Advertising Rates Effective January 1, Business. 1 The New York Times BU 2016
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1 2016 Advertising Rates Effective January 1, 2016 Business 1 The New York Times BU 2016
2 Business Advertising Rates & Units New York Times Unit Size Contract % Broadsheet Advertising Special Size Number of Column Page (126 Units Discount Columns Width Depth Inches Column Inches) 6 X 21 (full page) 8% " 21" % 6 X " 18" X " 14" X 10.5 (half-page horizontal) " 10.5" X " 7" X " 5.25" X " 21" X " 15.75" X " 14" X " 10.5" X " 7" X " 21" X " 18" X " 15.75" X " 14" X " 10.5" X " 7" X " 5.25" X 21 (half-page vertical) 3 5.7" 21" X " 18" X " 15.75" X " 14" X 10.5 (quarter page) 3 5.7" 10.5" X " 7" X " 5.25" X " 21" X " 18" X " 15.75" X " 14" X " 10.5" X " 7" X " 5.25" X " 3.5" X " 3" The New York Times BU 2016
3 New York Times Advertising Units CONTINUED New York Times Unit Size Contract % Broadsheet Advertising Special Size Number of Column Page (126 Units Discount Columns Width Depth Inches Column Inches) 2 X " 2" X " 21" X " 18" X " 15.75" X " 14" X " 10.5" X " 7" X " 5.25" X " 3.5" X " 3" X " 2" X " 1.5" X " 1" X " 21" X " 18" X " 14" X " 10.5" X " 21" Column inch rates apply to New York Times advertising units contained on this page. All other size units will be charged 10% above the column inch rate. Minimum ROP Depth Requirement Columns Depth NYT Unit Number " 6 x " 5 x " 4 x " 3 x " 2 x 2 1 1" 1 x 1 3 The New York Times BU 2016
4 ROP Rates Banks (Investment, Commercial, Private, Savings and Loan, Thrifts) Broker, Credit Card, Corporate, Insurance and Mutual Funds Column Inch Rate Nationwide Nationwide Int'l Add on (EMEA & Asia) Open $1,762 $1,541 $586 2 pages / 252 column inches 1,494 1, pages / 630 column inches 1,436 1, pages / 1,260 column inches 1,379 1, pages / 1,890 column inches 1,331 1, pages / 2,520 column inches 1,219 1, pages / 5,040 column inches 1,201 1, pages / 7,560 column inches 1,177 1, pages / 9,450 column inches 1,158 1, pages / 12,600 column inches 1, pages / 18,900 column inches 1, pages / 25,200 column inches 1, pages / 31,500 column inches Combination Rates Same size ad must run and must be submitted on one insertion order. Weekday Nationwide ad repeated from Sunday within 7 days. $812 Example Sizes 4C at Open Rate Nationwide Nationwide Int'l Add on (EMEA & Asia) Full Page $245,451 $214,733 $75,029 5 x (large junior page) 179, ,454 53,248 6 x 10.5 (half page) 152, ,183 44,018 4 x 14 (small junior page) 127, ,596 37,716 6 x 7 (strip) 102,904 90,022 29,512 3 x 10.5 (quarter page) 84,403 73,842 23,359 Example Sizes BW at Open Rate Nationwide Nationwide Int'l Add on (EMEA & Asia) Full Page $204,251 $178,633 $67,929 5 x (large junior page) 138, ,354 46,148 6 x 10.5 (half page) 111,006 97,083 36,918 4 x 14 (small junior page) 98,672 86,296 32,816 6 x 7 (strip) 74,004 64,722 24,612 3 x 10.5 (quarter page) 55,503 48,542 18,459 4 The New York Times BU 2016
5 Column Inch Rate New York Regional Distribution Sunday Weekday Open $1,585 $1,386 2 pages / 252 column inches 1,341 1,174 5 pages / 630 column inches 1,293 1, pages / 1,260 column inches 1,241 1, pages / 1,890 column inches 1,195 1, pages / 2,520 column inches 1, pages / 5,040 column inches 1, pages / 7,560 column inches 1, pages / 9,450 column inches 1, pages / 12,600 column inches 1, pages / 18,900 column inches pages / 25,200 column inches pages / 31,500 column inches Combination Rates Same size ad must run and must be submitted on one insertion order. Weekday New York Regional ad repeated from Sunday within 7 days. $723 Color Premiums Sunday Weekday N.Y. Regional Nationwide N.Y. Regional Nationwide Int'l Add On (EMEA & Asia) 1/2 page to full page* $36,100 $41,200 $31,500 $36,100 $7,100 Less than 1/2 page 25,300 28,900 21,900 25,300 4,900 *Full page only in some sections. Contact your account manager for further information. Additional color production charges will be incurred for the following: late material submission ($500), additional rounds of color correction ($250), extra proofs ($100), cancellation of order after color material has been processed ($500). Contact the Color Services Department at (212) for details. Color premiums are set to reflect a 3% missed color variance. Missed color in excess of 3% of the press run will be credited accordingly. Franchise Position & Premium Charges Weekday Business Day Business Day, First Stock page & Marketplace page Money and Business, page 2 Back page (reserved, add to total price) Add $133 per column inch Add $156 per column inch Add $8,900 to unit price All NYT advertising units available. *These rates are to be added to the applicable column inch rate. 5 The New York Times BU 2016
