What the EU -Japan Centre for Industrial Cooperation can offer to the EU and Japanese Companies? Silviu Jora, General Manager (EU side)

Transcription

1 What the EU -Japan Centre for Industrial Cooperation can offer to the EU and Japanese Companies? Silviu Jora, General Manager (EU side)

2 -World s third-largest market -Sophisticated consumers high purchasing power -World-class companies with unique technologies -Loyalty + commitment to long-term partnerships -High pace of technological innovation & product development (IPR protection) -Access to new Asian markets -Improving business climate Abenomics & the forthcoming FTA/EPA -Expanding green/organic products market

3 - Need to Understand and Adapt to the Japanese Market and business culture: - Focus on long term relationship over short-term profit - Inclination towards consensus (slower deal making) - Risk aversion - Focus on details and perfection

4 The Need to Understand and Adapt to the Japanese Market and business culture -Mid 80s - mutual interest for a better approach -1987: the Centre is established as a EC-MITI joint venture in order to explain Japan to European executives Official Mission - Promote industrial, trade, R&D, innovation and investment cooperation between the EU and Japan.

5 EU-Japan Centre for Industrial Cooperation ACTIVITIES Strategic priority: Support for SMEs POLICY ADVICE Policy Seminars/Reports Policy Reports & Analysis MINERVA FELLOWSHIP Policy Recommendations (EU-Japan Business Round Table) Training BUSINESSES SUPPORT - Training for European Executives HRTP, WCM, Clusters missions, LEAN in Europe -Training for young engineers and scientists Vulcanus in Japan/Europe (45/20) Information Service - Info Helpdesk - Japan Public Procurement info Portal - EU Business in Japan Web Portal Dedicated Support for SMEs - ENTERPRISE EUROPE NETWORK (EEN) - STEP IN JAPAN logistic support for SMEs - KEYS TO JAPAN -Business Plan Drafting Support - TAX AND PUBLIC PROCUREMENT HELPDESK - TECHNOLOGY TRANSFER HELPDESK FOR SMEs R&D INNOVATION National Contact Point for Horizon2020 Japan National Contact Point for Horizon2020

6 BUSINESS SUPPORT SERVICES TRAINING AND BUSINESS MISSIONNS - Training missions in Japan for European Executives (1 week -1 month) - Cluster support missions to Japan (Biotech, nanotech, ICT, Food?) - Vulcanus training for young engineers and scientists (1 year internships in Japan and EU) INFORMATION SERVICE - Info Helpdesk - Japan Public Procurement info Portal - EU Business in Japan Web Portal: DEDICATED SUPPORT FOR SMEs - ENTERPRISE EUROPE NETWORK (EEN) - STEP IN JAPAN logistic support for SMEs - KEYS TO JAPAN -Business Plan Drafting Support - TAX AND PUBLIC PROCUREMENT HELPDESK - TECHNOLOGY TRANSFER HELPDESK FOR SMEs

7 Practical adaptation in Europe of Japanese inspired management and production systems

8 Info Helpdesk INFORMATION SUPPORT EU Business in Japan web Portal Seminars, market reports and business guides Examples: - Seminars on GIs in the EU system - Guide on the Wine Market in Japan - Guide on Importers and Distributors in Japan

9 EU Business in Japan

10 EEN Japan Information and Internationalization support Online database with more than 23,000 partnership requests and offers

11 EEN Services Support for internatonalization through online B2B Partnering Process Online database with 23,000 partnership requests and offers Support through matchmaking events in Europe EEN co-organizes brokerage and matchmaking events across Europe to facilitate face to face B2B meetings Information Service Copyright EU-Japan Centre for Industrial Cooperation All Rights Reserved.

12 EEN partner search sequence Step Organization Tasks 1Input Japanese SMEs Japanese company submit the Cooperation Request form to the EU-Japan Centre. 2Review Submit EU-Japan Centre Review the form, and submit it to EC/EASME. 3Approval EASME Review the form, register it into the EEN database. 4Disseminate EEN Contact Points in the EU Disseminate the Japanese companies request 5Expression of Interest EU SMEs If interested in the request, EU SMEs submit an Expression of Interest form to their local EEN contact points. 6 Partnerships J/EU SMEs J/EU EEN partners After the examination of the information provided via the EEN partners, the potential partners are introduced to each others to discuss further details and eventually to sign a partnership

13 1 Send the EEN Form for partnership to your local EEN contact point. 3 2 JPN EEN process flow Register the Form in EEN Database. 3 After the EC s validation, the form published in EEN EEN Database 4 EEN partners download the form from DB and disseminate among European companies. Japan SMEs, Universities, R&D Institutions EU-Japan Centre for Industrial Cooperation EEN Contact Points In EU 5 EU SMEs, Universities, R&D Institutions EU Expression of Interest on the partnership request. 6 After the examination of the Expression of Interest, direct communication starts between both parties. Copyright EU-Japan Centre for Industrial Cooperation All Rights Reserved.

