TRA Q NORDIC RELEASE - JULY 2013

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1 TRA Q NORDIC RELEASE - JULY 2013

2 TRAVEL INDUSTRY EXPECTANCY INDEX January Nordic Introduction Travel Industry Expectancy Index is an independent temperature gauge on Nordic travel companies confidence regarding their own economy (micro) in relation to their confidence to the travel industry s overall economic development (macro). The measurement is carried out quarterly with start in Q by the Swedish International Travel & Tourism Trade Fair TUR and the market research and specialist company Resegeometri Nordic AB. The measurement results in eight indices per country that acts as guides for the total travel industry development in each country, as well as the development in three important segments of the industry per country: Business Travel - All companies with a primary focus on business travel Leisure Travel - All companies with a primary focus on leisure travel Mixed Travel - All companies with a 50/50 mixed focus (business and leisure) The travel professionals in this survey are asked what they think about the travel industry development coming 12 months (Macro), and similarly, what they think about their own business development coming 12 months (Micro). Macro Index - Do you think the economic situation of country X s travel industry will be better, worse or remain unchanged during the next 12 months? Micro Index - Do you think your company s economic situation will be better, worse or remain unchanged during the next 12 months? Travel Industry Expectancy Index - Country Comparison An index above 50 indicates the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development coming 12 months. An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

3 January Nordic Sweden - Travel Industry Expectancy Index Sweden - Travel Industry Expectancy Index - Per Segment An index above 50 indicates the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

4 January Nordic Norway - Travel Industry Expectancy Index Norway - Travel Industry Expectancy Index - Per Segment An index above 50 indicates the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

5 January Nordic Denmark - Travel Industry Expectancy Index Denmark - Travel Industry Expectancy Index - Per Segment An index above 50 indicates the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

6 January Nordic Finland - Travel Industry Expectancy Index Finland - Travel Industry Expectancy Index - Per Segment An index above 50 indicates the travel companies expect a more positive outlook An index of 50 indicates that the travel companies expect a flat (unchanged) development An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months

7 Travel Professionals Comments There is a growing interest in Sweden as a Den ekonomiska krisen som råder i Europa fick destination with nature as main unique buying sitt fäste i norden så sent som i april/maj 2012, point. Our business will grow because we are a och sedan februari/mars i år så kan vi se en relative new player and focus much on stadig återväxt i alla våra nordiska länder. sustainability. It seems like the uncertain economic situation Vi har haft ett lugnt år, med uppsägningar, in southern Europe and US is affecting nyanställningar och kort om personal. Norwegian businesses. Dessutom har vi lagt mindre budget på marknadsföring och nyinvesterat, varför jag förutser större vinst nästa år. Still economic crisis in Europe in 2014 and Förbättringen av resultat kommer via 2015 neddragning av kostnader. Global economy is recovering! Jag tror privatsektorn är mer dynamisk och har möjlighet att utvecklas ytterligare även de kommande 12 månaderna. Däremot tror jag snarare på minskningar/åtstramningar i affärsresesektorn

8 About... Travel Industry Expectancy Index Content This report contains a summary of TUR and Resegeometri s Travel Industry Expectancy Index - Q For a full scale review of the result, or other segments breakdown, please contact Resegeometri. No. of travel professionals per country Sweden Norway Denmark Finland The use of this information Travel Companies Business Focus The information in this report may be used by travel companies in the travel industry to benchmark the own business with the general travel industry development, or by other stakeholders that monitor the travel & meeting industry. Business Travel 35% Leisure Travel Mixed Business/Leisure Travel 29% 36% Industry Segments Hotel Operations Travel Agencies Tour Operator/-organizer Industry Consultant Airlines Car Rental Companies Conferences/Meetings/Event 15% 14% 9% 8% 5% 5% 5% The survey in brief Travel Industry Expectancy Index is a quarterly made survey that is based on the result from a selection of travel industry professionals in senior positions at travel companies in Sweden, Norway, Denmark and Finland. See sample demographics in the table to the right. Survey period between 13th and 27th of June TUR and Resegeometri TUR is Scandinavia's leading fair for the travel, tourism and meeting industries. The annual TUR fairs run for four days at the end March at the Swedish Exhibition & Congress Centre in Göteborg. Resegeometri Nordic AB is an independent market research and specialist company with focus on Nordic travel industry. Resegeometri is among other things carrying out several annual measurements concerning travel suppliers performance, industry forecasts, customer behavior, trends, meeting & conferences etc. Tourist org./tourist Office Other (airports, rail, cruises, buses, GDS, DMC etc.) Positions Different Operating Managers (sales, IT, economy, marketing, purchasing, production, tourism, business development etc. President/Vice President Member Of The Board Commercial/Adm. Director Other positions 4% 35% 54% 12% 10% 4% 20% Contacts: Jan Borg - Resegeometri Telephone: +46 (0) Jan Ogner - Resegeometri Telephone: +46 (0) Farhad Kakavand - TUR Telephone: +46 (0)

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