Joint Press Release 6 November 2013

Transcription

1 Joint Press Release 6 November 2013 TAIHEI Kogyo Co., Ltd (Manufacturer of DENTALPRO products, Japan) DENTALPRO Co., Ltd (Japan Sales Office, Japan) JACKS BS SINGAPORE Pte Ltd (Regional Sales Office, Singapore) LA DITTA LIMITED (Project Coordinator, Japan) MAIDO ENTERPRISES PRIVATE LIMITED (Sole Importer/distributor, India) Japan s leading dental care products manufacture TAIHEI Kogyo Co., Ltd, through JACKS BS SINGAPORE, the regional sales office, is pleased to announce the appointment of Maido Enterprises Private Limited (maidoindia) as sole importer and distributor of its range of Toothbrushes and Interdental brushes for the Indian market. Starting 15 November 2013, JACKS BS SINGAPORE will be exporting selective products to India for the first time. These quality products will be available in retail outlets, dentistry affiliated shops and clinics. JACKS BS SINGAPORE has been investigating opportunities in the Indian market for some time. In March 2013, seeking a step into the huge Indian market, they participated in the Cool Japan Festival 2013, India s biggest Japan Festival, in Mumbai, and were very pleased with the reaction of the increasingly affluent Indian consumer to products Made in Japan as well as Made By Japan (products which are manufactured in Asia in factories that have the highest level of Japanese quality control procedures in place). Their products fall under two broad categories, namely the Interdental Brushes and Ablue Toothbrushes range and will be exported from Japan and Thailand to India for the first time. Commenting on the launch, Mr. Wakita of JACKS BS SINGAPORE commented, We have been adopting opinions from experts positively so as to make our products reliable in their functions. We have also proposed new values to the market with unique ideas of DENTALPRO. Based on our policy We wish the users not only to become healthy when using our products but also to enjoy good oral health, we have implemented FUN and FASHIONABLE as an important spice for the development. Once you lose oral health with decayed teeth and periodontal diseases, it is very difficult to regain its original healthiness. Above all, oral health is the origin of the health of the whole body, playing an important role of enabling us to have meal deliciously. We hope Indian consumers will join our large following of customers all around Asia, and enjoy using our products. Since DENTALPRO started overseas business, we have put our focus on the East and South-East Asia. Currently, our main businesses are in Korea, China and Taiwan. The strategies of business in other countries are different from Japan, therefore we had encountered many difficulties when we first started off regionally. However during the initial years, we have cooperated and developed different customized

2 approaches together with our distributors for each individual market. Now the relationship with our current distributors and business are doing well because we are able to conquer difficulties together. Before the launch of our Regional Sales Office (JACKS BS SINGAPORE) in Singapore 2009, we have long considered approaching India market in Japan, but we were unable to do so due to many restrictions and our inexperience of foreign territories strategies, therefore we still keep our main focus in South-east Asia. After 2 years of our research since 2011, the evidences and responses made us realized and concluded that we should get into India market and especially so after our exhibit during Cool Japan Festival in We felt that India has a lot of potential for growth because of her vast population, however due to the implications of importation and price competition in India, that had caused us the delay and uncertainties in entering the market. During our Introduction Exhibition in Mumbai during Cool Japan Festival 2013, 90% of the products which we brought in were sold during this period and were widely accepted by all, based on the comments and feedbacks received from the consumers. Many were surprised at the quality of our products showcased during the event and were looking forward to the launch of DENTALPRO/Ablue. This result provided us the big confidence and decision to make up our mind to decide to enter into the India market. During our market research, we seldom saw other Japanese products in the market, probably due to the obstacles mentioned earlier. This would definitely be the biggest chance and opportunity for us to be No1 Oral Care brand from Japan in India. During the past 1 year, we had discussed and cleared many uncertainties and issues on importations and pricing with maidoindia. We think "Now" is the time to enter into India market and move DENTALPRO/Ablue to the next milestone in India, which is most exciting for us. Commenting on the start of the partnership, Anuj Jodhani, director of maidoindia commented We have been in the business of bringing Japan closer to India for the last 6 years. Our intention is to provide the best that Japan has to offer to India. Even though our primary business remains Japanese food, we are very keen on bringing products from Japan that are high quality, high utility and value for money. Over the next few months, there are plans to work on unique marketing opportunities. One is to showcase DENTALPRO products as one of the promotion of products to be exhibited on the occasion of the National Day reception at the Embassy of Japan, New Delhi, scheduled for 23 December 2013, and work with key dentists in Delhi and Mumbai, to introduce the product to select clinics.

