SDL. CHANNEL Online-Advertising ADVERTISING RATES 2016

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1 SDL CHANNEL Online-Advertising ADVERTISING RATES 2016

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3 ADVERTISING RATES 2016 Online Advertising For your online advertising we offer: SDL - CHANNEL SDL Channel incorporates the entire online services of Special Media SDL GmbH: facebook.com/magazinsiegessäule: more than fans mobil.siegessaeule.de: Website for all Smartphones - quick and easy to use facebook.com/magazinlmag: more than fans Our Service Pages: We will arrange for your online campaign to appear on the web network netzdenker.com. The gay channel of the online marketer will enable you to broaden the scope, increase the reach and optimize the success of your online ad. Book netzdenker.com s gay channel through us. In addition to our SDL channel it encompasses a wide variety of German language LGBT websites. Monthly media performance: 20 million page views a total of 2.5 million visitors Monthly media performance: page views CONTACT +49 (30) /13/14/16/24 anzeigen@siegessaeule.de

4 AD SIZES AND RATES (width x height) Ad Bundle Super Banner + Medium Rectangle + Skyscraper Super Banner (UAP / XXL) 728 x 90 / 180 px Skyscraper (normal / wide) 120 / 160 x 600 px RoS (Page-Rotation) Impressions RoC (Channel-Rotation) Impressions 25 E 15 E 20 E/25 E 12 E/15 E 30 E/35 E 18 E/21 E Please inquire about special ad formats and rates! PR-Presentation teaser + microsite 800 Euro / 4 weeks Advertise on mobil.siegessaeule.de p.v./month Multimedia Combo (Print- and online campaigns) Technical Information: Ad material via two days before the start of the campaign. File formats:.gif,.jpg,.jpeg, flash (+ fallback image) / ile size should not exceed 40 KB Medium Rectangle 300 x 250 px 40 E 24 E Online-Stopper 468 x 60 px (only calendar of events: siegessaeule.de and l-mag.de) Wallpaper 120 E _ runtime 4 weeks discounts on demand 50 E 30 E CONTACT +49 (30) / 3/14/16/24 anzeigen@siegessaeule.de

5 ADVERTISING RATES 2016 Superbanner > < PR-Presentation Teaser Skysraper ^ PR-Presentation > Microsite ^ Online-Stopper ^ Medium Rectangle

6 Special Media for Special People Philosophy Special Target Audience yes! Niche existence no! Special Media publications are special interest media catering to a specific and unique target audience: the LGBT community, i.e., lesbian, gay, bisexual and transgender community. For the approximately 4.5 million homosexuals in German-speaking Europe, there are few media even though gays and lesbian have proved to be a very loyal readership with strong emotional ties to the publications they read. Media Professional journalism, community expertise and tradition With our magazines and online presence, our company is the leader in the area of LGBT media. Our products all reflect the highest journalistic standards and are the result of commitment and passion of our many professional editors, authors and photographers. We offer a wide range of ambitious reporting and essays on current issues, culture and politics. However, lifestyle, gossip, humor and art receive ample coverage as well. Our topics are presented in a readerfriendly manner and tailored to meet the needs of our audience: modern, confident and intelligent gay men, lesbians, bisexuals and transsexuals as well as discerning heterosexuals. Our publications are appealing more and more to a general audience. In addition, Germany s largest and most successful gay and lesbian city magazine, Berlin s SIEGESSÄULE, offers community building and an extensive listing of relevant addresses in the area of culture, nightlife, dining and bars. Besides SIEGESSÄULE, other publications in the company s portfolio include the magazine L-MAG, Germany s leading national publication for lesbians, the gay yellow pages, SIEGESSÄULE KOMPASS, as well as the Berlin City Map, SIEGESSÄULE MAP. Approximately 25 colleagues constitute the creative heart of the publishing company situated in the middle of Berlin, while more than 100 additional freelancers and photographers worldwide ensure diverse and vibrant reporting. Benefit An audience that s worth it! Up until now, gay men and lesbian women have seldom been exclusively targeted. With the publications of Special Media SDL, you can reach this goal without expensive wastage and with heightened attention value. Discover this target group and reap the benefits of LGBT advertising before your competitors do!

