Houston Home Sellers

Transcription

1 A SELLERS GUIDE Prepared For Houston Home Sellers Joe Shirey REALTY EXECUTIVES Bayou City 975 Cham board Houston, Tx Cell:

2 where me experrs are- Key Market Factors How long does it take to sell a home? There is no easy answer -- some homes sell in a few days, others may take several months. Recognizing the key factors influencing a sale can give you significant control over market time. The proper balance of these factors will expedite your sale: LOCATION... Location is the single greatest factor affecting value. Neighborhood desirability is fundamental to a property's fair market value. COMPETITION... Buyers compare your property against competing properties. Buyers interpret value based on available properties. TIMING... The real estate market may reflect a seller's market or a buyers market. Market conditions cannot be manipulated; an individually tailored marketing plan must be developed accordingly. CONDITION... Property condition affects price and speed of sale. Optimizing physical appearances and advance preparation for marketing maximizes value. TERMS... The more flexible the financing, the broader the market, the quicker the sale, and the higher the price. Terms structured to meet your objectives are important to successful marketing. PRICE... If the property is not properly priced, a sale may be delayed or even prevented. JOE SIDREY'S comprehensive market study will assist you in determining the best possible price. Joe Shirey, CBS, ABB, SBES, SMP BEALTY EJ(EClJTIJTESBayou City 2747 Durban, Houston, T~ Cell:

3 where the experrs are- Buyers Always Determine Value! The value of your property is determined by what a BUYER is willing to pay in todays market based on comparing your property to others SOLD in your area. COMiY10N PPJCIJVG EP~ORS.& VVlHAr WHI!1. T ~ - ~!! ~J~JAT YO!l~.. y yfi.u ~. YOU PA~D N~ED WA~NT WHAT YOUR NE~GHBOR SAYS GOST TO freiblhld TODAY Joe Shirey, CRS, ABR, SRES, SMP REALTY E~CllTIl'ES Bayou City 2747 Durban Houston, T~ Cell:

4 where (he expens arece /\ I \ /,! \ -0 -'-i5'}>! \ 10% ~ \ +'; ~ fq / \ ~ $ 3Q% '\l..#'4.. Mark"'! '\ ~ ~ Value 60% ~ ~ / ' ~ \!.P -10%/ ~75% / \ / '? \ -15%. )( \ 900/t> As the triangle graph above illustrates, more buyers purchase their properties at market value than above market value. The percentage increases even further when the price drops below market value. Therefore, if you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your chances for a sale. Joe Shirey, CBS,ABB, SBES, SMP REALTY E~CUTIf1ES Bayou City 2747 Durban Houston, T~ Cell:

5 where the experrs are- Selling Price vs. Timing A C T I V I T Y WEEKS Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore, it has the highest chance of a sale when it is new on the market. Joe Shirey, CRS, ABR, SRES, SMP REALTY EXECUTIVES Bayou City 2747 Durban Houston, TX Cell:

6 where the experts are- Which Improvements Add Value To Your Home? What follows are "best estimates" across the country. years; otherwise Unless otherwise the "value-added" PROJECT for the most typically noted, the maximum Bathroom Room Addition time between remodeling $15,000 $20,000-up $75,000 $10,000 $30,000 $40,000 VALUE ADDED 80 to 110% 80 to 115% 50 to 110% Converting an attic, basement or garage to living space $10,000 $15,000-up Adding a deck $5, to 60% Re-painted exterior $10,000-up $1, to 60% $1,500-up $20,000 In-ground-swimming pool remodeling projects I have seen and re-sale must be five figures are void. COST Kitchen consistent 25 to 40% o to 25% COMMENTS Cost includes new cabinets and countertops and re-wiring, structural changes, relocated plumbing, custom cabinetry, and top of-the line appliances. Cost includes new fixtures and fittings, tile floors and walls; structural changes, and relocated plumbing. High-end materials and fixtures raise the cost. Note: adding a second bath can yield more than 100% resale value. Depends on type of room; a family room or new master suite (don't forget to include cost of bath) will add much more value to a home than a private office or fourth bedroom. Cost assumes no structural changes and no new plumbing; value added depends on size of (smaller house, more value) and type of space created (family room or bedroom, more value than a game room or exercise area). The warmer the climate, the more value added; size of deck, complexity of design, and added amenities (spa, trelliswork) influence cost. Assumes old exterior was worn and repainting was done immediately prior to putting house on market: a new coat of paint probably adds the "best profit" to selling an older home. Cost assumes an average-size pool (l6'x32) in a rectangular shape; value added depends on desirability to future owner (banks usually do not include pools in mortgage appraisals). Source: Home Remodeling Magazine Joe Shirey, CBS, ABB, SRES, SMP REALTY E'X!:CUTIJTESBayou City 2747 Durban Houston, T.\: Cell:

