Decision Support in SAS Decision Support supports the right fact-based business decision

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1 Decision Support in SAS Decision Support supports the right fact-based business decision

2 Bakgrund Global verksamhet med extremt stora logistiska utmaningar Rörlig marknad med stor konkurens moving targets Stora datamängder många system (200+) >25 miljoner passagerare/år ~130 destinationer ~ flighter/år Organisatoriska förändringar

3 Vision A common Decision Support process for the whole SAS In order to optimally exploit the potential of an effective data driven environment SAS needs to secure a common decision support process. Through a shared governance and a common approach resources will be prioritized to continually assure the accurate, traceable and reusable information across the organization. In this way, evidence-based decision support will be secured for optimizing and streamlining the SAS business processes and resource utilization.

4 Mission Decision Support supports the right fact-based business decisions by working closely together with the business providing knowledge, best practices and sparring on how to establish and development optimized business information solutions: which fit into an ongoing overall evolving corporate business-aligned information management strategy which support exact and prioritized needs, functions and job roles which empower the users to apply analytics in order to optimize business processes and strategic focus areas which ensure that resources are being used efficiently and with a corporate focus

5 Decision Support supports the right fact-based business decisions by: providing the process and knowledge of how to indentify and prioritize business focus areas where reporting and analytics can successfully optimize business empowering the business users to understand and act on fact-based information and to understand the fundamental underlying information structure and processes necessary to be able to do so continuously establishing, evolving and communicating best practices within the information management area in order to leverage the information infrastructure, knowledge and skills of SAS establishing and governing a data to knowledge process in order to ensure standardized, valid, traceable and high-quality corporate business information

6 Några exempel

7 Decision Support Early Estimate Business Issue: Passenger- and corporate sales analysis were too much driven by history (flown pax and flown segments). Predictive patterns are crucial. Business Value: We can now act on predictive patterns, take action. Campaigns and sale efforts can now be more precise and timely based on early indices. Consequences? What are he benefits? Early Estimate har blivit ett av våra viktigaste verktyg för analys och prognostisering och används på samtliga marknader i hela SAS Globalt. Anna Jonsson Aldvik,Manager Sales Tools Development, STONT Solution: A datadriven predictive model based on multiple data sources. A daily updated dynamical webreport consumed in SAS BI Portal

8 Decision Support Traffic Performance Business Issue: We almost only knew that and what flights were delayed during the day. Punctuality is were important and we want to know why the delays occur so we can take correct action. Business Value: Now the responsibility for the delays can be adressed to the right department(s). Not mentioning other cost savings, the improved punctuality itself have cut cost related to irregulations and claims by about 20 MSEK. Punktlighet är en av våra främsta framgångsfaktorer. Det är mycket affärskritiskt både ur kostnads- och kundnöjdhetsperspektiv. Näst efter säkerhet är punktlighet en av de faktorer som resenärer värderar allra högst vid val av flygbolag. David Lagneholm, Director Flight Control, STOOP Solution: A datadriven dynamic webreport based on 8 operational datasources distributed through SAS BI Portal.

9 Decision Support Punctuality and Regularity Follow-Up Business Issue: SAS didn t have one centralized and unified follow-up on irregularity and punctuality and needed more accurate information to track cancellations. Business Value: It s the main tool for SAS daily traffic report Daily Operations Report. SAS now have this centralized follow-up and all reporting on punctuality and irregularity comes from the same and one source. Vi benytter BI_portalen dagligt for trafikrapporter og måndeligt OCC Performance. BI-portalen sikre ensartet data og kræver ingen statiske eller analytiske forudsætninger samt er et godt ad-hoc rapporteringsvæktøj. Allan E Mortensen, Manager Operation Control & Fleet Planning, CPHOP Solution: Datadriven dynamic reports. Solution also delivers IRL status twice a day in SMS to top management.

10 Decision Support The right information, at the right time, in the right context supporting the right fact based decision. Objective for 2011: Expand the business scope by identifying where and how in the organization Decision Support can build strong business partnerships with the objective of identifying business areas which can profitably be improved through fact-based reporting and analytics. Ensure the reuse of knowledge, lessons learned and infrastructure. Business Decision Support Transition Business Communication Decision Support Expanding business use and business value through communication

11 Supporting the business by supporting overall Scandinavian Airlines business objectives In Decision Support we support all fact based information needs, however we also together have to ensure resources are used as efficient as possible from an Enterprise perspective. Together we can: Clarify potential business value Ensure common understanding of scope Who will be involved when Resources available Describe possible solution Describe alternatives

12 The Decision Value Chain One common process for fact-based business decisions Business Decision Support Business Objectives Information Needs Data Management Business Analytics Business Decisions Process for managing fact-based decisions Process for managing fact-based decisions: The base for an optimized Decision Value Chain is alignment between business objectives, supportive processes, functions, roles, ownership and technology.

13 .....dsdssdkl ksdls Dkslkdslkdkskdsdsdklskldklsk Kdslkdlskdkskdks Kdlskdlskdksdkskd Kdslkdlskdksdklsdlskdskldsk Kldskldkslkdkslkds... Dksldksldksldklslkdksdkskldksdlkskdlkkdkslds. Kdlskdslkdlksldkæskldkls.dsdssdkl ksdls Dkslkdslkdkskdsdsdklskldklsk Kdskdlskldklslkdkskpdkskdoks Kdslkdlskdkskdks Kdlskdkspokdpsplpdlpspldlpsldslppdplsldslldls Kdlskdlskdksdkskd Kdlskdlsldksdkskdlksdøøksødkd Dwksldksødksldklsølkdkskældksdks Dkwlsdkøsdkløskdwårk Sd S K Mdæsdskldkskædkæsækdkskædksdkåw Kdslkdlskdksdklsdlskdskldsk Kldskldkslkdkslkds Dksldksldksldklslkdksdkskldksdlkskdlkkdkslds Kdlskdslkdlksldkæskldkls Kdskdlskldklslkdkskpdkskdoks Kdlskdkspokdpsplpdlpspldlpsldslppdplsldslldls Dksldksks kdskd k sdkskd skskdkø Kdlskdlsldksdkskdlksdøøksødkd såsø Dwksldksødksldklsølkdkskældksdks Dkwlsdkøsdkløskdwårk Sd S K Mdæsdskldkskædkæsækdkskædksdkåw Dksldksks kdskd k sdkskd skskdkø såsø The information flow The fundament for standardized, valid and transparent factbased information Information Consumers Database Database Report marts Web portal Outlook MS Office Mobile Business user Management Database Cube marts Analytics Unstructered data Primary data storage Analytic Tools Semi stuctured data Business Analytics marts Meta data Security, standardization, data quality, traceability Business controllers Business Analyst

14 Tack! Frågor? Visste du att SAS var det punktligaste flygbolaget i Europa 2010?

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