GreenTravel PRO Making sustainable mobility easy. Portugal, 16 th of October

Transcription

1 GreenTravel PRO Making sustainable mobility easy Portugal, 16 th of October 1

2 The project team Stefanie Wild ALD Automotive Veronica Freyne SGEF Arkadiusz Talun mleasing Ondrej Strnad SkoFin Simone Maccaferri Unicredit Leasing 2

3 Rationale context and disruptive innovation Ecological awareness Tailored and integrated mobility services New ICT technology Sustainability demanded Mobility manager needed New values and business models evolving 3

4 Rationale context and disruptive innovation What is sustainable mobility? True reduction of environmental impact Socially acceptable Sustainable mobility Mobility =* Transportation + travel + accessibility Promotion of climate-friendly and sustainable transport modes within the modal split Efficient use of transport mode * Definition according to Mobiped. 4

5 Detail of idea the proposition, how it works SMART PARKING E-BIKE E-MOBILITY LONG DISTANCE TRANSPORTATION LOCAL PUBLIC TRANSPORTATION BIKE SHARING CARSHARING E-CARSHARING SIMPLIFYING THE USE OF SUSTAINABLE MOBILITY MODES BY GreenTravel INTEGRATING THEM VIA ONE PLATFORM TO ONE-OPTIMIZED Pro MOBILITY CHAIN

6 Detail of idea the proposition, how it works MOTIVATE CERTIFICATE & COMPENSATE INFORM & PLAN SINGLE-SIGN ON BOOK & PAY INVOICE REPORT 6

7 Detail of idea the proposition, how it works Inform & Plan Route planning Calculation of emissions Use as navigation system Decision criteria: distance, traffic disruptions, mobile profile, weather conditions, etc. Route optimization Promotion of sustainable resp. climate-friendlier alternatives Display of emissions savings From To Date Time Hamburg Munich, Olympic Stadium :00 SEARCH 7

8 Detail of idea the proposition, how it works Inform & Plan Real-time information Traffic disruptions / changes Opening hours Departure times News Weather conditions Traffic situation Transit network Weather DETAILS DETAILS DETAILS Car Sharing DETAILS 8

9 Detail of idea the proposition, how it works Book & Pay Make reservations and check availability Check availability of sharing offers, free seats, parking space etc. Option to directly make reservations 14:00 15:01 14:30 Integrated booking/ payment of selected mobility services via one application Easy, location-independent booking 24/7 User-friendly mobile / electronic ticketing Integration and use of mobility cards or one-ticket solutions Definition of mobility packages / flatrates 23:05 9:05 h DETAILS 178 kg CO 2 20:41 5:40 h DETAILS 62 kg CO 2 15:50 1:20 h DETAILS 321 kg CO 2 BOOK BOOK BOOK 9

10 Detail of idea the proposition, how it works Invoice Centralized invoicing Cost center assignment Electronic invoicing Collective invoice across all mobility services from one source Interface with corporate accounting system or other payment methods (eg. credit card) Report Customized reporting of mobility costs Real-time analysis Carbon footprint Transparency on cost savings and climate impact 10

11 Detail of idea the proposition, how it works Certificate & Compensate Certification Certification of emissions savings / certify CSR report Environmental balance sheet Compensation Cost center assignment Participation in environmental projects Donation receipt 11

12 Detail of idea the proposition, how it works Motivate Integrate elements of gamification Challenge among employees / travelers Rewards / bonus points for emissions savings Special offers Promote health care and environmental aspects 12

13 Benefits & Impacts Strengths Positive contribution to environmental balance User-oriented mobility 24/7 Revenues Data Implementation Single point of contact Interaction with user Weaknesses IT Costs System level collaboration between all stakeholders Universal identification and billing system Reliability of data Opportunities Threats Image change Competitive advantage Behavior Integration of new partners New customer segments Law and regulations Data security and transfer 13

14 Financial Impact The market 10.1 MILLION business travelers generating 49.2 BILLION expenses 65% book their trips online 5% use mobile devices 43 MILLION working people 1% considered as early adopters Source: VDR-Geschäftsreiseanalyse

15 Financial Impact - Illustration Assumptions: German leasing company with 3,000 customers 2 /month/user 5% commission 10,500 21,000 31,500 42,000 End Y4 GM 1: 4.7 M Costs: 440 K GM 2: 4.3 m Y1 Y2 Y3 Y4 Cost p.a. Gross margin 1 Gross margin 2 Start-up Investment Operations / Maintenance FTE Marketing 750 KEUR 300 KEUR / year 100 KEUR / year 040 KEUR / year Early adopters: +13% margins 15

16 Summary & Close GreenTravel PRO: Fulfills market demand for sustainable and integrated mobility services via digital solutions Promotes sustainability in a comfortable way Acts as single point of contact Provides comprehensive data on mobility behavior / patterns Increases the interaction with users Promotes new income and cross-selling options Strengthens customer loyalty 16

17 GreenTravel PRO Making sustainable mobility easy 17