THE BUSINESS TAKES SHAPE
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- Daniela Owen
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1 THE BUSINESS TAKES SHAPE
2 A SUCCESS FORMULA FOR YOUR BRAND Today there is a very effective way to promote products and services in an original way: is the new project that permits to the brands to increase their business thanks to a network of shopping centres present in the whole territory.
3 A GREAT BUSINESS OPPORTUNITY aims to: 1. offer an important window to great brands interested in promoting themselves 2. propose areas in high attendance galleries 3. allow an effective presentation of your own product 4. ensure an impacting promotion at a very advantageous cost/ contact
4 A WINNING MEANS TO CREATE DEVELOPMENT The network of CBRE galleries is a very interesting commercial circuit: it is made of 48 STRUCTURES, including shopping centres, outlet and retail parks, distributed in the Italian territory, specially in areas recognizable for their dense population and strong buying power. Aosta Torino Milano Genova Trento Venezia Bologna San Marino Trieste Even when considered as single actor, the shopping centre represents the place where temporary exhibitions of products and services are successfully held. Firenze Perugia Ancona L Aquila Roma Specially nowadays, in a moment in which architectural innovation and interactive communication are making the most of themselves, the mall is becoming a more and more excellent means of communication, a great opportunity for demand and supply to meet. Cagliari Città del Vaticano Napoli Campobasso Potenza Bari Today, the companies interested in promoting their brands, find in the network of malls a promotional tool among the most efficient, able to balance PRICE AND QUALITY. Palermo Catanzaro
5 Albacenter Area 12 Baggiovara Alba (CN) Torino Baggiovara (MO) Conad Belvedere Centroluna Centro Sicilia Melilli (SR) Auchan Sarzana (SP) Misterbianco (CT) Super Spaccio Alimentare Città Sant Angelo Outlet Città Sant Angelo (PE) Domus Corte di Mare Varazze (SV) Coop Eurosia Costaverde Montenero di Bisaccia (CB) Iper Oasi Fidenza Shopping Park Roma Parma Fidenza (PR) Emme Più I Leudi I Portali Il Borgogioioso Carasco (GE) Modena Carpi (MO) Il Castello Il Gabbiano Il Porto Ferrara Savona Adria (RO) Interspar
6 Il Terminal La Cittadella L Aquilone Genova Casale Monferrato (AL) Genova Coop Latinafiori Latina Panorama La Riviera La Favorita Mantova La Rotonda La Filanda Faenza (RA) Conad La Scaglia Arma di Taggia (IM) Modena Civitavecchia (RM) Le Barche Le Befane Le Colonne Mestre (VE) Rimini Brindisi Pam Le Cupole San Giuliano (MI) Carrefour Le Due Valli Pinerolo (TO) Le Masserie Ragusa Conad Superstore Le Mura Le Serre Leonardo Ferrara Albenga (SV) Fiumicino (RM) Auchan
7 Ligabue Centro Meridiana Montedoro Freetime Gualtieri (RE) Casalecchio di R. (BO) Muggia (TS) Famila Esselunga Montefiore Officine Minganti Oriocenter Cesena Conad Porte di Moncalieri Bologna Coop Porto degli Ulivi Orio al Serio (BG) Iper Primavera Moncalieri (TO) Rizziconi (RC) Roma Carrefour Auchan Simply Puntadiferro Forlì (FC) TerminalNord Udine Carrefour Vialarga Bologna
8 SUCCESS IN NUMBERS In the circuit of CBRE galleries, more than 800 exhibition areas can be counted, getting to a total surface of 8,000 sqm, integrated with the commercial proposal of the malls. With an average of 70,000 weekly visitors in a shopping centre, the temporary leasing is a highly effective promotional tool with a cost/ contact of 0, ,000 WEEKLY VISITORS COST/ CONTACT 0, EXHIBITION AREAS
9 A CUSTOMIZED TEAM The project sets its basis on a new way of interpreting the TEMPORARY LEASING; a CUSTOMIZED TEAM of Area Managers is there for you, pursuing the important aim of SELLING. The team is composed by: AREA MANAGER presenti sul territorio a seconda dell area di competenza coordinati da un PROJECT MANAGER. AREA MANAGER on the different sections of the territory, coordinated by a PROJECT MANAGER. Their task is identify and involve those brands who might be interested in investing in the network of the commercial galleries, each one on their assigned area. The presence of the area manager allows to develop long-term partnership with brands, granting them a lasting and efficient contact. Further to the area managers, the team gets completed with the support of the MANAGEMENT OF THE CBRE CENTERS, they are in charge of taking care of locally, involving the local companies interested in promoting their brand and products.
10 THE SUCCESS KEY allows brands to have a ready-to-use product, offering a widely complete panel of services. The services we offer can be summed up in few points: 1. Partnership with national companies, temporary shops and sponsorships 2. Local and national promotional strategies 3. One-way management of a network counting 48 galleries 4. Customized team of Area Managers 5. Single contact for promotional tours 6. Definition and elaboration of economic and contractual proposal
11 WHY CHOOSING EXPOSPACE 1. it s a new and impressive promotional tool 2. it allows to plan promotional national tour in a network of high attendance galleries 3. it grants a direct interaction with the client 4. it represents a promotional tool to make know your own brand with an extremely advantageous cost
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