2016 Digital Media Kit. Black Press Digital Media Kit QO QO QO QO QO QO QO QO QO QO QO QO QO QO QO QO Q O QO QO QO QO QO O QO QO QO

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1 Black Press Digital Black Media Press Kit Digital QO QO QO QO QO QO 2016 Media Kit O QO QO QO QO QO QO QO QO QO QO QO QO QO QO QO QO O QO QO QO QO QO QO QO QO QO QO Q O QO QO QO QO QO QO QO QO QO QO QO QO QO QO QO Q O QO QO QO QO QO QO QO QO QO QO Q O QO QO QO QO QO QO QO QO QO QO O QO QO QO

2 Desktop/Mobile Analytics Get the power of Black Press online channels working for you. We are deeply engaged at the local level; community by community, regionally and across B.C. and Alberta million page views 2.99 million unique users B.C. and Alberta,, 52% view from a desktop 48% view from a mobile devices 46.6% male 53.4% female age demographics: 5.16% 11.82% 14.24% 23.14% 25.93% 19.71% Black Press online readers reach across the age spectrum. We provide a wide variety of stories, interest topics, photos and links to keep our readers engaged. With local news channels, classified advertising, reader engagement through contesting, employment ad opportunities, sponsored content, mobile and so much more, Black Press has got you covered. If you d like to reach this desirable digital audience, please contact your national account manager. *Source: Google Analytics, October All Black Press channels. 2

3 Desktop ad position impact button (120 x 60 px) Click here to see catalogue! rebates! Galaxy leaderboard (728 x 90 px) GAS REBATES ARE BACK medium rectangle (300 x 250 px) REBATES. Galaxy GAS REBATES ARE BACK! 1/2 page (300 x 600 px) REBATES. sticky banner (728 x 90 px) And we answered. Doluptat emporer ciisciuribus ium dolore sum ut que cus molum alit aut estior accus es Galaxy rebates! Galaxy 3

4 Mobile ad position interstitial (280x375) *one IP address per day abbynews.com banner (300x50) medium rectangle (300x250) B.C. farmland rush on for more worldwide carbon offsets iassim ilitiam lederhousen detriculous B.C. farmland rush on for more worldwide carbon offsets iassim ilitiam lederhousen detriculous Gas rebates are back! rebates! Bus riders may pay one zone only when Compass arrives iassim ilitiam del zand wurlitzer vino maxis abbynews.com GAS REBATES ARE BACK REBATES. Good thinking: More ways to keep your family warm this winter iassim ilitiam del zander ÄSPONSORÄLINKÄ Bus riders may pay one zone only when Compass arrives iassim ilitiam del zand wurlitzer vino maxis Galaxy Bus riders may pay one zone only when Compass arrives iassim ilitiam del zand wurlitzer vino maxis Gas rebates are back! Galaxy Gas rebates are back! Galaxy footer native (320x50) advertising 4

5 Impress Branded Content 2016 Digital Media Kit B.C. farmland rush on for more worldwide carbon offsets iassim ilitiam lederhousen detriculous Safe LNG in BC Setting the standard for safe LNG in BC iassim ilitiam del zander ÄSPONSORÄLINKÄ Bus riders may pay one zone only when Compass arrives iassim ilitiam del zand wurlitzer vino maxis Setting the standard for safe LNG in BC Safe LNG in BC Setting the standard for safe LNG in BC Bis explacea cusae aut fugia consendae doluptis as doluptae siti coris nem ea doluptaprepe qui consequas vollatur autatur iassim ÄSPONSORÄLINKÄ British Columbia s abundant supply of natural gas is creating new economic growth. Liquefied natural gas also known as LNG is an export opportunity which builds on our province s long history of resource exploration and energy production. British Columbia has some of the highest safety standards in the world for resource development. The Government of BC is keeping the natural gas industry responsible by protecting the environment and setting the standards that keep us all safe.s vollatur autatur iassimut aborem fugit fugias il et officiam id unditiberita estiandi res aut la doluptatquam quam quia volupitiam quam dio millacc uptatur itatur? As et optiunt endam, eum aceprerit, optatem iur, consed quibeaquid mi, susda sanditatur sit, earchicient, soluptae aliquas perenimus repratem ut et quae suntur, illabore, sequi ipsunt eosant quodis et lit et lis ea custionsequi reriber fersped quam volorecti quam everro et venis maio oditas eum fugiam ditione cepudig enimaximus nihitatissit volesti idellen dandunti consendam se as derum. Advertorial placement Branded Content runs within newsfeed on the homepage Branded Content is exclusive to desktop and mobile newspaper websites Once readers click on the newsfeed it will open up to a hosted page with the full story and pictures * desktop and mobile booked together * minimum 1 week To read more about British Columbia s regulations and environmental protection, visit: ÄSPONSORÄLINKÄ 5

