JOIN THE SOCIAL MEDIA REVOLUTION WHAT S IN IT FOR YOU?
|
|
|
- Tyler Harrington
- 8 years ago
- Views:
Transcription
1 JOIN THE SOCIAL MEDIA REVOLUTION WHAT S IN IT FOR YOU? Sonia Fratia, InCom Real Estate Web & e-marketing Solutions
2 SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.
3 Social media is people having conversations online.
4 These conversations are powered by Media Sharing Social Bookmarking Blogs Social Networking Social News Websites
5 SO WHAT S ALL THE SOCIAL MEDIA HYPE ABOUT, ANYWAY?
6 Social Media is New Media. A very different approach to advertising than Print, Broadcast, Outdoor or Direct Mail. It s interactive. It encourages users to take an action. Can instantly be updated online to reflect changes. Archives all information, for quick and easy referencing. Is multi-faceted. A mixture of text, audio, video, photos. Can be published and implemented instantly.
7 WHY IS THIS IMPORTANT FOR YOU? SOCIAL MEDIA IS A WAY TO EFFECTIVELY SPREAD WORD OF MOUTH ABOUT YOUR BRAND ONLINE.
8 LET S TAKE A CLOSER LOOK AT SOCIAL MEDIA.
9 MEDIA SHARING Media sharing occurs in online social networks using a platform to collect, upload, condense, host and distribute images, text, audio and video. The most popular media sharing platforms are user-friendly, highly accessible sites that allow users to share the media across the Internet through websites, mobile devices, blogs and . How You Can Benefit: Reach more potential customers by uploading a free commercial about your services. Establish credibility with a weekly audio or video real estate tip. Upload property photos and information. Software Applications: Flickr offers picture galleries available with chat, groups, and photo ratings. flickr.com YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide. youtube.com
10 Map property location Showcase property photos Track performance
11 Check your ratings for popularity See what sites link to your video Track performance statistics Your library of other videos
12 SOCIAL BOOKMARKING Social bookmarking is a method for Internet users to store, organize, search and manage bookmarks of web pages they want to remember and/or share. Tags are used to categorize websites to help describe them, and allow them to be found again more easily. How You Can Benefit: Experience an increase in search engine links and traffic to your website. Easy for users to find/share/promote your website. Software Applications: StumbleUpon discovers websites based on your interests, learns what you like and brings you more. stumbleupon.com Del.icio.us offers users the ability to keep, share and discover the best websites online. delicious.com
13 Users can easily share sites they like Users can read reviews of the site Matches up websites to users personal interests Users can rate sites to personalize what they like
14 Stores users bookmarks in one place, for access anytime, from anywhere Find great bookmarks quickly with user recommendations Users can discover the most useful & interesting bookmarks on the web Track followers
15 BLOGS A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events or other materials such as graphics/video. Entries are commonly displayed in reverse-chronological order. How You Can Benefit: Great source for both new and recurring traffic. Keeps visitors returning frequently for updated and new information. Creates group of consistent followers visitors that trust you as an important info resource. Software Applications: WordPress offers free blogs with custom design templates, statistics, and more. wordpress.com Blogger offers a free, automated weblog publishing tool. blogger.com
16 Pages let users learn more about your business Users can view all your past posts quickly & easily Users can track replies to their comments
17 Users can search for information within your blog Provide detailed information about your business here Offer valuable resources and links for users (articles, reports, etc.)
18 SOCIAL NETWORKING A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services provide a variety of ways for users to interact, such as and instant messaging services. How You Can Benefit: Inexpensive and effective form of online word-of-mouth advertising. Helps build a network of loyal clientele. Being added to friend lists increases brand credibility and endorsement. Software Applications: LinkedIn finds connections to recommended job candidates, industry experts and business partners. Maintain a list of business contact details here. linkedin.com Facebook is a social utility that connects people to keep up with friends, upload photos, share links and videos. facebook.com
