Getting better SEO and AdWords results with Google+

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Getting better SEO and AdWords results with Google+"

Transcription

1 Getting better SEO and AdWords results with Google+

2 Today s agenda Setting your objectives Presenter Stephen Bavister Managing Director LexisClick Worksheet Break Create your strategy Worksheet 2 and Action Plan Q&A Networking & Finish

3 Introduction to LexisClick We help our clients marketing succeed through the power of online technologies and communities through services including: Easy to find A pleasure to use SEO Services Online Advertising Marketing Services Social Media Marketing Web Design Marketing Services To make them... A growing business needs to be... Regularly recommended The first to return to

4 An introduction to your speaker Stephen Bavister Lead Digital Marketing Consultant at LexisClick, 2007 present. Started working in online marketing, designing and building websites in 1997, when he designed and built British Steel s first website from the delights of Scunthorpe. Followed by 10 years working in London in digital marketing across a variety of industry sectors both within business and as a consultant with 6 years spent at PricewaterhouseCoopers (PWC) as a digital marketing consultant.

5 Is Google+ important? Google+ 7 million UK Adults use Google+ regularly 11% of the total UK population

6 Perhaps even more important It can enhance your Google Adwords advertising

7 And your search listings

8 Taking the right steps

9 The new way Attracting potential customers Newsletter Alerts Updates Competitions Discussion Connection Social Network Your website & content Blogs Authors Staff Readers RSS Feeds News Alerts Updates

10 Step 1 Set your objectives

11 What objectives might we have? Increase brand awareness Generate leads Establish thought leadership Improve customer service Showcase products Sales platform Recruit new people Step 1 Set your objectives

12 For LexisClick Primary objectives Establish thought leadership Generate leads through strong Google+ Presence and improved SEO Develop brand awareness Step 1 Set your objectives

13 Outline numbers Apply some outline numbers What does increasing brand awareness look like? 100 followers 1000 followers 10,000 followers 100,000 followers or more You should be able to work out some initial numbers or targets for objectives to start with. They don t have to be accurate at this point just make a start Step 1 Set your objectives

14 For LexisClick Establish thought leadership Generate 10 or more +1 s each week for blog post items Generate leads increase search rankings on priority key phrases generate at least 4 additional enquiries per month Develop 500 followers of our Google+ page Step 1 Set your objectives

15 Step 2 Define your audience

16 Who are your customers? You need to know who your customers are or at least who you think they are Group them if you can who they are, what they are looking for, their interests etc Who are your customers influencers? Thought leaders in their fields Publications, bloggers etc Who are your contemporaries and your influencers? Competitors Key players in your industry Step 2 Define your audience

17 Our customers and target customers Directors of SMEs typically 250k - 20 million turnover B2B Retail Ecommerce Financial Services Up to London and 2 hours drive time of Bournemouth Couldn t find a lot on Google+, but did find some Customers influencers Business Thought Leaders e.g. Richard Branson The media they read and follow Industry leaders Contemporaries and influencers Local agencies Large national and international agencies Marketing Media, Website, Publications etc Industry suppliers Step 2 Define your audience

18 Step 3 Listen to your audience and contemporaries

19 You ll need a Google+ account Step 3 Listen to your audience and contemporaries

20 And a Google+ page for your business Step 3 Listen to your audience and contemporaries

21 Listen to your audience and contemporaries Follow the different groups you created in Step 2 define your audience Team members Financial Services Retail Business Thought Leadership Read / listen to what they are saying which should feed into your home feed Business Media Marketing and Web Media Affiliate Marketing Step 3 Listen to your audience and contemporaries

22 Step 4 Understand their motivations

23 Understand their motivations Existing relationships New relationships Social/friendships contacting with people who share similar interests Entertainment Information Inspiration Offers Marketing company, organisation, cause Step 4 Understand their motivations

24 Breaking it down Understand your target audience motivations by the groups you have identified Review each group and what objectives they might have on social media and Google+ in particular review Step 1 for each of your groups Identify their objectives and their motivations The better you understand these the easier you ll find Step 5 Step 4 Understand their motivations