6 Rail ad space rails (400 x 900 px) (rail creative subject to approval) Gas rebates are back! rebates! Galaxy Rail advertisements are large, high impact ads that appear in the liquid space on every page of the website. They are so large they can extend beyond the reader s screen. For this reason we require that all wallpaper creative on our websites be designed so that the primary message, call to action and artwork be contained within a 120px wide x 525px tall safe zone within the 400px X 900px ad. safe area (120 x 525 px) Size: 400px x 900px (requires 2 pieces for left and right Safe Area: 120px x 525px File Type: JPG or PNG Size: Under 100KB each side left bleed right bleed Gas rebates are back! rebates! Galaxy 6

7 Presented by MARCH Digital Media Kit BC wide contesting Contests enable your organization to engage your audience. Additionally increasing the audience number of people who interact with your brand, a contest provides a much deeper connection as users must compile to a contest with their personal information. If contesting is what your organization is looking for, then here is what Black Press will deliver on your behalf. 1) Target your contesting to our audience within Lower Mainland, Island or Interior for up to 1 month. 2) Can be specific to the region on where your client, show or event is located. e-blast to our Black Press contest subscribers. (36,000+) *minimum one e-blast during the contesting timeline. 4) Social Media boosts through the Black Press publication s Facebook & Twitter followers. *minimum one during the contesting timeline. Value $1500 Newsprint or Digital contesting campaign 1) Minimum prize value required is $500. 2) Black Press will extend a 50% discount on newsprint with a minimum buy on our digital network to promote the contest. *minimum digital impressions Pricing with no combined newsprint or digital network order. Lower Mainland/Fraser Valley Vancouver Island $600 Interior North $300 Interior South $600 online/desktop big box (300 x 250 px) Plug in to win! 100% ELECTRIC NISSAN LEAF Enter for your chance to win at drivewaycanada.ca SCRAP-IT Contesting available on all Black Press sites across B.C. print contesting opportunities desktop contesting opportunities 7

8 Online desktop and mobile rates laptop/desktop CPM *75,000 impression minimum standard ad positions creative ad size net CPM must book full site impressions booked by impressions leaderboard 728x90 px $15 medium rectangle* 300x250 px $15 1/2 page 300x600 px $16 sticky banner (appears on desktop only) 728x90 px $18 impact button 120x60 px $10 Impress branded content (position #6 or #8) $15 rails 400x900 px $16 Other news media: (Different rate card will apply) mobile CPM *75,000 impression minimum banner (Newsfeed only) 300x50 px $8 footer 320x50 px $12 medium rectangle (Newsfeed only) 300x250 px $10 interstitial (one IP address per day) 280x375 px $15 Impress branded content *see desktop above Geo Fencing (surcharge) $5 ALBERTA (Central Alberta) SOUND PUBLISHING (Washington State) HAWAII (Honolulu) AKRON (Ohio) social media and contesting Social media targeting $6 WIN! Contesting available in markets across BC 40,000 minimum digital impressions must be booked CPM volume discount 10% off 200,000 digital audience 15% off 350,000 digital audience 20% off 500,000 digital audience (Please see your account manager for Other Products and Partnerships pricing) *RTB, Programmatic Ad Exchange are only displayed in position #3 and #4. Direct orders take priority over Ad Exchange bookings. Contact your Black Press National rep for more information 8

