10 Simple Ways to Promote Your Business. August 28, 2014
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1 10 Simple Ways to Promote Your Business August 28, 2014
2 Mission To promote travel to and within Florida Vision VISIT FLORIDA establishes Florida as the No. 1 Travel destination in the world Purpose To brighten the lives of all
3 #1 Maximize Your Business Listing on VISITFLORIDA.com
4 Revised Website
5 Update your listing at portal.visitflorida.org Maximize Your Enhanced Web Listing
6
7
8
9
10 VISITFLORIDA.org/join Sign Up for a Free Listing
11 #2 Get in Front of Travelers at the Welcome Centers
12 Official Florida Welcome Center Locations
13 Traffic up 3.9%
14 Lobby Display
15 Brochure Distribution
16 #3 Connect with Insider bloggers
17
18 #4 Share your News with the Media
19
20 #5 Create and Share a Floridagram
21
22 VISITFLORIDA.org/summer
23 #6 Utilize #LOVEFL
24 #LoveFL Social Media Campaign Encourage Floridians to share what they love about Florida Partner Opportunity Free way to expose your brand to millions of residents and visitors Encourage them to share photos/videos and tag with #LoveFL Download the Partner activation kit at VISITFLORIDA.org/LoveFL Includes social media graphics, photos, posters, table tents and coasters.
25 #LoveFL
26 #7 Utilize the Online Marketing Planner
27 VISITFLORIDA.org Marketing Planner
28 VISITFLORIDA.org Marketing Planner
29 Co-op Search Result
30 #8 Advertise on VISITFLORIDA.com
31 Advertising Opportunities Mobile Florida Residents Vacation Region Deals & Special Offers Homepage and Microsites Run-of-Site
32
33 #9 Showcase your Events
34 Calendar of Events Rack Card Region Statewide Small Business Partner rate
35
36 #10 Become a VISIT FLORIDA Marketing Partner
37 Small Business Marketing Partnership Become a VISIT FLORIDA Marketing Partner Market your brand, attract more visitors, and boost revenue through unique exposure in partnership with the state s official tourism marketing corporation. Marketing Partners receive the following core benefits (Over $60K in value): NEW One post on VISIT FLORIDA s consumer-facing Facebook page ($4,000) NEW Free bulk order of FL Transportation Map and Magazines for distribution to travelers ($400) NEW Listing in Official Florida Visitors Guide ($500) Enhanced Listing on VISITFLORIDA.com ($365) Access to VISIT FLORIDA Research (including Airline Reporting Data, Visitor Profile data, Statewide hotel data and International data) ($50,000) Welcome Center lobby booth display (on a space-available basis) ($120) Ability to work with Content team and Insider bloggers to highlight your business Access to free webinars on marketing techniques and industry trends ($1200) Apply for marketing grants ($5,000) Apply to join a VISIT FLORIDA Committee
38 FACEBOOK POST Facebook Post
39 Maps & Magazines
40 Listing in Official Visitors Guide
41 Enhanced Web Listing
42 Access to Research
43
44 Welcome Center Lobby Display
45 Florida Insiders
46 Webinars Some topics may include: Optimize your VISITFLORIDA.com listing Resources for your Small Business Flagler Awards Program Overview Overview of VISIT FLORIDA s Marketing Plan Preview of Co-op Marketing Programs
47 Apply for Marketing Grants Advertising Matching Airline City-Wide Meetings & Conventions Cultural, Heritage, Rural and Nature Tourism Minority Convention Small Business Partner Application period opens every January
48 VISIT FLORIDA Committees Advertising & Internet Audit Communications Cultural, Heritage, Rural and Nature Finance Industry Relations International Marketing Council Steering Meetings & Travel Trade Promotions Visitor Services Get involved
49 Top Maximize your VISITFLORIDA.com listing 2. Get in front of travelers at the Florida Welcome Centers 3. Connect with Insider bloggers 4. Share your news with the media 5. Create and share a Floridagram 6. Extend your reach with social media 7. Utilize the Online Marketing Planner 8. Advertise on VISITFLORIDA.com 9. Showcase your events (Rack Cards) 10. Become a VISIT FLORIDA Marketing Partner
50 Questions? Contact Info: Industry Hotline: (877) Website:
51 The Official Tourism Marketing Corporation for the State of Florida
How To Get A Good Deal On A Vacation To Visit Florida
Marketing Partner Guide Making the Most of Your Benefits My Partner ID: My Password: Toll-free Industry Hotline: (877) 435-2872 Join Us! Twitter.com/FloridaTourism Facebook.com/FloridaTourism SunshineMatters.org
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