25 Step 5 Identify how you can add value

26 Identify how you can add value From listening and understanding motivations How can you give your audience what they are looking for? Did you get inspiration from your contemporaries and competitors? What are people sharing? What are people commenting on? What are people liking? Step 5 Identify how you can add value

27 Most shared content Photos and humour are the most shared content on social media Other popular content types for social media interaction include Quotes Infographics Videos Offers Questions & surveys Step 5 Identify how you can add value

28 Our customers and target customers Useful resources Events/seminars Customers influencers Sharing interesting and useful content being produced by these influencers keeping us current and providing a synopsis for our followers Contemporaries and influencers Sharing and promoting their content Developing content that they are likely to share and promote Step 5 Identify how you can add value

29 Worksheet 1

30 Worksheet 1 Name Company Write down below what you want to achieve from Google+ Who are your customers and how can you help? Target customer group Their objectives Their motivations How could you add value?

31 Step 6 Create your strategy

32 Create your strategy Overall vision Purpose Overall objectives Specific SMARTER objectives Audience Content Specific Measurable Achievable Results orientated Timely or time bound Evaluated Rewarded Step 6 Create your strategy

33 An example strategy for LexisClick Overall vision To develop a highly followed and regarded Google+ presence dedicated to the marketing of ambitious SMEs Purpose To create, share and curate high quality relevant information for the marketing of ambitious SMEs, generating high awareness of LexisClick within our target audiences. Step 6 Create your strategy

34 An example strategy for LexisClick Overall objectives Highly followed Google+ presence Regularly shared content Increased leads from target customers SMARTER Objectives Establish thought leadership Regularly generate 10 or more +1 s each week for blog post items 6 months Generate leads increase search rankings on priority key phrases generate at least 4 additional enquiries per month top 5 position for 5 x top key phrases 6 months Develop 500 followers of our Google+ page 9 months Step 6 Create your strategy

35 An example strategy for LexisClick Our customers and target customers Directors of SMEs typically 250k - 20 million turnover B2B Retail Ecommerce Financial Services Up to London and 2 hours drive time of Bournemouth Customers influencers Business Thought Leaders e.g. Richard Branson, The media they read and follow, Industry leaders Contemporaries and influencers Local agencies, Large national and international agencies, Marketing Media, Website, Publications etc, Industry suppliers Step 6 Create your strategy

36 Step 7 Set specific targets and KPIs

37 Set specific targets and KPIs Weekly KPI targets broken down by day Feed into monthly KPI targets You might start with where you want to get to in 12 months and then work backwards building to the 12 month target Quality weekly blog post Daily short blog posts 3 posts per day 5 new followed per day 2 new follows per day Rankings for priority key phrases Leads generated per week Step 7 Set specific targets and KPIs

38 Step 8 Create your action plan

39 Create your action plan When are you going to do it? How long do you need? Where are you going to source your content? Who are you going to follow? What are you going to read? Are you linking externally or creating your own content? Daily Weekly Monthly Social media posts Type of posts New follows and followers Content creation As above Reviews Other initiative? Reviews Bigger initiatives competitions, larger content items etc Visual updates profile image, background, marketing messages etc Step 8 Create your action plan

40 Example action plan for LexisClick Create personal Google+ accounts for key team members Set-up Google+ page for the business Add author details to blog posts (might be key team members or business) Enable social tracking in Google Analytics Add Google+1 buttons to website and blog pages Create circles and develop initial following to develop home feed Daily Weekly Monthly Daily 3 Google+ posts Identify potential new follows and add as required Blog posts Plan other daily content items for blog New follows Update and review weekly KPIs Create editorial plan for the month Plan key weekly blog post topics, infographics and initiatives Agree on any visual updates to the profile in the month Monthly review Step 8 Create your action plan

41 Step 9 Identify risks

42 Identify risks Examples might include Not able to stick to the plan due to time constraints, other priorities etc Doesn t generate results Wrong posts Increased presence attracts unwanted publicity, negative reviews etc Staff make inappropriate posts Mitigating the risks Assess how likely is the risk to happen and the impact of it happening Not able to stick to the plan time constraints outsource to an agency or recruit someone for the role Doesn t generate results assess why not is it too early, not enough audience using Google+, wrong activities, wrong objectives do we continue? Staff make inappropriate posts provide content guidelines Step 9 Identify risks

