MARKETING GUIDE. Award-Winning Newspaper Second St. Webster City, IA 50595

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1 2016 MARKETING GUIDE Award-Winning Newspaper Reaching More Readers Than Ever Before! 720 Second St. Webster City, IA

2 C u s t o m i z e d M a r k e t i n g THAT WORKS! COMMERICAL PRINTING NEWSPAPERS MAGAZINES DIRECT MAIL ONLINE ADS MOBILE ADS BRAND BUILDING BRAND RECOGNITION REPUTATION MANAGEMENT PODCASTS Josh Lovelace & Chuck Slagle OVER 25 YEARS OF MARKETING EXPERIENCE... J u s t o n e c a l l a w a y jlovelace@freemanjournal.net cslagle@freemanjournal.net

3 720 2nd Street Webster City, Iowa brand builders AWARENESS program & contract Your Brand Builder Ad May include: A Benefit Headline Company Name/Logo Slogan One Graphic Element Phone Number and Address The BRAND BuilDeR PRogRAM PRoViDeS Valuable advertising that gives you the power to truly dominate your market. Frequency and Reach 100% Market Coverage Carrier, mail & demand Visibility using the most recognized publications in the market Ask your sales representative how we can include your brand builder on our website for additional branding Every week your ad will appear in The Area Advertiser on Tuesday and The Daily Freeman-Journal on the days of your choice. We can also customize an ad size if you don't see the size that you like below! Our most popular package! Choose from either a 2 col. x 2" or a 1 col. x 4" ad 4 ads per week. 3 in The Daily Freeman-Journal, 1 in The Area Advertiser only $43.75 per week (Includes Online Brand Builder Button on One Year Contract allows the above rates to remain fixed during the contract period and are exempt from rate increases. Business Name: Advertiser Signature: Account Rep Signature: Date to begin: Date to end: Months

4 display AdVERTiSiNG rates reach 720 2nd Street Webster City, Iowa Open Rate Per Column inch dfj Only dfj & Advertiser Non Profit Per Column inch dfj Only dfj & Advertiser dfj & dfj Only Advertiser dollar Volume Per inch Per inch $2, $5, $10, $15, $25, THE AREA AdVERTiSER (TmC PuBLiCATiON) The Advertiser is a non-subscriber, full size newspaper delivered to 8,600 homes in Webster City and surrounding communities to give you nearly 100% unduplicated extended coverage. Per inch Advertiser Only Rate Political, Per Contract, Cash in Advance COLOR RATES for The daily freeman-journal & The Area Advertiser $1.00 per column inch in each Additional Color Charge of $20.00 for any ad under 33 total inches & frequency discounts (LOCAL) On multiple run dates, the following discounts will prevail: 50 % off your ad up to 4 times! Ads must repeat within 5 publication days. The first ad runs at rate card rate. Discounts good on all display ads. Please no copy changes. preprinted insert RATES The daily freeman-journal & Area Advertiser Tab Open Pages Rate insertions insertions 2 $50 $46 $42 4 $55 $51 $47 8 $60 $56 $52 12 $65 $61 $57 16 $70 $66 $62 20 $75 $71 $67 24 $80 $76 $72 28 $85 $81 $77 For 32 page tabs and more, add $2.00 per thousand for every 4 page increase. The Daily Freeman-Journal is full run only, no zoning, Tuesday thru Friday. Call for prices on specialty products (including bags). Folding available for additional charge. These businesses trust us to deliver their message to our readers! mechanical REQuiREmENTS A. Retail - Display column width inches with 1/8 inch between columns. B. - Column width inches with 1/8 inch between columns. C. Printed area width inches: Printed area depth inches D. All advertising charged to the nearest half inch E. Printed by offset process F. Electronically sent ads excepted G. PDF documents via internet - creative@messengernews.net H. Applications Quark Xpress Adobe Acrobat Photoshop Multi-Ad Creator COLumN SiZES 6 COLumN display 1 Column display Column display Column display Column d COLumN CLASSifiEd 1 Column Column Column Column Column Co Clas 6.

