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1 Glassware courtesy of Zwiesel 1872 International Wine & Gourmet Foods, Hotel, Foodservice Equipment, Supplies & Services Exhibition & Conference in Tokyo, Japan Partner Events

2 Successful Partnerships Only at Wine & Gourmet JAPAN and its Partner Fairs Wine & Gourmet JAPAN 2014 has been a great surprise in terms of contacts to find the right partners to properly enter the Japanese market. We are perfectly aware that our Giovanni Coppiello horse meat charcuteries are niche products. Our horse meat sfilacci, i.e. the crown jewel of our production, met the discerning tastes of the visitors, ultimately satisfying the delicate palate of Japanese consumers. This positive result encourages us to actively seek more opportunities to find a perfect match with the Japanese cuisine as well. We can t wait to be back next year to welcome visitors in our booth for a delightful tasting experience. Barbara Coppiello President, Giovanni Coppiello - Horse Meat Charcuteries Italy Powerful partnership with five trade fairs proven to be Japan s best business and trading platform for international suppliers interested to explore or enter the lucrative Japanese food & beverage market. High-quality cross segment of buyers with each fair targeting specific product groups. Targeted promotional activities by niche industry associations and publications organizing the partner fairs reach the right audience (Japan Food Journal, Japan Meat Industry Association, and Japan Frozen Noodle Association), bringing together diverse and focused buyer groups from all over Japan.

3 An Outstanding Review of Wine & Gourmet JAPAN 2014 trade visitors attended Wine & Gourmet JAPAN and its five heavyweight 74,581 partner fairs from 3-5 April Here is an overview of how we fared. pavilions Largest country pavilion lineup ever countries/regions represented Australia, China, Italy, Germany, Korea, Portugal, Singapore, South Africa, and Spain increase in visitor numbers since 2013 exhibiting companies at Wine & Gourmet JAPAN ,360m 2 total exhibit space exhibiting companies at the 6 fairs Our Proven Expertise Highly Rated by Exhibitors At Wine & Gourmet JAPAN 2014, we were able to have many fulfilling and productive business discussions with key industry professionals who were also decision makers. We will definitely be a part of Wine & Gourmet JAPAN Haruki Takano Director, Takano Sohonten Japan It s been a great show. The people that visited our booth were highly interested in our wines. Thank you to Wine Kingdom for the wine pairing program which created additional attention to the exhibitors. I am also very grateful to the organizers whose support during the show was great. Jahid Seyidaliyev Marketing Manager, ASPI Winery Azerbaijan This edition has left a good impression on us. The quality of the visitors especially from the HoReCa sector was of high quality. The professionalism of the organizer, the cleaning, and assembly of the booth has been exceptional. Strongly recommended! Joaquin Sanchez General Manager, Pago Casa del Blanco Spain This is our first year participating in Wine & Gourmet JAPAN and it gave us the valuable opportunity to meet customers who were very keen on our products. Compared to other trade fairs where visitors tend to be just interested in tasting sessions, Wine & Gourmet JAPAN presented visitors who were genuinely interested in our business and the products we offer. We look forward to participating again next year. Koji Miyazaki Deputy Manager, Sawanotsuru Co., Ltd Japan This is the first time we are participating in Wine & Gourmet JAPAN. Our main objective is to find new prospective clients. I am very glad to know that, compared to other fairs in Asia, this exhibition has the best quality of visitors. Most of them are professionals in the wine business, which is exactly what we were looking for. We made a lot of new contacts and hope to have successful cooperation in the future. The overall impression of the exhibition (service, exhibitors, and visitors) is excellent. Hope to see you again in Andela Kovacevic Export Manager,13. jul Plantaze Montenegro Wine & Gourmet JAPAN 2014 has far exceeded my expectations - which were already high enough! The organizers have done an amazing job in every respect. For a niche wine country like Greece, this event has offered an efficient and ideal showcase to leave a good footprint in the market. Compared to other wine fairs we have participated in around the world, I would dare say it ranks top in terms of cost versus benefit for us. I would like to thank the organizers for focusing on quality rather than quantity and giving us the opportunity to offer a master class on the avant-garde wines of Greece. Mihalis Boutaris Chief Winemaker, Mihalis Boutaris Selections Greece

