CAMPAIGN Sharing the story & building a strong brand for SAVE Students Against Violence Everywhere Thank you for the opportunity to offer a proposal

More information

Social Media Trends Report

Social Media Trends Report Social Media Trends Report Global statistics on current social media marketing trends SOCIAL MEDIA TRENDS 2009 Executive Summary Change in online marketing budgets Social Networking Usage Worldwide usage

More information

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that

More information

Digital and Marketing Executive Queen s University Belfast, Gaungzhou

Digital and Marketing Executive Queen s University Belfast, Gaungzhou China-Britain Business Council (CBBC)/ 英 中 贸 易 协 会 The China-Britain Business Council (CBBC) is the leading organisation helping UK companies of all sizes and sectors, whether new entrants or established

More information