Multimodal Services in Vienna. Dr. Michael Lichtenegger, Neue Urbane Mobilität Wien GmbH

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1 Multimodal Services in Vienna Dr. Michael Lichtenegger, Neue Urbane Mobilität Wien GmbH

2 Tomorrow Today Yesterday Agenda I ll talk about 6 Levels of Integration to achieve a high level of Quality & Usability of Multimodal Services Integrated PT in Vienna today 1 strong PT brand integrating classical PT Services PT integrated in City strategy planning - development Integration a Success story: PT is the preferred modal choice PT integrating all mobility services Integrated mobility platform smile the integrating user app 2 Dr. Michael Lichtenegger

3 Vienna s integrated classical PT - Service 1 PT - Brand 1 Network 1 Service 1 Ticket 24 hours 7 days a week 5 metro lines 101 stations > 150 trains ~ 30 tram lines > stops > 500 trains > 80 bus lines > stops ~ 500 busses Dr. Michael Lichtenegger 3

4 PT in Vienna is highly integrated Public transport is a ready made package out of one hand including planning, network, schedules, connections, information, operation management, training, ticketing, quality management, marketing & sales. It s a customer focused mobility package instead of a variety of lines. Dr. Michael Lichtenegger 4

5 PT integrated in urban strategies 360 integration and coordination with City strategy, development, planning and decision making City Development City Planning Marketing Distribution, Ticketing, Sales Services, Offer, Schedules Quality Management Tariff Policy Planning PT + Road Network Public Services Financing Sustainability Green Ressources Social Tasks Level of Economical Location Quality of Life Bus + Tram + Metro Operation Construction Infrastructure Maintenance Dr. Michael Lichtenegger 5

6 Market Situation Vienna Modal Split walking cycling Scooter, Driver Car Passenger Public Transport % PT : 40% Car More and more Viennese Citizens ride PT PT is the preferred modal choice! Dr. Michael Lichtenegger 6

7 PT Passengers - Vienna Satisfied Passengers 97% very good 30% good 55% ok 12% Dr. Michael Lichtenegger 7

8 Potentials Urban Mobility Vienna is on the right track but High Potentials for Future Mobility in a Smart City 2013 Vienna Potential +44 Dr. Michael Lichtenegger 8

9 Future Mobility Lifestyle Urban mobility dominated by attractiveness of multimodal mobility-options No doubt: In urban regions PT will be the backbone of personal urban mobility because of indisputable strengths and advantages Complementary, innovative mobility services create a more individualised public transportation portfolio available on demand Walking and cycling will be back on stage even stronger than today Cars will be used selectively The availability of cars is highly independent from ownership. PT: PAT: Public Transport transforming into Publicly Available Transport Services Dr. Michael Lichtenegger 9

10 Integrated Mobility Platform & Smile App The research project developing the prototype for a standardized platform for all means of transport. This open platform integrates offers from various mobility providers. The mobility platform provides information, booking, payment and use of a broad range of different means of transport. The perfect tool for the end user is the smile app on the smartphone. 10 Dr. Michael Lichtenegger

11 Dr. Michael Lichtenegger

12 SMILE USABILITY Plan your trip from A to B via map or direct order Choose your own best out of many options See detailed information about your choice and decide Dr. Michael Lichtenegger 12

13 SMILE USABILITY use your passes & memberships stored in your individual profile or buy a ticket...receive your tickets needed book an available car, taxi, bicycle ride, use, drive and pay once via 1 monthly bill Dr. Michael Lichtenegger 13

14 SMILE Status Pilot Service Start: 12 November 2014 up to 5000 pilot users 14 Registering Reservation/Booking Billing Locations (real-time) Booking/Reservation Payment & Billing Routing Real-time Information Registering Next Bike POI map Routing Reservation cancellation Routing buy a voucher Charging Stations POI map November February (April) Regions: Wien Linz Graz Austria (Rail) Routing Real-time-Information Booking, cancellation Ticket Payment / Billing Routing Real-time-Information Booking Ticket Payment / Billing Individualised Profile: Own Car/ E-Car/ Bicycle stored in individual Profile Memberships included in calculation of trip-costs Own Car included when routing Dr. Michael Lichtenegger 14

15 enables the citizens to transform from yesterday s King of the Road into tomorrow s Conductor of Mobility Dr. Michael Lichtenegger 15

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