How to Successfully SELL Your Home in Today s Market!

Transcription

1 How to Successfully SELL Your Home in Today s Market! Helen Oliveri Your Real Estate Expert! helen@helenoliveri.com

2 Selling Your Home It s All About You My real estate business has been built around one guiding principle: It's all about you, my client. My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why more than 50 percent of my business comes from repeat customers and referrals. Good service speaks for itself. I m looking forward to the opportunity to earn your referrals too!

3 The Home Selling Process Getting Ready to List It can feel like the details are endless when you re selling a property. It is my job to streamline the process for you, ensuring everything is completed as quickly and efficiently as possible. Here s an overview of the steps we ll be taking along the way. Communication makes all the difference. You ll always know what s going on behind the scenes while your property is listed. I will solicit feedback from each consumer and agent who views your property, passing their comments on to you. We will work together to formulate a price adjustment strategy that sees us through your listing period. You ll receive regular progress reports, delivered as frequently as you request. Whether you prefer a phone call or an , that s what you ll get. Preparing for success. Prepare your home for the sale. More and more sellers today are seeing the value of investing in a pre-inspection on the property they are preparing to list. Whether or not you are confident in the condition of the home, an inspection can either give us professional, third-party validation, or reveal issues you should attend to before listing your property issues a buyer inspection could surface later, making them part of the final price negotiation. We will evaluate the current state of your property and arrange home staging. Any repairs or improvements needed to maximize your home s value and appeal will be identified and scheduled. When everything s in place, we ll put a lockbox on your property.

4 The Home Selling Process Determining the Value of a Property I am not the one who decides how much your home is worth. The market does. It tells us exactly where to price your property to sell and how to approach the marketing of your property. Here are the factors that will affect the value in today s market: Price Pricing your home properly from the start is the deciding factor on how long it will take to sell it. Location Location is the single most important factor in determining the value of your property. Condition The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. I ll be able to help in optimizing the physical appearance of your home to maximize the buyer s perception of value. Competition Prospective buyers are going to compare your property both the condition and the price to the other listings in and around your neighborhood. Those buyers will determine value, based on properties that are listed or have recently sold in the area. Timing Property values are affected by the current real estate market. Because we can t manipulate the market, we ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

5 The Home Selling Process How Buyer Find the Homes They Purchase Buyers find the home they purchase primarily by looking on the Internet and by asking real estate agents. An excellent agent with a terrific Internet marketing program is your best path to a sale. From National Association of Realtors, Profile of Home Buyers and Sellers, 2009

6 The Home Selling Process Marketing Your Property My objectives are the following: 1. To assist in getting as many qualified buyers as possible into your home until it is sold. 2. To communicate to you the results of our activities as often as possible. 3. To assist you in negotiating the highest dollar value...between you and the buyer. The following are the steps I take to get a home sold...the "Pro-Active Approach. 1. Submit your home to our local Multiple Listing Service. 2. Price your home competitively...to the open market vs. narrowing the market. 3. Promote your home at our company sales meetings. Require my agents to preview your home in 48 hours after it is listed. 4. Develop a list of features of your home for the brokers to use with their potential buyers. 5. Send a features list to the top 20 agents in the marketplace for their potential buyers. 6. Suggest and advise any changes you want to make in your property to make it more saleable. 7. Constantly update you as to any changes in the marketplace. 8. Prospect 3 hours a day and to talk to at least 30 people per day looking for potential buyers. 9. Contact over the next seven days...our buyer leads, center of influence and past clients for their referrals and prospective buyers. 10. Add additional exposure through a professional custom sign and a secure satellite driven lockbox. 11. Promote your home through direct mail, online marketing and social media venues. We market extensively. Please see materials attached for how we aggressively and extensively we market. 12. Keep you aware of the various methods of financing a buyer may want to use. 13. Follow up on the brokers who have shown your home...for their feedback and response. 14. Represent you on all offer presentations...to assure you in negotiating the best possible price and terms. 15. Handle all the follow up upon a contract being accepted...all mortgage, title and other closing documents. 16. Inform you of the scheduled closing and make sure you are ready for the closing. 17. Close your deal and make sure arrangements are made for your to get your check!

7 The Home Selling Process Staging Your Home Three things to remember: 1. You don t get a second chance to make a first impression. 2. A review of over 2,800 properties in 8 cities found that staged homes, on average, sold in half the time that non-staged homes did. 3. Most buyers make decisions about the property they see within the first 15 seconds of entering the home. What Can Staging Do? Location Size Amenities Condition Cannot be changed Difficult to change Can be changed Can be changed Adding cost-effective amenities and improving the general cleanliness and condition of the home is what we call staging. When a seller stages their home, one of two things happens: 1. The home becomes more valuable than other comparable properties in that price range. 2. The home gets moved up in price and becomes the lowest priced in the next higher price bracket or category.*

8 The Home Selling Process Closing and Beyond Coordinating Your Sale to a Successful Closing All potential buyers will be pre-qualified, so valuable time isn t wasted. Each offer will be presented and discussed with you. I will negotiate the details of your transaction with the other agent. Closing will be prepared, coordinated and finalized for you. Beyond the Sale Do you need an agent to assist you in your relocation? Need a recommendation for a moving company? Would a moving checklist help? I m happy to refer you to great providers of other real estate-related services. I m here to make the sale of your home as smooth and stress-free as possible.

