Stuttgart Services (E-)Mobility, Shopping and Urban Services. Jörn Meier-Berberich Director for commercial issues Stuttgarter Straßenbahnen AG

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1 Stuttgart Services (E-)Mobility, Shopping and Urban Services Jörn Meier-Berberich Director for commercial issues Stuttgarter Straßenbahnen AG

2 German Showcases for Electric Mobility In April 2012, four innovative German regions have been selected as national showcases for electric mobility: Baden-Wuerttemberg Bavaria and Saxony Berlin and Brandenburg Lower Saxony Their projects are funded by four federal ministries... Federal Ministry for Economic Affairs and Energy Federal Ministry of Transport and Digital Infrastructure Federal Ministry of Education and Research Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety...as well as the individual states and regions page 2

3 LivingLab BW e mobil - Overview Facts & Figures: more than 100 partners in 40 projects with a total volume of more than 110 million 2015: more than 2,000 electric vehicles and 1,000 charging points in the region of Stuttgart and the city of Karlsruhe electric mobility can be experienced by e-bikes, e-cars & plug-in hybrid busses 4 main themes characterise the LivingLab BW e mobil: intermodal international close to citizens close to relevant manufactures Images: Daimler AG, e-mobil BW GmbH, Flughafen Stuttgart GmbH, SSB AG, Staatsministerium Baden-Württemberg page 3

4 Smart Cities: Drivers and Trends Smart Cities = Mobility Markets of the Future Drivers Trade and Commerce rising environmental awareness share economy urbanization emobility Energy Public Services/ Transport Industry providers of multimodal mobility and services cross-industry, integrated product concepts Trends The Challenge is to link stakeholders using ICT based on stable business models. page 4

5 Stuttgart Services supports Transportation Political Ends Political Ends (Excerpt)* Action plan (Excerpt)* * Stuttgarter Zeitung vom : Kuhn fordert neue Mobilität für bessere Luft ( and Generalverkehrsplan Baden-Württemberg 2010: Nachhaltige Verkehrsentwicklung Mobilität sichern page 5

6 Stuttgart Services Project Vision Stuttgart Services intelligently networked, sustainable and simple emobility supplemented by urban services for the citizens of Stuttgart region! page 6

7 Stuttgart Services Features plan multi- and intermodal journeys use public transport share electric driven cars and bikes park and electrify pay and collect bonus points access urban services borrow public library media page 7

8 Link-up Partners B2C Services (Sales Channels) Public Services Parking Public Library Charging Points Payment-/ Loyalty Public Transport car2go Carsharing Bikesharing Open and inter-service B2B Business Logic B2C Logic Overview of the Stuttgart Services IT-Infrastructure Stuttgart Service Portal & App(B2C) Interfaces to/with other showcases and platforms Stuttgart: Get eready emobility Roaming Platform Hubject further showcase projects prototypical evaluation of value-added services and comprehensive B2B processes (information, reservation, booking + card services, e.g. blocking lost cards hub for data and information Pub. Transport Services inter- and multimodal routing (realtime) Urban Services Mobility page 8

9 Stuttgart Services Technological Innovation on the Chip Card (01/2014) 5. Card is accepted by a charge point in a laboratory environment. 1. Credit Card can be used for payment in a laboratory environment. 4. Card is accepted as access medium by a sharing car in a laboratory environment. 2. e-ticket corresponding to VDV- Kernapplikation (second stage of expansion) can be written on the card in a laboratory environment. 3. e-ticket corresponding to VDV- Kernapplikation can be verified in a laboratory environment. page 9

10 Stuttgart Services electronic ticketing and MasterCard on one single medium electronic ticketing credit card payment page 10

11 Stuttgart Services Friendly-User-Test (05/ /2014) 70 Friendly-User received their Stuttgart Service Card on May 19th Services the Card can be used for: Public Transport Car- and Bikesharing: Call a Bike Flinkster Stadtmobil Charging points Credit Card (prepaid) page 11

12 Stuttgart Services Partners Members of the consortium Stuttgarter Straßenbahnen AG (SSB) BW-Bank Bosch Software Innovations EnBW EOS UPTRADE Fraunhofer IAO highq Computerlösungen Landeshauptstadt Stuttgart Mentz Datenverarbeitung MRK Management Consultants Scheidt & Bachmann Universität Ulm Verband Region Stuttgart Verkehrs- und Tarifverbund Stuttgart Associated partners DB Regio car2go City Initiative Stuttgart DB Rent Flughafen Stuttgart Parkraum BW stadtmobil Stuttgart Marketing page 12

13 Stuttgart Services open to further partners Industrial sectors of further partners Parking Aufnahmeprozess Taxi Car Rental Car Pooling Other projects from LivingLab BW e mobil page 13 13

14 Thank you for your attention!