TRA Q NORDIC RELEASE - FEBRUARY 2014

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1 TRA Q NORDIC RELEASE - FEBRUARY 2014

2 TRAVEL INDUSTRY EXPECTANCY INDEX January Nordic Introduction Travel Industry Expectancy Index is an independent temperature gauge on Nordic travel companies confidence regarding their own economy (micro) in relation to their confidence to the travel industry s overall economic development (macro). The measurement is carried out quarterly with start in Q by the Swedish International Travel & Tourism Trade Fair TUR and the market research and specialist company Resegeometri Nordic AB. The measurement results in eight indices per country that acts as guides for the total travel industry development in each country, as well as the development in three important segments of the industry per country: Business Travel - All companies with a primary focus on business travel Leisure Travel - All companies with a primary focus on leisure travel Mixed Travel - All companies with a 50/50 mixed focus (business and leisure) The travel professionals in this survey are asked what they think about the travel industry development coming 12 months (Macro), and similarly, what they think about their own business development coming 12 months (Micro). Macro Index - Do you think the economic situation of country X s travel industry will be better, worse or remain unchanged during the next 12 months? Micro Index - Do you think your company s economic situation will be better, worse or remain unchanged during the next 12 months? Travel Industry Expectancy Index - Country Comparison An index above 50 indicates that the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

3 January Nordic Sweden - Travel Industry Expectancy Index Sweden - Travel Industry Expectancy Index - Per Segment An index above 50 indicates that the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

4 January Nordic Norway - Travel Industry Expectancy Index Norway - Travel Industry Expectancy Index - Per Segment An index above 50 indicates that the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

5 January Nordic Denmark - Travel Industry Expectancy Index Denmark - Travel Industry Expectancy Index - Per Segment An index above 50 indicates that the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

6 January Nordic Finland - Travel Industry Expectancy Index Finland - Travel Industry Expectancy Index - Per Segment An index above 50 indicates that the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

7 Travel Professionals Comments Allting har ju med vilka spekulationer som sker internationellt samt vilka världshändelser som påverkar resandet. Det första företagen drar ner på i svåra tider är resandet en av de första kostnaderna som sparas på och då påverkas vi direkt, en stund. A lot of plans by the ministry and the stake holders is underway for the better and improved ways forward as for the Sweden, Finland and Norway..they are putting in a lot and believe it will be rewarding. More sales meetings /sales efforts than before raised the number of guests in each country. Utgångsläget ser positivt ut men riskerna i omvärlden är stora. Tillgång på hotellrum växer snabbare än efterfrågan under 2014/2015. Många nya hotelletableringar i regionen. Det är, och har varit, mycket upp och ner i affärsresandet sista året, men den övergripande trenden är sakta men säkert till det bättre! På de förfrågningar vi får in för Grupp & Konferens ser det ut att stabilisera sig ute i företagen. Man satsar igen - även en hel del större arrangemang är på gång för 2014 och 2015! Utländska turister kommer förmodligen i framtiden från länder som Kina, Indien, Ryssland medans den Europeiska delen kommer troligtvis att minska. Vi jobbar med att locka fler turister till Sverige och ser att mönstret i framtiden förmodligen kommer att ändras.

8 About... Travel Industry Expectancy Index Content This report contains a summary of TUR and Resegeometri s Travel Industry Expectancy Index - Q For a full scale review of the result, or other segments breakdown, please contact Resegeometri. No. of travel professionals per country Sweden Norway Denmark Finland The use of this information Travel Companies Business Focus The information in this report may be used by travel companies in the travel industry to benchmark the own business with the general travel industry development, or by other stakeholders that monitor the travel & meeting industry. Business Travel 39% Leisure Travel Mixed Business/Leisure Travel 28% 33% Industry Segments Hotel Operations Travel Agencies Tour Operator/-organizer Airlines Payment Providers Conferences/Meetings/Event Car Rental Companies 10% 15% 10% 7% 6% 4% 3% The survey in brief Travel Industry Expectancy Index is a quarterly made survey that is based on the result from a selection of travel industry professionals in senior positions at travel companies in Sweden, Norway, Denmark and Finland. See sample demographics in the table to the right. Survey period between 22nd of January and 13th of February TUR and Resegeometri TUR is Scandinavia's leading fair for the travel, tourism and meeting industries. The annual TUR fairs run for four days at the end March at the Swedish Exhibition & Congress Centre in Göteborg. Resegeometri Nordic AB is an independent market research and specialist company with focus on Nordic travel industry. Resegeometri is among other things carrying out several annual measurements concerning travel suppliers performance, industry forecasts, customer behavior, trends, meeting & conferences etc. Tourist org./tourist Office Other (airports, rail, buses, ferries, GDS, DMC etc.) Positions Different Operating Managers (sales, IT, economy, marketing, purchasing, production, tourism, business development etc. President/Vice President Owner Commercial/Adm. Director Other positions 3% 42% 57% 15% 8% 5% 15% Contacts: Jan Borg - Resegeometri Telephone: +46 (0) Jan Ogner - Resegeometri Telephone: +46 (0) Farhad Kakavand - TUR Telephone: +46 (0)

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