Coop Policy Sustainable Business: Impact on Coop private brand

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1 Coop Policy Sustainable Business: Impact on Coop private brand Coop Policy En god affär Sustainable Business Central idea of the Coop Policy our customers interests are our interests Economic benefits for our costumers Contribute to a sustainsable development for people and nature Pure genuine products Implemented in all Coops different business- /worksituations Vision and goal for health, environement ant ethics 1

2 Allergies labelling and information shall be made to encourage a better food choice for persons with allergies Recepies designated for special food allergies can be found at coop.se Bild sojamjölk/havredryck 2

3 Allergy labelling & Traces of Swedish authorities only accept labelling with traces of when: Obliged by the demands in the Swedish retail agreement Dispensation can be made when every mesure has ben taken to avoid contamination and traces still can be found Dispensation must come from Swedish authorities 3

4 Coop Änglamark Sensibel A range of personal care products without parfume was developed for our sensitive consumer. Labelled with the Swedish Astma- och Allergiförbundets symbol 4

5 Keyhole symbol for healthy lifestyle. Develop our range of products with an ever growing list of healthy options The Swedish National Food Administration s Keyhole symbol - helps the consumer identify the healthier options when buying food. Foods labelled with the Keyhole symbol contain less fat, sugars and salt, and more fiber than food products of the same type not carrying the symbol. It is now a Nordic symbol. 5

6 Keyhole symbol for healthy lifestyle 20% of sold volume are Keyhole labelled Requirement for Coop privat brands: all foods that fulfill the Keyhole rules must wear it. 6

7 Guidelines on additives from the Policy Additivs and food processes must be well motivated from this policy Consumer societies (44) that are very active in the health debate and quickly deliver information about what concerns Swedish consumer. Swedes fears additives more than their Nordic neighbours. Media debate about genuine food without additives 7

8 Media debate Coop only food chain in Sweden without Azo-colours E 621 monosodiumglutamate removed in Coop private brands (exception stock cubes) Our new monosodiumglutamate free broth - one of the first on the Swedish market Succralose never used in Coop private brands. L M1 8

9 Diapositive 8 L M1 Stämmer det? Men jag antar att du har koll via mat och hälsorådet. Jag har te x sett läsk med azo-färgämnen i ICA butik men den kan ju vara lokalt inköpt och ICA kan ju ha sagt stopp centralt? Men om du har koll att vi är ensamma om kravet så är det ju framstående från oss! Lena Malm; 10/06/2011

10 The media debate in Sweden has led to Less monsodiumglutame in foods (especially readymade foods, delicatessen) Less additives in readymade foods Increased use of yeastextract as flavour L M2 Less use of E-labelling Larger interest in genuine foods Low-fat/sugar products a decreasing market Greater interest in making own food Increased suspicion of industrial semi-made foods 9

11 Diapositive 9 L M2 Byt ut mot "additives" om det är det som menas. E-labelling kan ju också vara något annat som har med vikt att göra. Dessutom är det ju bra att man verkligen märker tillsatser med E-nummer så att ngn som är överkänslig verkligen kan se vad en produkt innehåller. Lena Malm; 10/06/2011

12 Less additives in organic foods Increase in organic products and volume 10

13 PRIMA 11

14 Prioritised health characteristics Less or the same amount of salt, sugars, and fats than in bench mark products. Salt declaration on all private brands. Fat quality or health statements on oils and fish rich on fat unsaturated fat, omega 3 fat. Palmoil: fat exceeding 2% must be RSPO oil in categories snacks/nuts, cookies. 12

15 13

16 14

17 Fat quality Coop was one of the driving forces to lower and eliminate trans-fat in foods. Coop and most of the market only use fully hydrogenated fat. 15

18 Implementation of the Action Plan for a living sea. The Coop Fish list declare which fish species/stock and fishing methods that are acceptable for delivery to Coop stores. Input is taken from fishguides from WWF Miljöstyrningsrådet, MCS (Marine Conservation Society) and Incofish. 16

19 Advertisement.Coop shall limit unhealty products in advertisement Best of the 5 big foodchains in Sweden

20 Future prespectives Salt reduction Contact with authorities and experts Consumer respons New product requirements Greater transparency, e.g. vegetable fat must be specified Development of new strategies for sustainability about Animal health and welfare Production and supply of fruit and vegetables 18

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