Mobility Management for Companies

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1 Regina Luedert, 2MOVE2 Measure Leader S7.01 Mobility Information and Service Centre Stuttgart Municipality of Stuttgart / Germany

2 Stuttgart / Germany 600,000 inhabitants Centre of the metropolitan Region of Stuttgart with 2.7 million inhabitants Green city (40% under landscape protection) Leading location of automobile industry in Europe Project Coordinator and member of the CiViTAS Project 2MOVE2 2

3 Indicators for the need of action Daily congestion Evidence of the emissions of air pollutants according to car traffic Limited space because of the specific topographic situation (city centre is located in a basin) 3

4 Mobility Management Own segment of impact within traffic management and transport planning Mobility- Management Transport- Planning Traffic Management People Traffic Infrastructure 4

5 Mobility management in Stuttgart It s all about communication Information Coordination Organisation Our goal is: to change in the medium term the relation between motorised individual transport and non-motorized transport in favour of environmental-friendly modes 5

6 Measure of the CiViTAS 2MOVE2 Project in Stuttgart Development of an online/offline questionnaire for companies regarding mobility behaviour of employees Development of a concept for consultancy services Production of several print media Mobility conferences in the city hall Consultations with - planning associations - the department of urban planning - the public transport providers - car-sharing providers - chamber of commerce etc. Mobility network of actors Manual of mobility management 6

7 Main characteristics Interviews with employees Promotion of public transport Reorganisation of parking lots Bicycle promotion - safe and sheltered parking facilities Promotion of car-sharing and car-pooling Introduction of internal bus lines Extension of the start of working hours Car fleet management Large variety of measures find the fitting ones 7

8 Advantages for companies Reduction of parking lots (26,000 / each) Improvement of a reachable location Promotion of employees health Motivation of employees Improved image - Not only producing the traffic problem, but be also part of the solution 8

9 Best practise Delivery of books by bicycle Example: Osiander (book trader) 9

10 Key Indicators for success 1800 additional job tickets in 2014 in Stuttgart 122 companies introduced the job ticket Car-sharing as car fleet Integrated car-sharing parking lots for 520 planned apartment units 26% fuel saving after training courses in Stuttgart 3 partners for an online commuter carpooling portal: users companies are multipliers 10

11 Requirements Public transport infrastructure Bicycle routes Bicycle parking facilities Car-sharing provider Pedestrian zones Online portal about commuter carpooling Mobility Information Centre Mobility Manager Bild m-punkt 11

12 Transferability No investment costs Manageable costs for personal staff and public relation No complex technology High potential in saving NO- and CO ² -emissions (5-20 %) It s all about communication Ready to copy 12

13 Thank you! Regina Luedert Contact Details City of Stuttgart Gaisburgstr Stuttgart GERMANY

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