7 TERMS AND CONDITIONS 1. Materials for an Advertisement must be provided no later than the deadline specified in the appropriate rate card and, for Advertisements on the Websites, in accordance with the Website technical specification 2. SDL may, without any responsibility to the Advertiser, reject, cancel or require any Advertisement to be amended that it considers unsuitable or contrary to these Terms and remove, not print, suspend or change the position of any such Advertisement. 3. The Advertiser guarantees to SDL that: - any information supplied in connection with the Advertisement is accurate, complete, true and not misleading; - it has obtained the consent of any living person whose name or image (in whole or in part) is contained in any Advertisement; - the Advertisements are legal, decent, honest and truthful, are not contrary to the provisions of any applicable law, regulation or code of practice and do not infringe the rights of any person (including any person s intellectual property rights); - all Advertisements submitted for publication online will be free of any viruses and no Advertisement will cause an adverse effect on the operation of the Website(s). 4. Where the Advertiser is an advertising agency or media buyer, the Advertiser guarantees that it is authorised by the advertiser of a product or service to place the Advertisement with SDL and the Advertiser will compensate SDL for any claim made by such advertiser against SDL Payment 5. All Advertisements are accepted on the basis that they will be paid for at the applicable rates set out in the applicable rate card on the date of publication. Any changes to the rates will take effect immediately. However, any changes to the applicable rates will not apply to any orders made prior to the date of such change. The payments will be made on the basis of our terms of payments and cancellation policy, as published in the applicable rate card. Online Advertisements 6. SDL cannot guarantee the number of impressions. In the event the number of impressions during the campaign period is less than the impressions booked by the Advertiser, SDL shall continue to serve the Advertisements after the end of the campaign period until the number of booked impressions is reached. 7. In the event advertising copy is received after midday on the day before an Advertisement is due to be published, the number of impressions booked will be reduced on a pro rata basis for every 24 hours that the copy for the Advertisement is supplied after this deadline. For example, if copy is provided 2 days late for a campaign that is due to serve 100,000 banners in a 10-day period, the number of impressions will be reduced by 20,000. There will be no reduction in the fee payable. Liability 8. SDL accepts no responsibility for any interruption or delay the Advertiser experiences in delivering any Advertisement copy to SDL or any loss or damage to any Advertisement copy or any other materials. The Advertiser guarantees that it has retained sufficient quality and quantity of all materials supplied to SDL as specified in the applicable rate card. 9. If a booked Advertisement is not published at all solely due to a mistake on SDL s part, SDL will try to offer an alternative publication date(s). If the alternative date(s) is not accepted, the original booking will be cancelled and the Advertiser shall be entitled to a full refund if the Advertiser has paid in advance for the Advertisement. This shall be the Advertiser s sole remedy for failure to publish the advertisement. 10. If the Advertisement as published by SDL contains a substantial error solely due to a mistake on SDL s part, SDL shall, on request, re-publish the Advertisement at no additional cost to the Advertiser. SDL shall not be responsible for repetition of errors and it is the Advertiser s responsibility to inform SDL of any errors and provide any necessary assistance to SDL to prevent a repeat of the error. Liability of the Advertiser 11. The Advertiser will fully reimburse SDL for all claims, losses or expenses arising as a result of any breach or failure to perform of any of these Terms and/or the use or publication of the Advertisement by SDL in accordance with these Terms. Rights 12. SDL owns the copyright in all Advertisements written or designed by it or on its behalf.

8 Special Media SDL GmbH Ritterstraße 3 D Berlin Tel.:+49 (30) Fax:+49 (30)