Sources: Nielsen Scarborough 2016, Release 1; AAM Audit, 2015

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1 The Washington Post General Ad Rates 2017 All rates gross Washington Post Media covers 64% of the Washington metro market in an average week, with a cumulative* seven-day reach of 3.1 million readers in the Washington Designated Market Area (DMA) and more than 2.7 million readers in the Washington metro market. The Washington Post Nearly half of Washington metro market adults read the printed Post each week. TOTAL PRINT CIRCULATION: 359,158 (Daily); 551,360 (Sunday) AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 992,727 (Daily); 1,352,906 (Sunday) AVERAGE ISSUE READERSHIP, WASHINGTON DMA: 1,089,964 (Daily); 1,516,082 (Sunday) Sources: Nielsen Scarborough 2016, Release 1; AAM Audit, 2015 washingtonpost.com reaches nearly 1.7 million adults in the Washington DMA each month and more than 66 million unique visitors across the United States. Readers rely on washingtonpost.com for award-winning, up-to-the-minute news, live online discussions and original video content. Sources: Nielsen Scarborough 2016, Release 1; comscore Media Metrix, April-June 2016, three-month average Express is our free daily newspaper published in a convenient tabloid format to provide a brief read of the day s news. It is distributed via courtesy racks and hawkers at key urban locations and Metro stations to active and upwardly-mobile Washingtonians Monday through Friday. TOTAL CIRCULATION: 143,132 AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 339,864 Sources: Nielsen Scarborough 2016, Release 1; CAC Quarterly Data Report, Q General El Tiempo Latino is our free Spanish language newspaper published on Fridays and distributed in nearly 1,400 locations including Metro stations, bus stops, retail outlets and embassies. El Tiempo Latino is read by more adults than all other Washington-area Spanish language newspapers combined. TOTAL CIRCULATION: 49,472 AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 121,151 Sources: Nielsen Scarborough 2016, Release 1; AAM Audit, 12 months ending December 31, 2015 Washington Post Mobile offers anyone with a mobile phone access to The Washington Post s unparalleled local and national news, analysis and commentary; readers can also sign up for text alerts to make sure they stay informed wherever they are. Washington Post Mobile leverages the latest mobile advertising technologies to help advertisers benefit from this highly-engaging medium. Washington Post Mobile Apps The Washington Post App for ipad The Washington Post App for Kindle Fire The Washington Post News App The Going Out Guide App D.C. Rider Explore D.C. *Cumulative includes The Washington Post, washingtonpost.com, Express and/or El Tiempo Latino in a seven-day period. Source: Nielsen Scarborough 2016, Release 1 Visit washingtonpostads.com for the latest information, including advertising rates, deadlines, sales contacts, new opportunities and details about how to send ad materials electronically. 1

2 2017 All rates net Full-Run Advertising Rates All positions are at the publisher s option. In no event will adjustments, reinstatements or refunds be made because of the position and/or section in which an advertisement has been published. The Washington Post will seek to comply with position requests and other stipulations that appear on insertion orders. Dollar Volume Discount Rates (per column inch) The following rates are based on gross contract year spending (before any commissions) across Washington Post Media products and all premiums (position and color included). An annual agreement must be signed in advance. Level Daily Sunday Open* $927 $1,297 $175,000 $697 $980 $300,000 $682 $958 $500,000 $667 $938 $750,000 $661 $932 $1,000,000 $655 $926 $1,250,000 $637 $906 $1,500,000 $629 $886 $1,750,000 $623 $878 $2,000,000 $617 $872 $2,500,000 $610 $868 $3,000,000 $604 $849 * Open rate agreements not accepted Full-run advertising running on Thanksgiving Day is subject to a 15% surcharge on both space and premiums. Combination Rate The combination rate below applies to two insertions of the same ad (on the same order) published within 31 days. One of the two insertions must appear on a Sunday; the other must appear on a Saturday or a weekday. Both ads count toward fulfillment of annual agreements. Per Column Inch (per insertion) $673 Fed Page/Outlook Regular open or annual agreement rates apply for these preferred positions, plus the appropriate premium position charges shown on page 4. Premium position charge frequency discounts are available. Frequency Rates The following rates apply to signed annual agreements. Revenue under these agreements counts toward the fulfillment of Dollar Volume Discount (DVD) agreements. Full Page Frequency Rates (per column inch) Broadsheet* Daily Sunday 12 Pages $623 $ Pages $596 $ Pages $576 $817 * A full broadsheet page in The Washington Post is 6 columns x 21. Annual Frequency Rates (per column inch) The following rates apply to signed annual agreements. Daily Sunday 3 to 12 Insertions $713 $ or More Insertions $679 $948 Monthly Frequency Schedule The required insertions must run each week for a minimum of four consecutive weeks. There is a two column-inch minimum. All insertions must be the same size. Different copy is allowed but must be for the same product. Daily Sunday 2 Insertions Per Week $563 $705 3 Insertions Per Week $527 $667 4 Insertions Per Week $498 $644 Full-Run Color Advertising Rates Daily Sunday Broadsheet* $10,894 $13,457 Tabloid** $5,451 $6,730 n Smaller sizes are available at the publisher s option. n Rates shown are for standard color inks listed in the NAA ROP8. n Rates shown are for color only. Additional space charges apply. * Minimum 42 column inches ** Minimum 36 column inches Targeted Opportunities The Washington Post s Capitol Hill inserts and wraps are delivered exclusively to government officials in Washington s most important office buildings. Special conference wraps are also available to target audiences for live events. 2

