Sharing is the New Buying In the Collaborative Economy. By Jeremiah For Enjeux FEVAD June, 2014

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1 Sharing is the New Buying In the Collaborative Economy By Jeremiah For Enjeux FEVAD June, 2014

2 2 The Collaborative Economy

3 The Collaborative Economy Phases of Internet Sharing 3 From Altimeter Research: The Collaborative Economy, 2013, Jeremiah Owyang

4 The Collaborative Economy An economic model where creation, ownership, and access are shared between people and corporations.

5 5 In nature, honeycombs are both resilient and efficient

6

7

8

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10 Yerdle to facilitates P2P sharing of under-used household items. Introduction 10

11 IKEA launches online marketplace for customers to sell used furniture. IKEA Norway ran The Second Hand Campaign for eight weeks, allowing 50 customers to sell their used IKEA furniture. All items were sold. 11

12 Nokia releases 3D printing files to allow customers to print their own phone cases. Nokia is the first phone company to provide the files necessary for customers to 3D print their own accessories. 12

13

14 Parisian startup, Cookening enables home kitchens to be restaurants 14 Launched at LeWeb, Cookening enables aspiring chefs to host guests, founded by Cedric Giorgi

15 15 Walgreens partners with Taskrabbit to deliver pharma goods to homes extending the brand promise.

16

17 French startup Stootie, enables people to complete errands for others. 17 Thank you Cedric Giordi for the recommendation to look at Stootie

18 Coke s Wonolo shares with customers who become employees Work Now, Locally Retail customers can now stock shelves for Coke displays and get paid while at it. Customers = Employees. 18

19 Numerous European telecom providers partner with Fon to allow users to share wireless networks. Fon offers access to over 12M hotspots around the world. Only 4M are from Fon routers. The other 8M are from partnerships with broadband providers. 19

20

21 21 Uber enables anyone to be a like a taxi driver causing concern across Europe

22 22 Uber enables anyone to be a like a taxi driver causing concern across Europe

23 Peugeot offers mobility membership, redefining car ownership to access to many forms of transportation. Mu by Peugeot is available at over 90 sites in 7 European countries. The elevated level of service offers rentals for cars, vans, scooters, bicycles and accessories including roof racks and car seats. 23

24 Daimler creates Car2Go, a point-to-point car-sharing service that allows users to drive and park their smart cars anywhere. Car2go began in Ulm, Germany in 2008 and is now in 16 European and North American cities with over 120,000 customers. Their vehicles have been rented more than 2 million times. On average, a car2go vehicle is rented every 8 seconds. 24

25

26 26 Airbnb offers person to person space sharing even in Paris

27 Marriott launches Workspring a shared co-working spot on demand. Marriott takes a strategic approach to reaching collaborative workers with work-oriented suites, co-working spaces, project rooms, meeting rooms and event spaces. 27

28

29 29 Kickstarter enables P2P investing by the crowd

30 U-Haul enables the crowd to fund trucks and yield a periodic return Tap the crowd for better rates and terms that a company can set and achieve the highest form of loyalty: Shared Fate. 30

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33 @ V I S I O N C R I T I C A J O W YA N G

34 34 Crowdfunding empowers funding of new products like printers

35 Download full report Timeline of brands in collaborative economy 35 Honeycomb graphic

36 FIVE FINAL TAKEAWAYS 1. People are empowered to get what they need from each other. 2. The crowd is becoming like a company bypassing inefficient corporations. 3. Corporations must use these same tools and strategies to regain relevancy. 4. This requires business model change to create shareable products, allow products to be shared, and offer new services. 5. As a result, companies are resilient: connected, empowering others, efficient, and profitable.

37 Welcome to the Collaborative Economy Crowd Companies Empowered People & Resilient Brands Jeremiah Owyang

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