19 Keep users informed about your business & industry Control your professional identity online
20 Announce upcoming events, seminars & conference dates Users can write questions & comments on your wall.
21 SOCIAL NEWS WEBSITES Social news websites are communities which allow users to submit news stories, articles and media (videos/pictures) and share them with other users or the general public. Some of these articles will be given more visibility, depending on various factors such as the number of user votes for each item. How You Can Benefit: Increased inbound links to your website. Increased website traffic. Build up credibility online by receiving high votes for submitted articles. Software Applications: Digg is the largest and most popular social news website on the Internet. Covers all topics and includes a separate video and image section. digg.com Reddit is a popular social news website with a large user base. Includes several sub-sections called subreddits, which focus on specific topics. reddit.com
22 Tracks how many votes your articles, photos or videos have Users can customize their preferences to display certain categories Users can leave comments for feedback
23 User voting tracks popularity Users can instantly send articles to friends
24 5 REASONS WHY YOU SHOULD JOIN IN ON THE SOCIAL MEDIA REVOLUTION
25 Reason #1 SOCIAL MEDIA SITES ARE TAKING OVER THE INTERNET
26 Social media is an online gateway for individuals & businesses to share opinions, insights, advice, experiences, knowledge and perspectives with each other. They are now 10 of the top 20 most popular destinations on the web for users. 63% Visit Photo Sharing Sites 83% Watch Video Clips 57% Join Social Networks 73% Read Blogs
27 THIS IS NOT A FAD. SIMPLY, IT S A SHIFT IN THE WAY WE COMMUNICATE.
28 78% OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS. Reason #2
29 Consumers are exposed to over 3000 advertising messages a day. They have learned how to tune out the clutter of commercials, billboards and magazine ads. Only 14% of people today trust advertisements. SO, HOW DO YOU EFFECTIVELY REACH TODAY S CONSUMER?
30 Advertise through dialogue. Focus on consumer-driven NOT product-driven messages. Give consumers a voice through social media marketing. Let them spark conversation and buzz about your products and services.
31 Reason #3 PEOPLE ARE TALKING ABOUT YOUR BRAND. RIGHT NOW.
32 33% Post Opinions & Reviews About Products/Brands On Their Blogs 32% Trust Bloggers Opinions On Products & Services 36% Think More Positively About Companies That Have Blogs
33 SOCIAL MEDIA IS HERE TO STAY. YOU WILL EVENTUALLY HAVE TO SHAPE UP OR SHIP OUT. Reason #4
34 % of people Follow the trends. It s The percentage of people that Read blogs has risen about 20% Start their own blog has risen about 15% Leave a comment on a news site has risen about 5% Watch video clips online has risen about 50% Download a podcast has risen about 30% Create a profile on a social network has risen about 30% Subscribe to an RSS feed has risen about 30%
35 IT S NOT TOO LATE. YOU CAN STILL JUMP ON THE BANDWAGON.
36 Communicate your brand identity with social media, by giving people a reason to participate. Let them interact with your communications. These social media methods help to raise awareness and interest in your business, and encourage a call to action. In essence, use your social media efforts to get people to visit your website or call you for more information, where you can then convert them to customers. Social Media Marketing Helps With: Website traffic and user behavior (external and internal tracking) Conversion and sales tracking Page views and ad exposure Growing brand awareness (soft sales approach) Creating a positive brand association and keeping it there Business development and a broader customer reach
37 TODAY S CUSTOMERS ARE SPENDING MOST OF THEIR TIME ONLINE. ARE YOU? Reason #5
38 The consumer model has shifted. And you need to follow suit. Generation-Y: Spends over 16 hrs/week online Uses social media on a daily basis Embraces new media advertising
39 AND THEY DON T CARE ABOUT YOUR AD. THEY CARE WHAT THEIR FRIENDS THINK. YOU NEED TO TAKE ACTION. NOW.
40 SOME MUST-HAVES BEFORE YOU LAUNCH INTO SOCIAL MARKETING.
41 Create a Web Presence SEO Optimize For Best Results Provide Original Content Retain Visitor Interest
42 CREATE A WEB PRESENCE ACTION PLAN Before you get started, it s recommended your business has a website. You need to direct prospects from social media platforms to a home base. This is where prospects will be able to find out more information and be converted into leads. Without a website, it is very difficult to convert online leads. How will prospects contact you or find out more information on your services? You need to link each social platform to an online resource (your website) in order to develop and benefit from a social media network.
43 SEO OPTIMIZE FOR BEST RESULTS ACTION PLAN Optimally, you need a website with the ability to make pages easier to find for search engines (Google, MSN, Yahoo, etc.) If you already have a website, check to see if it has built-in search engine optimization capabilities the ability to modify the data that search engines pick up about your website. This is necessary to help match up to your prospects search criteria, and increase the number and quality of website visitors.