14 EEN forms 5 different forms (!) Business Offer Business Request Technology Offer Technology Request Expression of Interest (EoI) Check the following website to get started: Copyright EU-Japan Centre for Industrial Cooperation All Rights Reserved.

15 EEN Contact Points in Europe

16 Getting started: links and contact Information Enterprise Europe Network(EEN) Enterprise Europe Network Japan Contact: Fabrizio Mura, Yukiko Tanizawa, Noriko Mita tel: +81 (0) FAX: +81(0) Copyright EU-Japan Centre for Industrial Cooperation All Rights Reserved.

17 SOFT LANDING for SMEs

18 Support for European SMEs through business plans/feasibility studies for market entry in Japan Next round of applications by 15 July

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20 Example of European agri-food companies that used our services GREEN GOURMET (DK) Step in Japan 2014 Exporting Danish up-market food specialties to Japan. Using the Step in Japan service gave them the chance further investigate the possibilities of establishing an office in Japan. Delicatessen Snailex (CZ) Step in Japan 2015 Looking to access a narrow niche in the Japan market for fine gourmet products (snail meat with antiosteoporosis effect) they engage in a first step to identify and contact relevant gourmet / fine foods import & distribution companies in Japan. MURFATLAR (RO) Step in Japan 2014 Wine producer and distributor has used the SIJ service (desk, presentation room, meeting room) in order to test the Japanese market. A number of distribution contracts had been signed. By adding Japan to its export list, Murfatlar expects to increase its exports in China and the rest of Asia DEBAILLEUL (BE) DBP training 2007 Chocolaterie and patisserie in Brussels. Japan is the Company s largest single export market. CITROMIL (ES) DBP training 2008 Citromil is one of Spain's leading lemon processors. In 2008 a company representative attended the Distribution Business Practices (DBP) course. Not long after the DBP programme, Citromil succeeded in concluding its first shipment to a Japanese customer (after 3 years of preparations) BARONE (IT) HRTP Training Small family-run dairy factory which, before my joining HRTP, had no experience at all with exporting. Now it found a Japanese distributor and exports to Japan.

21 Example of promising sectors: Organic Food Market in Japan Japanese organic food market is still in its nascent stages. About 45% of the global organic food market is in Europe and about 45% in the U.S while Japan representing just 2%. Considering concerns over food safety among Japanese consumers, as well as the huge size of the existing Japanese food market, the growth potential is significant. There is a trend in which organic is considered fashionable in Japan. The following areas can be considered to be potential for growth: Food Service: ranging from family-oriented chains to fashionable cafes, and to upscale restaurants. Even major fast food chains such as MOS Burger (a Japanese hamburger chain) are following this his trend. Internet Retail: T here are many on-line stores who deal with imported products and organic and natural products Gift Retail: Major Japanese retailers hold special sales events to cater to customers wishing to send gifts to business contacts, clients, respected elders, etc: The majority of these gifts consist of high quality imported food items sold at premium prices. - With a food retail market worth over $300 billion per annum, there is plenty of long-term growth potential in Japan for organic and natural food products.

22 Example of promising products : Olive Oil Market in Japan The consumption in Japan has increased 10X in the last 20 years. In 2014 Japan imported 60% more than China. Still, there is a lot of growth potential. Italian and Mediterranean food is very popular and the olive oil became a daily ingredient in many Japanese kitchens. In Japan there are a lot of sommeliers of olive oil who can appreciate high quality products

23 Services: A Horizon 2020 help desk in Tokyo helping Japanese organizations to participate by providing them with tailored information Providing JP translations of key documents in Horizon 2020 Providing training for research administrators and managers to deal with EU research projects Facilitating partnering of research oriented European and Japanese organizations in cooperation with EEN NCP Japan: (Japanese)

24 Examples of Past Japanese participations to FP7 projects in the area of agri-food products and technologies Project name Title of the project Duration of the project Japanese participants DROPSA Strategies to develop effective, innovative and practical approaches to protect major European fruit crops from pests and pathogens From to Hokkaido University EUROOT Enhancing resource Uptake from Rootsunder stress in cereal crops From to Japanese International Research Centre for Agricultural Sciences (JIRCAS)

25 Horizon 2020 Budget of the food security societal challenge is 3.8bn over a period of 7 years (5 % of the overall budget) A typical research project receives a contribution of 2-5m (2-4 years) All calls are open to participation from Japan First rounds of calls for is over The new Work Programme with detailed information on project calls will be available in Autumn 2015 Expected topics (calls ) - Sustainable Food Security - Blue Growth (marine resoures) - Bioeconomy

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