Ericsson Fall Capital Markets Day,San Diego November

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1 Ericsson 2004 Fall Capital Markets Day,San Diego November

2 Fall Capital Markets Day,San Diego November CARL-HENRIC SVANBERG President and CEO Ericsson 2004

3 Safe Harbor Statement The presentations contains forward looking statements. These statements are based on our current expectations and certain assumptions, which are subject to risks and uncertainties. The actual results may be materially different than described herein due to a number of factors, some of which may be mentioned during this presentation and in follow on discussions. We do not intend to update the presentations, including any forward looking statements as a result of new information, future events, changes in assumptions or otherwise, except as required by applicable laws or by stock exchange rules and regulations where Ericsson is listed. All information contained within the presentations should be considered in conjunction with our Third Quarter Interim Report issued October 22, Copyright Telefon AB LM Ericsson All rights reserved 3

4 Q3 leveraging market leadership Continued solid performance Sales up 14% YoY, operating margin 22.7% Operational excellence paving the way Growing market share and solid margins GSM/WCDMA track sales up ~25% YoY Up >30% YoY, currency adjusted Copyright Telefon AB LM Ericsson All rights reserved 4

5 Sony Ericsson success continues Continued growth Units up 51%, sales up 29% year-on-year Income before tax EUR 136 m. Maintaining momentum Product portfolio with leading edge The first real digital camera phone Copyright Telefon AB LM Ericsson All rights reserved 5

6 Business highlights 3G WCDMA footprint expands Europe, Asia and U.S. - Ericsson > 50% of launched networks Continued strong demand for EDGE Supplier to 25 of 35 launched EDGE networks 3G evolved will expand the market True mobile broadband 3-4 Mbit/s Ericsson in the lead Well positioned for profitable growth Copyright Telefon AB LM Ericsson All rights reserved 6

7 Business highlights 2G and services GSM rollout continues New subscribers and networks - paving the way for 3G Continued success in high growth markets 6 new GSM networks, Ericsson Expander a true growth driver Good services growth 16% YTD (local curr) Managed services gaining momentum 30 m. subscribers Well positioned for profitable growth Copyright Telefon AB LM Ericsson All rights reserved 7

8 Market outlook 2004/ global mobile systems market* Catch up effect has started to abate 2005 global mobile systems market* Slight market growth, 2004 catch up effect included Moderate underlying market growth Good growth in professional services market* *All estimates are measured in USD and refer to market growth compared to previous year This slide contains forward looking statements Well positioned to capture market opportunities Copyright Telefon AB LM Ericsson All rights reserved 8

9 Robust demand drivers High growth markets Mature markets Subscriber growth Coverage Initial infrastructure Increased usage 20% of all calls are mobile New services Professional Services Copyright Telefon AB LM Ericsson All rights reserved 9

10 Continued subscriber growth Mobile subscriptions by region No of Subscriptions (Millions) India China (ex.hk) Rest of APAC Japan W Europe CEMA Latin America North America (Year -end) Robust demand drivers Source: Ericsson, EMC Contains forward looking statements Copyright Telefon AB LM Ericsson All rights reserved 10

11 Continued traffic growth Mobile voice minutes of use by region APAC CAGR CAGR 16% 7 6 CEMEA CAGR 18% Tera Minutes NAM LAM CAGR 13% CAGR 15% 2 WE CAGR 12% 1 Total CAGR 14% Source: Ericsson,EMC, Strategy Analytics, Pyramid Robust demand drivers Copyright Telefon AB LM Ericsson All rights reserved 11 Contains forward looking statements

12 Average mobile voice minutes of use Average MoU/month NA World Average APAC Western Europe CEMA LA (Year-end) Robust demand drivers Source: Ericsson, Strategy Analytics, Pyramid Copyright Telefon AB LM Ericsson All rights reserved 12 Contains forward looking statements

13 Global operator revenue growth and CAPEX Digital - Fixed Multimedia Mobile Broadband Broadband Internet 2G Mobile 1G Mobile f 2006f BUSD Copyright Telefon AB LM Ericsson All rights reserved 13 Source: OECD, ITU, Ericsson Contains forward looking statements

