CENTENNIAL SUMMER TOUR 2014

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1 CENTENNIAL SUMMER TOUR 2014

2 MENU - LONG TERM EVENT - SHORT TERM EVENT - FESTIVAL SPONSOR - MEDIA COVERAGE

3 LONG TERM EVENT ALASSIO MILANO MARITTIMA FORTE DEI MARMI PORTO CERVO BORGO EGNAZiA FORTE VILLAGE RETURN TO MENU

4 FORTE DEI MARMI LONG TERM EVENT FROM JULY 4 t h to SEPTEMBER 7 t h RETURN TO MENU

5 DISPLAY XENTIA EVO th FROM JULY 4 TO AUGUST 25 PIAZZA GARIBALDI th LONG TERM EVENT - FORTE DEI MARMI

6 GALLERY WALL th FROM JULY 4 TO SEPTEMBER 7 PALAZZO QUARTIERI th PLAY VIDEO LONG TERM EVENT - FORTE DEI MARMI

7 MASERATI EXCLUSIVE LOUNGE th FROM JULY 4 TO SEPTEMBER 7 BAGNO FRANCO MARE th LONG TERM EVENT - FORTE DEI MARMI

8 GALLERY WALL OPENING JULY 4 th MARTINA STELLA MARIA GRAZIA CUCINOTTA and GIULIO VIOLATI LONG TERM EVENT - FORTE DEI MARMI

9 SINdACO UMBERTO BURATTI CLAUDIA GERINI M A R I A G R A Z I A C U C I N O T T A A N D GIULIO PASTORE LONG TERM EVENT - FORTE DEI MARMI GALLERY WALL OPENING

10 Andrea AND AMOS BOCELLI LONG TERM EVENT - FORTE DEI MARMI GALLERY WALL OPENING

11 BAGNO FRANCO MARE JULY 4 th MARIA GRAZIA CUCINOTTA LONG TERM EVENT - FORTE DEI MARMI

12 ROBERTO FARNESI AND MARTINA STELLA CLAUDIA GERINI AND MARIA GRAZIA CUCINOTTA LONG TERM EVENT - FORTE DEI MARMI BAGNO FRANCO MARE

13 DEMETRIO ALBERTINI AND GIULIO PASTORE GIAMPAOLO PAZZINI AND SILVIA SLITTI LONG TERM EVENT - FORTE DEI MARMI BAGNO FRANCO MARE

14 CRM ROBERTO FARNESI LONG TERM EVENT - FORTE DEI MARMI BAGNO FRANCO MARE

15 PATRIZIO OLIVA LONG TERM EVENT - FORTE DEI MARMI PIERLUIGI CASIRAGHI BAGNO FRANCO MARE

16 LONG TERM EVENT - FORTE DEI MARMI BAGNO ORSA MAGGIORE MASERATI / MONT BLANC CO-EVENT JULY 18 th

17 LONG TERM EVENT - FORTE DEI MARMI B A G N O O R S A M A G G I O R E M A S E R A T I / M O N T B L A N C - C o - e v e n t

18 LONG TERM EVENT - FORTE DEI MARMI B A G N O O R S A M A G G I O R E M A S E R A T I / M O N T B L A N C - C o - e v e n t

19 TWIGA AUGUST 1 ST LONG TERM EVENT - FORTE DEI MARMI

20 THE SEASON AUGUST 1O TH LONG TERM EVENT - FORTE DEI MARMI

21 GALLERY WALL EVENT AUGUST 22 th LONG TERM EVENT - FORTE DEI MARMI

22 BAGNO ORSA MAGGIORE MASERATI / MONT BLANC CO-EVENT AUGUST 29 th LONG TERM EVENT - FORTE DEI MARMI B A G N O O R S A M A G G I O R E M A S E R A T I / M O N T B L A N C - C o - e v e n t

23 LONG TERM EVENT - FORTE DEI MARMI B A G N O O R S A M A G G I O R E M A S E R A T I / M O N T B L A N C - C o - e v e n t

