Berlin Traffic Management Center Example for Successful Public-Private Partnership. Mobility Management Ludger Gawlitta

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1 Berlin Traffic Management Center Example for Successful Public-Private Partnership Mobility Management Ludger Gawlitta Iran, July 2005

2 Areas of Operations DaimlerChrysler Passenger Vehicles Chrysler Dodge Jeep Mercedes-Benz smart Maybach Commercial Vehicles Mercedes-Benz Freightliner Sterling Setra Detroit Diesel MTU/Diesel Motors Services DaimlerChrysler 2

3 Core Business DaimlerChrysler DaimlerChrysler Financial Services Daimler- Chrysler Bank Structured Finance Insurance/ Brokerage Services Mobility Management Core Business Electronic Toll Collection Traffic Management 3

4 Traffic Management City / Regional Traffic Management Centres Design Set-Up Traffic Information Mobility Services Design of City or Regional Traffic Management Centers Implementation and operation of Traffic Management Centers Concept and implementation of traffic data collection: public roads, public transport Development, installation and marketing of pre-trip- and on-trip-services 4

5 Start-up Situation VMZ Berlin Traffic Management Centre (VMZ) 140,000 registered traffic accidents p.a. 6,000 events on the streets p.a. 20,000 traffic-restricting orders p.a. 300 road works in major road network p.a. 5 police escorted protocol convoys every day 5

6 Framework VMZ Berlin Traffic Management Centre (VMZ) Contracting Authority: Contractor: Financing: Tasks: Time-frame: State of Berlin / Senate Administration for Urban Development VMZ Berlin Operating Company with DaimlerChrysler Services AG and Siemens AG as partners 16 million, thereof 13,5 million for detection and hard-/software 2,5 million as subsidy during the start-up and first 4 years of the operation phase Set up of a detection network (200 Sensors) Design and set up of the Traffic Management Center Operation of Traffic Management Center for 10-years Development of mobility services Set up of the Traffic Management Center within 30 months 6

7 Public-Private Partnership Infrastructure / Equipment The private sector is responsible for: Concept, set up and content Maintenance, replacement investment and technical improvement of the systems State of Berlin: to finance the infrastructure of VMZ Owner of infrastructure/equipment Operating Company The private sector: runs the VMZ Berlin on own risk and own costs provides collective traffic information free of charge supports the State of Berlin with free information State of Berlin: finances the start-up checks the quality regularly supports the VMZ with data provision 7

8 Project Partner VMZ Berlin State of Berlin: Senate Administration for Urban Development 09/1999 Assignment VMZ Berlin Betreibergesellschaft mbh 12/ /2010 Operating Company Consortium DaimlerChrysler Services AG / Siemens AG 12/ /2003 Implementation DaimlerChrysler AG Content Platform Public Transport Service Platform + Services Content Platform Individual Transport Detection Information Panels Subcontractors 8

9 Model of VMZ Berlin Traffic Detection Floating Car Data (FCD) Events Construction Sites Parking Weather Public Transport Operators Urban and Transport Planning Regional and Long Distance Train Operators Berlin s Airports Traffic Guidance Traffic Control Mobility Management Traffic Information and Mobility Services 9

10 System of Detection Traffic Eye Universal GSM Module Battery 45 Ah *Global System for Mobile Communication 10

11 DaimlerChrysler Location of Traffic Eyes 11

12 Traffic Situation by Detection 12

13 Detection by Floating Car Data FCD-System VMZ-System 13

14 Traffic Situation by Floating Car Data 14

15 VMZ Control Center 15

16 VMZ Interaction with Public Authorities Demand Influence & Sustainable Traffic Management Better Information & Intermodal Recommend Optimized Navigation & Better Regulation Inform & Recommend Watching, Navigate & Regulate VMZ Individual & Public Transport Traffic Situation Traffic Forecast Information and Services VKRZ VKRZ State Berlin Traffic Control Centre Data for public authorities i.e. transport planning, transport policies, town development Data for customers free collective services chargeable individual services 16

17 Output Media Services and Content Individual Services Commercialization of contents and services Collective Services 17

18 VMZ Information Panels Display current traffic situation on main roads Show alternative routes Current information concerning Public Transport Event information 18

19 Location of Information Panels 19

20 Traffic Information by Broadcast and Internet rbb-verkehrsinfo_eng.exe 20

21 Optimization of Routes Verkehrsinformationen Integration in dispatching Tool Tracking of the actual Route Information per SMS to the Driver Modification of Tours included 21

22 Outlook Concept of public-private partnership is proven successfully with VMZ Berlin Goals of Public authorities fulfilled: Intelligent mobility services Improvement of traffic control Prevention of congestion Higher attractiveness of region Example of VMZ will be applied of other cities in the world 22

23 Thank you for your attention! 23

24 Mobility Management "We make mobility more convenient." Contact: Ludger Gawlitta Telefon Fax

25 Annex 25

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