Vem är Anders Johansson?

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1 Trender Anders Johansson Vem är Anders Johansson? Civilekonom Handelshögskolan Journalist, controller, venture capital Hard Rock Cafe, Stockholm SAS Service Partner Fogg s Hotel Stockholm IT-lösningar för hotellbranschen VD på Nordic Hotels i Stockholm 1

2 Hospitality Visions visioner och strategier för besöksnäringen Utbildning i revenue management Kurser för Svenska Möten och Visita Kurser på Restaurang och hotellhögskolan, Örebro Universitet Starthjälp för hotell, vandrarhem och mötesanläggningar Bok: Att sälja hotellrum i en digital värld (Visita) Styrelseuppdrag United Spaces (ordf) StayAt (ordf) City i samverkan (ledamot) Berns (ledamot) Klaus K Hotel, Helsingfors (ledamot) Bohemia Properties, Tjeckien (ledamot) 6+1, Bryssel (ledamot) Vad är det som händer? 2

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5 Übertrends Michael Tchong Digital Lifestyle can. Chip revolution Technology s 1.2 billion transistors. That. Around 2050, the state of Massachusetts will be the first jurisdiction to legalize marriages with robots. David Levy, Tech shipments. handles, to better carry Third country One of the most popular comedy shows on television is CBS The Big Bang Theory a story about four geeks and their digital lifestyle interactions, proves that geeks are not only winning but are transforming our media landscape in the process. And CBS scored another first: a television show based on a Twitter feed, $#*! My Dad Says.. Social dialog Robot love. GM says that OnStar will now allow you to update your Facebook status. Jokes talkshow host Jay Leno, Well finally, I was getting bored talking and texting. 5

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7 Internetaccess i Europa och Sverige 100% 90% 80% 70% 77% 66% 86% 76% 92% 60% 50% 49% 40% 30% 20% 10% 0% EU27 Sverige Bredband i Europa och Sverige 100% 90% 80% 70% 60% 50% 51% 57% 79% 72% 87% 40% 30% 30% 20% 10% 0% EU27 Sverige 7

8 Procent av internetanvändarna som de senaste 3 månaderna använt internet 100% 90% 80% 70% 60% 50% 40% 61% 54% 52% 50% EU27 Litauen Finland Portugal 30% Sverige 20% 10% 0% Läsa nyheter Internetbank Sociala media Resor E-handeln fortsätter och kreditkortsoron minskar Page 8

9 Antal bredbandsabonnemang i Sverige 9

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12 Din tur Hur påverkar Digital Lifestyle din verksamhet? Time Compression 12

13 Time Compression Time Compression ADHD upptäcks Informationsöverflöd Multitasking Långsamma intressen minskar (fiske, golf) Hinner inte ta ut semester Presentkort ökar Kortare tid i butik I en undersökning 2006 säger över hälften av alla konsumenter i alla inkomstskikt säger att brist på tid är ett större problem än brist på pengar 13

14 Time Compression Instant gratification Fast food Kan.. ADD emerges Information anxiety One of the most significant Time Compression developments was the opening of the first McDonald s restaurant at 14th and E Street in San Bernardino, Calif. on December 12, Notice the company mascot, Speedy on the restaurant s outdoor signage. 1940s 1950s 1960s 1970s 1980s 1990s 2000s The Stress of Life Time Compression (cont d) Multitastking. Leisure time The New York Times a May 21, 2007 BusinessWeek karoshi Retailing effect Campbell s Soup At Hand, a Time Compression food, is the most successful product introduction in Campbell s history, after all, 34% of lunches are eaten on the run., according to Trendwatch: Energy In the 1920s, U.S. adults The Wall Street Journal averaged 8.8 hours of sleep. Now it s 6.7 on weekdays. No wonder coffee has become a $70 billion global business, up from $30 billion a decade ago, reports the U.N. Food and Agriculture Organization. And energy drinks have exploded into a $42 billion worldwide business, fueled by an urgent BusinessWeek article. need to pack just one more activity into an already busy day. There s even a Starbucks on the Allure of the Seas cruise ship. Who needs to relax? As Time Compression hurtles forward, marketers and media are speeding up our culture, as this National car rental ad sign, spotted at San Francisco airport, pointedly illustrates. More than 7 14

15 Din tur Hur påverkar Time Compression din verksamhet? Unwired control, no one A long line has forming in San Francisco. Harry Potter movie? Celebrity photo signing? No, it s iday the line waiting to buy the first Apple iphone on June 29, Some people camped out waiting for the popular smartphone to go on sale. As late-night talkshow host Jay Leno once joked on The Tonight Show, the only time kids go camping now is in front of a Circuit City waiting for a videogame to go on sale. The store names may have changed, but this pointed cultural observation remains very true.. Beyond couch potatoes Mobile phone CrackBerry ios hegemony.. Mobile internet ipad. Overall Mobile Phone Growth vs. Mobile Social Media User Forecast Mobile Phone Users Mobile Social Media Users 82M 3.3B 554M B 15

16 Hur många har en mobil och hur många har en smartmobil? Hur mycket tid ägnas åt Internet i mobilen? 16

17 Din tur Hur påverkar Unwired din verksamhet? Sammanfattning 17

18 Sammanfattning: Långa trender långsamma förändringar Digital lifestyle startade i mitten av 1960-talet allt digitaliseras Time compression startade i slutet av 1940-talet tiden krymper Unwired startade i mitten av 1950-talet tillgängligheten trådlös Din tur Sammanfattning Vilka är de fem vik.gaste åtgärderna som ska genomföras de kommande tre månaderna! 18

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