North and Latin American Automotive Navigation and Telematics Services Market Forecasts

Transcription

1 MEDICAL DEVICES PHARMACEUTICALS CHEMICALS FOOD & BEVERAGE ELECTRONICS North and Latin American Automotive Navigation and Telematics Services Market Forecasts VPG Publications, Consulting, Clients VPG Market Research Reports VPG Partner Reports VENTURE PLANNING GROUP 545 Eighth Avenue, Suite 401 New York, NY Phone Fax info@vpgcorp.com

2 Key Trends and Forecasts for the North American and Latin American Automotive Navigation and Telematics Services Market Stolen vehicle tracking mandate to create new opportunities for telematics service providers May 2012

3 Contents Section Slide Numbers Executive Summary 4 Research Objective, Scope, Methodology and Background 12 Definitions and Segmentation 19 Market Overview 22 Mega Trends and Industry Convergence Implications 24 Total Automotive Navigation and Telematics Services Market 27 North American OEM Embedded Navigation Segment Breakdown 31 North American PND Navigation Segment Breakdown 38 North American Aftermarket Embedded Navigation Market 45 North American Smartphone Navigation Segment Breakdown 51 North American Telematics Services Segment Breakdown 58 Latin American Navigation and Telematics Segment Breakdown 65 Conclusions and Future Outlook 93 Appendix 98 3

4 Executive Summary Key Findings Total Automotive Navigation and Telematics Services Market: Key Takeaway, North America and Latin America, 2011 Original equipment manufacturer (OEM) and portable navigation devices (PND) manufacturers will partner to meet the demands for low-cost navigation systems focused on the mass market segment. TomTom s success has put the company in one of the top three position within the OEM-embedded navigation space in Europe. Aftermarket systems will take leading steps by implementing the latest technologies, such as smartphone integration via MirrorLink and other standards into their offerings; Alpine ICS-X8 is an example. Others implementing such technologies are Sony and Kenwood. Real-time connected services are expected to negate the decreasing sales of PND in North America; whereas, nascent Latin American market has open opportunities for PNDs. Success of TomTom HD Traffic has had a positive impact on the sales. 4 Competitive pricing strategies and the availability of smartphone replication technologies will increase the need for smartphone navigation. 5 Major OEMs are expected to standardize their telematics services on all models. The stolen vehicle tracking (SVT) mandate in Brazil is expected to make the region one of the biggest markets for telematics by

5 Executive Summary North American Navigation Market Unit Shipment Forecast Snapshot: Total unit shipment forecast is expected to decrease due to the decreasing PND sales. Total Automotive Navigation and Telematics Services Market: Unit Shipment Forecast, North America, 2011 and 2016 CAGR = (x.x%) ~xx.x million units 2011 Number of Vehicles with Navigation System ('000) x,xxx.x 0.0 USA 2011 Canada ~xx.x million units 2016 PND Aftermarket Embedded OEM Embedded Note: PND volumes are expected to decline from xx.x million units in 2011 to xx.x million units by 2016; OEM embedded and aftermarket segments are expected to grow. Note: All figures are rounded. The base year is

6 Executive Summary Comparative Analysis by Region and Segment Latin America is expected to be one of the biggest markets for telematics services by Total Automotive Navigation and Telematics Services Market: Comparative Analysis, North America and Latin America, 2011 Market Navigation (Embedded, Aftermarket, and PND) Smartphone Navigation Telematics Services North America Demand decline: xx million units (2011) to xx.x million units by PND sales decline due to penetration of smartphone navigation. Latin America Demand is x.x million units to approximately x.x million units. PND is expected to grab major market share due to quality of services and affordability. The number of smartphone subscribers with navigation applications will increase from xx.x million in 2011)to xxx.x million by Increasing smartphone penetration and availability of interfacing solutions like MirrorLink will increase the need for smartphone navigation in cars as well. The number of smartphone subscribers who use navigation applications will increase from xx.x million to xxx million by There will be higher download rates of free applications such as OVI and Google maps. The market for telematics services will increase from xx.x million subscribers (2011) to xx.x million subscribers by The market will focus on customer retention for services after the free period. Decreasing costs are expected to increase take rates. Telematics services will increase from x million subscribers (2011) to xx.x million subscribers by The SVT mandate will make Brazil one of the biggest markets for telematics services by It will open opportunities for telematics service providers to offer service packages by creating brand differentiation. 9

7 Executive Summary Key Conclusions and Future Outlook Parameters Current Market Status The North American market is and will remain the biggest market for telematics and navigation services. The Latin American market is on the launch pad for robust growth in subscription, unit shipments, and revenue. Competition PNDs, with a major market share in the navigation market, are declining quickly. In spite of these declining sales, Garmin showed an increased revenue due to expansion in Asia-Pacific and competitive pricing strategy. The telematics market in Latin America is nascent, and North America dominates with the presence of Ford Sync and GM s OnStar. Technology Interest persists in smartphone replication technologies in order to port smartphone applications. MirrorLink and other standards will note increased penetration. Eco routing is another field of interest which improves efficiency and saves fuel. Connectivity Connectivity plays a major role for connected supplements of navigation and telematics services. High dependency on consumer cellular in case of smartphone navigation. Future North American market is expected to grow at a steady rate, declining prices will increase shipments. Brazil specifically is expected to be one of the largest market for location based and telematics services due to SVT mandate. Robust growth to be noticed in the Brazilian telematics market with implementation of the SVT mandate. Smartphone navigation will dominate the navigation market by replacing PNDs. Advanced voice system with enhanced semantics will power the next-generation navigation systems. Cadillac s CUE will debut with natural voice system. Priority on improvising the HMI. Multi-modal approach to be followed. The penetration of Internet with 3G and the 4G-LTE connectivity will support many new dynamic and interactive telematics services. Barriers to enter Latin American Market Telematics service providers from Europe and North America face a challenge to enter the nascent telematics market in Latin America due to lack of strategic local partnerships. ATX and Hughes Telematics are favorites. Partnerships with local vendors and telecom operators will be key areas of focus for non-native telematics service providers. 10