Pop Art Media Group Outdoor Advertising, Event Publicity and Print

Transcription

1 Outdoor Advertising, Event Publicity and Print Sept 2016

2 16-sheet, A65 Festival Advertising 6-sheet Illuminated Lamppost units 48-sheet, Hyde Park Corner Pop Art is the Leeds specialist for masterminding outdoor and experiential advertising campaigns. We first set up shop in 1991, printing and distributing posters for local gigs amid a burgeoning Leeds 90 s music scene. We have since evolved into a team of experienced professionals collaborating with clients in various market sectors from local businesses to some of the largest global brands.

3 Students A Genera on Y C Youth B Genera on X Street Sites Poster Drums Advertising Trailers 4-sheet Trinity Arcade T-Shirts Our established portfolio of high profile sites across Leeds and other major UK cities, as well as on-site media opportunities at local events and the UK s most loved national festivals has helped us build a reputation for highly targeted, cost effective campaigns. Our full in-house production enables fast turnaround and keeps costs down. Our portfolio and range of services has grown over the last six months with the addition of new large format outdoor locations in Leeds and increased printing capacity.

4 Stage backdrops Digital Display Promotional Events Internal Poster Sites Portfolio capacity as follows; 8m x 2m full motion digital billboard 96 sheet billboards x 2 48-sheet billboards x 3 16-sheet billboards x 1 6-sheet illuminated panels x sheet poster drum and framed sites x 600+ Combined Opportunity-to-see (OTS) figures in excess of 2 million per week Discounts available for multiple bookings across our media network.

5 Billboards High Impact, High Traffic, High Footfall, Leeds We currently manage six billboards situated in high density residential areas (we can also book media nationally on your behalf). Location: Hyde Park Corner Leeds, Route Impacts 314,000 per week. Size: 48 -Sheet (approx 6m x 3m). Available in fortnightly periods of hire from 940 including poster production*. Location: Burley Road Leeds, Route Impacts 104,000 per week. Size: 48 -Sheet (approx 6m x 3m). Available in fortnightly periods of hire from 880 including poster production*. Location: A65, Kirkstall Road, Leeds. Junction of A65 & Bridge Rd / Kirkstall Lane at the busy traffic lights opposite Kirkstall Leisure Centre LS5 3BE & Leeds Met Kirkstall brewery student halls of residence. Traffic flow measured at 132,000 vehicles per week. Size: 16-Sheet (approx 2m x 3m). Available in fortnightly periods of hire from 270 including poster production. * IMPACT One individual, seeing one advert, once. This is a mathematical rule applied in audience calculations. The definition of a Route IMPACT uses LIKELIHOOD TO SEE (LTS), not OPPORTUNITY TO SEE (OTS). In other words, it is adjusted for VISIBILITY Prices above include 20%

6 Billboards The Tong Road Triple Two 96 sheet and one 48 sheet boards: Tong Rd, Leeds, West Yorkshire LS12 3BG Opportunity-to-see (OTS) 118,000 Visibility-adjusted-contact (VAC) 74,000 per week 96-sheet only at 540 per fortnight. 48-sheet only at 360 per fortnight including poster production and VAT Splittable - Add your poster as a 16 sheet to these boards

7 Hyde Park Corner Burley Road Availability Kirkstall Road Availability

8 Digital Display Our new 8 metre x 2 metre full motion digital screen. Situated in the newly refurbished quarter of Kirkgate Market in the centre of Leeds (a major 13m + investment) this high resolution 3.9mm pixel pitch screen is the largest indoor screen in the city. At 75,000 square feet Leeds Kirkgate Market is the largest indoor market in Europe and currently has over 8.5 million visitors per year. The market has won Trip Advisor Award of Excellence for the last two years and in 2015 was voted Britain s favourite market. Location Central Leeds, LS2 7HY Footfall 164,000 per week. Formats Still or Motion 96-sheet to 16-sheet Still Advertisments to run as part of 120 second loop Full motion adverts up to 3 minutes in length Please ring or for pricing details.

9 Digital Display 8m 512px 2048px 96 File Types 512px 512px 512px 341px 683px 1024px Jpeg at High or Very High quality RGB 72 DPI at exact pixel sizes shown All formats. 25 Frames per second Phone:

10 Street Sites Poster Drum Scheme, Leeds Key points: - We have approximately 150 poster sites across the city Our 4 sheet poster capacity is There is no need to book in advance. - We have a twice weekly distribution schedule in Leeds. Your posters will be factored into this schedule & distribution will be spread across the duration of your campaign. Please contact us for a detailed explanation of our distribution schedule. - The poster drums are located across Leeds including the City Centre, Universities, Headingley, Burley, Meanwood, Sheepscar, Chapeltown, Harehills, Motorway area & many arterial roads. - All sizes of poster are catered for, from A4 to 60x40. Please see for an overview of the Leeds poster scheme & other associated promotional services which may be of interest & also our Facebook page for special offers & recent work.