3 Full-Run Advertising Rates Position Premium (per column inch) Frequency pricing is available. Contact your Account Manager for details. Section Daily Sunday A Section Pages A2, A3 or A5 $220 $228 Page A4 $172 $179 Back Page (flat rate) 1 $30,734 $33,392 The Fed Page $182 N/A First Business Page Strip Ad 2 $4,288 N/A Stock Table Strip (flat rate) 3 $4,288 N/A Health & Science Pages 2 to 11 and Back Page $145 N/A Other Specified Pages $109 N/A Metro Inside Back Page $109 $116 Outlook Section N/A $172 TV Grid Opposite (Style section) $109 N/A Weekend Pages 2 to 11 and Back Page $148 N/A Other pages (if specified) $111 N/A Weather Page (flat rate) 4 $3,949 $3,949 Other Specified Pages/Sections $109 $116 1 Premium includes both position and color charges. Minimum size is 6 columns by Premium includes both position and color charges. Ad size is 6 columns by 3. Frequency discounts are available. 3 Premium includes both position and color charges. Ad size is 6 columns by 3. Frequency discounts are available. 4 Premium includes both position and color charges; runs on the back page of the Metro section. Available size is 6 columns by General Ad Rates Section Front Ads 2017 All rates gross Frequency pricing is available. Contact your Account Manager for details. Section Broadsheet/ Day Tabloid Main News Daily/Sunday Broadsheet Metro Daily/Sunday Broadsheet Sports Daily/Sunday Broadsheet Style Daily Broadsheet Business Sunday Broadsheet Outlook Sunday Broadsheet Arts & Style Sunday Broadsheet Travel Sunday Broadsheet Health & Science Tuesday Broadsheet Food Wednesday Broadsheet Local Living Thursday Tabloid Weekend Friday Tabloid Extras Sunday Tabloid Section Front Ad Types Frequency pricing is available. Contact your Account Manager for details. Strips* Tiles** Jewel Boxes*** (Main News only) *Broadsheet ad size is 6 columns x 3 ; tabloid size is 5 columns x 2. **Tile ad size is 2.5 x 1.5. Additional tile ad size is 3 x 1.5 and is available in Sports. ***Jewel Box ad size is 2 broadsheet columns x Specialty Products The Washington Post Magazine Publishes Sunday These specialty products enhance impact and value, available on Main News and other sections. Contact your Account Manager for more information. n Gatefolds and Spadeas n Stickers Frequency Open 3x 6x 12x 26x 51x Full Page $34,340 $30,910 $29,190 $27,470 $24,040 $20,600 1/2 Page $22,220 $20,000 $18,890 $17,780 $15,550 $13,330 1/3 Page $16,160 $14,540 $13,740 $12,930 $11,310 $9,700 1/6 Page $5,050 $4,540 $4,290 $4,040 $3,530 $3,030 1/12 Page $2,420 $2,180 $2,060 $1,940 $1,700 $1,450 3