44 PROVIDE ORIGINAL CONTENT ACTION PLAN Updating your website frequently with fresh content will help to attract more searchers and search engines. It is the most overlooked item on a website, with some sites seemingly looking the same for years. If you want to continue delivering the same message to returning visitors, over time that message needs a refresh, a different approach or angle. Add new fresh bits of information from time to time, to increase your visitor's interest.
45 RETAIN VISITOR INTEREST ACTION PLAN A online virtual spokesperson is an actor or character that speaks on the behalf of your company to promote your products/services. They are most often used on a website s homepage to welcome visitors and highlight important features about your website. An online spokesperson can enhance the customer experience by adding a personal innovative touch to deliver your message. This feature introduces your homepage and helps guide visitors where you want them to go, conveying important information within seconds. It can help retain visitors once they land on your site, help them use built-in tools, or drive the call to action on lead forms. It also creates an engaging & memorable experience for visitors, and is proven to provide a consistent increase in customer action via: direct sales, positive response, page views or click-through s.
46 HOW TO PLAY CATCH-UP. QUICKLY.
47 SHARE MORE Make your real estate expertise and knowledge known. Become a valuable source of industry information with weekly real estate tips, helpful articles, market condition updates and more. NETWORK MORE Expose your business to more prospects. The more social networking your business is involved in, the more web pages you will acquire online. Increase your search engine results by increasing the number of pages your business can be found for. REACH OUT MORE Tap into qualified prospects. Chances are, users searching online for real estate information are usually looking to educate themselves on the buying or selling process. These people are interested in learning more, and would usually welcome as many helpful resources as they can get.
48 Getting started is easier than you think. Conversation is key. YOUR SOCIAL MARKETING ROADMAP
49 Establish Your Identity Listen To What People Are Saying Expose Your Brand Participate & Share Your Opinions Engage and Inspire Users Spark Conversation & Give Up Control
50 ESTABLISH YOUR IDENTITY ACTION PLAN State who you are & where you can be found. Create your expanded business card online. Link to your other online streams (website, blog, etc.) Define how you can benefit your target market. EXECUTION Website About Us page, Blog, Business Profiles on Social Networking Platforms
51 LISTEN TO WHAT PEOPLE ARE SAYING ACTION PLAN Get familiar with how people communicate online (language, perceptions, etc.) Read what people are saying likes, dislikes, questions, comments EXECUTION Social Bookmarking Platforms, Social Networking, Blogs, Social News Sites
52 EXPOSE YOUR BRAND ACTION PLAN Create the ability for customers to associate themselves with you/you with them. Make Friends on MySpace, blogging together or through social bookmarking. Build up your network of followers that will endorse your brand. EXECUTION Social Bookmarking Platforms
53 PARTICIPATE & SHARE YOUR OPINIONS (in a relaxed tone) ACTION PLAN User-initiated conversation is your users opportunity to create their own statements or questions, and your opportunity to respond. This is your opportunity to cater to them; serve your customers and transfer knowledge. Message boards, forums and groups sites are great tools to make contact. EXECUTION Industry-Related Message Boards, Forums and Groups (Yahoo, Google, AOL, MSN, Kaboodle)
54 SPARK CONVERSATION & GIVE UP CONTROL ACTION PLAN Initiate conversation. Ask/find out what your customers think, feel, love and hate about your product. Present yourself to them in a positive light. Respect their opinion whether good or bad, oftentimes, they can provide critical insight. EXECUTION Social Networking Platforms
55 ENGAGE AND INSPIRE USERS ACTION PLAN Co-ordinate in-person interaction; the best form of interaction with your customers. Opportunity for relationship-building, more input, feedback, collaboration and communication. Meet your customers, and let them interact with your other customers. Build your community by attending conferences, organizing your own gatherings or finding local events. EXECUTION Social Event Services like Meetup, Evite, Eventful, Upcoming
56 HOW WILL SOCIAL MARKETING HELP YOUR BUSINESS?
57 Social marketing will help you overcome roadblocks to success you may have already encountered, or soon will. The 3 P s of Social Marketing: Personal Networking, Personal Promotion and Property Promotion make up the 3-point strategy to help your business succeed in today s fast-paced marketplace. PERSONAL NETWORKING PERSONAL PROMOTION PROPERTY PROMOTION
58 PERSONAL NETWORKING ROADBLOCK Personal referrals are priceless commodities for anyone in sales. Yet, after some time you may discover that you ve made it fully clear to your personal contacts that you work in the real estate business. However, there are few leads in the pipeline. SOLUTION Network with people further outside your personal network. Contact acquaintances from elementary school, high school, college, old jobs, etc. Use social networking sites like Facebook to easily find/reconnect with people. People are usually more than happy to add a new friend to their network. Join and create Facebook groups and pages, and share your listings on your profile. The Facebook neighbourhoods application allows you to connect with people down to the development they live in, and list your properties in the neighborhood as well.