43 Step 10 Assign resources and responsibilities

44 Assign resources and responsibilities Biggest challenge Time Work out how long it is going to take to do the various activities? Do you have the time or can you make the time? Who is going to do what You might break it down by channel Content type humour, photos, area of expertise Does your team have time? Is it cost effective to do it yourself? Do you need help? Recruit new employee Use an agency Find other experts etc, who can benefit from helping Step 10 Assign resources and responsibilities

45 Step 11 Test, measure and learn

46 Test, measure and learn Work through your action plan Measure your progress Use weekly and monthly KPIs for your SMARTER objectives Identify what works well and what doesn t Get ideas from others that you are following and interacting with Step 11 Test, measure and learn

47 Step 12 Review, refine and repeat

48 Review, refine and repeat Go back to Step 1 to review and refine What have you learnt? What is working well and why? What is not working and why? What can you do better? Update your strategy if it needs it Update your action plan, do more of what is working well if you can, get advice on, change or stop what isn t working, put in place areas that you can do better Check your resourcing to make sure you can achieve your new action plan Update your targets and KPIs if they need it Step 12 Review, refine and repeat

49 Making more of Google+ Google+ offers a lot. Here are some of items that you can incorporate into your campaigns +mention other Google+ users similar on Twitter and name mentions on Facebook Notify about posts using Events Hangouts Step 12 Test, measure and learn

50 Summary: Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 Step 10 Step 11 Step 12 Set your objectives Define your audience Listen to your audience and contemporaries Understand their motivations Identify how you can add value Create your strategy Set specific targets and KPIs Create your action plan Identify risks Assign resources and responsibilities Test, measure and learn Review, refine and repeat

51 How can LexisClick help you with your Google+?

52 Planning and strategy Setting up channels Management of channels Content creation Reporting on results

53 Worksheet 2

54 Worksheet 2 Score each question 1 to 5 1 being very poor 5 being very good I need help! I have the knowledge, time and resources Action I am going to take Have you identified potential objectives for using Google+? Have you identified target customer groups in Worksheet 1? Do you have the time to invest in Google+ and social media in general? Are you able to create regular weekly content for your social media? Will you be able to implement all the Google+ designs, tracking and website elements?

55 Action Plan Write down 3 to 5 important actions from the worksheets to take away and action for your business Name: Date: Company: Total Score: Action Priority By When Assigned To

56 Thank you See you for the next session

57 Easy to find A pleasure to work with The first to return to Regularly recommended

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Increase your leads and sales with the right content marketing strategy

Increase your leads and sales with the right content marketing strategy Increase your leads and sales with the right content marketing strategy #LexisContentMarketing Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

A Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging

A Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging A Bond Operational Excellence White Paper 7 Ways to Grow Your Staffing Agency with Blogging 7 Ways to Grow Your Staffing Agency with Blogging Blogging can provide a foundation for your social media campaign

More information

Is your business reaching its digital marketing potential?

Is your business reaching its digital marketing potential? 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Google Product. Google Module 1

Google Product. Google Module 1 Google Product Overview Google Module 1 Google product overview The Google range of products offer a series of useful digital marketing tools for any business. The clear goal for all businesses when considering

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need

More information

Level 3 Diploma in Social Media for Business - 7513

Level 3 Diploma in Social Media for Business - 7513 Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for

More information

Worksheet: Why your business needs a website

Worksheet: Why your business needs a website Worksheet: Why your business needs a website Recent research shows that nearly all online consumers 97% use online media when researching products and services, even if the purchase is made offline. 1)

More information

Top Of The Search. Helping Companies Expose Their Brand On-Line

Top Of The Search. Helping Companies Expose Their Brand On-Line Top Of The Search Helping Companies Expose Their Brand On-Line www.topofthesearch.co.uk tweet us: @topofthesearch or email us: sales@topofthesearch.co.uk Top Of The Search Top Of The Search is a Digital