14 Our global presence Over 1,000 networks in 140 countries More than a century in most markets Local presence globally 20,000 employees in sales, services and technical support Market leader in most advanced markets Largest installed base leading the transition to next generation Market leader in high growth markets ~50% of our sales subscriber potential accelerating The prime driver in an all-communicating world Copyright Telefon AB LM Ericsson All rights reserved 14

15 Good regional mix Sales distribution 3Q04 Sales SEK 31.8 b. Asia Pacific Western Europe Americas The U.S. Central/Eastern Europe, Middle East And Africa Well positioned to capture market opportunities Copyright Telefon AB LM Ericsson All rights reserved 15

16 North American market trends Consolidation continues Mergers, acquisitions, partnerships, sharing arrangements Mobile and wireless broadband ramps up EDGE, WCDMA, CDMA2000 EV-DO, other wireless technologies Convergence of voice, data and video Triple play services Copyright Telefon AB LM Ericsson All rights reserved 16

17 Ericsson in North America U.S. is Ericsson s largest market 5 of the largest wireless operators are Ericsson customers Ericsson stands to gain from mergers of top NA operators - Cingular/AT&T Wireless; Rogers/Microcell all key Ericsson customers Additional new opportunities Managed Services, new federal government business Breakthrough with Bell Canada for fixed wireless BB Some 25% of L.M. Ericsson stock held by U.S. shareholders Copyright Telefon AB LM Ericsson All rights reserved 17

18 The new communications landscape The triple play telephony, internet, TV Handsets Volume/year: 600 Million PC Volume/year: 150 Million Convenience through convergence TV, Video, Audio Volume/year: 170 Million (TV) Copyright Telefon AB LM Ericsson All rights reserved 18

19 Mobility in center of communication Telephony Internet Mobility Mobile broadband TV Voice went mobile now broadband goes mobile Copyright Telefon AB LM Ericsson All rights reserved 19

20 Telecom has the winning proposition Mobility crucial part of consumer offering Broadband goes mobile mobile goes broadband Telecom grade is a prerequisite Demands on real time IP technology with telecom grade New services and cost efficiency Copyright Telefon AB LM Ericsson All rights reserved 20

21 True mobile broadband with 3G evolved High data speeds 3-4 Mbit/s From minutes to seconds Everywhere coverage Combining technologies always best connected True mobility Internet in the pocket Broadband everywhere Copyright Telefon AB LM Ericsson All rights reserved 21

22 Higher speeds and attractive tariffs create dramatic growth (KDDI-Japan) The subscribers use more advanced messaging services. Advanced messaging service Video, music download M-commerce Contents push Data traffic increases dramatically Charged by traffic Flat rate charging Mobile data flat rate opens a door to mobile multimedia Copyright Telefon AB LM Ericsson All rights reserved 22

23 Increased focus on end-to-end Convenience Ease of use, personal, reliable, secure Consumer Seamless services Systems and services regardless of access method Operator End-to-end Across systems, services, devices Vendor Copyright Telefon AB LM Ericsson All rights reserved 23

24 Vendors becoming strategic partners Only a few have true end-to-end capabilities - technology leadership and system integration Ericsson systems and services Sony Ericsson handsets Ericsson Mobile Platforms core handset technology Copyright Telefon AB LM Ericsson All rights reserved 24

25 Our strategy in the new landscape The prime driver in an all-communicating world Understand and act on user needs and operator opportunities Lead wireless evolution 2G, 3G, B3G Drive multimedia telecom grade E2E solution Create IMS based converging networks Expand Professional and managed services Innovate and invest in new opportunities Operational excellence in all key processes Copyright Telefon AB LM Ericsson All rights reserved 25

26 Summary Confidence is back in the industry Increased focus on business development and revenue growth Consumer convenience a key driver Mobility, speed, simplicity Ericsson well positioned Global presence, technology and end-to-end capabilities Copyright Telefon AB LM Ericsson All rights reserved 26

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