Building for the future

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1 Building for the future Why predictive analytics matter now William Gaker

2 Goals for today Growth and establishment of the people analytics field Best practices for building a people analytics function Importance of a future vision both for our field and our functions How can predictive analytics can help us establish a vision and roadmap for the future

3 Running Total of Companies with People Analytics Functions Running Total of Workers Focusing on People Analytics People analytics is growing quickly Source: LinkedIn self-reported data based on job title, start date, and company

4 5119 Companies have employees focused on people analytics 43 % of the Fortune % of all people analytics functions have been started within the last 5 years

5 The field is growing, but we are still building it

6 What does the end product look like? Reporting Self-service Reporting Interactive Dashboards Centralized Portals Ad Hoc Reporting Business Operations Performance Management Program Evaluation Strategy Development Planning Analytics Forecasting Predictive Modeling A/B Testing Machine Learning Survey Design

7 What do people analytics functions need to be successful? Technology Measurement Adoption Data Warehouse Data Definitions Trust System Integration Data Integrity Partnership HRIS Architecture Data Governance Insight Business Intelligence Data Collection Feedback Roadmap Action

8 What are we building? We need a vision for the future in order to have an impact If we don t communicate a vision or a purpose, our clients will do that for us If we don t know what we re building to, we may get lost along the way If we don t set best practices, we will lose opportunities to learn from each other

9 Value to Decision-Making Be mindful of future needs while building capability Reducing the time required to build capability will maximize impact Predictive Analytics Advanced Analytics Operational Reporting Infrastructure Building Time

10 The decisions made in early stages of analytics maturity greatly impact the future state of the function Early Days Future System Implementation Data Scrubbing Manual Reporting Capacity Building Relationship Building Self-service Reporting Advanced Analytics Predictive Analytics Data-Driven Strategy Evidence-Based HR

11 Be mindful that there are multiple channels of maturity Analytics Client Adoption Measurement Technology Predictive Analytics Data Drives Strategy Rich Portfolio of Predictors and Outcomes Machine Learning Algorithms Advanced Analytics Asks Basic Strategic Questions Connecting Survey Feedback to Outcomes (Predictors) Advanced Statistical Software Advanced Reporting Answers Questions with Self-service Reports Basic Survey Feedback Benchmarks Data Warehouse BI Tools Operational Reporting Requests Basic Reports Basic Transactions (Outcomes Only) Spreadsheets Siloed HR Systems

12 Why are predictive analytics so important? Predictive analytics should be the key driver of your roadmap and vision Predictive analytics are the most advanced service a people analytics team can provide Provides the deepest level of insight and helps you answer the most strategic questions Helps you describe the future state and mission of your team to your clients who may be new to people analytics Gives you clarity on what type of analytics function you are building and how to prioritize your efforts

13 What happens if we delay predictive analytics? Delaying predictive analytics reduces your impact Delays understanding of root cause of crucial employee and organizational outcomes Delays your ability to measure the business impact of HR Limits the insight and storytelling you are able to provide to your clients Lessens the strategic impact of HR

14 Use your vision for the future to build a measurement portfolio Expanding measurement during foundational stages ensures we have the right data when we need it

15 Use your vision for the future to help clients understand People Analytics If clients understand what we are building towards, they will be better at leveraging and appreciating our services

16 Use your vision for the future to prioritize your capacity Your vision for the future will help you prioritize your activities and help you avoid getting lost in ad hoc purgatory

17 Use your vision for the future to align your HR strategy As your Talent Analytics function becomes more developed, HR should become a strategic partner to the business

18 Use your vision for the future to build your internal brand Your vision for the future will help communicate the type of services you should be providing, and prevent your clients from making assumptions about what those services should be

19 Questions?

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