4 Powerful Synergy Only with Impactful Trade Fairs Occupying 32,360 sqm with a 30% increase in exhibitor numbers and 899 participating companies from 22 countries and regions around the world, Wine & Gourmet JAPAN 2014 and its partner fairs impressed both exhibitors and visitors with the ability to attract only the highest quality of buyers from relevant industries. 2014: 899 Wine & Gourmet JAPAN 2009: : : * 2012: : : : 814 FABEX 2009: : : : : : : 678 Dessert 2009: : : : : : : 342 PB OEM 2009: : : : : : : : % Increase in exhibitor numbers at Wine & Gourmet JAPAN and its partner fairs (2009 to 2014) Meat Noodle 2009: : : : : * 2012: : * 2012: : : : : 67 * Wine & Gourmet JAPAN 2011 was postponed due to the earthquake and tsunami in Tohoku. We would like to express our sincere appreciation to the organizing team of Wine & Gourmet JAPAN for the kind assistance rendered to us during the show. We had a good show, the profile of buyers was great and we hope to get some potential leads from there. Lily Yeo Marketing Manager, Tai Hua Food Ind Pte Ltd Singapore

5 Japan A Promising Market Next to U.S. and China, Japan is one of the strongest economic regions in the world. Japan enjoys high levels of domestic consumption, with food and drink making up a significant proportion of its spending. The food and drink market is very sophisticated, and although Japanese traditional culinary culture remains a strong part of its national identity, Japanese consumers enjoy a diverse range of food products now available at supermarkets, department stores, grocers, and convenience stores. Another major sector in this economy is the Japanese wine and spirits market, one of the liveliest in Asia-Pacific. Having achieved 19.3% growth between 2008 and 2012, Japan is the leading Asian importer of spirits and the second largest importer of wines. With more than 178,000 sales outlets, Japan has one of the best developed sales networks in the world. Wine & Gourmet JAPAN is the Unique Platform for International Suppliers in the Land of the Rising Sun Wine & Food Pairing Program Exhibitor Presentations Value-added Side Activities for Group Participation Hundreds of wine brands are introduced every year at Wine & Gourmet JAPAN. The Wine & Food Pairing Program organized by Wine Kingdom is the perfect platform for the best wines to be introduced to and tasted by Japanese buyers from the hospitality and restaurant sectors. Wine & Gourmet JAPAN s exhibitors are entitled to use our on-site seminar room facilities to make presentations and introductions of their products to our invited Wine & Gourmet JAPAN visitors. Time slots are limited and offered on a first-come-first-served basis. Organized store check, business matching or specific networking events can be arranged upon request. Such value-added activities can be organized at a nominal cost and must be confirmed at least three months before the event starts. Who You Will Meet Who are you? International Wine & Liquor Makers Local Wine & Liquor Importers International Food & Beverage Manufacturers Local Food & Beverage Manufacturers Importers /Distributors Equipment & Technology Providers Get to meet Importers, Distributors, Sommeliers, Wine Shops, Brokers, Bulk Suppliers & Wine Collectors Retailers, Hotel & Restaurant Buyers, Sommeliers, Wine Shops, Brokers & Wine Collectors Importers, Distributors & Chefs Importers /Distributors /Retailers, F&B Directors, Chefs, Restaurants, Hotels & Foodservice Buyers Manufacturers, Distributors /Wholesalers, Retailers, Supermarkets, Gourmet Stores, Restaurants /Bars /Clubs & Resorts Foodservice, Catering & Hotel Buyers

6 Wine & Gourmet JAPAN Beer, Sake and Shochu Coffee Equipment, Packaging and Processing Foodservice & Catering Technology Gourmet Food Gourmet Sweets & Confectionery Non-alcoholic Drinks Wine & Spirits Others FABEX Fast Food / Take-away Food Food & Beverage Products Targeting Japan s Foodservice and Catering Market High Quality Food Ingredients Packaging Materials Ready-to-eat / Ready-to-cook Dessert, Sweets, Bakery & Drink Festival Bakeries Desserts Food Ingredients for Desserts and Bakery Sectors Ice-cream Book Your Preferred Exhibit Space Now! Wine & Gourmet JAPAN April 2015 Tokyo Big Sight, Tokyo, Japan Partner Events FABEX Dessert, Sweets, Bakery & Drink Festival PB OEM Fair Japan Meat Industry Fair Japan Noodle Industry Fair Supporting Organizations Cheese Professional Association Japan Association of Nippon s Wine Lovers Japan Beer Sommelier Association Japan Wines & Spirits Importers Association Wine Importers Association Wines of South Africa (WOSA) Reserve a stand today! Fax your reply to or to s.schaefer@koelnmesse.com.sg I am interested in Wine & Gourmet JAPAN 2015 FABEX 2015 Dessert, Sweets, Bakery & Drink Festival 2015 Name Job Title Company Address Contacts International Mr Sven Schaefer Koelnmesse Pte Ltd Tel: Fax: s.schaefer@koelnmesse.com.sg Country Tel Fax Website Products / Services Postcode or attach your business card Japan Mr Makoto Takagi Koelnmesse Co., Ltd Tel: Fax: kmjpn@koelnmesse.jp Europe Ms Nina Vorster Koelnmesse GmbH Tel: Fax: n.vorster@koelnmesse.de

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