More information

SEO. People turn to search engines for questions. When they arrive at your website they are expecting immediate answers

SEO. People turn to search engines for questions. When they arrive at your website they are expecting immediate answers SEO People turn to search engines for questions. When they arrive at your website they are expecting immediate answers What is SEO and what are the advantages of using it? SEO stands for search engine

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

NEXT MARKETING DIGITAL RETAINER PACKAGE

NEXT MARKETING DIGITAL RETAINER PACKAGE NEXT MARKETING DIGITAL RETAINER PACKAGE 2015 t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 2 t 03 8060 8544 info@nextmarketing.com.au nextmarketing.com.au Page 3 t 03 8060 8544 info@nextmarketing.com.au

More information

Marketing for Small Businesses on LinkedIn

Marketing for Small Businesses on LinkedIn Marketing for Small Businesses on LinkedIn HIRING BUILD YOUR PIPELINE 1 OF 5 Products covered in this playbook: Company Pages MARKETING Get your company s name out there, loud and clear. LinkedIn Groups

More information

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial

Crystal Maleski ClearPathSocial.com. #2015BizConnect @BGLCC1 @ClearPathSocial Crystal Maleski ClearPathSocial.com #2015BizConnect @BGLCC1 @ClearPathSocial Social Media Is A Lot More Than A One Way Conversation @2015BizConnect 2 Keep Informed of Industry News Research Product Development

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT

More information

How to Optimize Your Web Presence for Lead Generation

How to Optimize Your Web Presence for Lead Generation How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that

More information

An introduction to social media marketing for small businesses

An introduction to social media marketing for small businesses An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed

More information

HOW SOCIAL MEDIA IMPACTS SEO? a publication by

HOW SOCIAL MEDIA IMPACTS SEO? a publication by HOW SOCIAL MEDIA IMPACTS SEO? a publication by Authors Written by Sarah Bundy, Founder & CEO of All Inclusive Marketing, is an award winning leader in the performance marketing space. Sarah drives the

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015

Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015 Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015 Ferdinand Weps Creative Director, Heaven & Weps Managing Partner, TrainingAid What We ll Talk About Today CUSTOMER JOURNEY GROUP

More information

Content Is Still King: How content marketing enables businesses to differentiate, lead and succeed

Content Is Still King: How content marketing enables businesses to differentiate, lead and succeed Content Is Still King: How content marketing enables businesses to differentiate, lead and succeed A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com As marketing

More information

wishpond EBOOK A Simple Guide wishpond.com

wishpond EBOOK A Simple Guide wishpond.com A Simple Guide to Blogging for Business wishpond.com Table of Contents Chapter 1 Why Blogging is Important for your Business 5 Chapter 6 5 Tips to Increase Blog SEO 24 Chapter 2 Target Markets for Blogging

More information

SHORT GUIDEBOOK TO UNDERSTANDING. Email Marketing and Social Media

SHORT GUIDEBOOK TO UNDERSTANDING. Email Marketing and Social Media SHORT GUIDEBOOK TO UNDERSTANDING Email Marketing and Social Media Table of Contents Email Marketing is proven to be effective 1 Email marketing helps you achieve your goals 1 Social Media has HUGE Potential

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

Social Media Management

Social Media Management Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers

More information

MEASUREMENT. Blogging ROI. 100 stats for Content Marketers

MEASUREMENT. Blogging ROI. 100 stats for Content Marketers Blogging ROI 100 stats for Content Marketers Blogging ROI: 100 stats for Content Marketers CONTENTS: Blogging and SEO Blogging frequency Length of blog posts Lead generation from blogging B2B blogging

More information

Fully Qualified Marketing Company

Fully Qualified Marketing Company Fully Qualified Marketing Company Helping our clients succeed online Visit www.finnmedia.ie for free advice & details Digital Marketing Strategy What is it? Digital strategy is about adapting your organisation

More information

Web Ideas Overview. The possibilities for the future: a research report to kick-start your web strategy

