MUSEO MILANO CONCEPT. Milano 17/3/ Versione Progetto a cura di Where Italia Srl THE CITY OF

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1 MUSEO MILANO CONCEPT THE CITY OF

2 THE MUSEO MILANO PROJECT The Museo Milano project was conceived by the Arco della Pace Rotary Club with the aim of promoting the best that Milan has to offer. ITS ORIGIN The idea of the project stemmed from the observation that although Milan boasts countless museums, not one of them actually tells its story in a logical sequence, from its foundation to the present time, thus highlighting the role that Milan has played in the sphere of culture, art, the construction of our Country and technical-scientific-industrial development. A Museum that begins with a story, skillfully illustrated to highlight: The historical events that took place Milan which proved to be significant for human progress. Milan s art treasures. The technological inventions or innovations accomplished by the Milanese. People who made the city a great site.

3 THE MUSEO MILANO PROJECT AIM AND ADVANTAGES Tourism Since the great majority of tourists visiting Milan are either business people or tourists in transit, the aim of the project is to offer this audience a showcase featuring Milan s treasures. In short, not just a simple guidebook, like the innumerable ones on offer, but a scientific document serving as a stimulus to find out more about the real treasures of Milan, hidden in its museums, its monuments and in its history, with a clear indication of where to go and what to see. Humanitarian and educational To provide young people with a tool that will allow them to become more familiar with Milan s history. To create a permanent centre of cultural and scientific expression devoted to the analysis and updating of testimonies of the past to rediscover one s own talents and, as a consequence, one s own role in the city, in the region, in the Country and throughout the rest of the world.

4 MUSEO MILANO TOOLS Website App Museo Milano for Android and ios devices. Educational projects targeted at elementary schools students. Informative tools for hospitality professionals. The Museo Milano guidebook series dedicated to key places of culture. Widespread circulation of paper-based tools to provide visitors with information.

5 OPPORTUNITIES OFFERED BY EXPO SOME FIGURES According to forecasts, ,000 national and international tourists are expected to visit Milan during the six-month period dedicated to Expo It is estimated that, among these, at least 70,000 will be Rotarians hailing from national and international clubs. Expo 2015 is thus slated to bring some 200,000 visitors to Milan linked, either directly or indirectly to Rotary (family, friends, etc.). The desire to implement the first steps of this complex program targeted at promoting the best of Milan stems from the need to provide them with high-quality, user-friendly tourist information, by developing and giving them access to the website and the Museo Milano App.

6 TOOLS Rotary area (clubs in Milan, info and contacts). Milan and its history (from prehistoric times to the present). Milan s landmarks 8 areas of particular cultural and social interest, identified on the basis of visitor influx statistics provided by Where Milan: - Piazza del Duomo (Duomo, Galleria Vittorio Emanuele, Palazzo Reale, Museo del 900) - Piazza della Scala (Teatro alla Scala, Gallerie d Italia, Palazzo Marino) - The Last Supper and other places highlighting the works of Leonardo da Vinci - IThe Castello Sforzesco and its museums - The San Siro stadium and its museum - The Golden Quad - Brera and the Pinacoteca di Brera - The Navigli Milan s artistic heritage main works of art. Famous people who made the history of Milan. I Medaglioni by Christian Marinotti. Multimedia.

7 MUSEO MILANO APP TOOLS Rotary area (Rotary clubs in Milan, info and contacts direct link to the website Milan and its history (from prehistoric times to the present). A map of the city based on Google Maps technology, highlighting landmark attractions and key hotels in the city. Discovering Milan places to visit presented with editorial boards. Famous people who made Milan s history. Useful information for visitors. EXPO section featuring all the most useful information about Expo 2015 and the events calendar.

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