4 2017 All rates net Express Publishes Monday through Friday n MODULAR AD RATES Open 10x 20x 35x 50x Within 7 days Open 2x 3x 4x 5x Double Truck Color $14,829 $13,651 $13,145 $12,405 $12,032 B&W $12,600 $11,421 $10,915 $10,175 $9,802 Full Page Color 7,062 $6,500 $6,259 $5,907 $5,730 B&W $6,000 $5,438 $5,197 $4,846 $4,668 Position Premiums (modular ads) Double Truck $2,057 Full Page n INCH RATES Back Page Pages 4 11 Other Specified Sponsorship Premium $1,243 $1,243 $983 $1,329 Annual Open 10x 20x 35x 50x Within 7 days Open 2x 3x 4x 5x Rates (per column inch) $108 $98 $94 $88 $85 Color Premium (per column inch) $17.50 El Tiempo Latino Publishes weekly Position Premiums (per column inch) Inside Front $22 Page 3 Strip $24 Pages 4 to11 $22 Weekend Pass Strip $20 Other Specified $18 Sponsorship Premium $24 Coverwraps 2-page Coverwrap $21,210 4-page Coverwrap $31,815 Sticky Notes Printing and Application $8,335 Application Only $6,900 Pop-up Strips 4 page Single Strips $5,441 Double Truck $5,621 Express Combination Rate Discount Advertisers that publish an ad in Express within a seven-day period of placing the same ad in Washington Post products (ROP, The Washington Post Magazine, Local Living, the Extras, TV Week, Special Sections and Preprints) are entitled to the 50x rate in Express. All ads must be on the same order. 4 National Display Ad Rates Annual Agreement Rates (Based on inches) Rates Open ,000 2,500 3,000 5,000 Online Per col. inch $44.00 $39.70 $39.10 $37.80 $36.90 $36.40 $35.90 Full page $5, $4, $4, $4, $4, $4, $4, $ /2 page $2, $2, $2, $2, $2, $2, $2, $ /4 page $1, $1, $1, $1, $1, $1, $1, $ /8 page $ $ $ $ $ $ $ $ /16 page* $ $ $ $ $ $ $ $5.00 *1/16 page is calculated based on 8 column inches. Premium Positions Any Specified Page 15% Display Color Rates 80 Inches or More $501 Less than 80 Inches $7 per column inch Translation fee Per Half Hour of Translation Time ($83 minimum) Sticky Notes $83 Agency commission of 15% is allowed to recognized advertising agencies only. Printing and Application $2,300 Application Only $1,150

5 General Ad Rates 2017 Zoned Advertising Rates All rates gross Annual Contract Rates* Open 5x 13x 26x 48x Color** Local Living (tabloid, publishes Thursday) per column inch per ad Full Run $ $ $ $ $ % D.C. $ $ $ $ $ % Maryland $ $ $ $ $ % Montgomery $ $ $ $ $ % Montgomery North $62.00 $54.56 $53.94 $52.70 $ % Montgomery South $ $ $ $ $ % Outer Ring Maryland $30.00 $26.40 $26.10 $25.50 $ % Prince George s $ $91.52 $90.48 $88.40 $ % Southern Maryland $26.00 $22.88 $22.62 $22.10 $ % Virginia $ $ $ $ $ % Alexandria/Arlington $ $89.76 $88.74 $86.70 $ % Fairfax $ $ $ $ $ % Fairfax North $ $ $ $ $ % Fairfax South $62.00 $54.56 $53.94 $52.70 $ % Loudoun $27.00 $23.76 $23.49 $22.95 $ % Outer Ring Virginia $26.00 $22.88 $22.62 $22.10 $ % Prince William $33.00 $29.04 $28.71 $28.05 $ % Local Living Home (tabloid, publishes Thursday) per column inch per ad Full Run $ $ $ $ $ % Maryland and D.C. $ $ $ $ $ % Virginia $ $ $ $ $ % Extras (tabloid, publishes Sunday) per column inch per ad Loudoun $35.00 $30.80 $30.45 $29.75 $ % Prince William $53.00 $46.64 $46.11 $45.05 $ % Health & Science (broadsheet, publishes Tuesday) per column inch per ad Full Run $ $ $ $ $ Contract Rate Food (broadsheet, publishes Wednesday) per column inch per full page Montgomery, Howard and NW D.C. $ $ $ $ $ $4, Prince George s, Anne Arundel and D.C. East $ $ $ $ $ $4, Virginia $ $ $ $ $ $4, Weekend (tabloid, publishes Friday) per column inch per full page Montgomery, Howard and NW D.C. $ $ $ $ $ $4, Prince George s, Anne Arundel and D.C. East $ $ $ $ $ $4, Virginia $ $ $ $ $ $4, Arts & Style (broadsheet, publishes Sunday) per column inch per full page Montgomery, Howard and NW D.C. $ $ $ $ $ $5, Prince George s, Anne Arundel, So. Maryland and D.C. East $ $ $ $ $ $5, Virginia $ $ $ $ $ $5, * A signed agreement is required to qualify for Annual Contract rates. Only zoned advertising in Food, Weekend, Arts & Style, Local Living, Local Living Home and the Extras fulfills this agreement. ** Color charges are per zone. The minimum ad size for color in the Extras is 8"; in Health & Science, Food and Arts & Style it is 14"; in Weekend it is 36". Per ad color charge is based on total ad space cost. 5