Web Ideas Overview. The possibilities for the future: a research report to kick-start your web strategy Web Ideas Overview The possibilities for the future: a research report to kick-start your web strategy Before you start, ask yourself: What are the aims of your web strategy? Always set out with a clear

More information

A SME s guide to launching online: Everything small businesses need to know about ecommerce but aren t sure who to ask

A SME s guide to launching online: Everything small businesses need to know about ecommerce but aren t sure who to ask A SME s guide to launching online: Everything small businesses need to know about ecommerce but aren t sure who to ask Welcome to a world where size doesn t matter Launching online can be a daunting prospect

More information

A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO

A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO Introduction Welcome to Do It Myself SEO, a set of tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Strategic Execution for Restaurant Rewards App. Implementation of content strategy spanning search, blog, and social

Strategic Execution for Restaurant Rewards App. Implementation of content strategy spanning search, blog, and social Strategic Execution for Restaurant Rewards App Implementation of content strategy spanning search, blog, and social Company Overview Our sample company is a restaurant rewards startup with e-card app membership

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

Defining Social Media. 7 Golden Rules to Successful Social Media in Business

Defining Social Media. 7 Golden Rules to Successful Social Media in Business Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand

More information

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES 1 MAKE MOBILE EASY With around 15% of visits now coming via mobile

More information

Social Media Marketing for Small Business Success

Social Media Marketing for Small Business Success The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine

More information

INTERNET MARKETING SERVICES (IMS)

INTERNET MARKETING SERVICES (IMS) Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

Overcoming Your Content Marketing Challenges

Overcoming Your Content Marketing Challenges Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers

More information

Introduction. Page 3 of 12

Introduction. Page 3 of 12 Part -1 Introduction Online Branding is different from building authority unlike some people who believe that these two are same. Online branding is one of the ways to popularise your brand in the virtual

More information

SEO, Search Engine and Online Reputation Management

SEO, Search Engine and Online Reputation Management SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

NuWave Commerce SEO & Social Media Packages

NuWave Commerce SEO & Social Media Packages NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies

More information

101 Eat-All-You-Can SEO Nuggets You Can Use in the Philippines

101 Eat-All-You-Can SEO Nuggets You Can Use in the Philippines 101 Eat-All-You-Can SEO Nuggets You Can Use in the Philippines Consider this list as your little black book. It contains your ambitions, your struggles, your strategies, and your failures. When it comes

More information

Video #3 Creating Google Accounts Free SEO Training Roadmap Video Training Series

Video #3 Creating Google Accounts Free SEO Training Roadmap Video Training Series Do you find yourself in the position of trying to play catch up by learning, understanding and perhaps integrating Google, Facebook and other online services into your business and feel a little bit overwhelmed?

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

Marketing Manager - Competitive Salary + Bonus & Benefits - West London

Marketing Manager - Competitive Salary + Bonus & Benefits - West London Marketing Manager About the Job Marketing Manager - Competitive Salary + Bonus & Benefits - West London Reports to: Direct Reports: CEO Marketing Executive (Copywriting) Marketing Executive (Tender Management)

More information

1. Layout and Navigation

1. Layout and Navigation Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create

More information

Online Marketing & Social Media for Best of British Parks

Online Marketing & Social Media for Best of British Parks Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved

More information

NEXT MARKETING FULL SERVICE RETAINER PACKAGE

NEXT MARKETING FULL SERVICE RETAINER PACKAGE NEXT MARKETING FULL SERVICE RETAINER PACKAGE 2015 RETAINER PACKAGE FULL SERVICE PACKAGE 2015 OVERVIEW The Next Marketing full service retainer packages are designed to give you complete flexibility, a

More information

Tips for cost effective marketing in a recession (or at any other time)

Tips for cost effective marketing in a recession (or at any other time) Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation

More information

How to Build Your Brand Online

How to Build Your Brand Online Hitachi Business Finance Inspire the Next Round of Growth MARKETING FOR FACTORS: How to Build Your Brand Online Thank you for downloading Marketing for Factors: How to Build Your Brand Online. This guide

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Online Branding Proposal

Online Branding Proposal Online Branding Proposal Introduction About Us: Nisco Systems is an accomplished enterprise that has excelled in carving substantial web properties for clients all over the world. With holistic approach