11 Premium Drum Packs We now offer seven Premium Drum Packs (ten oversize B0 posters per pack) which are targeted at specific markets. These are: City Centre Premium Drumpack City/Student Premium Drumpack A Family Premium Drum Pack Student Premium Drumpack A City/Student Premium Drumpack B City Circular Premium Drum Pack Student Premium Drumpack B Photographic proof of posting and site list supplied. Posters will be in place for a period of two weeks Distribution - All sites are priced at 360 per fortnight for ten oversize B0 posters*. Print - Printing of posters is 150 for ten. Prices above include 20%

12 Students A Genera on Y C Youth B Genera on X Sample Prices Sample quotes below are for print & distribution combined of three common poster sizes & include VAT. Quotes for other sizes & longer print runs are available on request (too many to list here). Poster Print & Distribution combined price as follows: Size: B2 (20"x 30" / 500mm x 700mm) Size: B1 (30"x 40" / 1000mm x 700mm) Oversize B0 (60"x 40" / 1524mm x 1016mm Portrait) 100 off 1 colour = off 4 colour = off 1 colour = off 4 colour = off 1 colour = off 4 colour = off 1 colour = off 4 colour = off 1 colour = off 4 colour = off 1 colour = off 4 colour = off 1 colour = off 4 colour = off 1 colour = off 4 colour = off 1 colour = off 4 colour = Prices above include print, distribution & 20%

13 Poster Distribution Only (Posters supplied by Customer): prices per 100 posters as follows; A4 = A3 = B3 = A2 = B2 = A1 = B1 = A0 = B0+ = Prices above include 20% Please note that there is an additional 25% distribution charge for posters not supplied as one sheet of paper. Trinity Leeds Poster Pack We now have 38 4-sheet panels within the new Trinity complex in Leeds city centre the priced at 60 per poster per fortnight including print and fitting. (Subject to copy approval). Prices above include 20% info@popartmediagroup.co.uk

14 City Ads Lamppost Panels We offer advertising on our illuminated "City Ads" lamppost poster panels across Leeds at unbeatable rates. These prestige panels are fully back-lit for night time illumination & accommodate industry standard 6-sheet (1200mm x 1800mm) posters as well as 4-sheet (60"x40") posters. They are situated at premium, high profile locations on main arterial roads (e.g. M621, M62 approach roads and outer ring road) in Leeds & are highly visible when illuminated at night. From 60 per fortnight. Route likelihood-to-see and DfT traffic /city-ads info@popartmediagroup.co.uk

15 Advertising Trailers Mobile Advertising Trailers We have a choice of 3 trailer sizes from 90 x 160 to full 48 sheet all double-sided. Smallest Trailer 3m x 2.3m With an image area 3m wide x 2.3m drop (120 inches x 90 inches) this is our smallest trailer. Perfect for those hard to reach spaces. Posters wet back pasted directly onto the trailer. Medium Trailer 4m x 2.3m With an image area 4m wide x 2.3m drop (160 inches x 90 inches) this is our most versatile sized trailer. Largest Trailers 48 Sheet 6m x 3m With an image area 6m x 3m (20 feet x 10 feet) these are the biggest you can get. A full 48 sheet mobile billboard! Trailer one Full colour digital 48 sheet poster printed in house & wet back pasted directly onto the trailer. Trailer two Full colour digital 48 sheet reusable banner attached to the trailer.

16 Students A Genera on Y C Youth B Genera on X Flyer Distribution Leeds All of our flyer team carry Leeds City Council permits and are uniformed (Pop Art Flyer Team or bespoke). Photographic evidence provided (minimum team of two). Hand to hand per 1000 (based on 125 per person per hour) per 1000 (based on 90 per person per hour) Booklets / Programmes please ring or for quotation. Hand to hand distribution based on one delivery location (event) Shop drop per per 1000 A3 posters in shops / bars 48p each Flyer Distribution West Yorkshire Prices as for Leeds plus 2 per mile from LS12 3JB Prices above include 20%

17 Printing & Screenprinting Full in-house print service for posters, flyers, banners, signage, correx, foamex, point of sale etc. We can print on paper, board, plastic, metal, wood etc. T-shirt Printing In house garment printing & embroidery. T-shirts, baseball caps etc.

18 Festival Site Dressing We are on-site Festival Advertising contractors for many of the UKs major festivals. Please contact us about current availability. We also manage, produce and fit site dressing for heras fencing. (Festival organiser profit share available). If you wish to advertise your event inside a Festival please get in touch. We are currently taking bookings for Leeds/Reading, Leeds Feast, Slam Dunk, V-Festival and Download. Rain or shine Full Colour Banner Printing per square metre including eyelets. Prices above include 20%

19 Beacons 2014 Slam Dunk 2015 Slam Dunk 2016 Leeds 2014

20 Unit 2 Thornton Grove Works Thornton Grove Leeds LS12 3JB info@popartmediagroup.co.uk twitter.com/leedsmashup facebook.com/popartmediagroup E. & O.E. Prices as at September 2016 STREET SITES CityAds