6 2017 All rates net Preprinted Insert Rates Size Number of Pages Flexie (6 x 7 to 9 x 11 ) up to Tab (over 9 x 11 to 11 x 13 ) up to Standard (over 11 x 13 ) 2 N/A 4 N/A 6 N/A 8 Rates per 1,000 Pieces (based on number of pages selected) Open Rate $ $ $ $ $ $ $ Total Pieces per Year 1,000,000 $ $ $ $ $ $ $ ,500,000 $ $ $ $ $ $ $ ,000,000 $ $ $ $ $ $ $ Each additional increment of two pages in excess of those shown above is $5.21 per 1,000 pieces. For preprints over 80 pages, ask your Account Manager for details. n A separate preprint agreement must be signed in advance to qualify for annual agreement rates. TMC and El Tiempo Latino quantities count toward the fulfillment of annual preprint agreements. n Inserts with editorial content will be charged a 30% premium and require the words Advertisement or Advertising Supplement to appear on each page. n Page size is determined by the way an insert reads as an advertising panel not by its final folded size. Billing is based on actual size, weight and page count as verified by the publisher at the time of insertion. n The Washington Post reserves the right to determine the page equivalent of free-standing inserts, including envelopes, cards, flaps or other inserts. n Distribution: Preprints are inserted into Tuesday, Wednesday, Thursday, Friday and Sunday newspapers. El Tiempo Latino preprints are inserted on Fridays. Minimum quantities apply; contact your Account Manager. n Different rates apply for Tuesday preprints. n Space reservations must be made before preprinted inserts are shipped to The Washington Post. n Preprints distributed on Thanksgiving Day are subject to a 10% premium surcharge. n The above rates are based on inserts meeting the published Market Select preprint specifications. Please refer to the Washington Post Media Ad Book or washingtonpostads.com for details. n Preprint advertisers are billed based on the ordered quantity, which is at the advertiser s discretion and which is reflected on the accepted insertion order. The ordered quantity may be equal to, greater or less than the estimates provided by The Washington Post. Provided, however, that if an advertiser ships a quantity greater than the ordered quantity, such advertiser may be required by The Washington Post to pay for any overage up to the applicable quantity set forth in The Washington Post s estimates. Those period estimates, as published by The Washington Post, may vary from the number of inserts distributed on a particular day. The Washington Post will not be responsible, nor will provide billing or rate adjustments, for shortages or overages resulting from these variances, including variances due to errors in the insertion or distribution process, shortages in the advertiser s delivery of preprints and inserts that are not within The Washington Post s insert specifications. n A $5 CPM premium will be applied to all microzones ordered. n Topper position available; contact your Account Manager. Shared Mail The Washington Post s shared mail program allows advertisers to reach non-subscribers on Thursday and Friday through the mail. Corresponding preprint rates apply for inserts weighing up 1.21 ounces. For pieces weighing more than 1.21 ounces, contact your Account Manager. Print and Deliver (P&D) The Washington Post offers insert creative, printing and distribution services. Custom quotes can be requested for non-standard products. P&D inserts can run in-paper, in shared mail, and/or in Savings Now!. Savings Now! Savings Now! is the Sunday optin preprint package distributed in targeted Zip codes. Savings Now! delivers preprints in a full-page color broadsheet that features quick-read shopping news and information. Available Zip-level zones include D.C., Fairfax, Arlington/Alexandria, Montgomery, Prince George s, Anne Arundel, Howard, Charles, Prince William and Loudoun. ROP advertising is available on the broadsheet. There is no duplication with in-paper or shared mail. More Opportunities Run your inserts in Express or El Tiempo Latino. See your Account Manager for details. 6

7 Contacts General Ad Rates 2017 All rates gross General Ad Rate Specifications Advertising General Hotline Toll-Free (ext ) Washington, D.C. New York Tel: and Fax: Tel: Fax: Los Angeles Tel: Advertising Web Site washingtonpostads.com Agency commission of 15% is allowed on space, color premiums and position charges to recognized advertising agencies only. No cash discount. Payment of account is not dependent on receipt of tearsheet. Please refer to separate rate schedules for: n Automotive Industry n Education n El Tiempo Latino n Express n Financial n Jobs n Local Real Estate n Movie Distributor n Residential Rentals (Property Management) n Retail n Special Industry (including Travel/Resort and Co-Op) n The Washington Post Magazine n washingtonpost.com Payment Requirements Credit Policies n Credit is extended to agencies with established accounts with The Washington Post. n Payment is due on or before the 15th of the month following publication, except for political advertising or ads placed by foreign governments, which must be paid in advance. n Accounts are payable in U.S. dollars. Drafts should be made payable to The Washington Post and should include your Washington Post advertising account number. All advertising is accepted subject to the terms and conditions and specifications of The Washington Post. For complete terms, conditions and specifications, please refer to the Washington Post Media Ad Book or washingtonpostads.com in addition to the information contained on this rate card. There will be a penalty charged for all ads cancelled or killed after the applicable deadline specified in the Washington Post Media Ad Book: 10% of the price of the cancelled ad (had it run). The rates contained in this document are subject to change. 7

8 2017 All rates net General