7 where the experts are- Home Warranties Can Aid Buyer and Seller Home warranty plans go a long way to alleviate risks and concerns of repairs and breakdowns. For a modest price (currently basic coverage is $299 to $385, slightly more for optional coverage), Seller can provide to Buyer a one year warranty covering specific items, such as plumbing, electrical, water hea~er, or appliance breakdowns. Coverage under most plans com ences at closing. When yo~ list a home with Joe Shirey and Realty Executives a home warrantly will cover the house at no charge during the listing agr l ement. Once the ouse is sold, the home warranty will transfer to the Buyer for one year. There is specific detailed information on the Real Executives home warranty in this package. Joe Shirey, CBS, ABB, SRES, SMP REALTY E~CUTIVES Bayou City 975 Chamboard Houston, Tt77043 Cell:

8 where (he experrs are- Now that your home is lion THE MARKET" Our Duties JOE YOU Install signs and submit to MLS. Complete all repairs and cleaning. Place home on social media sites. "Stage" your home to be appealing. Prepare marketing information and Keep home ready for showing. advertising. Place marketing data in home for Hide valuables (also prescriptions). prospective buyers. Distribute marketing information. Keep marketing information out for buyers Attempt to give L-hour notice to show. Call me if information is depleted. Review market continuously. Leave premises for showings. Follow up with other agents who show Call me with any questions. home. Communicate with you regularly. Market your home to friends and. acquaintances. Advise of possible solutions if home Keep me advised where to reach you has not sold. or give permission to show if you are unavailable. Negotiate best contract for your needs. Refuse to discuss terms with buyers or their agents. Joe Shirey, CBS, ABB, SRES, SMP REALTY EX,.ECUTIJlESBayou City 2747 Durban Houston, T:{ Cell:

9 where rhe experts are- Processing and Closing A Real Estate Consultant has more responsibilities besides listings and showing! JOE SHIREY takes care of the details! 1. Open Title. 2. Deliver Earnest Money Contract and obtain receipt from the title company. 3. Examine the Title Commitment for clouds and make sure problems are disclosed early so closing is not delayed. 4. Insure that you receive copies of all documentation pertinent to the transaction. 5. Note all contingencies and attempt to remove them within the time limit provided or get an extension of time, if needed. 6. Keep you abreast of Buyer's Loan Applicaitiion and the progress of the Appraisal on your home. 7. Keep you informed of findings of all inspections. 8. Coordinate execution of any required repairs. 9. Verify Survey has been ordered and completed. 10. Provide the title company with any changes for HUD1. Joe Shirey, CBS,ABB,SRES,SMP REALTY E~CllTIJTES Bayou City 2747 Durban, Houston, T~ Cell:

10 PLAN OF ACTION My objective is to get your home sold! In order to make that happen, I have a proactive marketing plan. I will: II> Find as many qualified buyers as possible Help you determine the best price for your house. Communicate with you! I will keep you updated on the status of showings and market conditions. Schedule all showings. I do not use a showing service allowing me to speak to showing agents and pre-self your home to other REALTORSand their buyers. Assist you in negotiating the highest dollar value between you and the buyer. Hold all parties accountable for closing on time! Here are the steps I will take to find your qualified buyers: Submit your listing to the HAR MLS. Including a detailed description and quality photos with detailed descriptions. Develop a personalized marketing plan specifically for your home. Promote your home at company meetings. Develop a list of features of your home and create professional flyers. Fax and feature sheets to top agents in the area, focusing on those agents who have listed and sold home in your neighborhood in the last 8 months. List your home on 25 internet sites for home sales. Prospect to my buyers, centers of influence, past clients, referrals, renters and your neighbors. Suggest and advise you on making changes to your home and how to prepare it for the market. Prospect 2 hours a day looking for qualified buyers. I look forward to a successful transaction! Joe Shirey REALTY EXECUTIVES joeshi rey@realtyexecutives.com

11 WEB PRESENCE Extensive On-line exposure enables the world to see your home through anyone of the following websites; More websites equals maximum exposure truha I also utilize the following Social-Media networks to advertise your home for broader range of exposure Linked

12 World-Wide and National Relocation and Referral Networks W'NW.rea tyexecutives.com As a REALTYEXECUTIVESagent I am apart of a worldwide relocation network totaling more than 12,000 agents from 700 locations in 8 different countries. Certified Residential Specialist Tile Proven Path To Success \" 'Ny.;. l"s.cfl!li By earning this prestigious designation and being apart of their 75,000 world-wide network; my experience and knowledge stand out to other Realtors around the world when referring their buyer clients. v"'w'!"'"~e':)ac.net This designation of Accredited Buyer's Representative states the specific knowledge to service buyers with the upmost professionalism and includes a referral network of 50,000 plus agents nation-wide.!<iww.seniqls;-ei1!est()~2.c_om As a Senior Real Estate Specialist I have the knowledge to service the growing needs of the 55+ market. Being a specialist connects me to 35,000 plus nation-wide members.

13 Racing Against the Clock to Sell Your Home? Experience the Benefits when you list the Home Protection Plan on your home. Can help home sell faster Can increase chance of selling Can help home sell for more money Can be used to market the property Sets the listing apart from the competition May reduce unexpected repair costs on covered items while listed Great marketing tool for homes when competing against new construction * See plan terms and conditions for complete derails, exclusions and limitations.