9 LocalWorkBC.ca powered by Black Press, is an online job board connecting local employers with candidates in British Columbia. With complimentary aggregation to Indeed, BCClassifieds. com, CareerCast.net, and your local newspaper s website, LocalWorkBC.ca is your one stop shop for recruitment advertising. Recently launched in January 2015, LocalWorkBC.ca has seen a steady increase in monthly site traffic, and provided quality applicants for employers of all sizes across the province. 215,000 page views per month, and growing! 75,000 uniques per month, and growing! 85% desktop 12% tablet 3% mobile Benefits of using LocalWorkBC.ca Cost Effective solution for managing all your job postings with our integrated media strategies (print, online & social). Personalized Customer Service you can count on. Our recruitment specialists are available to support you, on demand Monday through Friday. Extended Reach Advertising: 5 websites for the price of 1. When you advertise with LocalWorkBC.ca, you also get BC CLASSIFIEDS with aggregation to Indeed, Career Cast, and your local newspaper s website. Social Media Support: Featured job postings and employers are promoted through LocalWorkBC on Twitter and Facebook as an added value. rates (*BC only) leaderboard 728x90 px net CPM $15 medium rectangle (top) 300x250 px $10 skyscraper 160x600 px $10 rails (safe area 120x525 px) 400x900 px $24 job postings (*per position) Packages Include: unlimited text bold company logo featured job placement host website aggregation highlighted spotlight listing custom profile page Targeted Reach Powered By Black Press. Black Press advertises LocalworkBC.ca in 82+ community newspapers weekly and 82+ digital components weekly driving active job seekers to our website. User Friendly Platform for job seekers that offers useful tips and career advice through our Job Resources Blog. We offer a fully integrated, Mobile- Friendly platform, maximizing your reach to potential applicants. digital only ad package $458 for 30 days online digital and print ad package $289 for 30 days online Full site scraping starting at $500 per month Contact your representative for site analysis and quote. *minimum 3 months LocalWorkBC.ca and Black Press are trusted resources for local job opportunities in British Columbia. Testimonial: My experience with the digital team at Black Press has been awesome. They are always so prompt at getting back to me, the approval process is quick and easy. I highly recommend Black Press and LocalWorkBC.ca to everyone for their phenomenal customer service and success in helping to find the perfect candidate! Margaret Groves Marketing/Quality Administrator, AWG Northern Industries Inc. and Associates 9

10 Used.ca is a Black Press-owned network of family-friendly classified sites across Canada, the U.S. and the U.K. Founded in 2003, it has become the most efficient platform to connect buyers and sellers in their own community. UsedEverywhere is active in 43 Canadian cities and receives more traffic than Craigs List. Outstanding audience: Highly moderated sites ensure quality ad posting and the safety of our users Coordinators encourage grass-roots engagement and a growing audience Hyper-local social media channels with over 30,000 followers Active blogs focus on core demographic of alpha-moms, young families, up-cycling, the environment and creative repurposing of materials sourced on UsedEverywhere.com sites Strong engagement with moms and amplification via their community networks Integrated marketing of the sites includes online, print, radio, social media, PR and community events Channel opportunities: Target advertising on specific category pages i.e. (auto and real estate, clothing and accessories, etc) Or target on individual ad listing pages Upon availability Same rates apply 1.75 Million uniques per month 51 Million views per month LocalLinks benefits 12.7 pages per visit, duration of 9.47 minutes Reach thousands of site users a month. People use our sites specifically to buy, sell and search We ll help you load your inventory on your local UsedEverywhere.com site Set up a Seller Profile to manage your inventory and give your classified ads further exposure Social media networking; let us promote you to our 30,000+ fans and followers Ongoing help and advice from your local UsedEverywhere.com team Removable window decal letting buyers know they can find your inventory on your local UsedEverywhere.com site LocalLinks is absolutely free! 30,0000+ Facebook Likes Display advertising rates: Most popular sites Standard ad positions ad size net CPM top leaderboard 728x90 px $6.00 top box 300X250 px $3.00 lower leaderboard/lower box 728x90 px $2.50 Our users: female 61% Strong female readership core demo: alpha moms male 39% years of age 64% $70,000 annual income 81.7% Sites in Canada; B.C., Prairies, Ontario, Quebec & Atlantic, and sites in the in the U.S. and the U.K. 10