6 First International/National News Page Unit 6 x 3 Unit 6 x 5.25 Sunday Weekday Sunday Weekday Nationwide Nationwide Nationwide Nationwide Open $34,900 $30,545 $61,075 $53,455 6 times in one year 29,400 25,735 51,450 45, times in one year 28,290 24,765 49,510 43, times in one year 27,225 23,835 47,645 41, times in one year 26,165 22,900 45,785 40,075 First National News page Facing page (full page only) available Monday to Saturday, add 15% premium charge to applicable contract level. Note: Rates apply to Corporate, Financial, Insurance, Advocacy and Banking categories. Op-Ed Page Weekday Nationwide Open $53,455 6 times in one year 45, times in one year 43, times in one year 41, times in one year 40,075 Ad size is modular 6.85" wide by 9.3" in depth and may only be submitted in B&W format. Op-Ed reservations and cancellations must be done five business days prior to publication. To obtain a copy of the Op-Ed guidelines, please refer to page 4 of the Advertising Acceptability Booklet available at the following url: nytmediakit.com/specs/newspaper/newspaper-ad-acceptability-guidelines or call your account manager. Note: Rates apply to Corporate, Financial, Insurance, Advocacy and Banking categories. 6 The New York Times BU 2016
7 Financial Notices*/Securities Offerings/Redemption Notices Column Inch Rate Sunday Weekday Nationwide Nationwide Open $1,346 $1,177 2 pages / 252 column inches 1, pages / 630 column inches * Applies to New Issues, Tender Offers, Dividend Notices and Statement of Condition ads. General business rates apply to all other financial notice ads. Financial Notice ads appear nationwide with distribution throughout the United States. Mortgage Loans Sunday: Real Estate Section New York Regional Distribution Weekday: Main News, Business Day, and Metro Column Inch Rate Sunday Weekday Open $1,060 1 page / 126 column inches pages / 630 column inches pages / 1,260 column inches 861 Combination Rates Weekday Identical ad must run and must be submitted on one insertion order. Sunday ad repeated Monday or Friday within 5 days. $679 Business rates apply to all ads running outside the Sunday Real Estate section or in any daily section, except for the repeat or combination ad on Monday or Friday. Monday or Friday combo in Main News, Business Day, World Business, Escapes or Metro. Mortgage Loans Zoned Display* Sunday: Real Estate Section (Long Island, New Jersey or Westchester/Connecticut) Call your sales representative for additional details. Column Inch Rate Sunday Weekday Open $362 1 page / 126 column inches pages / 630 column inches pages / 1,260 column inches 292 *Zoned Distribution: New Jersey The state of New Jersey, Staten Island, Orange and Rockland counties in New York and Philadelphia and surrounding suburbs. Westchester/Connecticut The northern Bronx, the counties of Westchester, Putnam, Dutchess, Sullivan, Columbia, Ulster and Greene in New York and the state of Connecticut. Long Island Brooklyn, Queens, Nassau and Suffolk. 7 The New York Times BU 2016