59 PERSONAL PROMOTION ROADBLOCK You are a exceptional Real Estate professional, with top notch negotiating skills, industry experience and a good track record. Yet, oftentimes you get the impression that nonreferral prospects may feel unsure about working with someone that wasn t referred to them. SOLUTION Showcase your skills online with LinkedIn, an application similar to Facebook. LinkedIn offers a more professional angle, as opposed to a social one. With a LinkedIn profile, you can post an online resume, accomplishments and credentials. The Recommendation function allows you to ask your contacts to write a personal review of their experience with your services.
60 PROPERTY PROMOTION ROADBLOCK Buyers and sellers typically search online for properties for sale, not for agents or agencies. Your properties are already advertised on the MLS, your corporate and personal site for their viewing needs. You feel like these are the only worthwhile places to display your listings, but you re still not satisfied with the level of exposure they are receiving. SOLUTION Take advantage of social media sites like YouTube, Facebook and LinkedIn to help share information with your online networks. Use photos and video to showcase properties for sale in an engaging way. Blog about a weekly feature property, its neighbourhood, schools and community information.
61 FINAL THOUGHTS
62 Social media and Internet technologies are changing standard business practice on a daily basis. Especially in times such as these, it s important to embrace and take advantage of new tools. If you choose not to, the next Broker will. I hope this webinar gives you a few ideas on how to increase your pipeline and leads, to help you prosper as a Real Estate professional in today s competitive marketplace. Make social media marketing work for your business, and reap the benefits of: client relationship building, online word-of-mouth advertising, brand awareness and more qualified sales. Sonia Fratia Marketing Coordinator InCom Real Estate Web & e-marketing Solutions Sonia Fratia, InCom Real Estate Web & e-marketing Solutions
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,
DEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
Social Media Marketing for Small Business Demystified
Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social
SOCIAL MEDIA OPTIMIZATION
SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising
BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
Internet Marketing Basics
Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization
EMAIL MARKETING GONE SOCIAL
EMAIL MARKETING GONE SOCIAL White Paper 2011 Contents 1. Introduction 2 2. Email and Social 2 2.1. An online marketing evolution 3 2.2. Email marketing and social sites 4 partner up 2.3. The benefits of
EMAIL MARKETING GONE SOCIAL
EMAIL MARKETING GONE SOCIAL GraphicMail White Paper 2011 Contents 1. Introduction 2 2. Email and Social 2 2.1. An online marketing evolution 3 2.2. Email marketing and social sites 4 partner up 2.3. The
Social Media for Small Business
Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework
Using Social Media Marketing to Drive Traffic to Your Website
to Drive Traffic to Your Website 2 What is Social Media Marketing? In a nutshell, social media marketing is the process of participating in social media networks in order to further build a brand and enhance
10 ways Professional Service companies can increase their profits through marketing
10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally
Resource 2.19 An Introduction to Social Media for Business Types of social media
Page 1 of 5 An Introduction to Social Media for Business Social media is the general term used to describe the growing number of websites and networks whose users can submit and share content, communicate,
Social Media Glossary of Terms
Social Media Glossary of Terms A Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: advertiser program that populates the
What You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
Military Community and Family Policy Social Media. Guide. Staying Connected
Military Community and Family Policy Social Media Guide Staying Connected Introduction...3 Table of Contents Social Media Tools and Platforms...3 Social Networks...3 Blogs and Microblogs...7 Podcasts...8
Presented by David Vane
Presented by David Vane Traditional Marketing for the SME? What are the problems? Identifying market? How to reach them? Knowledge of activities? Skill? Budget? Time? Online Marketing for the SME? Online
Top 10 best practices that savvy marketers know about
Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that
Using Twitter for Business
Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:
The objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
Paul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
5) Social Media Marketing. Paolo Torchio & Amanda Webb September 2007 1
5) Social Media Marketing Paolo Torchio & Amanda Webb September 2007 1 1. Social Media Marketing Statistics 2. Social Media Best Practices 3. Social Media Marketing on: Social Networks Social Bookmarking,
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO
Chapter 2. The Elements of Internet Marketing
Chapter 2 The Elements of Internet Marketing Everyone is concerned about how to market their business in the new age of the internet. In the early years, just having a website was enough. Soon it became
Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities
Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:
Above the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down.