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

CONTENT MARKETING AND SEO

CONTENT MARKETING AND SEO CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s

More information

Creating a social media marketing plan Need to know guide

Creating a social media marketing plan Need to know guide Creating a social media marketing plan Need to know guide Dave Chaffey and Dan Bosomworth Published: May 2012 Creating a social media marketing plan Need to know guide Contents 04 Introduction What is

More information

Using Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life

Using Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life Using Social Media to Grow Your Brand www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Why Social Media? Social media is powerful because of its authenticity people take messages

More information

Neolane Case Study KoMarketing Associates

Neolane Case Study KoMarketing Associates Neolane Case Study KoMarketing Associates The Company: Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and campaign management software and services

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Hello Marketers! Welcome to Content Marketing in the UK: 2013 Benchmarks, Budgets, and

More information

SOCIAL MEDIA CLINIC. Giorgos Vareloglou Radovljica 17/11/2011

SOCIAL MEDIA CLINIC. Giorgos Vareloglou Radovljica 17/11/2011 SOCIAL MEDIA CLINIC Giorgos Vareloglou Radovljica 17/11/2011 HELLO, I M GIORGOS. I M A MARKETER. I WORK @ MINDWORKS. I LOVE PILLOW FIGHTS! :) 4 things someone can do online: SEARCH MARKETING AFFILIATE

More information

Company Pages and Followers

Company Pages and Followers Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

4Local, Social and Mobile Marketing Solutions

4Local, Social and Mobile Marketing Solutions The Holidays Can Make Or Break Your Year 19.4% of Retail Sales Are During the Holidays In Some Verticals It s 40%!! Annual Revenue Revenue Per Day Holidays (30 days) The other 330 days Holidays (30 days)

More information

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers

More information

80 Point Business Marketing Checklist

80 Point Business Marketing Checklist 80 Point Business Marketing Checklist No matter what the size of your business, marketing is what helps you take your product or service from inside your company and deliver it to potential clients/customers.

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

HiP COMPANY PRESENTATION

HiP COMPANY PRESENTATION HiP COMPANY PRESENTATION Table of Contents About HiP 3 About Bret Smith, CEO & Founder. 4 The HiP Difference 5 Industry/Vertical Expertise 6 Products and Services.. 7 Clients.. 21 Client Testimonials.

More information

Social Media Monitoring in Fifteen Minutes

Social Media Monitoring in Fifteen Minutes Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN 2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media

More information

11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.

11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency. 11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social

More information

Forget the hype Ways to actually use Social Media to benefit your business

Forget the hype Ways to actually use Social Media to benefit your business Forget the hype Ways to actually use Social Media to benefit your business What is Social Media? Engaging with other businesses/individuals online + Effective Communication + Real-time Customer Support

More information

Social media metics How to monitor a Social Media campaign?

Social media metics How to monitor a Social Media campaign? Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the

More information

- Website Optimisation and Marketing Services -

- Website Optimisation and Marketing Services - - Website Optimisation and Marketing Services - Website optimisation is more than just getting higher Google rankings. It encompasses all aspects of your website's performance. Increased success on Google

More information

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people But we can talk about us later If one more digital marketer tells me You should be creating an immersive

More information

Social Selling: Building Relationships in a Social Media World

Social Selling: Building Relationships in a Social Media World Social Selling: Building Relationships in a Social Media World RLI Design Professionals Design Professionals Learning Event DPLE 161 November 18, 2015 RLI Design Professionals is a Registered Provider

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Content Marketing Fundamentals

Content Marketing Fundamentals COURSE Content Marketing Fundamentals LEARNING HOOT 100 GUIDE Courseware Course Level: Intermediate This course is for those looking for guidance on using content (e.g., blog posts, e-books, white papers,

More information

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the

More information

Advertising Opportunities State of Digital

Advertising Opportunities State of Digital Advertising Opportunities State of Digital Do you, like many others, find it hard to get to your exact target audience? They are everywhere! Are you looking for that new sign up for your workshop, your

More information