Evolution of Connected Vehicle Ecosystem

Transcription

1 SAE Symposium: Intelligent Vehicle Systems Advancing the Connected Mobility Experience November 8-9, 2011 Troy Marriott, Troy MI Evolution of Connected Vehicle Ecosystem Partha Goswami Technology Manager Connected Vehicle & Infotainment General Motors Advanced Technology Work Warren, Michigan, USA

2 Evolution of Vehicle as the Ultimate Connected Device An OEM perspective A growing set of connectivity technologies is being deployed to support this evolution Vehicle is now a key node in our connected life. Indeed in-car display is often described as the fourth screen of our life. Integration of fast evolving consumer electronics (CE), especially mobile handsets with vehicle infotainment is critical Proposed V2X use-cases are a core element in this connectivity evolution to support both safety and mobility application. Yet its deployment has been a moving target. Questions to explore: 1. Does integration of personal mobile devices obviate the need for dedicated or embedded connectivity solution? 2. What could be the trajectory to incorporate V2V and/or V2I systems? 3. How do we (OEM) manage and sustain the complex growing eco-system of diverse connectivity solutions?

3 Vehicle is increasingly being connected to a diverse Network On-Demand Content BackOffice Call Center 24/7 Safety & Security GNSS Broadcast Media AM/FM/HD V2I RSU V2H ITS Communication PLC/Zigbee V2Grid CE Devices V2V

4 Hybrid Connectivity Approaches & their Complex Eco-system Connectivity Key Features Benefits Embedded (Built in) Handset (Brought-In) Wireless Carrier relationships IT Systems /Back office Analytics / Data Centers Customer activation & retention / Billing Infrastructure Software validation/release Regulatory Systems Call Centers Public Safety agency / Law enforcement relationships Emergency/Trauma care 24/7 dedicated connectivity Access to back-end support Integrated with vehicle data Consumer s device & data plan is the main conduit for content HMI via pre-defined API Consumer privacy Management necessitates extensive partnerships Reliability Ideal for CRM applications EV apps (e.g., Smart charging) Air time independent of OEM Easier to keep pace with CE industry.. Regardless of connectivity mode, OEMs need to manage new business & technology components of the eco-system, such as Business components Technology Components Human Machine Interface Chip Set manufacturers Software Content Providers Navigation Traffic Media etc. App Developer Community Voice Rec solutions Wireless technologies SAE IVS/P. Goswami

5 Embedded Unit Ecosystem - Partnerships and Strategic Relationships GM OnStar Example 5

6 Integrating V2X to Connectivity Eco-system Deployment of DSRC-based V2X applications has been a moving target One approach to catalyze critical mass amongst is to introduce standalone devices and leverage mobile handsets Standalone Loosely Coupled Tightly Coupled Embedded Deploy ADAS applications initially Explore cellular technologies including new Peer-to-Peer (P2P) technologies to supplement DSRC model for V2V/V2I SAE IVS/P. Goswami

7 Evolving Opportunities (Apps/Services) & Stakeholders in the Eco-system Stakeholders /Challenges Driving Experience Ownership Experience Vehicle Data Aftermarket Advertisement Applications that enhance driving experience Pre-emptive Diagnosis/Prognosis Service /Dealership /CRM Geo-location, driving patterns, parking, energy usage Extend business (FMV mirror) Test consumer preference (Autonet) Contextual, Personalized, highly localized, Only in proximity of potential point of sale App/Content developers, OEM Standardized API Sustainable delivery model Security OEMs, Dealers, Alignment between Dealer / OEM Content developers, Insurance industry, DOTs, Utilities, Marketers Privacy, Robust Opt-in model OEMs, Dealers, third party Must be Automotive Grade E-Commerce value chain, OEM, Consumers Privacy/Opt-in model, HMI, Driver Distraction Free One time buy Usage based Adsupported Rev Share Subscription Hybrid Business Model SAE IVS/P. Goswami

8 Thank You