5 720 2nd Street Webster City, Iowa classified AdVERTiSiNG rates LOCAL CLASSifiEd Display Rates Number of days Per inch Per day 1...$ LOCAL CLASSifiEd Line Rates Number of days (3 day minimum) Per Line Per day 3...$ miscellaneous Happy Ads (Cash Only) Per Inch...$7.50 Auction Rate (Per Inch) Garage Sales includes Map It! 1-5 days up to 10 lines (DFJ Only) Each Additional line Garage Sale Combo includes Map It! 1-5 days up to 10 lines (DFJ & Messenger) Each Additional line Local EmPLOymENT AdS Your ad will run in The Daily Freeman-Journal, The Area Advertiser. Number of days Line Ads Per Line (3 day minimum) 3...$ Help Wanted display $10.75 per column inch Advertising in The Daily Freeman-Journal & Area Advertiser only Minimum Ad Size of 4 total column inches Regular Monster Online Ad Fee Required Messenger Combo Ads not included Normal lead times apply Our Midwest Regional Network saves time and money. One ad placement goes to 27 publications in Iowa and Minnesota. Reach over 409,000 readers. Your ad will be included on the internet. For details and rates call our classified department. MRCN...Up to 25 words $145 for 5 Days for the price of 3 Days MRCN...Up to 25 words $245 for 10 Days for the price of 7 Days Ea. Additional Word...$5.75 MRDN...$75.00 per inch includes up to 3 Days Combo EmPLOymENT Line AdS Your ad will run in The Messenger, The Extra, and the Webster City area will be reached by The Daily Freeman Journal and The Area Advertiser. Number of Per Line Consecutive days Billed Rate 3...$ One Week powered by Jobs.freemanJournal.net ONLiNE EmPLOymENT PRiCiNG This employment solution provides an employer with the opportunity to target potential employees and to be seen by job seekers searching online at Jobs.FreemanJournal.net Line Ads 7 days...$ days...$ days display Ads 7 days...$ days days Top Jobs 30 days...$75.00 In combination with a print ad in The Daily Freeman-Journal COmBO display AdS Reach nearly 92,000 readers with your employment ads. Your ad will run in The Daily Freeman-Journal, The Area Advertiser, and the Fort Dodge area will be reached by The Messenger and The Extra. Number of days display Per inch Per day isplay lumn sified Column display Column Column Column display 10 9 Column CLOSiNG TimES Closing Time at 4 p.m. Retail Display...3 working days prior to insertion Display...3 working days prior to insertion Advertiser Display...Wednesday before insertion date Inserts...7 days prior to insertion date

6 720 2nd Street Webster City, Iowa banner advertising options banner ad rates open Gold silver bronze 12 mo. Commitment or 6 mo. Commitment or 3 mo. Commitment or Purchase of 120,000 in a mo. Purchase of 60,000 in a mo. Purchase of 30,000 in a mo. ros targeted ros targeted ros targeted ros targeted t o p Leaderboard $16 $20 $9 $13 $10 $14 $13 $17 Peel Down (per day) $ Weather Sponsor right Half Banner Rectangle l e f t Skyscraper center Middle Banner ROS - Run of Site, your ad can appear on any page of messengernews.net at any time. Targeted - Target your ad up to 5 different ways, by geography, time of day, day of week, page on the site and how frequently it is viewed per IP address. Cost, unless noted are cost per thousand impressions. Ads can be: Standard GIF or JPG format, Animated or Static. Additional ad sizes and file type specifications available upon request. homepage Leaderboard Video Rectangle Banner 1/2 Banner story page Leaderboard Skyscraper Rectangle 1/2 Banner ad specifications leaderboard 728x90 pz (30k, static, 45k animated) skyscraper 160x600 px (30k static, 45k animated) rectangle 300x250 px (30k static, 45k animated) banner 468x60 px (25k static, 40k animated) half banner 234x60 px (20k static, 25k animated) weather sponsor 468x60 px (25k static, 40k animated) The Daily Freeman-Journal will do all online design work for you at no extra charge! a s k y o u s a l e r e p f o r o u r m o s t u p - t o - d at e G o o G l e a N a ly t i c s N u m b e r s f o r w e b a N d m o b i l e mobile advertising options mobile app ad rates 12 month or 120,000 impression commitment...$12 cpm 6 month or 60,000 impressions commitment...$13 cpm 3 month or 30,000 impression commitment...$14 cpm open rate...$16 cpm targeting your link You can target your ad to either download your app or route to your website. You can even set it to make a call to your business. Our mobile apps on iphone and Android are open to everyone Not ready to commit to a monthly plan? When you run a print ad you can run an online banner ad 1 0,0 0 0 t i m e s f o r $

