SAP Industry Business Unit High Tech: Role, Roadmap & Engagement Opportunities. Holger Fritzinger Head of Solution Management High Tech IBU, SAP Labs

Transcription

1 SAP Industry Business Unit High Tech: Role, Roadmap & Engagement Opportunities Holger Fritzinger Head of Solution Management High Tech IBU, SAP Labs

2 Agenda Which Are The Some Of The Key Trends In Semiconductor Industry? How Do These Trends Drive The Solution Portfolio Of Sap In High Tech? What Are Engagement Models Of The High Tech Ibu With Our High Tech Customers?

3 Semiconductor Industry as a Maturing Industry Macro trends Semiconductor advance into new Markets Increasing Compliance pressure Achieve profitable, sustainable growth The Changing role of Technology Innovation Outsourcing as Core Competence

4 Outsourcing Model Matures Growth of the Foundry Market (Billion Dollars) % Outsourcing Now Addressing More than Manufacturing 71% % 52% 49% % 33% 33% 31% 29% s Source: ESCA % Manufacturing Logistics Warehouse Mgmt Inventory Mgmt Design Returns Sourcing Order Mgmt Customer Service Source: ESCA 2005 Impact Outsourcing is becoming a broadly adopted strategy Foundries starting to reduce capital investment, focus on older technology New challenges based on energy cost? Collaboration is key

5 New Markets for Growth Use of Semiconductors Shifts Industry Usage 60% PC / Server Significant increase of Consumer percent of Semi Market expected 70.0% 60.0% 50.0% 40.0% 0% Communications Consumer Electronics / Durables Industrial Auto Government Source: SIA % 20.0% 10.0% 0.0% Source: Gartner 2007 Impact Consumer Markets are tough Fashion driven; unpredictable Fast time to market. Need large Numbers of products Win some, lose some Critical to understand full demand picture

6 High Tech Industry Business Unit Mission High Tech advances into new Markets Increasing Compliance pressure Achieve profitable, sustainable growth The Changing role of Technology Innovation SAP Solution for Semiconductor Industry Outsourcing as Core Competence Identify Key Industry Trends and collaborate with our customers to turn this understanding into best-in-class Solutions

7 Enhanced Solution Map Some examples Environmental Compliance (RoHS/WEEE) Outsourced Manufacturing Downstream Collaboration (Multi Channel Replenishment) Channel Management Suppliers & Contract Manufacturer s Product Design and Quality Marketing and Sales Time-to-Market Innovation Management Product Development Product Launch and Lifecycle Management Go-to-Market Marketing Design Win Channel Management Sales Planning and Management Supply Chain Management Manufacturing and Assembly Supply-to-Market Demand and Supply Planning Strategic Sourcing & Procurement Distributed Manufacturing Fulfillment and Logistics Logistics and Distribution Order Management Quote-to-Cash Quotation, Contract, and Order Management Warranty and Returns Channel Sales Execution Customers & Partners Adaptive Manufacturing (MES Integration) Advanced Contract Management RosettaNet Enterprise Management & Support Analytics Financials Human Capital Management Corporate Services Enterprise Operations Management Support & Support Price Management

8 Continuous extension of High Tech Functionality Channel Mgmt Design Registration RosettaNet Supplier Collaboration Manufacturing Integration (xmii) Pricing (xpmm) RoHS Strong Solution Established Outsourced Manufacturing Market Development Funds Sales and Operations Planning Outsourced Manufacturing Enhanced Sales Forecasting Enhanced VMI Enhanced Char. based Planning Demand Management (Retailer Integration) Enhanced Order Split/ Lot Tracking Continuous Innovation* * Disclaimers for Roadmap slides apply

9 Trends and Solutions Engagement Models

10 Industry Solutions - Organization Customer Customers CSO Customer Solutions and Operations Partners (System Integrators) Solution Assembly IBU Industry Business Unit IBU Industry Business Unit High Tech IBU Industry Business Unit Suppliers Applications Development Applications Solution Mgmt ISV's NetWeaver / Application Platform Development

11 IBU Close Customer Contact Numerous Forums High Tech Executive Advisory Council Senior IT executives (CIO-level) of key SAP High Tech customers (e.g. HP, IBM, Apple, Nokia, Philips, NXP, Intel, TI, Infineon, nvidia, Molex, Jabil, Siemens Com, Lucent, Adobe, Fujitsu Siemens) Meetings twice a year Sharing of experiences, driving SAP s High Tech strategy and development Interest groups, Workgroups IT executives and experts on various topics Temporary councils and workgroups for specific development initiatives Requirements analysis and roll-in Workshops IT and Business Experts Occasional meetings Sharing of experiences and requirement roll-in Individual Solution Roadmapping Workshops Business Experts and IT Align customer s roadmap with SAP capabilities

12 Research Topics Device Tracking Brand Mgmt Supply Risk Mgmt??? Liability Mgmt Customer Program Mgmt MAKE Solution Definition/ Development/ Ramp-up Outsourced Mfg Price Mgmt PARTNER Industry Value Network Description: Structured approach to analyze new ideas, market relevance of ideas, and foster co-innovation Goals: Make sure we (IBU) understand what will be the relevant capabilities in the future Look at cool new ideas Process: Gathering input from Universities, Analysts, Customers, Partners, etc Stage Gate approach to assess reduce risk that idea Target Audience: Thought leaders Decision makers for early assessment of customer priorities Lessons learned: Good success in identifying new topics

13 Scenario Workgroups/ Product Definition Workgroups Description: Methodology to analyze scenarios, identify priorities, and provide Route to Solution recommendation to customer (SAP/ Custom/ Partner approach) For prioritized Make Scenarios, drive Business Case, and if approved, product definition workgroups Goals: Early assessment of customer priorities Reduce risk of developing the wrong solution through continuous customer feedback Process: Several Levels of scenario workgroups, either high level knowledge sharing, scenario prioritization, or in depth product definition Target Audience: Based on type of workgroup, executives (for prioritization) to Business analysts, IT staff (for product definition) Lessons learned: Positive feedback from HTEAC Group of customers (5-7) required to be successful

14 Solution Roadmaps SAP SOLUTION SAP Today SAP Roadmap <2 years SAP Research 2-4 years Description: Leveraging the IBU knowledge of future portfolio (roadmap, etc) to provide guidance to customers in their specific situation 1:1 engagement Service Sales & Marketing Customer Care & Support Service Operation Planning & Execution Service Entitlement & Claim Management Service Parts Planning SAP SAP Partner Product Legacy High Priority SAP Low Priority Goals: Share information on plans Gather guidance regarding priorities Process: Prep Meeting with homework for participants Interviews, discussion of recommendations Target Audience: Typically 1-2 day workshops for one of the scenario areas Customer needs to be willing to share his 3 year roadmap Service Parts Execution none Best-of-Breed Low Priority Lessons learned: Terminology differences need to be addressed early Sometimes difficult to provide value add in 2-3 hour meeting (for resolution of complex scenarios) Level of Sophistication

15 Continuous extension of High Tech Functionality Channel Mgmt Design Registration RosettaNet Supplier Collaboration Manufacturing Integration (xmii) Pricing (xpmm) RoHS Strong Solution Established YOUR involvement? Outsourced Manufacturing Market Development Funds Sales and Operations Planning Outsourced Manufacturing Enhanced Sales Forecasting Enhanced VMI Enhanced Char. based Planning Demand Management (Retailer Integration) Enhanced Order Split/ Lot Tracking YOUR involvement? Continuous Innovation*

16 Thank you!