Above the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down. Access: It is the ability to see what you are trying to view (e.g. you can see a friend
How to Attract More Customers Using the. Power of Online Marketing
How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already
Online Marketing & Social Media for Best of British Parks
Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved
Individualized Plan We will start with implementing an individualized plan for your company, set at your pace, so you can grow at your own speed.
Welcome To! Hi, I m Laura, and I help businesses create Web Presence to grow and: generate more leads, attract more customers, make more sales and increase profits. Today a web presence is essential. With
LINKEDIN CONTENT MARKETING TACTICAL PLAN
LINKEDIN CONTENT MARKETING TACTICAL PLAN TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your Printable Tactical Plan 5 "Fail to plan, plan to fail": 4 Planning Basics 6 LinkedIn
DIGITAL STRATEGY AND TACTICS FOR BRAND REPUTATION MANAGEMENT
FOR BRAND REPUTATION MANAGEMENT Do you know what your customers are saying about your brand in the online world? How about your competitors? What about your ex-employees? The Internet and many Web 2.0
Using Social Media to Improve Your SEO
Using Social Media to Improve Your SEO Brent D. Payne SEO & Social Media Director 435 Digital SEO 101: Popularity Popularity Links Authority Trust Popularity Relevance Similar Content Authority Social
How To Be Successful With Social Media And Email Marketing
Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By
Sample Social Media Strategic Plan
Claire McNelley Adams CEO/Founder McNelley Media 949.436.9098 claire@mcnelleymedia.com www.mcnelleymedia.com Sample Social Media Strategic Plan This plan includes the tactical objectives to be used to
Inbound Marketing. The Big Idea
About the Authors Inbound Marketing Get Found Using Google, Social Media, And Blog Brian Halligan is as co-founder and CEO of HubSpot, an inbound marketing company started in 2006. Most business market
Social Selling: Building Relationships in a Social Media World
Social Selling: Building Relationships in a Social Media World RLI Design Professionals Design Professionals Learning Event DPLE 161 November 18, 2015 RLI Design Professionals is a Registered Provider
Social Media and Content Marketing.
Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?
WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI
Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization
SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
Media. Are You Involved?
Social Media Are You Involved? Social Media Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures,
WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
Social Media Marketing Strategies
Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.
Online Reputation Management Services
Online Reputation Management Services Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results
Web Presence Proposal For: Campaign Approach. Test Organization Overview and Campaign Goals. Take Control of Your Web Presence
Take Control of Your Web Presence Web Presence Proposal For: Test Organization Overview and Campaign Goals Based on our research and analysis of your company's current web presence we have identified the
Video, Social Media and Mobile
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
Marketing Online: How to Get Found, Generate Leads, and Convert Customers
Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google
The Right Marketing Mix
a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing
anatomy of a social media campaign
TOWER MARKETING smart. creative. anatomy of a social media campaign Social Media...or Social Media Marketing. You ve heard about it a lot. Twitter, FaceBook, YouTube, Flickr, blogs, viral video. How does
Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
Relationships Matter: Social Media and Internet Marketing for Blue Box P&E Programs
Relationships Matter: Social Media and Internet Marketing for Blue Box P&E Programs Community Blue Box Promotion and Education (P&E) programs can be a challenge. With so much information out there, it
Lead Generation Blueprint for Effective Inbound Marketing
Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.
Video Marketing for Attorneys
Video Marketing for Attorneys How Attorneys can use online video to help the public & build their practices BusinessCreator, Inc. marketing@forlawfirmsonly.com Toll Free Phone: 855-943-8736 ForLawFirmOnly.com
SOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA
SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has
DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
Technology for Small Business
Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:
How to Use. for Business
How to Use for Business http:// Become a Fan of HubSpot on Facebook: http://facebook.hubspot.com Join the Pro Marketers Group on Facebook: http://facebook.promarketers.com Grade Your Facebook Profile or
A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers
A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers Table of Contents Introduction Is This ebook for You? 3 Step 1 Naming the Baby: Choosing
Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
The Sales Lead System
The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...
