Individual Mobility Services: Closing the Gap between Public and Private Transport

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1 1st Eastern Mediterranean Conference on Intermodal Passenger Travel Individual Mobility Services: Closing the Gap between Public and Private Transport Christian Maertins & Dr. Hinrich Schmöe Nicosia, 14/11/2008

2 A G E N D A Introduction: Routines and Multimodality Design of Individual Mobility Services Examples: Intermodal Services and Mobile Ticketing Outlook: Intermodal Autonomous Mobility 2

3 Introduction: Routines & Mobility 3

4 From contrasting modes... Public Transport Open access, restricted availability Given, regular plans and schedules Restricted individual control pre-/on-/post-trip Varying / unknown conditions & terms of use Private (Auto)-Mobility Private access, permanent availability Individual plans & schedules rule Individual decision when, where to, which route & with whom to go Familiar, simple, habitual patterns of use Different habits as burdens of intermodality with private automobility as the benchmark 4

5 Designing Individual Mobility Services 5

6 ... to Passenger Intermodality New forms of mobility: Public-private services Combining flexibility, independence & privacy with area-wide service, general accesibility & low prices (e. g. flexible on demand buses or taxi services, Carsharing and Public Bikes) Redesigning access: Flexible, uniform, anytime & anywhere At all levels of usage and all user interfaces (Information, Sales & Distribution, Ticketing & Payment) today featuring Online & Mobile Portals Two ways of realising the vision of intermodal and autonomous mobility 6

7 Designing Intermodal Services Support of routines To be easily understandable and easily operated. Identical access and handling, independent from place and time Flexible & private availability Individual availability combined with area-wide, decentralised and informational availability Option enhancement Enhancing and optimising individual potentials by increasing capabilities (enabling) and reducing necessary efforts (relieving) Intermodal design standards as key dimensions of acceptance 7

8 Examples: Intermodal Services and Mobile Ticketing 8

9 Public bike systems in major European cities 9

10 How to use the Intermodal Services DB Carsharing Call a Bike One-time registration: Online or Phone Portal One-time costs 49 99, no deposit and no fix costs 4 car classes and transport vehicles from1,90 /h to 79 /d One-time costs 5 no deposit and no fix costs Pay-as-you-go (6 or 8 ct/min to 9 /d) or Flatrate (25 to 99 /a) Booking: Online and Phone Instant Access: Phone Station bound vehicle access with touchless Chipcard and BoardComputer Area-wide spread bikes (flex) or station bound (fix), code to lock/unlock via Phone Nationwide consistent, uniform access, pricing & usability 10

11 Intermodal Services today: Facts & figures Oldenburg Düsseldorf Cologne Bonn Mainz Mannheim Baden-Baden DB Call a bike Hanover Frankfurt (Main) Karlsruhe Stuttgart Freiburg Bremen Kassel Gotha Fulda Hamburg Berlin Braunschweig Munich Dresden Weimar 10/2008 City with Call a bike flex City with Call a bike fix City with Call a bike fix at railway station Westerland 11 Kiel Hamburg Oldenburg Bremen Stralsund Rostock Schwerin Hanover Airport (Langenhagen) Berlin Osnabrück Wolfsburg Hanover Potsdam Burg Bielefeld Braunschweig Wolfenbüttel Magdeburg Münster Augustdorf Wittenberg Dessau Hamm Cottbus Arnsberg Göttingen Meschede Halle Kassel Merseburg Leipzig Rhine-Ruhr Metropolitan Area Dresden Erfurt Weimar Aachen Marburg Chemnitz Gießen Fulda Koblenz Frankfurt Rhine-Main Hammelburg Metropolitan Area Schweinfurt Trier Bamberg Kaiserslautern Mannheim Nuremberg Würzburg Homburg (Saar) Heidelberg Metropolitan Area Saarbrücken Karlsruhe Heilbronn Regensburg Bietigheim-Bissingen Baden-Baden Stuttgart Ingolstadt Offenburg Stuttgart Göppingen Munich Airport Augsburg Ulm Metropolitan Area Freiburg DB Carsharing Ravensburg Friedrichhafen Lindau Dorfen Rosenheim City with at least one DB carsharing car City where DB carsharing is planned DB AG founded the Intermodal Services & DB Rent in 2001 Call a Bike 05/ Six cities bikes users DB Carsharing cities customers vehicles DB Rent provides the background system for partner companies with customers

12 Redesigning Access 12

13 Mobile Ticketing with Ring&Ride 13

14 Outlook: Intermodal Autonomous Mobility 14

15 Integrated Intermodal Information & Ticketing One trip, one information, one ticket For all Public Transport Services incl. Individual Mobility Services Mobile and context aware Services Enhancing Service Usability and Flexibility using Mobile Media Technologies 15

16 Integrated Intermodal Information & Ticketing One trip, one information, one ticket For all Public Transport Services incl. Individual Mobility Services Mobile and context aware Services Enhancing Service Usability and Flexibility using Mobile Media Technologies 16

17 Back-up 17

18 Who is the Intermodal User? The Users of Intermodal Services... - live in the urban centres (cities > inhabitants) - are open minded to innovations & enhancing individual options - are neutral and/or opend minded to DB & Public Transport - are between years and over 65% male - are highly educated and comfortably situated Metromobile mobility styles - Pragmatic Users of Public Transport (access+, privacy-) - Ecologically Sensible Users combining PT and bike (norms+) - Car and fun oriented users: PT is insufficient (access-, privacy+) - Highly Mobile Business Travellers are DB heavy users (access++) 3.3 million people in german cities (18%) share metromobile profiles 18

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