8 Advocacy/Cause & Appeal Advocacy rates apply to political, religious, charitable, non-profits and foundations. Column Inch Rate In Main News or Sunday Review Nationwide Nationwide Int'l Add On (EMEA & Asia) Open $1,345 $1,200 $586 2 pages / 252 column inches 1, pages / 378 column inches pages / 630 column inches pages / 1,008 column inches pages / 1,512 column inches pages / 2,016 column inches pages / 3,024 column inches Advertising material due two days prior to publication. Column Inch Rate Sections other than Main News or Sunday Review Sunday Weekday Nationwide Nationwide Open $938 $840 2 pages / 252 column inches pages / 378 column inches pages / 630 column inches pages / 1,008 column inches pages / 1,512 column inches pages / 2,016 column inches pages / 3,024 column inches Advertising material due two days prior to publication. Column Inch Rate New York Regional Distribution Sunday Weekday Open $938 $840 2 pages / 252 column inches pages / 378 column inches pages / 630 column inches pages / 1,008 column inches pages / 1,512 column inches pages / 2,016 column inches pages / 3,024 column inches Advertising material due two days prior to publication. Example Sizes 4C at Open Rate Nationwide Nationwide Int'l Add on (EMEA & Asia) Full page $197,112 $175,204 $75,029 6 x 10.5 (half page) 125, ,700 44,018 3 x 10.5 (quarter page) 71,268 63,100 23,359 Example Sizes BW at Open Rate Nationwide Nationwide Int'l Add on (EMEA & Asia) Full page $155,912 $139,104 $67,929 6 x 10.5 (half page) 84,735 75,600 36,918 3 x 10.5 (quarter page) 42,368 37,800 18,459 8 The New York Times BU 2016
9 The New York Times Magazine 2016 Advertising Rates General Four Color Open Rate 3 Pages 6 Pages 12 Pages 18 Pages 30 Pages 60 Pages Page $107,075 $101,720 $98,510 $95,300 $92,085 $88,880 $85,655 2/3 page 78,145 74,235 71,890 69,535 67,200 64,855 62,510 1/2 page 71,520 67,950 65,785 63,650 61,505 59,350 57,215 Facing 1/2 page* 137, , , , , , ,885 Fireplace Unit 117, , , , ,295 97,770 94,220 1/3 page (horizontal)/strip ad 58,905 55,955 54,215 52,430 50,650 48,890 47,120 1/3 page (vertical) 58,905 55,955 54,215 52,430 50,650 48,890 47,120 Square Third 47,395 45,020 43,600 42,185 40,760 39,330 37,915 Black & White Page $73,420 $69,755 $67,560 $65,345 $63,150 $60,945 $58,745 2/3 page 46,280 43,950 42,570 41,170 39,795 38,415 37,010 1/2 page 43,640 41,445 40,145 38,835 37,535 36,230 34,900 Facing 1/2 page* 83,555 79,375 76,880 74,365 71,865 69,345 66,850 Fireplace Unit 80,760 76,730 74,315 71,880 69,465 67,040 64,620 1/3 page (horizontal)/strip ad 31,865 30,270 29,315 28,370 27,405 26,450 25,495 1/3 page (vertical) 31,865 30,270 29,315 28,370 27,405 26,450 25,495 Square Third 25,640 24,360 23,585 22,815 22,050 21,280 20,530 *For two facing 1/2 page horizontal ads. Note Magazine and ROP full-run general space run within a 12-month contract period may be applied to the same full-run general contract. Advertisers with a full-run general ROP contract are eligible for an equivalent contract level (up to 60-page level only) for their general Magazine advertising. Covers: 2nd cover is charged a 15% premium; 3rd cover is charged a 10% premium; 4th cover (four-color only) is charged a 17% premium. Gutter-bleed, partial-bleed or full-bleed advertising in color or black and white is charged a 10% premium. Two-color rates are plus 5.5% of black and white rates General Advertising Rates for The New York Times T Magazine Four Color Open 3 Pgs 6 Pgs 12 Pgs 18 Pgs 30 Pgs 60 Pgs Page $109,215 $103,755 $100,480 $97,205 $93,925 $90,660 $87,370 2-page spread $209,695 $199,205 $192,925 $186,635 $180,340 $174,065 $167,750 Black & White Open 3 Pgs 6 Pgs 12 Pgs 18 Pgs 30 Pgs 60 Pgs Page $74,890 $71,150 $68,910 $66,650 $64,415 $62,165 $59,920 2-page spread $143,510 $136,610 $132,310 $127,970 $123,675 $119,355 $115,045 Note Magazine & ROP full-run general space run within a 12-month contract period may be applied to the same full-run general contract. Advertisers with a full-run general ROP contract are eligible for an equivalent contract level (up to 60-page level only) for their general Magazine advertising. Covers: 2nd cover is charged a 15% premium; 3rd cover is charged a 10% premium; 4th cover (four-color only) is charged a 17% premium. Gutter-bleed, partial-bleed or full-bleed advertising in color or black and white is charged a 10% premium. Two-color rates are plus 5.5% of black and white rates. For add-on rates for International NYT T Style Magazine, contact your account manager. See the 2016 T Magazine Rate Card for additional rates, discounts and other information. 9 The New York Times BU
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