Key highlights Entertainment & Media Outlook in Italy

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1 Key highlights Entertainment & Media Outlook in Italy

2 Filmed entertainment Italy s total filmed entertainment revenue will rise at 1.0bn 4.1% 1.3bn Global total filmed entertainment revenue will rise at 4.1% 78.8bn 64.3bn

3 TV advertising Total TV advertising revenue in Italy in 2014 was 3.5bn 3.1bn 2.7% to 2019 This is split in Broadcast TV Free to air Pay-TV and Online TV 2.0% 3.3bn 28.9% 176mn in 2019

4 The global TV advertising generated revenue of 125.8bn in 2014 to bn 4.1% This is split in Broadcast TV Free to air Pay-TV and Online TV 3.5% 144.9bn 19.8% 8.8bn in 2019

5 TV subscriptions and licence fees Italy TV subscription revenue and public TV licence fees have declined 4.9bn 4.7bn from 2011 to 2014 In the forecast period we expect 5.4bn 2.9% an increase in 2019

6 Global revenues have increased from 2011 to bn 180.5bn In the forecast period we expect 210.7bn 3.1% an increase in 2019

7 Music The Italian music market generated revenues of 746mn down on 2013 down on mn 700 mn In the forecast period this is set to continue with a -0.2% 694mn The categories that will continue to grow are digital recorded music and streaming 107mn 11.1% 84mn 19.2% in 2019

8 The global music market generated revenues of 34.9bn down on bn down on bn In the forecast period the global music market will grow with 0.8% 35.9bn in 2019

9 Radio Total Italian radio market revenue declined 580mn down 21.9% 453mn from 2010 to 2014 Total radio revenue will continue to fall -0.1% 450mn in 2019

10 Total global radio market revenue increased 31.1bn up 12% 34.9bn from 2010 to 2014 Total radio revenue will continue to grow 2.5% 39.5bn in 2019

11 Out of Home advertising Italy OOH advertising revenue is set to grow to reach 1.0% 168mn 176mn Global OOH advertising revenue is set to grow to reach 27.4bn 4.6% 34.2bn

12 Internet access The Italian total internet access (including mobile and fixed broadband) revenue will increase by 8.5% 8.5bn 12.7bn from 2014 to 2019 The Global total internet access (including mobile and fixed broadband) revenue is set to continue its strong growth at 8.8% 338.4bn 516.8bn

13 Internet advertising Italy s internet advertising market saw total revenues of 1.5bn 3.6% 1.8bn as advertisers gradually redirect their spend towards to online formats. Global internet advertising market saw total revenues of 102bn 12.1% 180.9bn It will exceed TV to become the largest single advertising category globally by 2019.

14 Magazine publishing Italy s total magazine market will be worth 2.1bn 1.9bn -1.8% Global total magazine market will be worth 71.8bn 0.4% 73.4bn

15 Newspaper publishing Total newspaper revenue in Italy was down on down on bn 4.7% more than 20% Forecasted to continue to fall to 1.7bn -2.5% in 2019 Global total newspaper revenue will decline 112.3mn 110.6mn -0.3%

16 Book publishing The Italian book publishing market will grow at 0.8% 2.3bn 2.4bn The global book publishing market is set to rise at 90.5bn 96.6bn 1.3%

17 Business - to - business Italy total B2B revenue will reach 2.8bn 0.1% 2.81bn Global total B2B revenue is 3.7% 146.0bn 175.0bn

18 Video games The Italian video games market is forecast to grow 1.0bn 4.3% 1.2bn The global video games market is forecast to grow 53.3bn 5.7% 70.2bn

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