7 720 2nd Street Webster City, Iowa SPECIAL SECTIONS january White out Sale/ 1/2 off Sale Cutest Baby Contest (online) july Crazy Days Special Rates hamilton County Fair Tab february march Progress editions (5 Weeks) Bracket Buster online Contest Spring Farm 1/2 off Sale Design An Ad august september W.C.h.S. Calendar Fall Sports Preview "The Fan" Readers Choice RoP Sale Faces in The Crowd april Webster City Area Activities guide Racing Section Spring home & Car Care october Meet the Businesses here s My Card ladies Night may Mothers Day look-a-likes online Contest Junquefest Tab november Wacky Wednesday Winter Sports Preview "The Fan" Small Business Saturday june Anniversary Call in Sale december holiday Advertising Special holiday greetings Year in Review health & Wellness expand Your Audience Weekly/Monthly Publications: Select TV, Our Hometown Monthly Magazine Pickup Your Special Section Ad in the DFJ/ADV for 75%OFF Up to 3 times within 2 weeks before or after publication date. Please no copy change. the "Bucker" Special Online Pickup with any ROP Advertising $100 "Bucker" - 10,000 Online impressions On $50 "Bucker" - 5,000 Online impressions On

8 publication date: Available 4 days a week (Tuesday - Friday)* introducing ad-a-note added Value: Peel-Down on Receive day of Ad-A-Note insertion rates & Color: QUANTITIES 2,500-9,999 $65.00/m 10,000-19,999 $60.00/m 20,000 & over $55.00/m *Additional $300 setup fee for quantities under 10,000 deadline: 2 weeks prior to insertion How to reach us: For more information, or to reserve your ad, please contact your sales representative: are you looking for a new cost-effective way to promote your business? ad-a-note are now available at the daily freeman-journal. print-sert rates* d e s i G N / l ay o u t p r i N t i N G i N s e r t i N G printed on one side White 8 1/2"x11" under over over Cost Per Thousand 10,000 10,000 20,000 copies copies copies *Ad-A-Notes are full distribution only. No zoning available. The Daily Freeman-Journal does not accept Monday Ad-A-Notes. let us design, print, and insert 8 1/2 x 11 flyer for your next big event. printed on both sides White 8 1/2"x11" under over over Cost Per Thousand 10,000 10,000 20,000 copies copies copies 4 Color 50# Newsprint $73.68 $66.48 $ Color Gloss Stock $82.80 $ Color 70# Offset $83.76 $72.48 $ Color Gloss Stock $92.80 $88.00 Standard Ink Colors: Black, Red, Blue & Green. Deadline 10 days prior to distribution. Price includes design, layout, print and insertion of your flyer according to these rates. Call your DFJ account representative today for details. *All prices subject to change depending on paper market.