24 LONG TERM EVENT BORGO EGNAZIA FROM JULY 4 t h to AUGUST 10 t h RETURN TO MENU

25 BORGO EGNAZIA th from July 4 to AUGUST 10 th PLAY VIDEO LONG TERM EVENT - BORGO EGNAZIA

26 LONG TERM EVENT - BORGO EGNAZIA DESK MASERATI

27 TEST-DRIVE VIP FEDERICA NARGI GIORGIA SURINA LONG TERM EVENT - BORGO EGNAZIA

28 LONG TERM EVENT - BORGO EGNAZIA BORGO EGNAZIA - CALA MASCIOLA July 11 th

29 LONG TERM EVENT - BORGO EGNAZIA BORGO EGNAZIA CALA MASCIOLA

30 LONG TERM EVENT - BORGO EGNAZIA BORGO EGNAZIA - CALA MASCIOLA AUGUST 30 th

31 LONG TERM EVENT MILANO MARITTIMA FROM JULY 17 t h to SEPTEMBER 10 t h RETURN TO MENU

32 MASERATI TEMPORARY STORE th th from July 17 to SEPTEMBER 10 MILANO MARITTIMA

33 MASERATI TEMPORARY STORE OPENING th July 17 PLAY VIDEO

34 LONG TERM EVENT - MILANO MARITTIMA TEMPORARY STORe opening - MILANO MARITTIMA

35 MARTINA STELLA LONG TERM EVENT - MILANO MARITTIMA TEMPORARY STORe opening - MILANO MARITTIMA

36 MASERATI TEMPORARY STORE EVENT SEPTEMBER 5 th LONG TERM EVENT - MILANO MARITTIMA

37 LONG TERM EVENT PORTO CERVO FROM JULY 2 n d to SEPTEMBER 14 t h RETURN TO MENU

38 HARRODS LUXURY VILLAGE from AUGUST 2 ND to SEPTEMBER 14 th PLAY VIDEO LONG TERM EVENT - PORTO CERVO

39 LONG TERM EVENT - PORTO CERVO HARRODS LUXURY VILLAGE OPENING AUGUST 2 ND

40 FINGER S PAMELA ANDERSON MARINA GIORI AND ALBERT LhOTA SEAL LONG TERM EVENT - PORTO CERVO

41 LONG TERM EVENT ALASSIO FROM JULY 2 N D to SEPTEMBER 14 t h RETURN TO MENU

42 ALASSIO ND from July 2 to SEPTEMBER 14 GRAND HOTEL ALASSIO th LONG TERM EVENT - ALASSIO

43 LONG TERM EVENT FORTE VILLAGE FROM JULY 2 n d to september 5 t h RETURN TO MENU

44 FORTE VILLAGE ND th from July 2 to SEPTEMBER 5

45 EXCLUSIVE TEST DRIVE ALEX FIORIO (RALLY CHAMPION) LONG TERM EVENT - FORTE VILLAGE

46 FESTIVAL SPONSOR F I L M A N D M U S I C I S C H I A G L O B A L F E S T - G I F F O N I F I L M F E S T I V A L RETURN TO MENU

47 FILM AND MUSIC ISCHIA GLOBAL FEST th th from July 12 to july 20 HOTEL REGINA ISABELLA - ISCHIA MAIN SPONSOR / COURTESY CAR SITE LINK

48 MADALINA GHENEA JESSICA CHASTAIN FREIDA PINTO ELISABETTA PELLINI FESTIVAL SPONSOR - FILM AND MUSIC ISCHIA GLOBAL FILM FEST

49 MARC WEBB LEHA HADLEY FESTIVAL SPONSOR - FILM AND MUSIC ISCHIA GLOBAL FILM FEST

50 GIFFONI FILM FESTIVAL th th FROM JULY 18 to JULY 27 GIFFONI VALLE PIANA - SALERNO THECNICAL SPONSOR / COURTESY CAR SITE LINK RICHARD GERE

51 DYLAN O BRIeN ORNELLA MUTI FESTIVAL SPONSOR - GIFFONI FILM FESTIVAL GIFFONI FILM FESTIVAL

52 SHORT TERM EVENT P U N T A A L A - B Y B L O S M I L A N O RETURN TO MENU

53 BYBLOS MILANO JUNE 19 th FEDERICA NARGI

54 YACHT CLUB MARINA DI PUNTA ALA FROM JULy 19 th to JULY 20 th GIOVANNI SOLDINI

55 MEDIA COVERAGE P R E S S R E V I E W RETURN TO MENU

56 PRESS REVIEW MAGAZINE STATISTICS PUBLICATION DATE NEWSPAPER N PRINT RUN AGENCY ADN KRONOS agi ASCA IL VELINO ITAL PRESS LA PRESSE TM NEWS ANSA IL VELINO IL VELINO 1

57 PUBLICATION DATE NEWSPAPER N PRINT RUN DAILY NEWSPAPER LA NAZIONE LA NAZIONE LA NAZIONE IL TIRRENO LA GAZZETTA DEL MEZZOGIORNO LA GAZZETTA DEL MEZZOGIORNO NUOVO QUOTIDIANO DI PUGLIA NUOVA GAZZETTA DI MODENA IL RESTO DEL CARLINO (ED. FORLì) IL RESTO DEL CARLINO (ED. CESENA) IL RESTO DEL CARLINO (ED. RAVENNA) IL RESTO DEL CARLINO (ED. FORLì) IL RESTO DEL CARLINO (ED. RAVENNA) LA VOCE DI ROMAGNA (ED. RAVENNA) FAENZA LUGO IMOLA) LA VOCE DI ROMAGNA (ED. RIMINI E SAN MARINO) LA VOCE DI ROMAGNA - Ravenna IL GIORNO LA NUOVA PRIMA PAGINA MODENA LA REPUBBLICA WEEKLY NEWSPAPER CHI TOTAL

58 PRESS REVIEW MAGAZINE STATISTICS GRAPHICS Serie July 2 Th Th July 6 Th July14 Th July17 Th July17 July 23 Th July19 Th July19 Th

59 TV NEWS DATE CHANNEL BROADCASTING DURATION BROADCAST TV AUDIENCE SHARE SKY h 3 pm 2h SKY sport ,50% RAI 1 h 3 Am 1h UNO MATTINA ESTATE SAPORE DI SOLE ,56% MEDIASET h 1 PM 35 TG ,04% 3,35 TOTAL % SKY Sport TG 24 Uno Mattina Estate Sapore di sole TG5 63% 11%

60 TV NEWS

61 PRESS REVIEW MAGAZINES AND WEB

62 PRESS REVIEW MAGAZINES AND WEB

63 PRESS REVIEW MAGAZINES AND WEB

64 THANKS

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