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1 S o u t h p o r t s B u s i n e s s I n t e l l i g e n c e C a p a b i l i t i e s At Southport, we help our clients easily transform data into intuitive dashboards and reports for greater analytical insights to make informed, data driven decisions using the MicroStrategy business intelligence platform.

2 BI Strategy, Planning, and Roadmap Development Understand. Envision. Align. Enable. We work with you to gain an understanding of your business priorities, objectives and current capabilities, we then leverage our experience to help identify business intelligence solutions that address your prioritized needs, now and for the future. Southport helped one of the world's leading providers of fully integrated mobile communication services define their future-state BI/DW requirements, strategy, and implementation roadmap, to ensure consistency and allow executives to receive access to timely information to support enterprise decision-making. Platform Architecture and Installations Scalable. Flexible. Secure. Mistakes made here can cost you millions of dollars in the future. Our consultants have designed some of the largest data warehouses and most scalable business intelligence applications in the world. This experience greatly reduces your risks and helps ensure that the foundation you build today will support the mission critical applications your organization will rely on for success tomorrow. Southport implemented a solution that allowed the primary advocacy organization for the nation s community colleges to streamline their operations and support functions while deploying the solution in shorter time to more member schools and users (increased scale). BI Application and Report Development The value of your data is determined by the ability of your business users to access it, interrogate it, and, ultimately, act on it. Our experience and our focus on MicroStrategy allows us to design and build highperformance reporting applications capable of supporting the most challenging business models, accessing the greatest amount of data, and supporting the largest number of users. Helping Pets Stay Healthy -- Southport helped a leading pet specialty retailer gain insight into their customer spending habits to drive targeted marketing via social media, increasing the value of their customer reward program and improving customer loyalty.

3 Dashboards and Advanced Visualization Dashboards have become a critical component of business intelligence solutions because, when properly designed, they allow users to quickly access, correlate, and process several dimensions of data at once, leading to better decisions. Building an effective dashboard requires a unique combination of skills: deep MicroStrategy expertise to balance functionality and design with performance; understanding of graphic design principles to help convey maximum information with minimum distraction; and the ability to understand the underlying business processes to be served by the dashboards. Our consultants walk you through the process to help you make the right design choices and apply best practices to build highly effective, interactive dashboards. Southport worked with a US Department of Defense organization to define and develop a solution that would allow program administrators in the 54 states and territories to quickly and easily analyze mission results, identify areas for improvement, and report results to their constituents. Southport s involvement resulted in streamlined processes, improved visibility into program results, lower-costs, and improved budgeting, planning, and data quality. Mobile Intelligence Your business users aren t tethered to their desks, why should your business intelligence solution be? We use the award-winning MicroStrategy Mobile platform to deliver business intelligence to your users, wherever their jobs or lives may take them. Southport Services Group has successfully implemented mobile solutions for customers across a variety of industries. Our Solution Architects are ready to help you develop and implement your mobile strategy while guiding you to a smooth application deployment. One of the leading luxury brands partnered with MicroStrategy and Southport to deliver store operations reporting and analytics to help improve management of store operations worldwide. Southport was engaged to design and build a mobile store operations app that would analyze, report and act on key store operations metrics to help improve operations in the areas of sales, inventory, and store traffic. The application converts detailed transactional data into personalized reports and dashboards for executives and store managers. Southport worked with both the Retail and Information Systems teams to define dashboard requirements, develop the reports and dashboards, and deploy the solution to store managers across the United States.

4 Cloud Intelligence In today s economic environment, aligning costs with benefits isn t a luxury, it s a necessity. With the popularization of cloud computing, organizations are able to implement solutions at a fraction of prior costs by leveraging on-demand and shared infrastructure via the cloud. Whether your environment is on-premise or in the cloud, we offer development services to help you get the most out of your MicroStrategy investment. BI Application Performance Optimization Today s BI applications have thousands of users and terabytes, or more, of data. As these systems become mission critical, system stability and performance become more critical than ever. Our consultants have the expertise to help you optimize your MicroStrategy environment to support thousands of users accessing terabytes of data. One of the country s leading auto parts retailers had previously purchased MicroStrategy to be their BI platform, but they were experiencing significant issues with performance and environment stability. Before addressing their needs for enhanced reporting in the areas of loss prevention and vendor performance management, they needed to stabilize their BI environment. Southport was able to completely re-architect the existing application, creating a simpler, consolidated application with significantly improved performance and stability. Application Upgrades MicroStrategy is investing tens of millions of dollars each year in R&D to provide new and cutting-edge capabilities. You are paying a significant amount of money in annual maintenance to fund this R&D, but unless you have the people and processes in place to implement upgrades in a manner that does not risk your mission critical applications, you are missing out on the innovation. Our consultants can help you take full advantage of the latest MicroStrategy functionality without jeopardizing your current applications.

5 BI Testing Services The testing of your BI application may be the most critical step in your project lifecycle. You often only get one chance to get it right, and if you execute poorly here, you are likely to experience low adoption rates, making all of your work to get you to this point for naught. Southport helped a leading provider of mortgage financing improve transparency into financing activities using the MicroStrategy platform. Southport was responsible for managing all activities and issues/risks for the project, mitigating risks incurred from other business areas, and adhering to all SOX/SDLC processes in place for documentation, code migration and sign-off procedures. Technology Conversions Converting to MicroStrategy from another BI technology? Too often, companies take a lift and move approach, transferring inefficiencies from the legacy application into the new solution and limiting the functionality or performance of the new MicroStrategy solution. Contact us to learn how our conversion services can help you convert your legacy BI applications to MicroStrategy in a way that allows you to exploit the full capabilities of the MicroStrategy tool while saving you time and money along the way. A leading luxury jewelry retailer employed Southport to transition from Microsoft SQL Server Reporting Services (SSRS) to the MicroStrategy platform. A new MicroStrategy infrastructure was built to support both existing management reporting and more detailed ad-hoc analysis. Buyers and merchandisers are now able to better manage high-cost inventory, resulting in significant savings.

6 20098 ASHBROOK PLACE, SUITE 240 ASHBURN, VA southportsg.com

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