9 720 2nd Street Webster City, Iowa ACCOUNT INFORMATION: Advertising Agreement for 2016 Advertiser Name Mailing Address City, State, Zip Proof/Tearsheet Phone Acct. No. Contact ("Advertiser ) hereby agrees to purchase and ( Newspaper ) agrees to publish advertising or insert preprints in accordance with the terms and conditions hereinafter set forth in this agreement and in the current rate card (or rate card supplements). The term of this agreement shall begin on and end on. This agreement will not automatically renew. Inch Volume/Preprint Quantity during term of Agreement Rate per Column Inch/Cost per Thousand TERMS AND CONDITIONS An up-to-date credit application must be approved and on file before credit can be extended. Advertiser agrees to pay all outstanding balances by the due date shown on the invoice/statement. Any disputed rates or quantities must be brought to Newspaper s attention within 60 days of receipt of the invoice/statement. Contracts are not valid until signed by the Advertising Manager, Publisher or General Manager. This agreement cannot be invalidated by wrong insertions or omissions on the part of Newspaper. Newspaper shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. Newspaper s liability for other errors is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. In case there is an error in a published price, the advertising department will furnish a letter to Advertiser stating the correct price but will assume no liability if goods are sold at an incorrect price. Claims for errors in advertisements will be allowed for the first insertion only. Advertisers agree to bear the responsibility to promptly check the first published advertisement and notify Newspaper of any inaccuracies or other problems within published materials. Newspaper reserves the right to reject or cancel any advertisement at any time. Advertiser agrees to furnish advertising copy by established deadlines. Advertiser and/or advertising agency agrees to defend and indemnify Newspaper against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertisement. Newspaper does not accept brokered advertising. Newspaper will not extend credit for advertising orders or space reservations that claim sequential liability. All advertising credit balances must be taken in-kind (i.e. through additional advertising) and must be taken within one year. Any disputes, other than non-payment of amounts due for advertising, will be resolved by binding arbitration in accordance with the Commercial Arbitration Rules of the American Arbitration Association. Preprint advertisers agree to provide for insertion sufficient preprints for full run distribution for Sunday products and other days throughout the year when zoning of preprints is not offered. Newspaper will require sufficient preprints for total paid circulation, sufficient preprints for single copy sales and for industry acceptable percentages of returned single copy papers for both dealers and vending machines. Advertiser will also be asked to provide a 2% overage for damage that can occur during the mechanical insertion process. The requested number of preprints will be determined by using current average distribution numbers adjusted seasonally. New requested distribution numbers will be provided quarterly in writing to the agency or Advertiser. In no case will Newspaper be responsible for overages provided by the agency or Advertiser. Newspaper has the right to refuse preprints that cannot be efficiently mechanically inserted. If Newspaper fails to insert a preprint on the correct day, it will insert the preprint in the next available publication. Newspaper shall not be liable for failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by Newspaper is contained if the failure is due to acts of God or government, strikes, accidents, lack of newsprint, mechanical failure or other circumstances beyond the control of Newspaper. In the event that any federal, state or local taxes are imposed on the printing of advertising materials, insertion of preprints or on the sale of advertising space, such taxes shall be assumed and paid for by the Advertiser. Authorized Representative of Advertiser (print name) Date Account Executive/Newspaper Date Title Authorized Representative of Advertiser (signature) Date Newspaper Date

10 TOTAL MARKET COVERAGE Reach over 24,000 readers in print & online* *Based on 2 readers per household and total unique visitors at Second Street Webster City, ia ContaCt us: General Manager Terry Christensen tchristensen@freemanjournal.net Advertising Manager Josh Lovelace jlovelace@freemanjournal.net Advertising Consultant s Editor Reporter Chuck Slagle cslagle@freemanjournal.net JoAnne Withers jwithers@freemanjournal.net Anne Blankenship editor@freemanjournal.net Adri Sietstra asietstra@messengernews.net Circulation Director Grant Gibbons ggibbons@messengernews.net 2016 MEDIA PLANNING GUIDE