Social Media Strategy:
Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy
Video Marketing for Attorneys
Video Marketing for Attorneys How Attorneys can use online video to help the public & build their practices One of the most compelling ways to convert website visitors to leads is with online video. Before
Inbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
Well-designed career sites improve recruiting effectiveness, even in a down economy
Insightful thinking Attracting talent Well-designed career sites improve recruiting effectiveness, even in a down economy For the past few months, recruiting may have been the last thing on many employers
Socialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012
Socialize Your Practice to Success: The Next Step November 13, 2012 Kayce A. Bramble, AuD HearUSA American Academy of Audiology Practice Management Resources www.audiology.org/practice/resources/pages/default.aspx
OVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
AN INTRODUCTION TO PINTEREST FOR BUSINESS.
AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for
Digital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
Target Marketing 102 What s Next?
Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007
Social Media & Business Marketing. Mike Volpe VP Marketing HubSpot
Social Media & Business Marketing Mike Volpe VP Marketing HubSpot Agenda 1. Why is Social Media Important? 2. Social Media State of Mind 3. 3 Types of Social Media 4. Measuring Results Marketers Doing
How To Use Social Media For A University
SOCIAL MEDIA AT BLOOMSBURG UNIVERSITY Guidelines for University Communications and Marketing Professionals October 2010 These guidelines were created by Bloomsburg Office of Marketing and Communications.
Social media in the cross-channel marketing strategy
White paper Social media in the cross-channel marketing strategy Efficiently using social media to improve the relevance of marketing and communication programs brought to you by Selligent 2 Summary The
5 - Low Cost Ways to Increase Your
- 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital
Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA
Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA The business world is advancing day by day, through valuable marketing and promotions. What is the procedure of this unbeaten
Add Social Media to Your Event Strategy
Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking
How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
smart. uncommon. ideas.
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits
Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?
UNSW Social Media communication guidelines
\ UNSW Social Media communication guidelines UNSW Marketing Services CONTENTS: 1. Purpose... 2 2. Definition of social media... 2 3. Risks associated with social media... 3 4. Social media branding...
TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn
L I N K E D I N C O N T E N T M A R K E T I N G TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your
SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE!
SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE! MARKETING Marketing is getting someone who has a need To know, like and trust you. WHAT S THE BIG DEAL? Video: Social Media
Slide 1. Welcome to Chapter 12. This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch.
Slide 1 Welcome to Chapter 12 This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch. Slide 2 At the end of this chapter you should understand key elements of online
Online Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
Creating Online Wealth with Affiliate Marketing
Creating Online Wealth with Affiliate Marketing By Connie Ragen Green I have done extremely well with my Internet business, and affiliate marketing has been a huge part of that success. Affiliate marketing
using Social Media Copyright 2011 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783
Marketing Strategies using Social Media Copyright 2011 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783 Goals Introduction to some of the social media tools
How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com
How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,
@ # TWITTER GETTING STARTED WITH MARKETING SALES SOCIAL MEDIA
@ # GETTING STARTED WITH TWITTER MARKETING SALES Venture Accelerator Partners www.vapartners.ca SOCIAL MEDIA Content Chapter 1 Introduction Chapter 2 You need to be on Twitter Chapter 3 Twitter Basics
Your Social Media Starter Kit For Content Marketing
Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost
CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA
CEDIA WHITE PAPER Inbound Marketing 2014 CEDIA INTRODUCTION Surveys and testimonies of CEDIA Electronic Systems Contractor (ESC) Members show that the majority of ESC companies don t have a marketing/
STRATEGIC ONLINE MARKETING PLAN Sample for Small Business Lead Generation
STRATEGIC ONLINE MARKETING PLAN Sample for Small Business Lead Generation For easier reading, we placed this example in a PDF of a Word document. For better project management, the components below are
Company Pages and Followers
Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence
Inbound Marketing The ultimate guide
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
Guide: How to Build a Digital Listing Presentation
Introduction It s no secret that it s harder to find inventory and get listings. According to the National Association of REALTORS, here are a few stats that explain why: The inventory of newly constructed
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
AIA Michigan s Social Media Marketing Course
AIA Michigan s Social Media Marketing Course Welcome to the AIA Michigan s Social Media Marketing Course You are now officially on your way to getting a strong foundation of how you can market your business
HOW TO CHOOSE A DIGITAL MARKETING AGENCY
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
The six key marketing challenges facing recruitment firms today
The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy
10 Actionable SEO Tips for Small Businesses
10 Actionable SEO Tips for Small Businesses 1 2 10 Actionable SEO Tips for Small Businesses Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around.