9 About Helen Oliveri Areas of Expertise Residential Home Sales Specialist Contracts & Negotiations Expert Unique Home Marketing Specialist Northern Cook & Lake County Specialist Managing a Full Service Team For Your Benefit Outstanding Customer Service for Every Client Education and Designations Certified Real Estate Agent Certified Buyer/Listing Relocation Specialist Bachelor's Degree; English Secondary Education Master's Degree; Education Administration Triple minor; Management, Communications & Coaching Awards Over 1,500+ Career Closed Transactions Top 250 Teams Nationwide; Wall Street Journal Top 20 Chicagoland Agent for Chicago Agent Magazine 2012 Top 20 Lake County Agent for Chicago Agent Magazine 2012 #1 Mid-American Region, Keller Williams Realty International Top 50 Nationally; Keller Williams Realty International Top 10 for homes Sold; Keller Williams Realty International Serving All of Your Real Estate Needs Helen is a driven, knowledgeable, enthusiastic, and hard-working professional REALTOR. Helen's success is derived from her commitment in providing quality service to all of her clients by her level of professionalism, dedication, and leadership skills. She has been a dominating force as Top Producer in the first Mega Agent Office of Keller Williams in Illinois and her accomplishments have proven that she is capable of serving all of your real estate needs. Make "Your Best Move" and call the team that stands out from all the rest. Call Helen Oliveri Today!

10 What I Deliver Communication Your needs always come first. I provide the service we agree to, in the ways that work for you. Whether once a week or once a day, by phone, or text message. That s how we ll do it. You ll always be kept in the loop. From listing to closing, you ll know the status of our marketing efforts the offers on the table and the steps leading to a successful closing once an offer is accepted. We ll agree on the communication method that works best for you. Experience and Expertise The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, I will capably remove many potential challenges before they have the opportunity to appear. Marketing Your home will get the exposure it deserves. My marketing systems maximize your property s exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow me to reach active buyers who want to know about your listing. Pricing Your home will be priced right, adjusted as needed, and will sell quickly. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at my fingertips. Staging Your home will put its best foot forward. Homes sell because of correct pricing and great presentation. I know what it takes to make the terrific first impression that will get your home sold. Satisfaction I ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and my cancellation guarantee protects your right to end our relationship if you re disappointed.

11 What My Clients Say There have been no regrets. She s just a wonderful, kind, caring human being. I m a mortgage broker and I ve met a lot of real estate agents. Helen has a vivacious personality. She s fast to respond and easy to please. On a scale of 1 to 10 she s over 100. She s passionate about her job and about getting our home sold. It sold very quickly. We love Helen and appreciate her! Sandy and Rich Knoppel Helen is easy to work with and instills confidence that she can get the job done. All of The Helen Oliveri Team I dealt with were very professional and friendly. In particular, I found Alison to be very efficient and customerservice oriented. My home was marketed quite well in that Helen sold my house in 30 days. Unlike other agents I spoke with or have dealt with in the past Helen focused on the positive aspects of my house and marketed to those strengths instead of dwelling on all the things I had to do to make my house more marketable. Obviously that paid off for me. I would strongly recommend the Helen Oliveri team to anyone wishing to sell their house. BTW, Helen is also a delight and fun to work with. Jim Capuzzo Bottom line is she sold our home when I don t think many others would of as evidence by the other homes for sale in our neighborhood. Bottom line again, Helen and her team are top notch and if your looking to sell or buy I don t see how you could go wrong choosing her. Barry & Connie Buchman We could tell Helen was a busy woman, but she always made time for us when we needed to talk with her. Her whole team was considerate, up-todate and professional. The photos were excellent and the website coverage (a key) was excellent. They were professional, competent...with a personal touch! Helen and her team have perfected the art of selling a home. From the moment she introduced herself and her marketing plan, we felt confident Helen would sell our townhouse, and she did not disappoint. We received an offer after the second showing. Thank you, Helen and team. We're grateful to have been guided by your expertise. Dan and Laurie Cummins

12 References Name Phone Number Transaction Location Bernadette Krzmarzick Bought & Sold with Helen Danica Gulyas Bought & Sold with Helen Jean Nuara Bought & Sold with Helen Karen Dickert Bought & Sold with Helen Tom & Patti Meyers Sold with Helen Cathy Malinger Bought & Sold with Helen Kathy Dillon Sold with Helen Don Van Dyke Sold with Helen Dave Hamel Bought & Sold with Helen Cathy Zeman Sold with Helen Paul & Maryanne Goldsmith Sold with Helen

13 Your Home is Next! A proven track record of results and a plan for success! Your goals are my goals Let s list your home and get you SOLD!