3 Targeted Products for India Market Ablue Toothbrushes - An economic value and cost effective toothbrush, with high quality checks during manufacturing process. - Toothbrushes with Anti-Bacterial functions to prevent the growth of bacterial between the spaces of the bristles after months of usage. - Special unique brush head sizes and comfortably soft brush bristles to fit all ages of consumers, from children to senior citizens - Ablue brand is a sister brand under DENTALPRO, specially designed in Japan, made in Thailand, to provide consumers with high quality assurance, yet affordable toothbrushes for use. Interdental Brushes - Interdental brushes are one of the main oral tools apart from Floss, to prevent periodontal diseases, tooth decays and other gum problems - Interdental brushes are small circular brushes that you insert into the spaces between your teeth, clearing and brushing plaque away from your gum, which is the main cause of gum disease. - They are much easier to use, especially under bridges and around implants. One of the most favourite tools for Orthodontics Dentist because it can be used under orthodontic wires or between splinted teeth that can t be flossed and anywhere a toothbrush cannot reach. - DENTALPRO is currently the leading I shaped Interdental brush manufacturer in Japan due to the highest and finest quality production of our brush wire. - With our patent rights of the technology of the Interdental brushes, you are saved from having the worries of wire breaking in your mouth during usage

4 About TAIHEI GROUP Engaging ourselves in manufacturing and sales while praying for the health and happiness of everyone who uses our products TAIHEI Group consists of: - TAIHEI Kogyo Co., Ltd (Manufacturer of Toothbrushes, Interdental Brushes and other oral care products) - DENTALPRO Co., Ltd, previously known as JACKS Co., Ltd (Japan Sales Office) - JACKS BS SINGAPORE Pte Ltd (Regional Sales Office) Forefather and founder, Shigeru Sano, established Sano Shigeru Store (Predecessor of TAIHEI Kogyo Co., Ltd) in In the past 85 years since establishment, with the above mentioned motto, we have worked on the research and development to provide customers with excellent safety and quality oral care products. We have produced superior oral care products based on the multitude of clinical studies and wealth of data. A toothbrush may be deceptively simple but a lot of creative ideas are included. Our mission is to provide oral care products that are loved by all age of people, from children to seniors and used as the most familiar tool of promoting oral health integrated into everyday life. About TAIHEI Kogyo Co., Ltd - Established in February Manufacturing factory for production of Toothbrushes, Interdental brushes, dental products and other oral health products - In 1982 and 1983, introduced our 1st fully automated bristle and brush implant machines made in Europe respectively. - Currently now, we are Equipped with 26 fully automated bristle filling machines for Interdental brushes, 7 for toothbrushes and 2 semi automatic packaging machines, operational throughout the world. - In order to serve our customers with safe and quality dental care products, we have maximized the most-advanced technologies and the accumulated know-how under the most sanitary circumstances. - Utilizing the exclusive manufacturing techniques in Japan and with a fully automated system, we are currently one of the world s largest producers of Interdental Brush products. About DENTALPRO Co., Ltd (previously known as JACKS Co., Ltd) - Separated the Sales division from TAIHEI Kogyo Co., Ltd and reformed into JACKS Co., Ltd (presently DENTALPRO Co., Ltd) as an independent sales company in 1980 in Osaka, Japan. - Responsible for the Sales of toothbrushes, Interdental brushes, dental products and other oral health products - Since its establishment, with the motto, Sincere and quick response to customers, we have accommodated customers needs both within and outside Japan - To handle the increasing demands in Japan, 3 additional sales offices were opened in Tokyo, Fukuoka and Nagoya.

5 - 1 st August 2012, changed company name to DENTALPRO Co., Ltd - With the Increased demands from overseas countries, opened a new Sales division in Singapore to handle all overseas accounts other than Japan. About JACKS BS SINGAPORE PTE LTD - Established as DENTALPRO Regional Sales Office in Singapore in Responsible to handle all overseas sales enquires and customers for toothbrushes, Interdental brushes and other oral health products. - Countries expanded: o China, Korea, Taiwan o Singapore, Thailand, Malaysia, Hong Kong, Philippines o Australia, New Zealand o Russia and United States of America - New targeted countries for expansion: o India, Bangladesh o Vietnam, Cambodia o Indonesia o Middle East - Increased demand of DENTALPRO products has grown tremendously since establishment in Sales volume increased more than 700% from , achieving 300 Million within 4 years. About LA DITTA LIMITED - Established in Concept of Bringing Japan Closer to foreign countries, especially India, Singapore, and Asia - Runs Japanese government projects, an assists Japanese companies to enter overseas market - Exports products and manages events, marketing, and sales promotional activities About MAIDO ENTERPRISES PRIVATE LIMITED - Established in Responsible for import, distribution of various products imported from Japan and around the region - Runs food service and catering Sushi and More as well as the design division Whitespark in India - Executes Japanese government projects, design projects, and assists Japanese companies in India